Archive 3: 2018-2020

641: Scientific Advertising: Find Your Target Audience, Split Test, and Improve Conversions with Facebook Ads Expert Mojca Zove

May 24, 2019

Mojca Zove is the owner of Super Spicy Media and a Facebook Ads Expert that helps +7-figure companies generate leads and increase profits with Facebook Ads.

She's the author of The Facebook Ads Manual, a book that helped hundreds of people launch their first successful Facebook Advertising campaign. She recently launched her online course - The Science of Facebook Ads.

She's an international speaker. She appeared on MicroConf, Double Your Freelancing Conference, Seanwes Conf, BaconBiz and others.

Quotes

“I'm never going to guarantee success, because no one can guarantee it. What I can guarantee is that I will do my best to earn more and to help you get more profit.” - Mojca Zove

“I always share everything, and I encourage my clients to do the same. That's how people find you, and your product naturally becomes the direction they go in later.” - Mojca Zove

“You don't want to go really complex at the beginning because you'll get overwhelmed really fast, the results won't be as tangible, and you won't get the quality results you need to determine which direction to go next.” - Mojca Zove

Takeaways

02:44 Honesty and personal connection matter more than flashy promises in digital marketing.

06:33 Start Facebook ad campaigns with valuable content that solves real audience problems.

10:57 Experiment with different content formats to understand what your audience prefers.

13:40 Track both Facebook engagement and website conversion rates to optimize ad performance.

16:52 Build marketing funnels step by step, beginning with awareness and gradually moving to sales.

Resources

Podcast: Play in new window | Download (Duration: 25:05 — 23.1MB) | Embed

640: Social Media Business Strategy, Branded Content and LinkedIn Trends with Content Coach Marisa Cali

May 21, 2019

Marisa Cali is a seasoned digital marketing professional with 12 years of experience specializing in social media strategy and content coaching. She runs her own company, Be Present (formerly All the Social), where she helps B2B businesses and startup founders develop effective personal branding and social media approaches. With a strong background in graphic design and digital marketing, Marisa focuses on helping small teams create authentic and strategic online content.

Quotes

“I have the ability to see the big picture when it comes to figuring out the needs of the client. I ensure that the tasks we implement and the strategies we devise align with their goals.” - Marisa Cali

“Sometimes it takes a while for people to trust you and want to work with you. It's not that quick.” - Marisa Cali

“Figuring out how you can be in front of people, besides just posting static content, is important. People want to see and hear you.” - Marisa Cali

Takeaways

04:39 Authentic online presence matters more than polished, impersonal branding.

08:38 Social media strategy should always start with clear, measurable business goals.

10:21 Consistent content creation requires understanding your target audience and platform dynamics.

19:22 Video content is crucial for connecting with audiences across different platforms.

21:36 LinkedIn is a powerful tool for B2B businesses seeking quality lead generation.

Resources

Podcast: Play in new window | Download (Duration: 26:32 — 24.5MB) | Embed

639: Enhance Performance and Efficiency In Your Organization Using Assessments, Scoring, and Software with Natasha Davis

May 15, 2019

Natasha Davis, is a Registered Nurse, Branding Strategist and Corporate Trainer. As a certified expert in email & social media marketing and branding, she thrives on fixing problems and eliminating frustrations for companies and their executives. Over the past 15 years, Natasha has worked with several companies and professionals to assist them in enhancing their business potential, brand equity, brand loyalty, cash flow, customer satisfaction and marketing strategy through the power of impactful branding. Because she uncomplicates the most complicates aspects in business, her clients affectionately refer to her as "The Chief Visionary" Natasha has the ability to quickly identify issues, find solutions, get results and improve outcomes.

Quotes

“Duplicity is ultimately waste, and waste has no return on investment at all—never.” - Natasha Davis

“If you don't have customers, you don't have a business. And if you have unhappy customers, you're not going to have a business for long.” - Natasha Davis

“I don't want to take anyone's money if they don't get what they want. We work very hard to serve people, and that's really important.” - Natasha Davis

Takeaways

04:55 Solving internal problems is often more important than seeking new customers when facing business challenges.

16:15 Small inefficiencies in daily work processes can accumulate to significant financial waste over time.

22:16 Creating a successful business solution requires extensive testing, user feedback, and a phased rollout approach.

25:49 Consultants should focus on providing clear, immediate value and reducing client uncertainty about their services.

29:15 Effective business relationships are like matchmaking - both parties must determine if they are a good fit for each other.

Resources

Podcast: Play in new window | Download (Duration: 30:16 — 27.9MB) | Embed

638: Get a Website That Converts: Implement a Martial Arts Mindset into Your Business to Create a Powerful Marketing Message, Manage Stress and Become Your Greatest Self with Dr. Joe Schaefer

May 9, 2019

Dr. Joe Schaefer, Co-Founder of Motiliti, is a digital marketing expert with an incredibly diverse background. In addition to owning a digital marketing agency for over 11 years and working personally with hundreds of business clients, he has a PhD in Neurophysiology from the University of Texas. His clients often call him Doctor Joe, but hundreds other people call him Master Joe as he is also a 7th degree black belt in kung Fu and operates a school of 300+ students in Austin. He has has trained and taught for over 30 years. He brings these various disciplines together into every strategy and tactic he uses to take his business clients to their next level in web marketing.

Quotes

“Business owners often have a huge blind spot when it comes to their website and marketing. They need someone from outside their organization to shake things up a little.” - Dr. Joe Schaefer

“We all know exactly what our website should look like if we were able to set aside our biases and view it as we do every other website.” - Dr. Joe Schaefer

“Anything worth doing is a long journey where you're always kind of restarting it again.” - Dr. Joe Schaefer

Takeaways

05:55 Physical exercise is crucial for entrepreneurs to manage stress, recharge mental batteries, and maintain peak performance.

10:24 When designing a website, prioritize clear conversion goals over aesthetic design - focus on what action you want visitors to take.

19:59 Every website visitor's primary question is usually about pricing, so make it easy and upfront.

22:19 Effective marketing sometimes means making people slightly uncomfortable or even angry, which signals you're saying something meaningful.

28:49 Business growth is like martial arts training: expect challenges, set realistic expectations, and understand success takes consistent effort over time.

31:47 Compare your website with competitors' sites and critically ask yourself why someone would choose your business over others.

Resources

Podcast: Play in new window | Download (Duration: 32:59 — 30.4MB) | Embed

637: Hire a Full-Time Assistant in the Philippines: Outsource Forum Posting, Programming, Graphic Design, Customer Support and More with John Jonas

May 7, 2019

John Jonas has helped thousands of entrepreneurs succeed in their business by doing outsourcing differently. He created and runs OnlineJobs.ph, the largest website for finding Filipino virtual workers, with over half a million Filipino resumes and hundreds of thousands of employers from around the world using it. He works about 17 hours per week, choosing to spend his time with his family rather than working.

Quotes

“The thing that really changes people is that there's outsourcing that people know and don't care about because it's kind of subpar. However, there's a different approach that most people aren't aware of. When I stumbled upon it 15 years ago, it changed my life.” - John Jonas

“Once you have this person, you're teaching them more and more. As things start to connect and click with them, you'll need to spend less time with them, and they'll become more capable.” - John Jonas

“The biggest cultural issue you'll run into is that Filipinos want to make you happy. It's an inherent cultural trait, but they also describe themselves as shy. When they say 'we're shy,' it's really about not wanting to lose face.” - John Jonas

Takeaways

06:04 The real breakthrough in outsourcing comes from committing to a full-time worker, even when you're unsure if you can keep them consistently busy.

12:13 Training employees takes time, but creates long-term value and loyalty that outweighs initial investment.

18:32 Hiring full-time workers from the Philippines can dramatically reduce your workload and increase business efficiency.

22:27 Outsourcing works best when you choose tasks you already know how to do, allowing you to teach and transfer skills effectively.

26:10 Cultural understanding is critical when working with international teams, especially recognizing communication patterns and expectations.

32:50 The goal of outsourcing is to buy back your time and shift from working in your business to working on your business.

Resources

Podcast: Play in new window | Download (Duration: 35:12 — 32.4MB) | Embed

636: Move Beyond Ego to Become a Kind Communicator, Have Compassion and Discover Self-Awareness to Achieve Your True Potential with Elizabeth Barry

May 4, 2019

Elizabeth Barry is an author, marketing executive and a badass leadership coach. She teaches people self-love, exceptional communication skills and how to live a life fulfilled, both in and out of the office. For over a decade, she's taught self-branding workshops and helped leaders discover their business BEST through the art of powerful communication, personal branding, marketing and PR. She's devised a 2018 coaching mastermind program that transforms lives, unblocks energies and helps amazing CEOs, managers and Founders engage in discovering and rediscovering their creative life powers.

Quotes:

“The idea of owning vulnerability, whether speaking less or speaking up, is about being a kind and compassionate communicator. It means using less power, less demand, less force, and more authenticity in who you are. It's not necessarily about speaking about feelings but owning them and responding rather than reacting.” - Elizabeth Barry

“We can never blame anyone else for the things we're not getting. We have to look within, and it all starts exactly there, inside.” - Elizabeth Barry

“There's nothing better than learning that other people have done the same thing so that we don't feel alone.” - Elizabeth Barry

Takeaways:

01:30 Personal and professional development starts with looking inward and understanding your communication patterns.

02:10 Getting out of your own way requires understanding and owning your personal vulnerabilities.

06:35 Effective communication means listening more and speaking less with intentional, compassionate words.

17:44 Professional growth happens through small, consistent steps of self-awareness and boundary-setting.

22:59 Fear of vulnerability often prevents people from recognizing their true potential and worth.

Resources

Beyond Ego (Podcast)
Elizabeth Barry Consulting (Official Site)
The Kind Communicator: Kindness, Compassion and Wisdom for all Business Leaders (Book)
Own Your Vulnerability: Become a Self-Loving Powerful Woman: A Woman’s Guide to Renewal Through Life, Self-love, Career and Spirituality (Book)

Podcast: Play in new window | Download (Duration: 26:30 — 24.5MB) | Embed

635: Influencer Marketing: Observe Your Competitors, Grow Your Location Based Business, and Think Outside the Box with Brand Evangelist Rev Ciancio

May 2, 2019

Rev Ciancio is a Senior Marketing, Branding and Digital Strategist with 20 years of experience in digital marketing and business development, specializing in hospitality marketing, content and local SEO. He has led many clients to new levels of local, national and international success in the hospitality, financial service and entertainment sectors.

He is also former agency owner as well as a former New York City bar owner. Rev is an “expert burger taster” and pens hospitality and marketing tips on his Instagram @revciancio as well as his LinkedIn Profile.

Quotes:

“Be awesome at two things and outsource everything else.” - Rev Ciancio

“You are failing your business if you do not manage your online listings. Three out of four transactions for a business happen online on one of those sites before it ever happens on a business's website. So if you're not managing that information, you're basically letting the internet decide where your customer should go.” - Rev Ciancio

“Having a great website is important, but managing your information everywhere it lives is even more important.” - Rev Ciancio

Takeaways:

05:48 Success comes from being skilled at your core craft while understanding enough about business to make smart hiring choices.

08:48 Track your business metrics closely and recognize when performance stalls, as this signals the need for strategic changes.

16:26 Avoid complex solutions and focus on executing 3-4 simple, targeted strategies that can help your business move forward.

21:07 Before trying advanced marketing tactics, ensure you've covered fundamental marketing bases like email lists and social media posts.

29:08 For location-based businesses, managing online listings accurately is critical since most customer transactions start with online research.

Resources

Foodie Tribe (Website)
Rev Ciancio (Yext Profile)
Rev Ciancio (Instagram)
Rev Ciancio (Twitter)
Rev Ciancio (LinkedIn)

Podcast: Play in new window | Download (Duration: 30:35 — 28.2MB) | Embed

634: Fearless Wealth: Money Mindset, Question the Obvious, Find Extreme Stability and Implement Powerfully Simple Investing with CFP and NLP Expert RC Peck

April 30, 2019

RC Peck is a certified Financial Planner (CFP), a Registered Investment Advisor and a Master NLP practitioner. RC Peck is also the author of Fearless Wealth, Simple Steps to Growing and Harvesting Money.

RC Peck is the founder of Fearless Wealth, a San Francisco-based investment education company that delivers unique workshops, training and presentations to the public and companies worldwide. His passion is giving people the facts, the tools and the specific steps necessary to become self-sufficient at managing and understanding their money. However, RC's approach is not what one might expect. He starts where people look last - at themselves. He believes that growing one's money has to start with one's behaviors about money.

Born in Cincinnati, he started trading his own account when he was 15 years old. Since then he's traded commodities in New York City; designed an investment method that protects and grows money more efficiently than Wall Street; and has interviewed hundreds of traders, investors and millionaires on four continents for one purpose - to find out what works. Based on his ten years of financial research, RC published Fearless Wealth Simple Steps to Grow and Harvest Your Money and founded Fearless Wealth Workshops in 1997. You can find RC's work on his website at FearlessWealth.com.

Quotes:

“The main belief system coming is that investing and the economy is incredibly complicated. They build this narrative around how complicated investing is. They say that because it's so complicated, the solution or the answer has to be equally complicated.” - RC Peck

“Most advisors, when it comes to actually growing money, greatly underperform what I call the free market rate of return. So they're not really adding the value they claim you need.” - RC Peck

“There are periods when the market clearly needs a major correction. If you study the transition between one asset to another, once you see it, you can't unsee it. You'll realize, 'Oh my gosh, I've overcomplicated this.'” - RC Peck

Takeaways:

07:26 Most successful financial strategies involve moderation, not extreme approaches.

12:13 Money decisions are not about being passive or active, but about understanding market conditions.

21:15 Opening financial statements won't kill you, despite the fear and anxiety you might feel.

25:44 Making money and keeping money require completely different skills and behaviors.

27:37 Being dynamic and knowing when to switch financial strategies is crucial for long-term success.

Resources

FearlessWealth (Official Site)
RC Peck (Twitter)
RC Peck (LinkedIn)
RC Peck (YouTube)

Podcast: Play in new window | Download (Duration: 29:52 — 27.5MB) | Embed

633: Maximize Customer Lifetime Value: Content Marketing, Automation, Mobile, Social Media and E-Commerce with Your Marketing Superhero Jeffrey Traister

April 26, 2019

Jeff Traister, Your Marketing Superhero, provides digital direct response marketing services, strategy, persuasive copywriting, marketing automation consulting, social media marketing management, WordPress web design and content plus video post-production to companies & industries worldwide.

Podcast: Play in new window | Download (Duration: 29:52 — 27.5MB) | Embed

Five Trends with Digital Marketing

content marketing: nurturing leads and prospects into customers
marketing automation: conversion, retention, CRM's, e-commerce
mobile marketing: landing pages, texting
social media marketing: interacting with leads to start selling
e-commerce: B2B & manufacturers

Types of Digital Marketing Campaigns

lead generation (opt-in, free report)
sales conversion (persuade with a sales letter)
trust building (whitepaper, success stories)
retention campaign (get established clients to buy more)
upsells and downsells (cart abandonment, lesser-quantity offers)

Jeff Traister develops direct response marketing strategies for start-up ventures, new product launches and market share expansion. These strategies involve digital media, automation and e-commerce.

Quotes:

“Content marketing is important because the customer life cycle varies from product to product, company to company. Some prospects that enter a company's funnel may not buy right away. So what do you do with that contact? You don't give up.” - Jeffrey Traister

“If you start advertising, that means you're starting to spend money. As soon as you spend money, you need a way to convert that contact, that lead, into a customer.” - Jeffrey Traister

“One of the great things with automation is that we're able to ask questions to gather information about the audience. By doing that, the audience member will have a greater appreciation of the relationship with you.” - Jeffrey Traister

Takeaways:

01:13 Digital marketing requires a multi-channel approach, focusing on content marketing, marketing automation, mobile strategies, social media engagement, and e-commerce expansion.

14:20 Prioritize content marketing across multiple channels to establish trust and credibility with potential customers.

17:08 Focus on nurturing existing customers to maximize business profits, as retention is cheaper and more effective than constantly acquiring new leads.

19:19 Build a complete sales funnel before investing in traffic, ensuring you have a strategic way to convert prospects into customers.

22:50 Use dedicated landing pages with lead magnets instead of sending cold traffic directly to sales pages or homepages.

26:46 Implement marketing automation to ask questions and gather audience information, creating more meaningful customer relationships.

Resources

Jeff Traister Digital Marketing Automation (Free Report)
Jeff Traister (LinkedIn)
Text "firstname lastname email" to phone number: 561-277-3363

Podcast: Play in new window | Download (Duration: 29:52 — 27.5MB) | Embed

632: Diving Deep Within: Stop Being a Coach Resister, Use the Socratic Method, Discover Your Aspirational Self, and Become Coachable with Melinda Kelly

April 14, 2019

Melinda Kelly wants to know: are you a "coach resister?"

You're afraid to invest the money? Don't want to give up control to someone else? Think you know better and if you tough it out, it will get better? You've tried and it didn't work, so you won't give it another shot?

Until, maybe, the hammer comes down! Your business hits rock bottom, your partner leaves you, your health deserts you, you're so miserable you're loading up on anti-depressants?

That's usually when someone gets desperate enough to hire a coach. But Melinda J. Kelly says it's a mistake to wait that long when there are so many ways for you to thrive and succeed NOW with a coach that's right for you.

But there's more to it than just hiring a coach...you have to be ready, willing and have the right mindset to make the relationship succeed...and she tells you how you can go deeply within to prepare yourself for a coaching relationship that will take you far beyond what you can do on your own.

She provides the roadmap in today's podcast episode where we discuss Finding Your Coach and Diving Deep Within.

Quotes:

“We are so smart we're stupid. We're so full of knowing everything that we don't realize there are still a few things we don't know.” - Melinda Kelly

“Your friends admire you for your qualities, but they love you for your flaws.” - Melinda Kelly

“Success is getting what you want, but happiness is wanting what you get. Too often, we're chasing somebody else's dream. I want everyone to have everything, but I want it to be their everything.” - Melinda Kelly

Takeaways:

03:54 Asking for help is a sign of strength, not weakness, and can lead to personal and professional growth.

09:08 Being open to feedback requires setting aside ego and truly listening to new perspectives.

19:08 Coaching relationships should be viewed as equal partnerships focused on mutual benefit and learning.

23:12 Self-awareness is crucial in choosing the right mentor and getting the most out of coaching experiences.

27:47 Success isn't just about achieving goals, but about finding happiness and pursuing your own dreams.
Resources

Melinda J. Kelly (Official Site)
Contact Melinda (To receive a copy of her Aha! quiz)
Finding Your Coach: Diving Deep Within Kindle Edition (Book)

Podcast: Play in new window | Download (Duration: 30:46 — 28.3MB) | Embed

Archive 3: 2018-2020

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