201: Podcast Guesting: Grow Your Audience, Get More Traffic, and Increase Your Digital Reach with Heather Havenwood

Heather Havenwood is an online business expert and entrepreneur who has been active in digital marketing since 1999. She successfully grew an information marketing publishing company to over $1 million in sales within 12 months. Heather runs multiple businesses, including Date Triggers, a dating education platform for men, and hosts her own podcast called "Win with Heather Havenwood". She is also the creator of Podcast 3030, a course teaching professionals how to effectively guest on podcasts. Her background includes overcoming significant personal challenges like bankruptcy and foreclosure, which she now uses as a powerful storytelling tool in her speaking and teaching.

Heather Havenwood has made a killing guesting on podcasts. She has tons of tips for you today on how to be a great podcast guest and an even better podcast host.

Quotes:                                                                                                                                   

“Podcasting is not a presentation where I’m speaking to you; it’s a conversation. I share my story, provide value, offer tips and tricks, and people listen in to our chat.” – Heather Havenwood

“If I can do it, you can do it, no matter your situation—whether it’s divorce or something else. Everyone has their ups and downs.” – Heather Havenwood

“My job is to add value to you and your people. It’s about making you the star, not me, and offering as much value as I possibly can.” – Heather Havenwood

Takeaways:

01:58 Podcast guesting is a powerful way to share your story and connect with new audiences without the hassle of physical travel.

10:31 Successful podcast interviews are conversations, not presentations - focus on storytelling and creating an engaging dialogue.

25:48 Being open to appearing on diverse podcasts, regardless of the niche, can lead to unexpected opportunities and connections.

33:03 Creating a strategic media kit and approach can significantly increase your chances of being invited as a podcast guest.

37:35 Developing your storytelling skills through podcast appearances can help you communicate more effectively across different platforms.

Resources

Podcast: Play in new window | Download (Duration: 45:43 — 41.9MB) | Embed

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Filed in: Archive 1: 2012-2016 • Interview • Podcast

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