1529: Stand Out in Media and Film: Create Influence and Drive Change with Your Story with Heather Atherton
Heather Atherton is a communications strategist, PR consultant, and media outreach specialist with 25+ years of experience elevating brands and causes. Known for her work with companies like IMAX, GoFundMe, and Disney on Ice, Heather is also a passionate advocate for uncovering the truth behind the Vietnam War's Baron 52 case, a mission inspired by her father’s service. Through custom, outside-the-box marketing, storytelling, and her deep belief in the power of dreams, Heather helps businesses, filmmakers, and nonprofits package their message for maximum impact. Her expertise spans film promotion, guerrilla marketing, independent filmmaking, and supporting small business growth, always focused on connecting human stories to wider audiences.
On this episode of Marketer of the Day, Heather joins Robert Plank to share her journey from agency work to mission-driven advocacy, the importance of visual/guerrilla marketing, and the ongoing campaign for truth around the Baron 52 story. Heather discusses building custom pitches, the challenges indie filmmakers face, and why early PR is key. Discover lessons on amplifying meaningful stories, DIY marketing foundations for creators, and the relentless power of believing in your ideals.
Quotes:
“The future belongs to those who believe in the beauty of their dreams and are bold enough to bring them to life.”
“If you can see your story visually, you can market it anywhere. Visual thinking turns ideas into impact.”
“I’m not a cookie-cutter. I create outside the box because that’s where originality, opportunity, and growth live.”
Resources:
Podcast: Play in new window | Download (Duration: 31:00 — 42.6MB) | Embed
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