968: Maly Marketing: Strategic Data-Driven Marketing Campaigns and Multi-Channel Media Buys with Steve Maly

Creativity and ingenuity are the lifeblood of brand development. They enable a brand to stand out in a crowded marketplace by crafting a unique identity that resonates with its target audience. It's about finding that distinctive angle, that fresh perspective, and that innovative approach that captures attention and creates lasting impressions. Harnessing creativity and ingenuity can not only help brands differentiate themselves but also forge deep emotional connections with customers, fostering loyalty and long-term success.

Steve Maly, the CEO and Founder of Maly Marketing leads a dynamic full-service marketing and advertising agency headquartered in Lincoln, Nebraska. At Maly Marketing, their core strength lies in creative problem-solving, a skill honed and proven across a wide spectrum of industries. Their portfolio spans from comprehensive branding initiatives to cutting-edge digital campaigns, all of which are crafted with ingenuity and innovation to consistently yield substantial and lasting impact. Today, Steve will talk about the mechanics of traditional marketing, the key to all marketing, marketing budget, and shed light on the vital role of KPIs. Stay tuned!

Resources

• Maly Marketing Site
• Steve Maly on Facebook
• Steve Maly on Linkedin

Podcast: Play in new window | Download (Duration: 21:36 — 29.9MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast