528: Turn Your Passion Into Profit, Launch, and Repeat with Course Creator Jacques Hopkins

Jacques Hopkins is the creator of PianoIn21Days.com where he sells an online piano course that helps people learn piano in a fast and fun way. Piano In 21 Days is now a fully automated business so He's also The Online Course Guy where he helps others turn their hobby into an online course like he did. He tells us about how he got started with online courses and now consults others who want to create and launch an online course.

Quotes:                                                                                                                                   

“I failed multiple times, pretty miserably. It wasn't until I really honed in and focused on one of the things I was most passionate about that I became truly successful.” – Jacques Hopkins

“The most important thing is not just to have a page that says ‘buy now,’ but to actually train them, show them some things, and talk about a common problem and how you can help solve it.” - Jacques Hopkins

“The fact that I can have an impact on people all over the world is just an incredible feeling.” - Jacques Hopkins

Takeaways:

01:59 Turn your hobby into a profitable online business by creating a course that solves real problems for people.

02:42 Use YouTube as a free platform to test market interest and build an email list before fully developing your course.

17:25 Create a launch strategy that builds trust and rapport with potential customers before asking them to buy.

18:09 Outsource business tasks gradually, keeping yourself as the face of the brand while documenting processes for smooth transitions.

26:58 Focus on genuinely helping customers succeed rather than just making money, which leads to greater business success.

Resources

Podcast: Play in new window | Download (Duration: 30:20 — 27.8MB) | Embed

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Filed in: Archive 3: 2018-2020 • Membership Sites • Podcast

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