A while ago I dealt with a guy on a public message board (not the one I usually frequent) who said something along the lines of this:
I’ve never seen a sales letter actually implement any of this JavaScript or PHP interactive sales letter stuff.
Every time I see one of these sales pages, I check out the site for every person leaving a testimonial. The truth is that nobody is actually using this stuff… is it a case where the emperor has no clothes?
What a dumbass question!
What proceeded was, several of us replied to him but he seemed to be off in his own little world.
Guess what, if you go to the Clickbank marketplace and choose the top sellers in ANY niche… most of them use some sort of pop-up, lead capture, survey, peel away ad, walk on video, or chat agent setup.
Most of what goes on is invisible to you because they’ll use all kinds of personalization, landing pages, dynamic autoresponder follow-ups, sublisting, and all that.
If you are trying to tell me that adding PHP has no affect on your sales, or hurts them? Gimmie a break!
You can still sell a product with good copy and no PHP and JavaScript tactics. But good copy plus PHP scripts? Unstoppable!
You could add an exit pop-up to turn lost sales into opt-ins. Or simply add a countdown timer or interactive sales letter… it’s up to you.
