734: Dreams, Goals, Fears & Success: Build a Thriving Business with Platform University Dean John Meese

John Meese is the Dean of Platform University. John leads a team focused on simplifying online marketing for professionals and runs three successful businesses (including a coworking space that is walking distance from his house). John’s passion is teaching entrepreneurs and busy professionals how to systemize their business and build an engaged online audience.

In this episode of Marketer of the Day, Meese shares strategies for adapting businesses during crises, such as shifting in-person services online and leveraging digital platforms to reach audiences. He highlights the importance of building blogs, email lists, YouTube channels, and social media presence as essential tools for survival and growth. Meese also details his recent project of producing 30 consecutive days of instructional videos to help entrepreneurs expand their reach, and he discusses the offerings of Platform University, including step-by-step curriculum, digital product creation, and a $1 trial for new students. Key takeaways include focusing on solving real problems, using online platforms to maintain engagement, and prioritizing audience needs over trends. Resources and courses are available at platformuniversity.com and johnmeese.com.

Quotes

“It doesn’t matter what you’re selling; it matters who you’re trying to serve. Focus on their problems, and the solutions become clear.”

“Your business is only as strong as the relationships you build and the problems you help solve for real people.”

“Now is the time to build an online presence—blogs, email lists, YouTube channels—because it’s no longer optional; it’s an insurance policy for your business.”

“What we’re selling isn’t just a product; it’s the solution to someone’s problem. If it is, how dare we keep it from them?”