822: Enjoy the Rollercoaster ride of Facebook Ads: Make The Breakneck World of Ad Management Easy with Jody Milward

Jody Milward is an accidental entrepreneur who has built a seven-figure business. She shares her exciting entrepreneurial journey, going from a receptionist at the Queensland Health department to becoming a successful female business owner. Today, Jody discusses her passion for Facebook ads and how it has opened up opportunities for people like her to achieve the lifestyle they once thought was unattainable. She emphasizes the importance of consistent action, learning valuable skills, and not settling for the status quo.

In this episode of Marketer of the Day, Jody shares her expertise in Facebook ad strategy, management, and compliance. She explains how small, consistent actions like engagement and video campaigns, proper retargeting, and building brand awareness can outperform impulsive ad spending. She emphasizes understanding Facebook’s policies, including avoiding risky claims or emotionally negative language, and leveraging compliant content to nurture leads. Jody also runs a boutique ad agency and offers coaching and certification for other ad managers, connecting businesses to expert support through FindYourAdManager.com. For newcomers, she provides a practical entry point with her Client Attraction Code program, demonstrating how to build audiences and run low-cost, high-impact campaigns.

Quotes

“I just suddenly had a fire that led inside me to say, ‘There’s something more than just the nine to five.’”


“Facebook ads give any business the ability to dominate their niche without tens of thousands of dollars in TV commercials.”


“Before anyone launches an ad, always check the Facebook terms—compliance is key, or your account can be shut down in minutes.”


“Consistent action, building brand awareness, and retargeting are what make Facebook ads truly work, not just throwing money at them.”

Resources

Podcast: Play in new window | Download (Duration: 30:32 — 28.1MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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