1421: Catdi Printing: How Direct Mail Still Wins in a Digital World with Chief Enthusiast Carlos deSantos
Every screen feels crowded these days—feeds stacked with ads, inboxes bursting with unread promotions, and attention spans stretched thin. In that kind of environment, even good marketing slips past unnoticed, lost in the constant scroll. Physical mail, on the other hand, shows up differently; it can’t be swiped away in a second or buried under notifications. There’s something about holding a piece of communication in your hands that makes it harder to ignore. In a digital-first world, that small bit of tangibility can feel surprisingly refreshing.
Carlos Alonso deSantos, owner of Catdi Printing, has grown a family print shop into a national business across the U.S. and Canada. His start came from helping promote his parents’ art gallery, which revealed a gap in affordable print services. Today, he talks about the evolution of direct mail and why design and targeting matter more than ever. He also highlights how AI is reshaping print marketing, blending traditional reach with modern precision. Stay tuned!
Quotes:
“People like to get tangible marketing materials—whether that be a flyer or a direct mail piece.”
“AI is a definite game changer. Just in the past year or two, what it’s been capable of doing is just amazing.”
“It is a touches repetition game. It’s definitely like—the more times people see your piece, even if the first time they may throw it away.”
Resources:
- Boost your business with Catdi Printing’s all-in-one printing and direct mail solutions.
- Connect with Carlos Alonso deSantos on LinkedIn
Podcast: Play in new window | Download (Duration: 39:12 — 54.7MB) | Embed
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