890: Becoming a Business of Purpose with Diane Primo

Do you operate your business around your purpose? Have you been paying attention to your customers, employees, or stakeholders? Having a company that focuses on its purposes is often the one that is successful. Your purpose will be your guide, a framework that will help you operate your business. Aside from that, you should also recognize the importance of your customers, employees, and stakeholders. You must take into account their thoughts and opinions when operating your business.

In this episode, we have Diane Primo. She is an African American CEO of Purpose Brand Agency. It is a firm that focuses on public relations, branding, and digital marketing. Her interest and focus revolve around impact marketing which is centered on the idea that a business that is consumer-centric, purpose-driven, and relevant is most likely to succeed. Diane is also the author of the book entitled “ADAPT: Scaling Purpose in a Divisive World.” In today’s episode, we are going to discuss being a purpose-driven business and how it helps in your path to success.