516: Simple Creative Marketing: Build a Foundation, Experiment, Repurpose, and Go Big in Your Content Marketing with Anfernee Chansamooth

Anfernee Chansamooth is a virtual Chief Marketing Officer (CMO), Authentic Influence podcast host and Founder of Simple Creative Marketing. He helps emerging leaders to clarify and build their authentic brand, income and influence online. Simple Creative Marketing focuses on simplifying marketing for growth startups.

Five Key Challenges

  1. prioritization: getting activities in order for maximum ROI
  2. marketing expertise
  3. misalignment in marketing: sales vs. objections
  4. systems/process: team
  5. insufficient data to make smart decisions

Quotes:                                                                                                                                   

“We're all about taking something that is potentially very confusing for a lot of people and simplifying the steps to help small businesses and startups acquire leads online.” – Anfernee Chansamooth

“A lot of founders produce good quality content, but they're not doing enough work to get it out there and in front of the right audiences.” – Anfernee Chansamooth

“It's not about trying to replicate someone else's model or personality because there are people who resonate with who you are as a business and as a voice.” – Anfernee Chansamooth

Takeaways:

04:40 Quality content matters more than quantity when marketing your business online.

12:30 Repurposing a single piece of content across multiple platforms can maximize your marketing reach.

22:15 Not every potential customer is ready to buy immediately; some are in research mode and need to build trust.

27:20 Startups should focus on one key marketing activity that can potentially double their leads in six months.

32:00 Having clear marketing systems and processes is critical for consistent business growth.

Take The Free Marketing Effective Quiz To Identify Gaps In Your Marketing

Podcast: Play in new window | Download (Duration: 39:58 — 36.7MB) | Embed

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Filed in: Archive 3: 2018-2020 • Content Creation • Interview • Podcast

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