Content Creation

650: How To Convert Customers Faster and Build Stronger Relationships Through Content Marketing with Lyndsay Phillips

Lyndsay Phillips is a serial entrepreneur, self-professed organizational freak, client-appointed task master plus project ninja and warrior content marketer for life & business coaches, accountants and other online entrepreneurs across the globe.

As the CEO & Founder of Smooth Sailing Business Growth & Smooth Business Growth Podcast– 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle. She leads a rock star team to support entrepreneurs who are seeking fast-paced business growth but finally have come to the realization that they can’t do it alone, do it all, and do it well.

She is also loves sharing practical tips, business building & content marketing strategies so that you can be more productive and attract more customers faster.

Resources

Smooth Business Podcasting (Website)

Podcast: Play in new window | Download (Duration: 31:51 — 29.3MB) | Embed

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560: The Salesman Who Doesn’t Sell: Rank, Convert and Tweak Your Traffic Through Smart Content Marketing Strategies with Brian Greenberg

Brian J. Greenberg has founded businesses in e-commerce, marketing, and financial services. He has generated over 50 million in revenue from his businesses, collected over 10,000 reviews and testimonials from customers, been named one of the most creative people in financial services, and has been called The Salesman Who Doesn't Sell. As a multi-faceted entrepreneur, Brian believes in building integrity into everything he does, operating a business for the long term with a strong reputation, and a commitment to exceptional customer service. Brian is the founder and president of True Blue Life Insurance, whose mission is to be transparent, honest and helpful to their customers without ever bugging or pushing them. Brian also runs e-commerce websites at Touchfree Concepts and Wholesale Janitorial Supply.

Resources

• Brian J. Greenberg (Official Site)
• The Salesman Who Doesn't Sell: A Marketing Guide for Making Money While You Sleep (Book)
• User Testing (Test User Experiences)
• iWriter (Hire A Writer)
• Google Surveys (Create Surveys and Get Results)

Podcast: Play in new window | Download (Duration: 29:23 — 27.0MB) | Embed

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558: Content Creation Strategy: Become an Authority Marketer, Create a Local Podcast, and Become a Blogging Master with Michael Greenberg

Michael Greenberg is the founder of Gentleman Of Technology LLC, a B2B venture creation and strategy consulting firm. Patrick Gusman, entrepreneur and former CIO for the National Urban League, has called him “A positioning guru extraordinaire and is one of those rare young geniuses,” and Alex Nichols referred to him as “A horse whisperer for marketers, business thinkers, business owners, and is a bit of a renaissance man; a jack-of-all-trades, master of many. Whether its emerging tech, community building, short and long-term strategy, or content building, I know that I can trust Michael's research and experience.”

Michael recently launched a new content marketing venture, and has just written a book entitled Authority Marketing Playbook. This recent publication focuses on helping small business owners, consultants, and executive coaches to position themselves with content. The Authority Marketing Playbook helps them find their voice and grow their businesses using a variety of tactics and strategies Michael has developed over his distinguished career.

Michael launched his newest venture under the GOT banner, Call For Content, in January of 2017 after almost two years of market research and process development and currently serves as Chief Strategist and Interviewer. Understanding that his knowledge and content development processes are unparalleled, he provides unique insight into growing businesses of all types. His expert proficiency has propelled both he and his clients by setting a new value standard in content marketing.

Resources

• Call for Content (Content Marketing)
• St. Louis Business (Podcast)
• Michael Greenberg (LinkedIn)
• Michael Greenberg (Twitter)

Podcast: Play in new window | Download (Duration: 27:45 — 25.5MB) | Embed

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516: Simple Creative Marketing: Build a Foundation, Experiment, Repurpose, and Go Big in Your Content Marketing with Anfernee Chansamooth

Anfernee Chansamooth is a virtual Chief Marketing Officer (CMO), Authentic Influence podcast host and Founder of Simple Creative Marketing. He helps emerging leaders to clarify and build their authentic brand, income and influence online. Simple Creative Marketing focuses on simplifying marketing for growth startups.

Five Key Challenges

1. prioritization: getting activities in order for maximum ROI
2. marketing expertise
3. misalignment in marketing: sales vs. objections
4. systems/process: team
5. insufficient data to make smart decisions

Take The Free Marketing Effective Quiz To Identify Gaps In Your Marketing

Podcast: Play in new window | Download (Duration: 39:58 — 36.7MB) | Embed

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437: Fulcrum Investing and the State of Logic: How to Stand Out, Get Noticed, Build the Right Team, and Make Great Decisions with Kevin Van Eekeren

Kevin Van Eekeren started his career as a logistic officer for a SWAT team, which gave him insight into the criminal justice world, and he soon found that through training SWAT teams better he could reduce the use of force while bettering the national security of our country. Fulcrum Tactical was born out of that idea, and within 18 months he expanded it from a charity to a for-profit company. He started investing in startups on the side but focused on Fulcrum Tactical and his new venture, Fulcrum Farms a sustainable farm producing high-quality meat and eggs for families and restaurants in the Chicagoland area. After six years Kevin sold Fulcrum Tactical and moved on to investing in startups full-time by starting Fulcrum Investing. Kevin spends his free time co-hosting The State of Logic Podcast and has also continued his passion for farming.

Resources

• The State of Logic (Podcast)
• Fulcrum Investing (Website)
• Kevin Van Eekeren (LinkedIn)

Podcast: Play in new window | Download (Duration: 20:47 — 47.6MB) | Embed

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365: Get Your Messaging Right, Ditch the Content Creation Treadmill, Re-Purpose and Market Intentionally with Content Strategy Coach Lain Ehmann

Podcast: Play in new window | Download (Duration: 29:59 — 27.4MB) | Embed

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Lain Ehmann, bestselling author and communications strategist, specializes in helping six and seven figure entrepreneurs uncover hidden profits and potential. Her superpower is saying what your customers and clients really need to hear, to get the results you want as quickly as possible.

Lain shares ways to repurpose your content (not just in media such as YouTube or podcasting) but also in terms of content types such as relationship building, storytelling, or expert articles. If you'd like to get more eyeballs on your websites, amp up your content marketing, or do more in less time, listen to today's episode.

Resources

• Easy Steps to Defining Your Unique Value and Communicating Your Clear Message (Free Worksheet)
• Life in the Fast Lain (Official Site)
• Lain's blog (Blog)

Podcast: Play in new window | Download (Duration: 29:59 — 27.4MB) | Embed

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