996: Leduc Entertainment: Transform Your Business’ Online Presence Through Social Marketing with Armando Leduc

Robert Plank 00:06 Welcome back to the podcast. We're here with Armando lead. Dooku is the social marketing king and he helps you as a business, generate leads, add clients and increase your revenue. He's all about that social media content all about making you look like a rockstar. Be an expert in your field and create enough content monthly to send out to your LinkedIn, Facebook, Instagram, Tik Tok, Twitter, YouTube create that customer journey. So we're going to jump into what that is all about what will get us excited what we're missing what should be doing. So Armando, glad to be speaking with you,

Unknown Speaker 00:38 man. I mean, you wrapped it up, we don't even need to talk. You got it?

Robert Plank 00:42 Right, we got it all in one, one package got everyone just excited and ready to go. But I want to hear from the source from the horse's mouth for Mr. Two decades of television and film experience. What do you all about? What is your passion and your mission?

Unknown Speaker 00:56 My passion and my mission? I'll tell you what my passion and my mission is. As of two months ago, when I was when I had my mindset shifted. I got to go to this visionary Summit. And I met a guy there, Steven Young, who was talking to us about, you know how short life is what you should be doing, what's your vision and your mission and how you should be living your life and not necessarily necessarily compartmentalizing things. And I think I've been compartmentalizing my life for a long time, I've been trying to like, put it in little compartments and is like, Okay, this is my life here. And this is my life there who's saying why not? Why not just treat your life, like a symphony, right, and the different aspects of your life or the different the woodwinds and the brass and, you know, the woodwinds can be your your family life, and the brass can be your business life and the drums could be your, your, your, your health, and, you know, the, the French horns can be your spiritual life, and everything's going to work in harmony. And, you know, it's, it's not, it's not realistic to think that you're going to be able to move things and keep things where they are, life is not like that. It's messy, write things in fuse, and they move and, you know, and they work in harmony, and they, then that's what it should be, it should be harmonic, you know, and so I'm thinking about these things, and it sort of changed the way I'm viewing life these days. And so, you know, I think my mission here and vision is to, is to help people tell their stories, and to be okay with having the confidence and getting over that imposter syndrome, of of sharing their stories, and whether it's their business story, and their personal story, there is no difference. It's the same thing, right? Your personal journey, and who you are as a person is who you are as a business, there is no difference, right? And people think that they have to separate those things. And it's not, it's not separate, why you started your business is you why you are a business as you who your business is, is you. Right, it's just an extension of you. And so if I can help people tell that story better, right, they're gonna find their audience a lot easier. And they'll make more money in the process, and they'll be loving life a lot more authentically. And they don't have to, like put on the facade of the business person, right? It's just them. And so that's my mission that is deep,

Robert Plank 03:31 and that is powerful that it one does not have to take away from the other. It's that symphony, it's an orchestra, your business is an expression of who you are for good or for bad, right? Like if you build a business that is keeps failing or loses money or a sloppy or is not good than that, that's kind of in a way an expression of what you are, but or if it's a business that completely like takes over your life, and it isn't fun and you hate it. That's an expression of you too. What if it's something that all works together, and it's just fun for everyone involved. And that's where we all want to be. And we also want to be the kind of person where when someone goes in views or social media profile, they see all sorts of engagement they see all sorts of content they know exactly what we do. If they're the right client, they go and find us and they want to take the next step and get into our funnel join our list buy from us set up a call all those things. So how do we get there like when you look at the stereotypes like Gary Vee or Grant Cardone you look at their social profile and everything has like, has like 8000 views and they're posting like five times a day. So how do we look at that extreme and say, like, oh, I want that but I'm not even sure what parts of it I want or how I can even get close to that. So how does someone even like just begin to take some steps here if you've got if they come to you? And they say okay, well I know I should be doing all these things. But I'm just I'm so overwhelmed where even start, especially with this now this new ingredient of additive like how do you make your your work and your life mission intertwine. Like, how do we even start to crack that nut?

Unknown Speaker 05:00 Well, I mean, if you look at Gary Vee, like, you know, he's a Jets fan, right? You know his backstory of starting the wine podcast, you know that he loves going to flea markets and flipping like these these things right? Then he also talks about his he loves social media and how EGB posting constantly like so a lot of people are like, Oh, the riches are in the niches right the niches or whatever niche or niche do you say niche or you say niche,

Robert Plank 05:30 I say niche, I like to do the the Americanized, right. I

Unknown Speaker 05:34 love our house. I love niche, but, you know, tomato tomahto. But so he talks about, like, there is no niche, there's no niche, right? Like, it's, it's you. Right, and it goes, I think it goes back to this harm, harmonious living, of what is it that makes you you, right? If you like, like me, I sing and salsa band. I also do improv. I love writing scripts, right? I own a business. I'm married, I have a four year old, right? So like, all of that stuff goes on in my social media, because it lets people know, hey, who is this guy besides, you know, trying to peddle his wares and help me with you know, social media marketing, right? So that's the same with you, right? Think about, think about how you help people. Right? That's your business, right? Because we start a business to help people. Right? You make them money, you save them money, or you mitigate risk. That's what businesses do. So that's an aspect of what you're going to be posting. So answer questions, q&a, gold coated jet chat, GBT. And, you know, say, Hey, I am a plumber. And I need to have 100 questions that are 100 pain points that my customers have. Right? You put that in chat, GBT, boom, it's gonna give you 100 questions. You turn on the camera, and you answer those questions one at a time. And that's content. Right? That's the q&a stuff. Right? Then you can do you know, I played golf this morning. So I'm on the golf. You know, I'm on the golf course, taking pictures, doing some videos, you know, because I love playing golf. You know, that's content. So I think people overthink it. Because once again, I think they're in their heads about they have to be perfect. Because they're there, they're putting themselves out there. And then they're gonna be they're afraid of being judged. And look, you're gonna be judged. Whatever, right? Like, who cares? Like, that's not why you're doing it. When you were when you're living authentically and you're living about if you if you're more concerned with how can you help somebody? And how can you inspire someone, then you then you're kind of getting out of your own way of like, Oh, my God, they're looking at me for this, right? It's, it's not about you. It's about how can you inspire? How can you motivate? How can you help? Right. And when you view social media in those terms, it's a lot easier to create content. And you can create content all day when you think about that. Right? But if you're so ego focused, and oh my god, I gotta look my best and it's the the angle and it's got to be here, then yeah, you're going to you're too caught up in the wrong thing, the wrong idea on how to create content. And yeah, you'll stay in paralysis mode, and you won't get enough done because you're judging it. And that's not what you should be doing with social media.

Robert Plank 08:28 And yeah, and it's like, if you're gonna judge at least put the videos out and then judge them don't don't judge the videos you haven't even created yet. Right? Don't eat don't use the pre judgment as the procrastination for not even taking action yet. Hallelujah. Yeah, and and it's this is a really good reminder really good pep talk. And because like you see, I mean, even see some Gary Gary Vee videos, some are really slick. But some are just like that. What's more important is the content. And like, I for some reason, my brain always goes back to like, I was watching some Tony Robbins podcast interview from years ago, and he was like, sitting in his backyard, and it was like birds chirping. And there was like wind blowing, and he had like, the stupid earbuds with like, the, the core wires coming out of it. And then we're going under a shirt. And it was like the most just slap together thing ever. But I didn't care because of the person that was on camera. So that's the thing to to relate is just to say, well, there are people out there that really need help. So those are the people that are making this content for there is our own self doubts. We're not making it for our own self doubts, focus more on the people either helping, there's the haters or the people that were worried we're gonna just make comments, but we're also not there to help them. We're helping. They're helping people that need our help. And so when you say this, this really cool kind of homework assignment here, right? You're a plumber, you go to Chad GPT you say, give me the 100 questions by customers have, do you recommend that someone like look at those and like choose the top 10 Or just like go down the list do you recommend like one minute, three minute like when someone sees those questions, they might say, oh my gosh, now I'm like overloaded in a new way, right? What are all these things to do? So what do we do when we get say those 100 questions, and it's time to start recording the videos? Do we record 100? And only only keeps on like, what's what did we do? Once we have the questions?

Unknown Speaker 10:17 There's a really good book. It's called the six types of working genius. Have you read it? No, never

Robert Plank 10:24 heard of it.

Unknown Speaker 10:25 You should check it out. Pat Lencioni is the author written, it's kind of written, if you've ever read the play 12 Angry Men. You remember that story? I've heard of it haven't read it written. It's kind of written in that same vein, it's these you know, it's a group of people that work for this company. It's a marketing company. And they're trying to figure out why some people love to do certain things. And, and it drains them to do other things. And so the acronym is called widget. Wonder invention, discernment, galvanizing enablement and tenacity, right, and so you can take the test go to six types of working genius, it takes you, you know, five, five minutes, and it'll give you an assessment based on what two things you're really drawn to. And then two things that drain you. And then two things that are sort of in the middle, not to say that we can't do them all. But I'll get to why you should know this about yourself, right? So wonder, are the people that are always questioning things, right, that are always wondering about life and have questions as to why things happen the way they do. Then you have people that are inventors, right idea, people that can come up with like 30 ideas in like a second, right? Then you have people that are just that have discernment that are really good at judging whether an idea is good, right? They're really good at just like gut instinct type stuff. There's some something's not quite right about this right there. The person that's a galvanizers that's like, they rally the troops can motivate people get get people moving, then you have enablement people that are like support staff that can help you out. Don't need the spotlight, just Johnny on the spot. And then people that have tenacity that are like, they need to see this project get finished, right? Like they can't, they cannot move on to a different project unless that one is finished. So all that to say is that when you're in this content creation process, right, it's good to know where you are, in terms of those six types of working genius, right? Because if your tenacity if you're if you're very high on tenacity, and discernment, then you may need to find people that have good wonder and invention, right? That can help with the brainstorming aspect, right? So if you have discernment and tenacity, it's going to be good for you to use a project called jet jet GBT. Because it's going to that's going to help you with the ideas, it's going to help you sort of figure out what you should be doing right? And then the discernment is tenacity will help you pinpoint and prioritize, okay, these are probably the things that I shouldn't be kind of focusing on and prioritizing them, and then moving on into getting it done, right now. If you're on the other end of like, wondering invention, and you're, you got the head up in the clouds, and you're always thinking of good ideas, but for some reason, you just cannot get it done. Like the follow through with you is just extremely hard. That's that's a big problem for me, because I'm an invention guy and a galvanizers. But like getting things done in the follow through has always been a challenge for me. So when I found people that could help me with the discernment, the enablement of the tenacity, now I was able to grow my business now I was able to like get get my projects done, and and they were all helping me because they were filling in the gaps. So read this book, so that you can figure out who it is that you need to help you because like, I'm not gonna lie to you. Social media is a beast, right? Like, as you know, it's just a beast of attacks because there's so many things to think about because you got to go through the whole process of Who do you want like the wonder Who are you who do you want to be on social media which should be yourself right? Well, your authentic self who is your target market? Who are we trying to help right that's all wonder right and then invention is okay what are the things that I need to to put out right like how what are the things that I the topics and the the micro scripts and all of that then discernment comes in and going okay, are these the best? Are these the best things to be putting out there? Right? And you don't have to overthink that but like discernment can kind of help you sort of edit yourself right and then galvanizing like get motivated to go and shoot it right go do it go shoot it right. Then you got enablement is like all of the all of the things that that you need to like, get it done. In terms of editing, and making sure that it's all getting where it needs to be. And then tenacity is like, getting it out, like putting it on on social media, and then rinse and repeating every month, you know where you're doing that. So I'm really all about team and who I can find to help me on the journey, because we can't do it all ourselves, and you shouldn't, because you're not, it's just, it's you're going to burn out, right, you're not going to think it's fun, then you're gonna say it doesn't work. That's because you're trying to do it all all on your own. And I wouldn't advise it. You know what I mean? Because it's such a, it can be like a movie, you know, what I mean? From like, development to distribution and all of the things in between. So you know, it's, it's difficult. So there's another book called who not how by Dan Sullivan, when they talks about he talks about who you need, in your in your business, not what you need in your business.

Robert Plank 15:58 I love it. So that this is some deep thoughts to think about that we need this team and its ends. In the way I've been like holding the acronym on my head that widget acronym you said it's like almost like start to finish, right? Like the wonder and invent and invention. That's like kind of the starting of these projects and having the ideas and like for deciding and the galvanizing that's kind of the middle part, and then the, the the tea and all that at the end where you actually follow through. So it's like, where do you lie on that spectrum? And then have your team fill in your own weaknesses. And that way, you end up with this machine that is thinking all the time and working all the time, right? Because there's there's the work on all this work involved with like coming up with like SEO and keywords and video production and hosting the platforms. But there's also kind of always thinking about, like new hooks, and what's my strategy, and all that just seems like impossible, if you have, you'd have to be just like staying awake 24 hours a day, if not more, just to stay consistent with that just for this to be a project that you don't only think about every once every three months, this way it can become a sort of a daily thing that happens. And so is there anything that you feel like needs more attention? As far as this content stuff? Like do you do? Are you big on saying like, you know, record a month's worth of content at a time? Are you big on networking, like what are if there's the haves and the have nots, as far as like content marketing, is there anything that the have nots are missing, that the haves really have dialed in

Unknown Speaker 17:32 podcasting?

Robert Plank 17:34 Like you're doing right now?

Unknown Speaker 17:36 Yes, it is. I off of one, one person that I brought on my podcast, we made close to half a million dollars with that relationship.

Robert Plank 17:52 Well, tell me more.

Unknown Speaker 17:53 So I think people when they're starting podcasts, they're like, Oh, who's going to watch it? What am I going to talk about? And mainly, like, who's going to watch it right? Nobody has nobody at the beginning is going to watch your podcast. So don't worry about it. Like, that's not what you're creating it. For me with my podcast, we're getting on the wall. I am only doing my podcast for one for me, because I love it. I think it's fun, right to, to build relationships with referral partners, right and strategic strategic partners. I am in the Content Marketing, Business referral partners, for me, our digital marketing companies that don't do what I do web design companies that don't do what I do, you know, other marketing agencies for for people that we service, we work with a lot of attorneys, plastic surgeons, people like that. So other companies that work with attorneys, people like that, and even I even have attorneys come on to my show, right? And I've closed I've closed deals because of bringing, bringing some of these leads onto my show. Right now we're 100 Plus episodes in and the consistency is really what what what sells it right? Because like, you're not going to be able to get the higher quality podcast guests until you're established. Right? So your goal with the podcasting should be to get 100 episodes in. Right? Once your 100 episodes in, things will start out. I'll take 5050 episodes in and things will start changing changing for you. But 100 Like that guy does Pat Lencioni that I'm telling you about that wrote the book. I reached out to him, and he came out on my podcast couple weeks ago, right so now that but he did it because he saw my podcast, he saw that it was legit that it comes out every Friday. Right? So my credibility is up like these people aren't just gonna come on anybody's podcast, which is why you have to stay consistent. So you If you're looking for a good ROI, podcasting, and then you can take these clips, cut them up and put them on social media, right? So you got to, you know, killing three birds with one stone,

Robert Plank 20:12 or like, six birds, right? Because you've got the network, you've got the credibility, you've got the content, you've got the traffic, you've got a good, just a good habit in general. I mean, it's the gift that keeps on giving. You're preaching to the preacher, and you're preaching right back? Well, so how does someone take the next step with you Yudish, all sorts of good content you have. And as some books, you read some things to do some real deep questions to think about. And they say, Okay, now I'm chomping at the bit. Now, I know that I need to take action on this. But it can be like a real mess, especially if you tried to figure out the to do list yourself. So they need to reach out to you and find out about the spaghetti on the wall podcasts in your and your service, and just like reach out to you personally for guidance. So how does someone takes that next step with you? What's the call to action.

Unknown Speaker 20:57 So they can come to Leduc entertainment.com, or the social marketing king.com They can either take the course, right, I've got an online course called content into cash, and it teaches you exactly what I was just telling you like how to create the content, from development to distribution, right? My I call it sort of the your business as a movie structure. And this is how we create content on a monthly basis for all of our clients. So we're, I think we're up to about 600 videos a month that we that we edit. So we're you know, we're churning it out, and we've streamlined the process. So if they want to do that, they can do that. They want to work with me on a consulting basis, they can do that. And then we can also create content for them, and help them distribute the content themselves. Like Well, we're, we're a one stop shop, in terms of that's concerned, and we can help you create your podcasts, we can help you, you know, create a volume of content, like we've got one client, where we're putting out about 100 pieces of content a month for them. Nice that we have, you know, everything sort of in levels. However you want to work with us we can accommodate,

Robert Plank 22:11 depending on the path we want to go Wonderful. So that is the social marketing king.com. And he also said Leduc entertainment, that's L E D U C entertainment. And I love that that your business's movie concept so many different ideas come to mind about that from like, if you watch a Marvel movie, you kind of see like the same but different and even like you mentioned, like this whole Gary Vee thing, there's that aspect of like the reputation but different, right? And a lot of Gary Vee I mean, he's had to have mentioned the garage saleing in the Wine Library. And the Jets so many times for us to know those are the things we gravitate to. But for some reason it's it's fresh and you figure with it with a movie you that things are left on the cutting room floor. So it's just the best information. I mean, it's just a really cool analogy metaphor to think about. So the social marketing king.com and the spaghetti on the wall podcast. And as we wrap up, wind down our conversation here, Armando. You know how we need these content clips, right? One of my favorite ways to get these little content clips on the podcast is near the end of the episode asked my guests that they have a favorite quote, moral or less and so forth. Content soundbite purposes. Do you have a favorite, quote, moral or lesson to share with us

Unknown Speaker 23:28 a soundbite I've got many. Um, you know what I will say, this is a really fun, this really fun exercise that he that guy at the vision visionary summit made us do said, I want you to envision yourself on like, the last day you're alive, right way far out into the future. And I want you to think about what your future self would tell you right now. And I want you to use your non dominant hand. And I want you to write down what he's telling you. Right. And, and I told myself, I said, you don't have to try. You already have everything that you want in your life. And so I was like, damn, alright, cool. And so he was and the guy was like, nobody done this exercise with every single group I talked to. And nobody's ever saying, Oh, you have to make more money. Oh, you have to, you know, try harder. Oh, you know, it's always like, live live right now. Like, all you have is right now, you know, and start enjoying your life start living in the game and not the gap.

Robert Plank 24:42 And what I get from that answer is be kinder to yourself. So with that in mind, it is time to go to Lee Duke entertainment.com and the social marketing king.com. We will see you there. Thank you Armando, for sharing some really profound, huge ideas with us. I really appreciate you.

Unknown Speaker 24:58 Hey man, thanks for having me. And

Robert Plank 25:04 thank you for tuning in to the marketer of the day podcast. marketer of the day is managed by de FY podcast, claim your 12 podcast boosters at Def Why podcast.com/free