Archive 2: 2017

331: High Status: Unlock Your Ultimate Destiny, Charisma, Rapport, Success and More with Jason Capital

June 13, 2017

Jason Capital is the author of Higher Status. Being "High Status" means that you live life on your own terms and attract what you want, in your business and personal life. Jason has a number of quick and easy exercises you can use to improve your mindset, carefreeness, and body language so that you can improve your own status and the status of those around you.

Quotes:

“Unless you're acting like the person to whom money is already attracted, it's not coming to you. Success is behavioral, not mental.” – Jason Capital

“It's much easier to act your way into a new way of thinking than to think your way into a new way of acting.” – Jason Capital

“High-status people have a certain mindset. It's manifested in their actions, decisions, and communications.” – Jason Capital

Takeaways:

03:46 High-status people operate with ambition without neediness, attracting others through a sense of detachment.

08:33 People have multiple personality dimensions that can be practiced and developed over time.

20:09 Success is behavioral, not just mental - taking action matters more than thinking about action.

31:16 Most people are too focused on themselves to notice or judge your awkward social experiments.

47:04 Small, consistent steps outside your comfort zone can lead to significant personal growth.

Resources

High Status book (Book)
Jason Capital (Official Site)
Jason Capital (YouTube)

Podcast: Play in new window | Download (Duration: 48:08 — 44.1MB) | Embed

330: Smooth Business Growth: Build Your E-List Using Blogs, Videos and Podcasts with Content Marketing Expert Lyndsay Phillips

June 12, 2017

Podcast: Play in new window | Download (Duration: 32:50 — 30.1MB) | Embed

Lyndsay Phillips knows all about content marketing and wants you to use whatever tool fits your personality, whether that's blogging, videos, or podcasting. Ideally, you should blog weekly, use social media three times per day, publish one weekly video, and podcast every two weeks or so. She shares many content strategies and hacks to get the most of your day and your business. For example, an easy method for most people is to simply carve out that time in the calendar for content creation.

Quotes:

“If you don't say yes and step outside your comfort zone, I don't think you can grow as a person, as an entrepreneur, or grow your business successfully.” – Lyndsay Phillips

“The key is to be consistent. The key is to push it out through email and social media, and to make sure you're engaging with people on social media.” – Lyndsay Phillips

“Social media and content marketing are a long game. It's not a quick fix where you post a couple of times and someone buys your $500 course—it just doesn't work that way.” – Lyndsay Phillips

Takeaways:

03:05 Content marketing success hinges on choosing platforms that match your personal strengths and comfort level.

11:40 Tracking analytics and being willing to adjust your content strategy based on audience engagement is crucial for long-term growth.

17:51 Content marketing is a long-term strategy that builds trust, brand awareness, and relationships, not a quick path to immediate sales.

25:16 Outsourcing content creation can be more cost-effective than spending your own high-value time on tasks that can be done more efficiently by others.

28:07 Consistency trumps perfection when creating content - regular, scheduled output matters more than flawless production.

Resources

Lyndsay Phillips (Official Site)
Smooth Business Growth (Website)
Google Analytics (Google Analytics)
TubeBuddy (Website)

Podcast: Play in new window | Download (Duration: 32:50 — 30.1MB) | Embed

329: E-Commerce Traffic and Conversion Using Heatmaps and User Testing with Jon MacDonald

June 9, 2017

Jon MacDonald is President and Founder of The Good, a conversion agency that believes in removing bad online experiences so that only "the good" remains.

Jon and his agency prefers to work with e-commerce websites with at least 15,000 visitors per month. Their job is to remove barriers that web browsers experience. They come to a website with a specific paid or need, and they need to find the solution they're looking for in order to convert.

He installs simple tools (on any platform) to track cursor movements, clicks and scrolls to see where users navigate and uncover sales leaks. He combines that information with real live user testing to back it up, and then runs multivariate tests to improve conversions.

Podcast: Play in new window | Download (Duration: 32:29 — 29.7MB) | Embed

Quotes:

“Conversion rate optimization isn't about doing one thing to your site that will double your conversions overnight. You have to think of it like interest in a savings account—it compounds over time and continues to grow.” – Jon MacDonald

“Marketing is really just to get people to the website. Once they're there, the marketing has done its job. Now it's about serving the needs of the consumer once they're on your website.” – Jon MacDonald

“Usually, when price is a challenge, it means value is a challenge—it's not being articulated correctly.” – Jon MacDonald

Takeaways:

05:34 Marketing teams often create cluttered websites that fail to serve customer needs effectively.

09:30 Data-driven testing through heat maps and user testing can reveal hidden barriers to conversion.

16:11 Emphasizing product value is more powerful than offering discounts to increase sales.

22:46 Conversion optimization is an ongoing process that requires consistent small improvements over time.

25:34 Websites should function as sales tools, not just marketing platforms.

Resources

The Good (Score Your Site)
Diane James (Faux Floral Client)
CrazyEgg (Website)
HotJar (Heat Mapping)
Google Analytics (Google Analytics)
Peek User Testing (Website)

Podcast: Play in new window | Download (Duration: 32:29 — 29.7MB) | Embed

328: Power in Connections: Get Out More, Make Massive Progress and Use Publicity to Skyrocket Your Business with Maxx Anderson

June 8, 2017

Maxx Anderson from MaxximumPR.com is a lifelong entrepreneur. She began at age 11 selling grit newspapers, which later led to a snow shoveling business, owning a gym at age 23, and then real estate and publicity.

She has several interesting stories and lessons about how she's differentiated herself in real estate, how she used guerilla marketing to get free radio advertising, and tons more. She also explains the power of modeling and connecting with like-minded people, so you'll want to listen in right now.

Quotes:

“Progress happens outside the comfort zone, so if you want to be in business, you'll have to put yourself in uncomfortable situations.” – Maxx Anderson

“We only have one life to live, and if we're dreading and dragging through what we're doing each day, then we definitely need to reanalyze our daily actions and set a new direction to bring more positivity into our life.” – Maxx Anderson

“Move with intention. Set your intentions and always move forward toward them.” – Maxx Anderson

Takeaways:

04:47 Building strong business relationships means networking with people who are more successful than you and being open to their insights.

09:11 Effective marketing often involves creative, low-cost strategies that grab attention and spread your message quickly.

13:13 Success comes from consistently pushing beyond your comfort zone and seizing opportunities when they arise.

17:25 Entrepreneurs should be willing to pivot and change businesses when they no longer feel passionate or energized by their current work.

24:23 Personal development requires dedicating time each day to learn and try something new in your industry.

Podcast: Play in new window | Download (Duration: 34:23 — 31.5MB) | Embed

327: Vending Machine Franchising: Find Entrepreneurial Success from Small Goals and Consistent Action with Matt Miller

June 7, 2017

Matt Miller is the creator of School Spirit Vending, a franchise opportunity that installs sticker vending machines in schools. Listen in as he details his journey from day job to freedom where he built a vending machine franchise business. Matt describes how he built his business as well as his thought process for staying productive with 90 day goals, a spreadsheet to track milestones, and 1-2 hours per day to check off steps.

Quotes:

“The speed of the group is determined by the speed of the leader.” – Matt Miller

“I'm not afraid to lose some money, lose some time, or mess up a little here and there in order to figure out the right path to take.” – Matt Miller

“There are very few things in business that are permanent or can cause permanent harm or damage if you're wise about the decisions you make.” – Matt Miller

Takeaways:

06:17 Small, consistent actions compound over time, leading to significant business growth.

08:53 Incremental progress is more sustainable than trying to achieve everything at once.

15:52 Having a mentor or coach can dramatically accelerate personal and professional development.

19:42 Franchising offers a proven business model for entrepreneurs seeking low-risk entry into a new industry.

24:31 Passion projects and side businesses can become successful ventures with persistent effort.

Podcast: Play in new window | Download (Duration: 33:12 — 30.4MB) | Embed

326: Thinkific: Create an Online Course to Build Your List and Generate Income with Sid Bharath

June 6, 2017

Podcast: Play in new window | Download (Duration: 27:46 — 25.4MB) | Embed

Sid Bharath is the creator of Thinkific, a platform that allows you to host your own online courses. It's used by over 6,000 companies including people like Grant Cardone and John Lee Dumas. It hosts courses of all kinds, everything from hoola hopping to flying drones.

Thinkific is a great solution because you don't have to setup your own hosting and shopping cart. You can use this platform and be up and running in minutes. You can start on the free plan of Thinkific and work your way up. You can start with your own free courses to build your list, then work your way up to paid courses. Thinkific hosts your videos, and you can add drip content, quizzes and surveys, as well as grading and discussion.

Sid also talks about ways you can drive traffic to your course once you've created it on Thinkific, such as paid ads (Google and Facebook), organic traffic (guest posting, Quota, Facebook & LinkedIn groups), and live broadcasting (YouTube Live, Facebook Live, and Instagram Live).

Quotes:

“Perfection doesn't matter to your students and it shouldn't matter to you.” – Sid Bharath

“Put something out there. It doesn't have to be perfect, because you can always update it later.” – Sid Bharath

“Using data is a more scientific process than making assumptions up front and aiming for perfection.” – Sid Bharath

Takeaways:

01:51 Creating an online course doesn't require complex technical skills or massive upfront investment.

06:42 Online courses can start small with one hour of content and grow to extensive multi-week programs.

16:52 Don't aim for perfection when creating a course; start quickly and improve based on student feedback.

19:39 Use multiple free organic traffic channels to promote your online course consistently.

21:33 Commit at least two hours daily after work to build and market your online course.

Get An Account with Thinkific Now

Podcast: Play in new window | Download (Duration: 27:46 — 25.4MB) | Embed

325: The Perfect Day Formula: Structure Equals Freedom! Have a Clear Vision and Laser-Focused Goals By Implementing The Five Pillars of Success with The World’s Most Disciplined Man Craig Ballantyne

June 5, 2017

Craig Ballantyne is the author of The Perfect Day Formula which shows you how to get the most out of every day and be as productive as possible, as opposed to putting out fires or just going through the motions. Craig has a number of proven strategies and easy hacks to win the day.

For example: know what you can control, limit your decision making (i.e. Mark Zuckerberg wears the same hoodie and grey shirt every day), have a vision (clear picture) of where you want to be in the next 3-5 years, have laser-focused process goals instead of huge unattainable ones. Know yourself and use "self rules" (but not laws) to stay on track, i.e. if you're looking to lose weight, keep junk food out of the house. These are just a few of the tried and true methods Craig recommends.

Craig's Five Pillars of Success

Have the same bedtime and wake time every day
Have 15 minutes of uninterrupted productive time (Stephen King writes 2,000 words a day)
Perform an activity daily for your health (i.e. meditation)
Focus on your #1 wealth building activity every day (such as recording a podcast or writing a book)
Have a not-to-do rule to limit backsliding

Quotes:

“Creating rules for your life is like having a really effective operating system in your iPhone or MacBook. That operating system within our electronics allows them to do amazing things.” – Craig Ballantyne

“It's not about the hour you get up; it's about what you do with the hours you are up.” – Craig Ballantyne

“You can't change the past. You can only control what you can—your thoughts, words, and deeds.” – Craig Ballantyne

Takeaways:

02:59 Having a clear three-to-five-year vision allows you to make targeted, purposeful daily choices.

11:52 Creating personal rules helps reduce decision fatigue and builds a strong life operating system.

15:14 Accountability and public commitment increase the likelihood of sticking to personal rules.

20:02 Quick recovery from setbacks matters more than perfect performance.

25:44 Focus on process goals you can control, rather than outcome goals that might be unpredictable.

Resources

The Perfect Day Formula (Free Book)
Craig (Instagram)
Craig Ballantyne (Official Site)
Early to Rise (Website)
Turbulence Training (Weight Loss Product)

Podcast: Play in new window | Download (Duration: 30:35 — 28.0MB) | Embed

324: Evergreen Organic Rankings and Traffic: Build Backlinks Using HARO and Guest Blog Posts with Adam White

June 2, 2017

Adam White from SEOjet is an SEO professional who has optimized over 350 websites. He says that to get noticed, stay relevant, and bring massive traffic to your website, you should be using Help a Reporter Out and guest posting. Search engines (like Google) trust big brands (like Apple and Amazon) and to get them to trust your brand, you must create power pages (2000+ words) and stay on top of your backlinking and outreach.

Quotes:

“Your number one goal when doing SEO should be to build brand trust with Google. Once Google trusts you as a brand, it's very simple to get anything else to rank.” – Adam White

“When doing link building, the majority of your time should be spent building your brand, and only a small portion should go toward targeting key phrases.” – Adam White

“If it's easy, it's probably not something you should pursue, because not all links are created equal.” – Adam White

Takeaways:

05:29 Building brand trust with Google requires using your brand name or URL in 80-95% of backlink anchor texts.

14:01 Respond quickly to HARO requests with unique, credible insights to increase chances of getting published.

19:23 Guest posting on relevant blogs and using Help a Reporter Out (HARO) are powerful strategies for gaining high-quality backlinks.

22:07 Create long-form "power pages" with 2000+ words to attract and support strategic link-building efforts.

23:35 Start with higher domain authority sites for guest posting, then fill in with lower-authority sites to create a natural link profile.

Resources

SEOjet (Management Software)
Guest Post Tracker (Find Blogs In Need Of Your Content)
Help a Reporter Out / HARO (Connect With Journalists Who Need Content)
FastCompany (Website)

Podcast: Play in new window | Download (Duration: 31:00 — 28.4MB) | Embed

323: Website Planning for Small Businesses: Get a Clear Roadmap for What You Want, Manage Expectations and Avoid the SEO Geek-Speak with Veteran Web Professional Ben Seigel

June 1, 2017

Ben Seigel is the Principal of Versa Studio, which is a web design team that specializes in diving deep into your business where you can engage deeply in the process.

In our discussion today, Ben explains what people need to know going in when hiring a web design team, how to manage expectations, as well as his thought process when managing complex web projects. He and his team can provide you anything from a multi-page website to a custom solution such as a podcast site.

Quotes:

“Many design shops have great portfolios, and visuals are very important. But a portfolio doesn't really show what problems a project solved or how the process went.” – Ben Seigel

“Without a solid plan, without a solid process or steps you're going to follow, you're just kind of flying by the seat of your pants.” – Ben Seigel

“If you want to get a good result that aligns with your business needs, rather than just any result, you really need to dig in, find answers to the hard questions, and collaborate.” – Ben Seigel

Takeaways:

01:06 Website planning requires deep collaboration, not just a cookie-cutter approach that slaps features together.

13:06 A thorough needs assessment and competitive analysis can reveal unexpected insights about market positioning and client expectations.

14:10 Understanding your business goals is more important than blindly following trendy marketing tactics like social media campaigns.

20:20 Technical skills alone aren't enough; translating complex requirements into clear client communication is crucial for successful web projects.

26:52 Clients often underestimate the time and complexity involved in creating a custom website, similar to renovating a kitchen.

Resources

Versa Studio (Website)
Website Planning for Small Businesses (Discount Code "robertplank")

Podcast: Play in new window | Download (Duration: 36:16 — 33.2MB) | Embed

322: Ardor SEO: Build Links, Boost Your Search Ranking and Think Outside the Box with Reputation Engineer and Authority Marketer Kris Reid

May 31, 2017

Kris Reid is the founder of Ardor SEO. He's developed several tools to build backlinks and increase website ranking. Listen in to discover his advice about search engine optimization, including quick wins and low hanging fruit (for example, buy an aged domain, or increase your ranking on links on place #11 or #12 to bump yourself up to the first page).

Quotes:

“We win when you win. It's in our best interest to get you a positive ROI as quickly as possible.” – Kris Reid

“Digital marketing is like any other form of marketing. You can spend a million dollars a month on it, or you can spend $10—it depends on what your goals are.” – Kris Reid

“You really want to try to understand the customer's goals, work out a plan, and show them how to achieve it.” – Kris Reid

Takeaways:

05:12 Google constantly updates its algorithm to push websites toward creating better, more user-focused content.

14:23 Search results are personalized based on location, search history, and user context, making global ranking comparisons tricky.

20:35 Creating authentic testimonials and content about products or services you genuinely use can be an effective link-building strategy.

25:28 Focusing on improving rankings from page two to page one can dramatically increase website traffic with minimal effort.

28:17 Booking a free strategy call with an SEO expert can help businesses understand their digital marketing potential.

Resources

Ardor SEO (Kris' SEO Agency)
Kris Reid (Personal Site)
Mob Warrior (Online Game)
Ahrefs (All-in-one SEO toolset)
Moz (SEO software)

Podcast: Play in new window | Download (Duration: 29:07 — 26.7MB) | Embed

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