Archive 3: 2018-2020

725: Tell Your Story and Leave a Lasting Literary Legacy Through Memoir Books with Jan Bear

Jan Bear is a writer, editor, and book designer who is passionate about helping people share their stories through memoir books. She has a website called Bear Web Content and a Facebook group called "Book Genie" where she supports aspiring authors. Today, Jan shares the concept of "family legacy books," which are memoirs written by older family members to preserve their life stories and experiences for future generations. She explains the process of creating these books, including recording conversations, refining the content, and designing a professional-looking final product.

Bear encourages starting the process early, particularly while elders still have the energy and clarity to contribute. She also emphasizes that creating a memoir can be a collaborative family activity and a bonding experience. Interested individuals can connect with her via her website bearwebcontent.com or the Facebook group Book Genie to explore starting a legacy book project.

Quotes

“After you're gone, maybe nothing remains—but books can preserve your story for future generations.”

“You don’t have to be a New York Times bestseller. The point is to capture your history and preserve it for those who care.”

“All you have to do is record conversations, transcribe them, and then refine the text so it reads like a book.”

“Creating a memoir lets you know your elders, understand their perspectives, and preserve their legacy before it’s too late.”

Resources

• Bear Web Content: Tell your story & attract the right clients
• Connect with Jan Bear on LinkedIn
• Join the Book Genie Facebook Group
• jan@bearwebcontent.com (Email)

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724: SavvyCard: Use a Business Card Mobile App to Grow Through Referrals with David Etheredge

David Etheredge is the CEO & Co-Founder at SavvyCard, a mobile app designed to help professionals capture contact details and grow their businesses through referrals. He has extensive experience in the real estate industry, with over 180,000 Realtors using the SavvyCard platform. Today, David discusses the limitations of traditional business cards and how SavvyCard offers a more effective solution. He explains the app's cloud-based technology, which allows users to share their contact information without the recipient needing to download an app.

In this episode of Marketer of the Day, Etheridge demonstrates how SavvyCard transforms networking by enabling immediate, permission-based follow-up via text message, ensuring contacts are stored and easily accessible. The platform allows users to embed videos, social links, and relevant content to provide context and create ongoing engagement. Etheridge shares success stories, such as closing six-figure contracts through timely follow-ups initiated via SavvyCard. The tool is available for individual users, businesses, and enterprises, with pricing starting at a one-time setup fee plus a small monthly subscription. Listeners can explore SavvyCard and its features at savvycard.com, with specialized offerings for real estate professionals and business teams.

Quotes

“If somebody won’t give you their mobile number, they’re really not interested in building a relationship or buying what you’re offering.”

“Starting a conversation with a prospect by text message is 100 times more powerful than email or phone because it’s permission-based and asynchronous.”

“With SavvyCard, you can embed videos, links, and social media, so your contact becomes an ongoing engagement tool rather than a forgotten business card.”

“The more you use your card, the higher you rank in search results, helping you own your personal brand without paying for SEO services.”

Resources

• SavvyCard: It's much more than a business card - it's a SavvyCard!
• Connect with David Etheredge on LinkedIn

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723: Achieve Your Financial Goals, Plan for the Future, and Develop Healthy Money Habits with CPA Larry Pon

Larry Pon is a Certified Public Accountant (CPA) with over 34 years of experience in tax and financial planning. He runs a tax and financial planning practice in Redwood Shores, California, where he has helped hundreds of clients reach their financial goals. Today, Larry talks about the importance of developing healthy money habits and taking a proactive approach to financial planning.

In this episode of Marketer of the Day, Pon shares insights on developing healthy financial habits, planning for the future, and navigating complex tax situations. He emphasizes the value of consulting a CPA early in the decision-making process, using research from credible sources, and understanding the broader financial picture rather than focusing solely on taxes. He also discusses strategies such as reviewing W-4s, maximizing employee benefits, and using new tax laws effectively. Pon highlights real-world client success stories, including saving $800,000 in taxes on a real estate transaction and improving cash flow, demonstrating the impact of proactive financial planning. Listeners can connect with Pon and schedule consultations at LarryPonCPA.com, where they can explore personalized tax and financial planning services.

Quotes

“I treat money like a garden—you have to manage it, tend to it, and focus on small habits that create the biggest impact.”

“The best clients are the ones who follow advice, plan ahead, and work proactively on their financial goals.”

“Consulting with a CPA before making big decisions prevents surprises and helps you take advantage of opportunities you might not see on your own.”

“I’m a fee-only advisor, which means my advice is unbiased and not tied to selling any products—what you see is what you get.”

Resources

• Pon & Associates: Committed to Helping You Achieve Your Financial Goals
• Connect with Larry Pon on LinkedIn

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722: Unlock Charisma: 5 Secrets from Sandra Dee Robinson

Sandra Dee Robinson is a renowned television actress, having starred in popular soap operas like "Another World," "Sunset Beach," and "General Hospital." In addition to her acting career, she is an author, international speaker, and the founder of Charisma On Camera performance coaching and the Equine Assisted coaching program Charismatic Cowgirl. Today, Sandra discusses the importance of being present and authentic in relationships, both personal and professional.

In this episode of Marketer of the Day, Robinson shares her current work through Charisma On Camera and her Equine Assisted Coaching program, Charismatic Cowgirl. She emphasizes the importance of presence, self-awareness, and authentic communication in building relationships and leadership skills. Her programs help clients, primarily women and corporate leaders, identify their unique strengths and improve interpersonal connections using experiential exercises with horses. Key takeaways include focusing on authenticity rather than acting “as if,” leveraging one’s natural charisma, and removing distractions to enhance communication. Resources and programs can be explored at SandraDRobinson.com, and she offers social media engagement through her Elevate Facebook group, providing opportunities to experience her coaching and expand personal and professional impact.

Quotes

“The quality of your life is directly related to the quality of your relationships, so it’s really worth learning how to do them.”

“Whatever platform you have, you can make the most of it—stand in your truth rather than act as someone else.”

“Everybody has a strength in communication that makes them charismatic to the exact person and the exact audience they should be attracting.”

“You are not who others say you are; you know who you are and stick with that.”

Resources

• Sandra Dee Robinson: I empower experts and entrepreneurs to impact the world for good by being powerful in their presence from stage, through a camera or leading their team.
• Connect with Sandra Dee Robinson on LinkedIn

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721: Inspiration, Success, Motivation, Mentorship: Break Destructive Patterns with Prosperity Coach Sheevaun Moran

Sheevaun Moran is a business advisor, mentor, and quantum energetics thought leader. She founded Energetic Solutions® to help entrepreneurs and individuals achieve amazing results using uncommon, ancient principles. Sheevaun is the author of several books and the host of the Energetic Solutions podcast. Today, Sheevaun discusses the importance of addressing energy deficiencies in business leaders. She explains her process of helping clients identify and focus on their greatest problems, rather than trying to solve everything at once.

In this episode of Marketer of the Day, Moran shares how she applies her expertise through Energetic Solutions to help leaders scale their businesses while maintaining balance and clarity. She walks clients through targeted processes that uncover the single most impactful issue affecting their energy, productivity, or profitability, helping them achieve measurable improvements in personal and professional life. Moran also highlights the importance of annual resets, journaling, and refining processes to maintain momentum. She provides a range of resources including over a dozen books, 28 audios, and the Epic Life Toolkit, all designed to offer actionable insights in digestible formats. Her work demonstrates that focusing on foundational principles, energy management, and clarity can transform both life and business performance.

Quotes

“If every human would address water, sleep, and breath, their whole world would start to open up and be brighter and lighter.”

“Most people try to solve everything at once, but there’s always one thing that will provide the greatest return in energy or results.”

“Magical thinking assumes someone else will fix the giant ball of yarn of your problems; clarity comes from focusing on the right one thing.”

“By taking one core problem and addressing it fully, you often unlock improvement across multiple areas of your life and business.”

Resources

• Epic Life Toolkit: if you still want to create a life you love, I have great news for you…
• Sheevaun Moran: Get unstuck and Prosper through energetic alignment.
• Connect with Sheevaun Moran on LinkedIn

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719: Micro-Content! Increase Your Brand Reach Using Content Strategies for Social Media, Facebook and LinkedIn Videos, and One Minute Clips with Shay Rowbottom

Shay Rowbottom is the co-founder and former COO of a Facebook agency that worked with companies like Petco, Yahoo, Verlo, and dozens more in creating content and devising content strategies for social media. Since joining the LinkedIn platform in May of 2018, Shay has grown to over 140,000 followers, garnered over 20 million views on her content, and generated seven figures in sales for partnering media companies. Now, she’s ready to share her strategies with you and produce the same kind of results for YOUR brand.

In this episode of Marketer of the Day, Robotto shares actionable strategies for creating viral video content, particularly on LinkedIn, and emphasizes the importance of short, one-minute clips for attracting new audiences. She explains how to edit videos for maximum engagement, optimize headlines, and leverage freelance editors to maintain consistency. She also offers insights into personal growth, overcoming introversion, and the value of authenticity in content creation. Robotto provides practical guidance for entrepreneurs looking to scale their social media presence through her six-week LinkedIn Video Bootcamp, available at shearobotto.com, which covers scripting, editing, outsourcing, and optimizing video strategy for B2B businesses.

Quotes

“The first video is the hardest, but you start to build up confidence over time. Film a video every day for 30 days just to practice, and by the end, you’ll be ready to share it.”

“If you take a break from LinkedIn, it will affect your reach. Consistency is key; the algorithm rewards those who show up regularly.”

“There’s a science behind video editing for social media. You can have a great topic, but if it’s not edited for the feed, it won’t go anywhere.”

“Be yourself. Share the struggles, the hardships, the real human moments. Authenticity attracts attention more than perfection ever will.”

Resources

• Shay Rowbottom: Influencer Marketing - Branding - Spiritual Evolution
• Connect with Shay Rowbottom on LinkedIn

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718: Fanocracy and Newsjacking: Let Go of Your Creation to Create a Massive Following with David Meerman Scott

David Meerman Scott is a renowned marketing strategist and the co-author of the book "Fanocracy: Turning Fans into Customers and Customers into Fans." Today, David discusses the concept of "fan autocracy," where fans have the power to influence and shape businesses. He shares examples of how companies like Haggerty Insurance and Adobe have successfully tapped into existing fandoms to grow their customer base.

In this episode of Marketer of the Day, Scott discusses the principles behind Fanocracy, including how companies can turn existing fan communities into customers and cultivate their own business fanbases. He explains the neuroscience of fan engagement, highlighting concepts like proximity and mirror neurons, and shares examples such as Hagerty Insurance, Adobe, and iRobot, showing how businesses can empower fans to shape the conversation around their products. Scott also emphasizes the importance of letting go of control, allowing fans to take ownership of a creation, which spreads ideas organically. Resources for further learning include his website fanocracy.com and social media handle DM Scott, where entrepreneurs can access PDFs, videos, and book insights.

Quotes

“A fanocracy is when the fans rule. It’s about turning customers into fans and giving them the power to shape the story around your business.”

“It’s not about your product or service; it’s about the people who love it. Provide value to your tribe, and they’ll become your best marketers.”

“The closer people are to one another—physically or virtually—the stronger the emotional connection. Use video, photos, and real proximity to engage fans.”

“Let go of your creations. Fans should be allowed to talk about, interact with, and organize around your products; it spreads the idea far and wide.”

Resources

• Fanocracy: Turning Fans into Customers and Customers into Fans
• Follow David Meerman Scott on Instagram
• Follow David Meerman Scott on X (Twitter)
• Get a copy of Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman & Reiko Scott on Amazon

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717: Digital Storytelling, Blockchain, Cryptocurrency, Smart Contracts and Initial Coin Offerings (ICOs) with Cryptopreneur Dennis Lewis

Dennis Lewis is a seasoned digital storyteller, blockchain marketing specialist, and successful entrepreneur. He has led multiple startups to market and exit. Dennis is the author of the book "Behold the Cryptopreneurs," which aims to educate entrepreneurs about the potential of blockchain technology and how to leverage it in their businesses. Today, Dennis talks about the fundamentals of blockchain, its various applications beyond cryptocurrencies, and the challenges faced by blockchain startups.

In this episode of Marketer of the Day, Dennis explains blockchain technology in accessible terms, highlighting its potential to revolution industries beyond finance, including healthcare, supply chain, and government transparency. He discusses practical applications such as smart contracts, which automate business agreements and reduce administrative friction, and distributed ICOs for fundraising. Dennis also shares insights from his book, Behold the Cryptopreneurs, available on Amazon and through his website cryptopreneurs.club, where readers can access the first four chapters for free. Key takeaways include understanding blockchain’s capabilities, learning from past ICO hype, and positioning your business to leverage emerging technologies safely and strategically.

Quotes

“Blockchain is nothing more than a really fancy bookkeeping system—it’s distributed, secure, and opens doors to business models that weren’t possible before.”

“Smart contracts can automate agreements so money flows exactly as intended, reducing risk, saving time, and improving efficiency.”

“Now is the time to start educating yourself, preparing, and positioning your business ahead of the wave—this is a real tsunami coming.”

“Every entrepreneur needs to be learning about crypto and blockchain; even accepting cryptocurrency as payment is a first step toward future-proofing your business.”

Resources

• Connect with Dennis Lewis on LinkedIn
• Get a copy of "Behold the Cryptopreneurs: How to thrive as a cryptopreneur in the new blockchain economy without feeling like a used car salesman" by Dennis Lewis on Amazon

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716: Gain Visibility to Get Your Audience Listening and Watching: Be Seen in a Big Way with Kathleen Gage

Kathleen Gage is a seasoned entrepreneur who has been running her business for over 25 years. She is the founder of Power Up for Profits, where she helps experts gain massive visibility through the power of podcast interviews. As an expert in this field, Kathleen has a wealth of knowledge to share. Today, Kathleen discusses the importance of visibility for entrepreneurs and how podcast interviews can be a highly effective way to achieve this.

In this episode of Marketer of the Day, Kathleen shares actionable strategies for leveraging podcast interviews to expand reach and authority. She emphasizes defining your target audience, actively listening to shows before pitching, and using an expert pitch sheet with bio, headshot, and book covers to present yourself professionally. Kathleen also highlights the importance of a well-organized media room on your website to provide hosts with social proof and contact details. Her advice underscores that visibility requires both preparation and persistence, with consistent interviews building credibility and generating new opportunities. Resources and guidance are available on her website, powerupforprofits.com, where listeners can learn more about scaling their podcast appearances effectively.

Quotes

“If you're an expert and you want to gain visibility, one of the best things you can do is put it in your promotions plan, your business plan, your PR plan—to be seen in a big way from the comfort of your home.”

“The more podcast interviews you do, the more opportunities you’re going to have—other hosts are listening, and they will reach out when you perform well.”

“Come to terms with the fact that the microphone in the telephone is your best friend—used properly, it can get you in front of thousands, tens of thousands, even millions of people with your message.”

“When you give your web address slowly and twice, you make it easy for people to remember and take action—it’s one simple way to maximize the impact of every interview.”

Resources

• Vegan Visibility: Living on purpose… with purpose!
• Connect with Kathleen Gage on LinkedIn
• Get a copy of Power Up for Profits: The Smart Woman's Guide to Online Marketing by Kathleen Gage on Amazon

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715: Do Your Happy and Get the Spark Back to Make Better Decisions: Recover Passion, Re-Ignite Creativity, and Have Fun with Vernon Brown

From cover model to CEO, Vernon Brown is driven and uses his intuition to find a customized regimen that works for his clients that expand the nation. Vernon has been featured most recently on Entrepreneurial Grind, Cracking the Entrepreneur Code and the National Speaker Association (NSA) and Speaking Driven Business Podcast.

Vernon Brown’s work has touched the lives of thousands of Executives to increase employee engagement. As well as, Entrepreneurs who have doubled their business beyond six figures and has helped save countless personal relationships in the process.

While helping clients find and sustain their happiness, his biggest achievement is instilling these life lessons on his young son, Logan. Vernon strives to create change and fulfillment from within that can truly be spread generationally.

In this episode of Marketer of the Day, Vernon shares his current focus on workshops, particularly for healthcare professionals, aiming to help those on the frontlines regain energy, creativity, and personal fulfillment. He emphasizes creating space for fun, tapping into curiosity, and rediscovering one’s “inner kid” to break cycles of stress and negativity. Vernon encourages practical steps like auditing schedules, limiting unnecessary tasks, and identifying activities that spark joy. He actively shares tips and insights through his website whatsyourhappy.com and LinkedIn, offering resources for both individuals and organizations seeking to improve engagement, well-being, and professional effectiveness.

Quotes

“Fun is underrated. When things get tough, fun is the first thing to go, but it needs to be the first thing that stays.”

“You can’t pour from an empty cup. Take a break, create space, and rediscover your spark.”

“Your happy is unique to you. If you haven’t figured it out, get curious and experiment with what makes you feel alive.”

“Being curious like a kid, embracing wonder and play, can reignite creativity and energy in your adult life.”

Resources

• Whats Your Happi?: Happiness. Success. Coaching. Speaking.
• Connect with Vernon Brown on LinkedIn
• Follow Vernon Brown on Facebook
• Previous Appearance:
  • 428: Practice Being Happy and Choose to Be Happy to Discover the Opportunities, Possibilities and Solutions You Deserve with Happiness and Success Coach Vernon Brown

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714: Create Short, Informative, Entertaining Videos to Get Traffic, Grow Your List, Build Trust, and Sell with Colin Hogan

Colin Hogan is the Managing Director at Demo Duck, a video production agency. He has extensive experience in creating engaging and effective video content for businesses of all sizes. Today, Colin Hogan discusses educational and transparent video marketing. He emphasizes the need to create videos that not only promote products or services but also provide valuable information to customers.

In this episode of Marketer of the Day, Colin shares practical advice for businesses looking to leverage video marketing effectively. He highlights strategies like crafting compelling hooks in the first few seconds, keeping videos short (30–90 seconds for social, 18–22 minutes for instructional content), and repurposing content for different platforms. He also discusses using analytics tools like Google Trends, Google Analytics, and Moz to identify opportunities for targeted video content. Colin explains how Demoduck supports clients at every stage, from ideation to production, optimizing videos for engagement and conversion. For businesses ready to elevate their video marketing, Demoduck offers consultation and production services at demoduck.com.

Quotes

“The first few seconds of a video have to really catch someone—through visuals, script, or sound—to make it worth their time.”

“Even little things, like a brighter color palette, can significantly impact engagement when you make more videos and gather data.”

“Start making videos sooner rather than later; progress toward perfection comes from doing more and experimenting.”

“If you’re not doing any video, at least put some up there—it can even be yourself talking about a topic in your industry and it’s a great way to engage.”

Resources

• Demo Duck: Your Video Production Partner
• Connect with Colin Hogan on LinkedIn

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713: Partnerships, Relationships, Collaboration: Create, Grow and Monetize Your Podcast with Benjamin Shapiro

Benjamin Shapiro is a marketing and podcast growth expert. He started his career in business development at eBay and later transitioned into SEO and content marketing. Benjamin has also run his own startup and worked in the marketing departments of early-stage, VC-backed companies. Today, Benjamin shares his journey from consulting to podcasting, the factors that contributed to his success, and his unique approach to podcast monetization, which includes advertorial content, sponsorship advertising, and content syndication.

In this episode of Marketer of the Day, Benjamin explains the strategies behind growing and monetizing a podcast, emphasizing experimentation, audience understanding, and leveraging multiple traffic channels—organic, viral, paid, and partnerships. He shares methods for optimizing content, such as splitting long interviews into 18–22 minute segments and creating repeatable workflows to outsource production tasks efficiently. Benjamin also outlines his approach to monetization, combining sponsorships, advertorial content, and audience syndication to increase reach and revenue. Entrepreneurs and podcasters can learn more about his consulting services and access podcast insights at benjshap.com and martechpod.com.

Quotes

“Experiment, document, outsource—those are the three most important words for building a content business today.”

“At the end of the day, as a marketer, your job is to understand your customers and keep them happy.”

“If you figure out your process and then outsource the tasks you don’t want to do, you can focus on doing what you do best.”

“Growing a podcast isn’t about magic; it’s about optimizing content, leveraging multiple channels, and building sustainable systems.”

Resources

• Connect with Benjamin Shapiro on LinkedIn
• MarTech Pod: Expert knowledge & insider information from marketing & technology industry leaders
• Benjshap: It's not personal. It's not just business. It's business with personality.

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712: Get Attention From Viral Videos with Adam Lundquist

Adam Lundquist is a Harvard-educated agency owner and former radio shock jock from Santa Barbara radio. When Adam published one of his interviews on a newly-formed platform called YouTube, it became one of the first viral videos, sparking his initial interest in the power of the internet, as well as internet marketing.

Adam has been featured on traditional media like MTV, VH1, and the Best Damn Sports Show. He’s taken his knowledge of traditional media translated it successfully into new media as a featured author in Search Engine Journal, PPC Hero, and WordStream, amongst others. His company Nerds Do it Better consistently delivers paid search campaigns utilizing advanced statistical analysis developed at Harvard. With this method, Adam and his team are able to remove inefficiencies in marketing and generate more customers on a consistent basis in a cost-effective way.

In this episode of Marketer of the Day, Adam shares insights from his agency’s approach to marketing, emphasizing strategy, data-driven funnels, and customer psychology. He explains how quizzes and interactive content can nurture leads through sequential, low-friction steps that build trust and increase conversions, while also stressing the importance of tracking lead quality, not just volume. Adam advises businesses to focus on customer-centric messaging, ethical ad practices, and leveraging automation tools like Zapier to optimize workflows. Entrepreneurs can learn more about his agency and services at nerdsdoitbetter.com.

Quotes

“Having the right strategy makes just the world of difference; everything else is replaceable.”

“The internet isn’t magic—you still have to work at it, think systematically, and close the leads in the real world.”

“A good quiz breaks things into small steps, making it easier for people to engage and for you to find where the bottlenecks are.”

“It should always be about them, not about you—focus your marketing on the customer, not yourself.”

Resources

• Nerds Do It Better: Get more clients, not more clicks
• Connect with Adam Lundquist on LinkedIn

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711: Start With Why and Build Your Interview-Based 7 Hour Book with Nick Raithel

Nick Raithel is the creator of the the 7-Hour Book is a system that allows you to get your own professionally-published book in just 7 hours. With NO work. Things you will learn in this episode:

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1. What is 7-Hour book?
2. How to decide if writing a book is the best tactic in your marketing strategy?
3. Factors considered when deciding that publishing a book is the best marketing channel
4. Determine one marketing strategy in creating a book
5. What does it mean when we are using our book for self defense?
6. How is the seven hour book different and what makes it the best solution among others
7. The 7-Hour book process includes structuring, guided interviews, and book creation

What is the 7-Hour book?

The 7-Hour book is a system that allows any entrepreneur to write their own professionally-published book while spending only 7 hours of their time on it.

It helps entrepreneurs and others in business to share their stories and the ultimate way for them to share their insights is to publish a book. It finally provides
entrepreneurs the recognition they deserve.

How to decide if writing a book is the best tactic in your marketing strategy?

Always start asking yourself the why questions. Consider all the other marketing strategies used by many- podcast, a YouTube channel, or Facebook ads and weigh on them and decide if publishing a book is the best marketing strategy that will work for you. Once you have decided and stirred from the other marketing channels, all the idea will just come to the surface and just believe in yourself that you are unique and has knowledge, insights, and perspectives that others don't have.

Factors considered when deciding that publishing a book is the best marketing channel

Figuring out the "why" of publishing a book. Figuring out the things you want to achieve through the book and will the book be helpful on achieving these things. For example, you want to reach a certain market who is more traditional based in terms of seeking information, then the book is the best tool to educate them with your business.

Determine one marketing strategy in creating a book

Bring in marketing partners to your book and having them provide some of the content, or giving them a shout out in your content. In that way, they will not only provide you with a content, but they also then have an interest in promoting the book and marketing the book when it's out.

What does it mean when we are using our book for self defense?

It means it is safeguarding and defending your time from a situation where a person if you provided them with your book ahead of time, you might have been able to educate them and help them to see for themselves whether or not it made sense to continue talking to you. It helps people get to know more about you, what you do and decide if connecting with you will help them.

How is the seven hour book different and what makes it the best solution among others?

It strips out time as an excuse to not get a book done. It will only require seven one hour sessions from the client which could be scheduled anytime.

It comes from a marketing standpoint. The content of the book and how it is written comes from a business context that will draw your target market to your business.

The 7-Hour book process includes structuring, guided interviews, and book creation

Going over the book and segment each chapter of the book in a call. It is a 100% collaborative approach done in an interview style. Part of it is discussing ideas, asking questions that would essentially yield answers from the client's point of view and our writers take notes from these discussion and create a book from there.

If you are interested in Chatting with Nick Raithel and the team, and want to have your own 7-hour book to promote your business, visit their website at Content Corps and create that change in your business!

In this episode of Marketer of the Day, Nick discusses how the Seven Hour Book operates, using seven one-hour, interview-style sessions to structure, create, and publish content while his team handles production and marketing. He highlights strategies such as incorporating marketing partners, tailoring chapters as keynote speeches, and focusing on the physical book’s tangible impact, or “thud factor.” The method allows clients to reclaim their time while producing books that attract qualified leads, speaking engagements, and business growth. Key takeaways include the importance of identifying the “why” behind a book, aligning content with business objectives, and using a book as both a credibility-building and time-management tool. Entrepreneurs can learn more and start the process at contentcore.net.

Quotes

“Involving partners or experts in your book not only adds value to the content but gives them a vested interest in promoting it.”

“A book can safeguard your time, establish credibility, and serve as a marketing engine for your business—all without consuming years of your life.”

“Each chapter can essentially be a keynote speech, turning your book into a powerful tool for speaking engagements and business growth.”

“We’ve stripped out time as an excuse—just seven one-hour sessions are all it takes for a client to create a professional book with our system.”

Resources

• Content Corps: Get Your Own Book To Promote Your Business In 7 Hours. With NO Work.

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710: Website Redesign & Rebranding: Build Trust Using Hero’s Journey Self-Transformation and Change the World with Chris Yoko

Chris Yoko is the founder of Yokoco, a company that provides full-service web presence management to companies and organizations we consider heroic.

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Things you will learn in this episode:

1. What is Yoko Co?
2. Using the Joseph Campbell's Hero Journey Roadmap?
3. What is the first big step in the Hero Journey concept?
4. How does Yoko Co help organizations?
5. What are the common problems that the organizations are experiencing on their website?
6. How do you decide on what steps to take in helping a business improve their website and web presence?
7. How long does the process start to take effect?
8. Do you have a specific company that stands out in terms results after working with them?
9. Do you recommend for businesses to embody a purpose beyond profit?  

> What is Joseph Campbell's Hero Journey Roadmap and how do you relate it to websites?

- it is patterned from Joseph Campbell's The Hero with a Thousand Faces literary piece about the journey of a hero in world myths. Yoko Co applies this  concept to the journey of their clients as they work to leverage their web presence.

> What is the first big step in the Hero Journey concept?

- Self-Transformation. You start within you. Changing the way you project who you are to the world will change the way people behave towards you. It leads to a greater impact and creates a ripple effect across the world.

> How does Yoko Co help organizations? What makes them stand out among others?

- Yoko Co helps organizations increase the effect that they have with the customers, clients, patients through improving their website presence. Through word of mouth and referrals from the clients that they have worked with, Yoko Co remains to deliver great results and helped a lot of businesses across the world.

> What are the common problems that the organizations are experiencing on their website?

- not getting steady influx of communication or interaction on our websites that it used to have before. It may be from leads, interested parties for partnerships etc. That is the biggest factor to consider as opportunity of a breakthrough to rebrand or rename your website.

> How do you decide on what steps to take in helping a business improve their website and web presence?

Applying the best practices we have to get things started and do the tracking across the whole business

- For most of the Yoko Co clients, they start with a Full Funnel Report that answers questions like:

• What are social, search impressions, and views of the website look like?
• Are they translated into traffic or do they visit the website? 
• Do these people (traffic) engage in the website? Does the traffic convert in any level?
• How do these traffic convert into sales qualified leads? 
• How did they go through the sales process?
• What did the people purchase, or depending on the classification of a clienthow did they become members or engaged partners?

>How long does the process start to take effect?

There is no specific timeline. It varies from one organization to another. There should be enough improvement on traffic and relevant data and interaction to consider a significant level of change. 

> Do you have a specific company that stands out in terms of results after working with them?

- Yoko Co aims to work exclusively with organizations that have a passion or purpose beyond just profit. Recent favorite is Andes Amazon Fund. It conserves the biodiversity, ecosystems, and environmental health of the Andes and Amazon.

> Do you recommend for businesses to embody a purpose beyond profit?  

Yes. There's a big difference between organizations authentically concerned, and wanting to create a big impact in the world and organizations who just do it for marketing. We have worked with organizations who aspire to make some change but don't know exactly know what that is in relation to their mission. There's a lot of opportunities on how to create a big impact and make some change in the world but it should something the organization should authentically believe, support, and embody through their mission and values. It helps that Yoko Co has worked with different types of organizations because in one way or another, we can repurpose and borrow information to help our clients see a bigger picture and help them get into that purpose and at the same time improve their web presence.

If you are interested in Chatting with Chris Yoko and the team, visit their website at Yokoco and make that change or redo things with your business on your website.

In this episode of Marketer of the Day, Chris explains how outdated or poorly designed websites can block word-of-mouth referrals and reduce engagement. He encourages organizations to measure performance across their marketing funnel, from impressions to conversions, and continuously optimize content, design, and user experience. He also highlights the value of authentic mission-driven initiatives—even small, thoughtful actions can differentiate a business and resonate with audiences. Chris advises organizations to embrace fresh perspectives, benchmark performance, and maintain an ongoing process of iteration, while ensuring that branding and messaging remain authentic and aligned with organizational values.

Listeners can explore his services, take assessments, and contact his team at yococo.com to evaluate fit and discuss how to enhance their website and brand impact.

Quotes

"Your web presence is the single biggest lever you have in terms of being able to communicate with the world."

"A website isn’t just a brochure; it’s a tool to amplify referrals, build trust, and extend your impact."

"Even small mission-driven initiatives can differentiate your organization and resonate deeply with your audience."

"Measure everything in your marketing funnel, and let data guide your decisions while keeping your brand authentic."

Resources

• Yoko Co: A digital agency built to help good people make a positive impact
• Connect with Chris Yoko on LinkedIn

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709: Time Control: Perspective, Patience, Mindset and Belief with Sasha Laghonh

Sasha Laghonh of SashaTalks.com is here to tell you about entrepreneurial Tips for people starting up a business and dealing your life journey.

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1) Make sure that you plan your business and your project. 

- You need to decide who are decision makers in the business that you are running. Remember that it is YOUR BUSINESS that you are running and it is you who invested on resources to make your plans come to life. You don't need too many people as decision makers in the business. As the owner of the business, make sure to take lead the team and be the decision maker.

2) NEEDS Vs WANTS

 You need to be able to distinguish needs from wants. Know the difference among needs, resources and wants. Don't pattern your business based on what you see on other people's businesses, trying to keep up with the trends, or just being fancy. Make sure whatever you invest on is something that is useful and purposeful in your business and in that way you will stand out among other businesses.

3) YOUR TIME IS PRECIOUS

- Be mindful of your time that includes deciding who you spend your time with, what you are doing with your time, where you invest your time in. Always consider your priorities for the week or month and set out goals. Be careful who seek you for in terms of guidance and information because they could either make or break you. Do not go into the habit of pleasing everybody because in reality you can never please everyone. "Say no more than yes"

4) GOOD RESULTS TAKE TIME

- Focus and stay committed to your goal. Your strategies and goals should be long term but ensure that you remain the attitude of being flexible in your mindset and decision making process. It is important that you accept that you can't control everything. But remember you are accountable for your own business so you can control the decisions you make with regards to the people that you bring in and engage with and the clients that you entertain. Always be open to learning, be coachable and open to new ideas. Otherwise, you're not gonna last long.

5) RESEARCH

- Take enough time to do your research and digest it. Do not rush on your decisions. Read, talk to people who have done something similar, go to consultations and seminars. Process and digest all the information you have and decide whether to apply, discard, or save them for later.

6) BET ON YOURSELF

- Believe on yourself that you can do it. Initially, do not think so much of the competition but focus more on the opportunities that you could work with to make your business grow. Have a right business mindset but most importantly set your BELIEFS. All your business decisions should be anchored to your BELIEFS. In that way, you will be able to sustain your identity or your own business. Rely on yourself the most because the only person who's going to help you is YOU. You don't need the validation of other people.

7) REMOVE THE NOISES

- Remove people who are taking away your opportunity for your full potential to come full circle. Most of the time they are just noises who dictate your life with their "advices and tips" but in reality they are just distractions to a greater mission. But you also have to maintain the balance and keep those people who really matter in your life. Do not compromise your relationship with your friends and family who have been there with you from the very beginning. These people who truly care about you only want to see you succeed. Do not forget where you came from and how you got there.

8) DON'T TAKE THINGS FOR GRANTED

- Do not be complacent and settle for anything less. You should always strive harder to be better than your best. Your mindset should be- You're only as good as your last big sale or you're only as good as your last successful project. Your biggest competition is yourself. Another point, do not compromise and lose important relationships. Nurture your relationships with people especially those who have helped you to be in the place you are right now. Give importance to people who share the same goal and took part of a greater mission. Lastly, do not take results for granted and be consistent with your goals and mission. And always remain Humble while you are achieving your dreams!

9) KEEP LEARNING

- Make sure your team is teachable. Each individual on your team has their own expertise but make sure that they are also open to learn from others and embrace working interdepently with every one else. This will allow your team to increase their skills and interests.

10) ADHERE TO YOUR PRINCIPLES

- Adhere to your principles throughout your business journey. Don't end up compromising your principles and beliefs just for a short term benefit. Do not make money as your only goal. Money is only a material thing.

"You want to be known as the entrepreneur that on a good day or bad day, whether it is your critic or your ally or your advocate, when they think of you, no matter how they feel, they will still speak well of you because they know that you don't compromise your principles"

"And when people look you in the eye, you want to be known for your character.And when people know you for your character, they can also assess how you do business."

In this episode of Marketer of the Day, Sasha discusses practical strategies for sustaining business growth and personal development. She advises limiting unnecessary input from others, saying no more than yes, conducting thorough research, and continuously learning from both successes and setbacks. She stresses betting on yourself, removing distractions, maintaining consistency, and adhering to personal principles in business decisions. Sasha also emphasizes valuing every contributor, nurturing relationships, and understanding that money is a tool rather than the ultimate goal. Listeners can explore her insights and connect with her via sashatalks.com for resources on mindset, entrepreneurship, and project execution.

Quotes

"Adhere to your principles; long-term respect and reputation matter more than short-term gains or convenience."

"Make sure that when you start off you have clarity on who is taking the decision—you don’t want too many people at the table with equal importance who aren’t investing their own resources."

"Say no more than yes; be selective about where you spend your time and energy, because trying to be everything to everyone will cost you."

"Bet on yourself—without belief, no amount of action or investment can sustain your business or identity."

Resources

• SASHA TALKS: It's Showtime! | Business. Education. Entertainment.
• Connect with Sasha Laghonh on LinkedIn

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708: Build Your Learning Management System Course Using WordPress or Kajabi with WP-Tonic Podcast Host Jonathan Denwood

Jonathan Denwood is a leading influencer in the WordPress space (with his own leading podcast in the eLearning entrepreneurship WordPress area) and a champion of the eLearning Entrepreneur who wants to build a substantial online business.

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In this episode, you will learn the following:

1. What you need to know when you start creating a website?
2. Does the type of platform in hosting a course matters?
3. Can you share great functions, plug-ins, features of WordPress that are not present on other platforms?
4. What is Learning Manage System (LMS) and what are the fun things you can do with it?
5. What are the considerations when you decide to build a course using WordPress?
6. What is Caching?

What you need to know when you start creating a website? When starting a website, you need to decide and know your foundations. Start asking questions like:

1. Is the content I am creating in demand, useful, and purposeful?
2. Will this content solve a real-life problem?
3. Will I earn money from creating this content?

Does the type of platform in hosting a course matter?

If you intend to build a real business, it is best to build that on WordPress. WordPress is easy and intuitive to use. Managing content compared to other SAS Platforms is easier and simpler. It is also extremely customizable. On the otherhand, other SAS Platforms that you subscribe monthly are also great to use and they tend to market themselves as the "easy solution" but in reality they are much more complicated and complex than the WordPress. You are spending much more money on these platforms but functionalities and features are very limited depending on your package, and it's not easy to migrate out from these systems.

Can you share great functions, plug-ins, features of WordPress that are not present on other platforms?

There are two areas where WordPress excels: First, the development of page builders such as Gutenberg, Elementor, and Beaver Builder with drag and drop feature.
Second, Learning management system which gives you a lot of new features like having badges, take quizzes, tracking student's progress etc.

What is Learning Manage System (LMS) and what are the fun things you can do with it?

LMS increases the features and functions of a simple course. It helps you to generate good income. You can download extra materials like pdfs, quizzes, games, certificates, badges, etc.

What are the considerations when you decide to build a course using WordPress?

Do not buy cheap hosting mobile for your initial hosting package. Buying from hosting provider like blue host for $3 a month will not help you start-up your business on building content on wordpress. It will give you a terrible experience. Initially, you need to invest on choosing your hosting mobile and look into getting those around $20, $30, $35 for your initial hosting package on your membership site. Reliable providers like WP- Tonic and WP-Engine among many others will help your website run fast, it can handle the traffic, and allows multiple members to use the website at the same time.

What is Caching?

It is a layer that allows to store up data so that future requests for that data are served up faster than is possible by accessing the data’s primary storage location.

To learn more about WordPress, go to WP-Tonic and listen to our podcast about WordPress, latest features, plug-ins, page builders, learning management systems that you can get. Other services include: e-learning materials like blogs and training videos for entrepreneurs who want to build substantial online businesses, providing hosting and all the software included that starts at $35 a month, semi-custom and full-custom build-outs, they also ensure that your plug-ins up-to-date and your websites are secured.

In this episode of Marketer of the Day, Jonathan explains why WordPress is a superior long-term solution for course creators compared to many SaaS platforms. He highlights features such as page builders (Gutenberg, Elementor, Beaver Builder), learning management systems (LifterLMS and LearnDash), and the ability to add interactive elements like quizzes, gamification, certificates, and downloadable materials. He stresses the importance of reliable hosting to ensure smooth student experiences and offers WP Tonic services that include hosting, pre-installed software, development time, and support. Resources include WP-Tonic.com for podcasts, articles, tutorials, and hosting packages, all aimed at simplifying the WordPress experience for entrepreneurs building e-learning businesses.

Quotes

"Learning management systems like LearnDash and LifterLMS offer the features students expect, from quizzes to certificates, and the competition between them benefits course creators."

"If your foundations are rubbish, the rest of your course can be fantastic, but the house is probably going to fall down."

"WordPress is like owning your property; you control it, move hosts, or change developers without losing your business."

"Cheap hosting will ruin your students’ experience—invest in reliable hosting to give your course the performance it deserves."

Resources

• WP-Tonic: Build Your WordPress Membership Website The Easy Peasy Way!
• WP Engine: WordPress hosting for growing businesses. Build the future of the web today.
• Beaver Builder: Discover The Powerful Website Builder That Makes Struggling To Build WordPress Sites A Thing Of The Past.
• Learn Dash: The leading LMS for WordPress. Where great courses begin.
• LifterLMS: WP LMS for eLearning, Online Courses, & Quizzes
• Connect with Jonathan Denwood on LinkedIn

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707: Omni Channel Marketing: E-Commerce Marketing Automation with Rytis Lauris

Rytis Lauris is Co-Founder and CEO of Omnisend which is a powerful marketing automation platform focused on moving e-commerce marketers beyond those outdated general email marketing tools.

In this episode we are going to learn about:

• What is Omni Channel Marketing?
• What are the advantages of having different channels in one platform? 
• What are the relative results of companies using Omni Channel Marketing?
• What are your best practices in terms of customer segmentation?
• Fun ideas of marketing strategies or practices for Omni Channel Marketing? 
• What is the process of deciding what product to upsell to customers?
• What are the resources that can help customers when they sign up and begin using the platform?
• What are the additional features of the tool that we will watch out for?
• What are the secret to success tips that you can share to the listeners?

What is Omni Channel Marketing?

It is an ecommerce marketing automation built for growing ecommerce businesses. Through Omni Channel Marketing, customers can reach out in the way they prefer. They can choose email , SMS messages, web push notifications, Facebook messenger, Whatsapp or combine them into the workflow.

What are the advantages of different channels in one platform?

First, The main advantage is having a single, centralized, and synchronized customer profile. It prevents customers receiving irrelevant and repetitive messages in different platforms because it is synchronized. With this tool, it follows a sequence/flow when communicating with customers.

For example: we start communicating with through an email.

If Robert does ignore our email then we maybe send that Facebook Messenger message then maybe we send a push notification and finally send text message. Second, providing customers with options to choose what channel they are  most comfortable using.

What are the results of relative results of companies using Omni Channel Marketing?

- With Omni Channel Marketing, companies begin to have 90% customer retention. Customers are coming back to check the website twice as often because it was convenient for them to choose the type of channel they want to be communicated. Another great thing is the conversion of customers from a different channel to using Omni Channel. It has greatly increased by 250%.

What are your best practices in terms of customer segmentation?

1. VIP list- they are treated the best customers. They get the best deals and offers, and organize offline events for them.
2. New Prospected customers- As marketers, we maintain a list of those who are subscribers but have not purchased anything on the website yet. We are aggressive in using different channels in retargeting campaigns. For example, we send customers welcome back campaigns through email like offer discount or special offers for specific customer or groups.
3. Subscribers who used to be buyers but are no longer active for 12 months or so- they are removed from the subscribers list. Not worth marketing anymore. They may have been back with a new email or phone number.

Fun ideas of marketing strategies or practices?

1. Creating personal videos for customers
2. Postcards or personal replies
3. Loyalty Programs
4. Customer Support
5. Upselling Videos- When a customer purchases an item, you send an automated campaign of another product that is relevant to what the customer is purchasing. For example, if a customer purchases a phone, before the order is dispatched, the customer receives an automated campaign of a wireless charger. Mention discounts and all other perks of having them ordered in one cart.

What is the process of deciding what product to upsell to customers?

• Products that fit the best with the item purchased by the customer
• Automated recommendations of what product sold the most

What are the resources that can help customers when they sign up and begin using the platform?

 Tutorial videos, webinars, 24/7 online customer support, Account managers who facilitate the on-boarding of new clients, help them set-up and navigate through the tool

What are the additional features of the tool that we will watch out for?

• time optimizations
• improvements in automation
• comprehensive business analytics

What are the secret to success tips that you can share to the listeners?

For beginners, start gradually. Instead of trying to set up properly, just gradually improve and start to utilize one feature after another. For those who have experiences with a lot of other tools, the best recommendation is to segment your customers and broaden the channel options. Don't stop improving and experiment on the new features that are always coming out. It helps you get ahead of the competition.

To check the Omnisend tool- visit www.omnisend.com. Start immediately with a 14 day trial by yourself or book a demo with the team to help you navigating the tool.

In this episode of Marketer of the Day, Rytis explains how omni-channel marketing increases customer retention, conversion, and overall engagement. He highlights best practices such as segmentation, VIP lists, new customer onboarding campaigns, and reactivation strategies for lapsed buyers. He also covers advanced tactics like automated upsells and personalized videos, as well as integrations with platforms like Zapier and loyalty programs. Rytis advises businesses to start gradually, testing multiple channels and continually improving campaigns to maximize results. Resources include omnisend.com, where listeners can sign up for a 14-day trial or book a personal demo to explore the platform’s capabilities.

Quotes

"Don’t stop improving—SaaS tools constantly evolve, and leveraging new features keeps your business ahead of the competition."

"When customers choose which channels they prefer, you avoid bombarding them and create a more personalized, effective experience."

"Start with at least three channels at once—this is where real impact kicks in and the omni-channel approach truly works."

"Segmentation is key; treating your VIPs differently and re-engaging lapsed customers can significantly boost retention and conversions."

Resources

• Omnisend: Email & SMS marketing so good, it’s boring
• Connect with Rytis Lauris on LinkedIn

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706: Money Ripples: Implement an Intentional Mindset to Become Financially Free with Cash Flow Expert Chris Miles

Chris Miles is a cash flow expert. He is a leading authority on how to quickly create cash flow and lasting wealth for thousands of clients mostly entrepreneurs globally. 

In this episode you will learn about:

• What works better, follow a to-do-list or or you just go with the flow everyday?
• What does Chris Miles focus on working?
• What is Money Ripples?
• What makes Money Ripples a success?
• How does Chris Miles stay mindful in making decisions?
• What are money mindset/handling strategies Chris Miles can share to the listeners?

Do you follow a to-do-list or or you just go with the flow everyday?

No special system. Just follow the intuition and gut. For example, for media appearances invites, Chris Miles always thinks of the value he will be bringing to the audience. Otherwise he won't do it. Be more intentional with what you do

What does Chris Miles focus on working?

- Chris Miles focuses on core things and what he is best at. He does podcasting and consultation for clients to help them strategize on how to double back their investment money. Only spends 20 to 30 hours a week on the business and the rest is spent on his personal life.

What is Money Ripples?

Money Ripples is a financial advisor and money mentor. Chris Miles teaches business owners how to achieve money prosperity by spending time on what they love doing the most.

What makes Money Ripples a success?

Expect success. Set yourself an expectation that there's not doubt, it will be successful. Just keep going until success happens to you. Don't think of the amount of work to be done instead just start the first step and keep going. Your little decisions will add up and lead to bigger results.

How does Chris Miles stay mindful in making decisions?

Be present in the moment. Take a step back, listen to yourself and analyze the situation. If you only keep working without a strategy, it will eventually lead to burn-out. Always work smarter and not harder. 

What are money mindset/handling strategies Chris Miles can share to the listeners?

It boils down to scarcity or abundance. If you have a scarcity mindset, there will never be enough. Just trust and have faith and and move forward confidently. The key is to stop thinking of trying to make a lot of money but focus on serving and creating value to people and money will eventually follow. Be grateful for what you have. Whatever you appreciate, it grows.

To learn more from the money expert, check out the following:

• Chris Miles Money Show- you can access on iTunes or any available podcast app.
• Visit the website http://moneyripples.com/
• Purchase his books- Beyond Rice & Beans and 7 Secrets to Free Up Cash Today

Key Quotes:

"Life's battles don't always go to the stronger or faster man. Sooner or later the person who wins is the one who thinks he can"

"Stop trying to make money instead focus on serving people creating value"

"To be financially free has nothing to do with your bank account. It has everything to do with your state of being and state of mind"

In this episode of Marketer of the Day, Chris explores the mindset and strategies needed for financial abundance. He contrasts scarcity versus abundance thinking, emphasizing gratitude and intentionality in managing money. Chris advises focusing on value creation rather than forcing results, letting income streams develop organically, and trusting the process. He also shares practical tools for financial improvement, including his podcast Money Ripples, his website moneyripples.com, and his book Beyond Rice and Beans: Seven Secrets to Free Up Cash Today, which offers strategies to uncover extra income. His key message is that financial freedom is as much about state of mind as it is about numbers, and that consistent, intentional actions lead to sustainable wealth.

Quotes

"The key is to keep moving forward, even in small steps; momentum compounds over time, just like in a marathon."

"If you just trust and have faith, and move forward confidently, you'll realize that money is not a hard thing."

"Whatever you appreciate appreciates—focus on gratitude and abundance, not scarcity and fear."

"Life’s battles don’t always go to the stronger or faster person; sooner or later, the person who wins is the one who thinks they can."

Resources

• Connect with Chris Miles on LinkedIn
• Money Ripples: Become Work Optional. Work because you want to, not because you have to.

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705: Relax, Refresh, Re-Energize: Overcome Stress, Anxiety, and Fears with Personal Development Coach Peggy Sealfon

Peggy Sealfon is an internationally recognized Personal Development Coach, a speaker and author. She shows you ways on how to start a happier and healthier lifestyle with regards to dealing with stress, anxiety, fears that stop you realizing your dreams. She helps you deal with these blocks that are preventing you to live a life you deserve. She has wide training in Western and Eastern Traditions blend into special approaches to overcome challenges.

In this episode you will learn:

• What is Be Well in Paradise?
• When is the 2nd Annual Paradise Coast Wellness Experience?
• What is Paradise Coast Wellness Experience?
• How do your mind and thoughts affect your well-being?
• Experience helping and working with a person who almost lost in touch of his/her system?
• In what ways did you help your client?
• What is Yoga Nidra?
• How do you relax, refresh and re-energized yourself during the downtime?
• What happens to our body when we don't rest or take a break?
• How do you deal with your personal challenges and struggles in life?
• What is the first step into wellness especially for busy entrepreneurs?
• What is the book, Escape from Anxiety all about?

What is Be Well in Paradise?

- Be Well in Paradise was launched by Peggy Sealfon two years ago. It is a hub for health and wellness with collaboration and coordination of different venues in the area she lives, Southwest Florida or what they call Paradise Coast.

When is the 2nd Annual Paradise Coast Wellness Experience?

- It takes place on 10-12th of January 2020

What is Paradise Coast Wellness Experience?

- It is a 3 day of Wellness for body, mind & soul. You will be learning new things and experience new activities that will help you reach 100% potential of happiness and well being. (Note: you can visit this site: https://bewellinparadise.club/ for more info!)

How do your mind and thoughts affect your well-being?

- Mind has a powerful connection with our body. We can even heal ourselves with our mind. What we think we become. Our thoughts and dreams are manifested in our actions and state of being.

Experience helping and working with a person who almost lost in touch of his/her system?

- A businessman whose business is on the verge of falling. He was panicking and experiencing insomnia thinking about losing his business, his wife, and his lifestyle. He was starting to get obese which could have lead to stroke or heart attack.

In what ways did you help your client?

Helped to stay present in the moment. Gave him technique called Yoga Nidra- it is a yoga sleep for 20 minutes that is equivalent to 3 to 4 hours deep restorative sleep.  Made him recordings and he would listen to them every single night and that will help him to sleep. He would wake up the next morning feeling better to function well enough addressing his daily activities. He was able to save his business and started to expand and he's doing very well.

What is Yoga Nidra?

- It is an ancient Yoga Practice. A state of consciousness between waking and sleeping, induced by a guided meditation. It is a state of orchestrated approach to taking you into deep levels of relaxation.

How do you relax, refresh, and re-energized yourself during the downtime?

- Listen to your body and know when to take a break.

- Another way, listening to three minute to distress audio to use a little break and it is downloadable in threeminutetodistress.com/3minutetodistress.com

What happens to our body when we don't rest or take a break?

- We get stress and it weakens our immune system

- It undermines our ability to think clearly and remember things

How do you deal with your own personal challenges and struggles in life?

- Don't allow your mind to control everything and not letting your emotions to take over. Take a pause and see how you react on things and see the reality as it is and not be so much guided with preconditioning reactions that are accumulated throughout your experiences in life. Always be present in the moment.

What is the first step into wellness especially for busy entrepreneurs?

- There are a lot of ways. These are called processes or practice interrupters that will interrupt your pattern. It takes 21 to 90 days to create new patterns. My book called Escape from Anxiety has over 100 strategies that can interrupt those patterns. One simplest way but actually not found in the book is to do a 10 count breathing exercise. This exercise will allow you to change your focus, interrupt the feeling and the whole sensory reactions that you're having at the moment.

What is the book, Escape from Anxiety all about?

It has bite sized strategies that people can use and there's over 100 of them in the book that can supercharged your life. The second part of the book helps you develop your own kind of strategic protocol that is sustainable and works for you because we're all a little different in terms of what we respond to.

To get to know more about Peggy Sealfon and her work, see the following below

Escape from Anxiety- It's available on Amazon and Barnes and Noble. Also visit her website  for free material that will help into wellness! 

Life Coaching Program by Peggy Sealfon- can be found in https://www.peggysealfon.com/Integrated_Life_Training.php

Free coaching session- https://www.peggysealfon.com/Escape_From_Anxiety.php. You can also find 10 things that will help interrupt stress and anxiety which you can download for free.

Key Quotes:

"Happiness is an inside job. 

And I think too often we're looking for happiness outside of ourselves or looking for love from someone else instead of cultivating it within ourselves.

If you want love be more loving.

If you want respect be more respectful.

I believe that we can manifest whatever we want but it starts within us and it's cultivating that."

In this episode of Marketer of the Day, Peggy shares her strategies for reducing stress and boosting energy through simple, actionable practices like guided yoga nidra, breathing exercises, and mindfulness. She highlights the importance of balance, being present, and cultivating emotional awareness to prevent chronic stress from depleting one’s energy. Peggy also references her books Escape from Anxiety and Embodying the Power of the Zero Stress Zone, as well as her websites peggysealfon.com and integratedlifeplan.com for free resources and coaching programs. Her teachings emphasize that happiness and resilience are cultivated from within, and she provides practical tools for integrating these principles into daily life.

Quotes

"Interrupting negative patterns, even with something as simple as a 10-count breathing exercise, can restore energy and reset your nervous system."

"Happiness is an inside job; if you want love, be more loving. If you want respect, be more respectful."

"Anything that isn’t working in one’s life can be changed; it just takes awareness, vigilance, and the right tools."

"Balance is key—when you realize you’re tired, that’s the time to take a break, not pour more gasoline on the fire."

Resources

• Connect with Peggy Sealfon on LinkedIn
• Peggy Sealfon: Overcome Self-Limiting Beliefs and Your Authentic Self

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703: Speak to Your Emotions to Make a Social Connection: Empathy, Understanding, and Curiosity with Laura Long

What happens when connection becomes the missing link in modern marketing? In a world flooded with data, algorithms, and endless ads, audiences no longer respond to logic alone—they respond to emotion. The problem isn’t the message, it’s the lack of heart behind it. People don’t want more information; they want to feel understood. Yet most brands still lead with features instead of feelings, facts instead of empathy. In this episode, listeners confront a truth every marketer must face: without emotional connection, even the most polished strategy falls flat.

In this episode of Marketer of the Day, emotional intelligence coach and heart-centered strategist Laura Long reveals how to transform marketing through empathy, curiosity, and authenticity. Drawing from her work in emotional awareness and insights from the HeartMath Institute, Laura explains how tapping into the “wisdom of the heart” can turn shallow interactions into meaningful relationships. She breaks down how leaders and marketers can align their head and heart, slow down, and communicate with congruence. Through practical exercises and emotional mastery, Laura teaches how to connect deeply, inspire trust, and build loyal communities that feel seen, heard, and valued.

Quotes:

"We have an emotional reaction before we take action."
"Most people don’t want to know how you do what you do—they want to know why you do it."
"Your clients won’t say they need connection, but they’ll show it through their engagement."
"The heart is the keeper of our emotions, filtering every message we receive."
"True marketing starts when you speak to the emotions that move people to act."

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