485: Email Marketing for Entrepreneurs: Indoctrination, Engagement, Awareness, Traffic and Conversions with Dustin Lien

Dustin Lien is the founder of Jump Influence where he teaches courses on email marketing to entrepreneurs, and he's also the host of The Unleashed Life Podcast. He has massive ambition to empower and equip new leaders to make disruptive, positive impacts on the world, one person at a time.

Quotes:                                                                                                                                   

“If you believe in your product, you're doing a disservice to your audience if you're not telling them about it.” – Dustin Lien

“Email marketing is all about trust, so you want to gain trust—and a lot of that comes from setting expectations and communicating well.” – Dustin Lien

“The only goal of a subject line is to get someone to open the email, and the only function of your first sentence is to get them to read the second sentence—and so on.” – Dustin Lien

Takeaways:

04:40 Email marketing remains a powerful communication tool with significantly higher engagement rates compared to social media platforms.

07:16 Providing free value builds trust and earns the right to sell products to your audience.

15:58 Setting clear expectations with subscribers prevents overwhelming them and builds long-term trust.

19:52 Each email element has a specific purpose: the subject line gets opens, the first sentence drives continued reading.

22:49 Modern email service providers offer advanced features that simplify list building and subscriber management.

Free Online Class: Grow Your Email List Like a Boss

Podcast: Play in new window | Download (Duration: 32:10 — 29.4MB) | Embed

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Filed in: Archive 2: 2017 • Email Marketing • Interview • Podcast