823- Marketing Funnels, Pricing and More- How To Sell A Marketing Funnel For 5 Figures with Mike Killen

Mike Killen is the best-selling author of "Five Figure Funnels" and the founder of Sell Your Service. He is obsessed with helping funnel builders and marketing agencies increase their prices and define their niche. Today, Mike shares his journey of starting an agency, finding success in a specific niche, and then pivoting to teaching others how to sell high-ticket marketing funnels. He discusses the importance of niching down, setting the right price point, and building a scalable business model through products, services, and a community.

In this episode of Marketer of the Day, Mike explains the six components essential to raising prices and selling five-figure funnels: defining a niche, setting the price first, building assets, establishing authority, generating attention, and taking consistent action. He emphasizes that high-ticket offers work as both revenue drivers and qualification tools, ensuring clients who need more support can transition into premium, done-for-you services. Mike also highlights the importance of self-confidence, encouraging entrepreneurs to sell before they build, focus on outcomes rather than comparisons, and trust their own expertise. He shares his book Five Figure Funnels, and points listeners to SellYourService.co.uk and the corresponding Facebook group for further resources and community support.

Quotes

“You have to release your first product as the most expensive model. Price has nothing to do with experience; it’s about the value you deliver.”

“Done-for-you services are qualifiers. If someone struggles with your course, that’s not failure—it’s an opportunity for them to get more help.”

“Have courage, commit, and take action. Sell before you build, charge what you’re worth, and trust yourself.”

“You don’t scale businesses; you scale the idea. Focus on a core problem and a hyper-specific niche to grow effectively.”

Resources

• Sell Your Service: We motivate funnel builders to increase their prices, define a niche and sell marketing funnels for five figures +
• Subscribe to Sell Your Service on YouTube
• Follow Mike Killen on Facebook
• Connect with Mike Killen on Linkedin
• Five Figure Funnels: How To Sell Marketing Funnel Services To Your Customers For Five Figures In Any Market, No Matter Your Experience by Mike Killen on Amazon

Podcast: Play in new window | Download (Duration: 31:36 — 29.1MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast