Archive 3: 2018-2020

611: Clarity, Focus, and Action: Discover Your True Potential and Implement Your Aligned Life Roadmap with River Easter

November 5, 2018

River Easter is a catalyst to help you discover the genius inside YOU. More than your average life coach, her vast toolbox includes more than 25 years of neuroscience, smartcuts, and paradigm busting processes. She has a Masters in Organization Development and is a certified Life Mastery Consultant. HER genius is part alchemy, part science, part consciousness hacking.
She has worked in government, private, and nonprofit sectors providing effective tools for collaboration, leadership and innovation. Her experience and passion for growth and transformation is evident through her creativity, laser focus, and analytical mind. As a sought after life coach and speaker, River offers inspiring workshops as well as transformational high-touch coaching programs that help clients go from survive to THRIVE with ease.

Quotes:

“Pretty much my entire life, I have been interested in how we can be the best people that we know, deep down inside that we are. It's like human potential which I've studied my entire life.” – River Easter

“You get caught up with all these new shiny objects that come your way, and you just jump from one thing to the next. And that's one of the places where I start: we have to learn how to focus.” - River Easter

“Our brain is a goal achieving machine. We process billions of bits of information a nanosecond but we only perceive a really small portion of it. And so when we write your goals down and it's based on what you love, we're figuring it out because we're following your own path.” - River Easter

Takeaways:

09:22 Recognize and pivot negative thought patterns by practicing gratitude and mindfulness.

20:40 Business owners often struggle with lack of clarity, commitment, and falling into the "squirrel syndrome" of constant distraction.

22:00 Rewiring neural pathways takes approximately 220 days, so start small and be patient with personal transformation.

28:50 Writing down clear goals increases your chances of achievement by 42% and helps your brain focus on solving specific challenges.

31:20 Your purpose unfolds through desires and longing, and taking action aligned with your true self creates meaningful change.

Resources

Your Aligned Life Roadmap (Create A Vision And Achieve Your Goals)
Tamara River Easter (LinkedIn)
Ripple Effect Consulting (Website)

Podcast: Play in new window | Download (Duration: 35:45 — 82.0MB) | Embed

610: Live Your Own Successful Story, Change, Evolve, and Overcome Obstacles By Thinking Beyond the Wisdom of Walt with Dr. Disneyland Jeff Barnes

October 31, 2018

Jeff Barnes is the best-selling author of The Wisdom of Walt: Leadership Lessons from the Happiest Place on Earth and Beyond the Wisdom of Walt: Life Lessons from the Most Magical Place on Earth. Known as Dr. Disneyland, he teaches the only accredited college course on the History of Disneyland. He is an international Disney motivational speaker, higher education administrator, university professor, and leadership/success coach. He has more than thirty-five years of professional speaking experience and nearly twenty years’ experience leading teams in higher education and teaching more than twenty different college courses.

He attributes his passion for Disney parks to his love of history, story, and success. He believes the parks teach us some of life’s greatest lessons—as long as you know their history, know what to look for, and you are willing to connect it all to your own story. Jeff lives in Riverside, California with his family. When he is not speaking, teaching or writing, Jeff enjoys spending as much time as possible in "The Happiest Place on Earth."

Quotes:

“Ice cream is something that appeals to everyone, even if you're lactose intolerant. The people who, for whatever reason, can't tolerate error, they'll tell you, “Man, I really wish I could eat ice cream.” It's one of those treats that hits differently. It takes us back to our childhood.” – Jeff Barnes

“No matter how brave you think it is, if the audience doesn't respond, you're going to have to adjust.” - Jeff Barnes

“You and your dreams are just getting started. I don't care where you are right now. You always have to have that mindset of whatever it is, we're just getting started. Because your success in the past is just that in the past.” - Jeff Barnes

Takeaways:

13:14 Success comes from being flexible and paying attention to audience reactions, not just sticking to your original idea.

15:08 Your purpose unfolds through desires and longing, and taking action aligned with your true self creates meaningful change.

20:57 Keep an active idea file and be open to unexpected creative directions when writing or developing content.

25:04 When facing obstacles, view them as opportunities to reimagine and improve your original plans instead of giving up.

28:05 Universal success principles can be learned through storytelling, even when using unexpected sources like Disney park history.

Resources

Podcast: Play in new window | Download (Duration: 30:45 — 70.6MB) | Embed

609: Make the Leap into Entrepreneurship, Narrow Focus, and Find the Right Partner with Business Plan Answer Man David Brown

October 29, 2018

Dave Brown is a leader in business planning. His message is designed to help entrepreneurs understand the need of a business plan and remove the fear and pain of writing the plan. An in-demand speaker and consultant who have helped many clients write their business plan to meet the requirements of lenders and operate their business. Sharing his 25+ years’ experience owning and operating a business he saves entrepreneurs time and money.

Podcast: Play in new window | Download (Duration: 29:38 — 68.0MB) | Embed

His first book From the Bottom Up: The Ultimate Guide for Business Planning to Profitability is a step-by-step guide for writing a business plan in a no nonsense format. His second book, Journeys to Success: 21 empowering stories inspired by the success principles of Napoleon Hill released in March of 2016 became an international bestseller on its release. Both books have received stunning reviews from a wide range of leaders in the business, marketing and sales.

His work has been featured on Blog Talk Radio, Bold Radio, Partners in Success, Journey to Success Radio Network and others.

Quotes:

“He came to me and we partnered up on this particular business. I'm the guy behind the scenes, doing the books and all this stuff. He's the high energy guy out in the field, drumming up business for us. It's a perfect fit.” – David Brown

“The biggest thing is, when it comes to market, they don't want to narrow their focus down to a couple of real tight pockets. They want to be all to everybody.” - David Brown

“Find somebody that you can ask questions on and guide you through the process.” - David Brown

Takeaways:

06:13 Starting a business requires understanding your true motivation and being prepared to invest significant time and effort.

16:08 Find a business partner who complements your skills, covering areas where you're less proficient to create a balanced entrepreneurial team.

22:42 Narrow your business focus to a specific market segment instead of trying to serve everyone, which increases marketing effectiveness and potential success.

25:01 Always seek guidance from a mentor who can provide experienced insights and help you avoid common entrepreneurial pitfalls.

26:34 Create a comprehensive checklist to systematically track and complete essential business startup tasks.

Resources

David L. Brown: The Business Plan Answer Man (Official Site)
497: Create a Simple Strategy to Hit Goals and Make Important Decisions with Business Plan Answer Man David Brown (Previous Podcast Appearance)
From the Bottom Up: The Ultimate Guide for Business Planning to Profitability (Book)

Podcast: Play in new window | Download (Duration: 29:38 — 68.0MB) | Embed

608: Conversational Copywriting: Be Authentic, Love Your Customers, and Build Long-Term Relationships for Increased Sales with Nick Usborne

October 24, 2018

Nick Usborne is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,” and he’s here today to share his approach to help you write persuasive and effective copy for clients.

Quotes:

“Whatever your business online, it's the words that do the heavy lifting when it comes to making those sales for you. You can’t sell stuff without words online.” – Nick Usborne

“If you want a relationship, your whole approach, your mindset, the emotions you bring to it, the language, you use the tone of voice, you use your body language, everything changes.” - Nick Usborne

“Any kind of heart-based business where you actually care about your audience, and you want a long-term relationship with that buyer, then you absolutely need to mark it in the way that you are, so that they get a sense of who you are, and they trust you before they buy.” - Nick Usborne

Takeaways:

05:57 Speak to customers like trusted friends, using natural, conversational language that builds long-term relationships.

10:05 Create marketing that sounds consistent from start to finish, avoiding sudden shifts in tone or pushy language.

25:35 Prioritize respect and care for your customers over aggressive sales tactics.

30:32 Mirror your audience's emotional language by researching reviews and understanding their true concerns and feelings.

32:05 Read your copy out loud to ensure it sounds authentic, smooth, and genuinely conversational.

Resources

Nick's Conversational Copywriting Goodie Bag (Including 5 Quick & Easy Ways to Make Your Writing More Conversational)
Nick Usborne (Blog)
Conversational Copywriting (Official Site)
Popcorn Content: The craft of writing short-form content for social media (Book)

Podcast: Play in new window | Download (Duration: 40:41 — 93.3MB) | Embed

607: Alignment, Divine Purpose, Fear of Missing Out, and Akashic Records with Kay Sanders

October 22, 2018

Kay Sanders, known as the Creator of Possibilities is an Intuitive Business Coach, Certified Akashic Record Consultant, and International Bestselling Author.

Podcast: Play in new window | Download (Duration: 41:00 — 94.0MB) | Embed

Kay helps conscious entrepreneurs find that missing piece to create momentum in their Business so they can turn their passion into a successful and thriving business that is in alignment with their divine purpose.

Kay incorporates here gifts to help her clients uncover their divine gifts, create a strong mindset and implement effective systems and strategies in order to create the business and lifestyle of their dreams.

Her motto is ‘everything is possible’ which she also heavily incorporates into her own business and with her clients to help them see all the amazing possibilities in life. Kay truly believes that everyone, not only deserves, but also has the ability, to live a fulfilling life full of success and possibilities.

Quotes:

“I really don't believe in those cookie cutter approaches, because when you are not in alignment with who you are with what really feels good for you, what really lights you up, no matter how hard you go to try you're going to keep hitting that wall.” – Kay Sanders

“Everything comes down to choice. Every moment of the day, you make choices that lead you in a certain direction, but the beautiful thing is you can always change your choice, you can always make different choices.” - Kay Sanders

“If you're believing in past lifetimes, then you might know that your soul brings with it stuff that it learned from a past lifetime.” - Kay Sanders

Takeaways:

03:33 Fear of leaving comfort zones often prevents entrepreneurs from discovering their true potential.

13:00 Align your business with your true passion to overcome struggles and create meaningful success.

19:27 Your divine purpose is the key to persistent motivation and attracting the right clients.

31:16 Spiritual tools like Akashic Records can provide clarity and guidance in personal and professional growth.

34:50 Trust your inner guidance and take actions that excite you, even if they seem unconventional.

Resources

The Abundantly Successful Show (Site)
Kay Sanders Coaching (Official Site)
340: Strategies, Systems, Struggles and Challenges: Grow Your Business and Find Personal Transformation By Tapping into a Winning Mindset with Kay Sanders (Appearance)
Kay Sanders (YouTube)
Kay Sanders (LinkedIn)

Podcast: Play in new window | Download (Duration: 41:00 — 94.0MB) | Embed

606: Become a Powerful Speaker: Structure a Compelling Offer, Craft the Ideal Story, Meet Your Audience Where They’re At and Use Neuro-Linguistic Programming to Make Sales with Gary McKinsey

October 15, 2018

Gary McKinsey is a past president of the National Speakers Association of Northern California. As a business coach, he works with entrepreneurs, speakers, and trainers in implementing strategies to build their ideal business.

For the first 40 years of his career, he owned a business consulting practice. In 2010 he started a coaching business specializing in working with individuals that want to improve their speaking and presentation skills. He frequently speaks and presents workshops on Small Business Marketing Strategies.

Quotes:

“Neuro-Linguistic Programming is the communication primarily with the subconscious mind—how people see, hear, and react to you subconsciously. Your subconscious mind works with your conscious mind to quickly form an impression to know if you can trust a person and do business with them.” – Gary McKinsey

“Make an appointment with yourself that you're going to make the phone calls and know who you're going to call. When that time comes, don't do other things. Set aside the time and make the phone calls. You'll find the first one is difficult, the second one's easier, then the third one is not so hard at all. So just make a series of phone calls one after the other.” - Gary McKinsey

“Live your dream, visualize your dream, and don't be afraid to take that very next step to move you towards your dream. Know that it is available and that you can achieve it.” - Gary McKinsey

Takeaways:

07:32 Successful speaking involves structuring an offer with clear benefits, limited bonuses, and a precise next step for the audience.

10:30 Crafting a compelling presentation requires focusing on transformative stories that show real-life benefits, not just product features.

20:21 Speakers can build their careers by starting with free speaking opportunities at local associations, service clubs, and chamber of commerce events.

25:38 Neuro-linguistic programming helps speakers connect with audiences by understanding different communication and learning styles.

31:50 Using the phone and reaching out directly can help speakers find and secure speaking opportunities more effectively than digital methods.

Resources

Gary McKinsey (Official Site)
Phone: 209-345-4230
Gary McKinsey (LinkedIn)
Gary McKinsey (Meetup)

Podcast: Play in new window | Download (Duration: 33:42 — 31.0MB) | Embed

605: Ready, Fire, Aim: Pursue Your Number One Goal, Find Freedom Through Discipline, and Grow Your Business with Motivational Speaker Jake Ballentine

October 12, 2018

Jake Ballentine is the author of Your Number One Goal, a contributing author in Jack Canfield's Living the Success Principles and the host of the Focus on the Good podcast.

Podcast: Play in new window | Download (Duration: 40:21 — 37.1MB) | Embed

Jake tells us what we need to know about getting out of our own way, grit & determination, how discipline equals freedom, how to let go of your pride so you can take action, conquering self-doubt & fear, adopting a ready-fire-aim mindset, pursue S.M.A.R.T. goals, find direction, and grow!

Quotes:

“In the world of being a for-hire speaker, it falls under the line of a self-employed person because you are the one who needs to go out and do all the things.” – Jake Ballentine

“It's been two years since I've started making these shifts and changes. What it came down to was knowing I wanted to grow because happiness is found in growth, not in achievement.” - Jake Ballentine

“Anyone who has a complex business should think about making it more simple. Complexity is the enemy of execution. It's very challenging to do things.” - Jake Ballentine

Takeaways:

06:42 Happiness stems from growth, not just achievement.

12:47 Always be willing to take action, adjust quickly, and remove emotional attachment to potential failures.

19:32 Success is 80% psychology and 20% strategy, with fear being the primary obstacle.

21:11 Discipline creates freedom by preventing last-minute stress and expanding future choices.

24:26 Positive thinking requires consistent mental conditioning against default negative patterns.

Resources

Your Number One Goal (Free Book)
Focus on the Good (Podcast)
Speakers, Authors & Coaches (Facebook Group)
Speakers, Authors & Coaches (Podcast)
Jake Ballentine (Twitter)

Podcast: Play in new window | Download (Duration: 40:21 — 37.1MB) | Embed

604: The Proven Path to Get Self Published Using Free Plus Shipping Offers: Overcome Blank Page Syndrome, Solve a Real Problem, and Succeed Both On and Off Amazon with Chandler Bolt

October 11, 2018

Chandler Bolt is the host of the Self Publishing School podcast & the author of 6 bestselling books including his most recent book titled "Published."

Podcast: Play in new window | Download (Duration: 34:32 — 31.8MB) | Embed

He’s also the founder & CEO of Self-Publishing School, the #1 online resource for writing your first book. Through his books, podcast, training videos, and Self-Publishing School, he’s helped thousands of people on their journey to writing their first book.

Important Talking Points

To avoid blank page syndrome, use a mindmap (Chandler prefers pen and paper for this) and dump all the ideas you have, then group into 4 to 7 chapters
To write each chapter, dump all your ideas for that chatper and then repeat the 4-7 "grouping" process
Choosing a topic for your book: sell pain pills, not vitamins. Find a specific group with a real pain and solve that problem...
Use Google Docs to write your book so you can work on it from anywhere
Consider a "free plus shipping" offer for your book
Give video and audio away for free after people purchase your book

Quotes:

“When they finish the rough draft, they start to believe that this is something they can do. This is something that they are going to take to the finish line.” – Chandler Bolt

“It's important that you do well on Amazon. Over 70% of all books sold are sold on Amazon.” - Chandler Bolt

“Some people write better than they speak, and others speak better than they write. A lot of podcasters are used to speaking; that's a better medium for them. This is where you choose your adventure.” - Chandler Bolt

Takeaways:

08:30 Amazon is a critical platform for book sales, but authors should look beyond it for broader marketing opportunities.

15:50 Mind mapping is a simple, effective method to overcome writer's block and organize book content.

20:34 Books should solve specific pain points for readers, not just provide general information.

22:11 Writing a book is easier than most people think, and anyone can do it with the right approach.

27:03 Free plus shipping offers can turn books into powerful lead generation and customer acquisition tools.

Resources

Published: The Proven Path From Blank Page to Published Author (Book)
Self Publishing School (Course)
Self Publishing School (Podcast)
Self Publishing School (Twitter)
Chandler Bolt (Facebook)

Podcast: Play in new window | Download (Duration: 34:32 — 31.8MB) | Embed

603: Disruptive Advertising: Run Google and Facebook Pay-Per-Click Ads with Jacob Baadsgaard

October 8, 2018

After growing one of his first PPC clients from 25 to 250 employees, Jacob Baadsgaard realized he had a gift for using pay-per-click marketing to drive dramatic business results.

Podcast: Play in new window | Download (Duration: 30:32 — 28.1MB) | Embed

To help more companies succeed online, Jake founded Disruptive Advertising, a PPC, and CRO management agency that has helped hundreds of companies realize unprecedented growth and profitability from the online advertising.

In the four years since its founding, Disruptive Advertising has grown from two employees working in Jake's basement to a flourishing agency with more than 90 employees and a run rate of over $12 million- putting it at #145 on the 2017 Inc 500 list! Listen in to hear about Jacob's ad strategies, best practices, real-life case studies, push and pull tactics, as well as common mistakes to avoid.

Quotes:

“It's not very common to make any money. You are typically losing money in the first three months as you figure out viability, testing audiences to see which ones resonate best with your offers, and testing different website experiences that you point them to.” – Jacob Baadsgaard

“We can target a couple of audiences, start with a couple of keywords, test some different ad messaging, test the different website experience, and pages that we point them to. Let's really get those nailed down first, before we start spreading the budget too thin; That way, we can conclusively test and understand what's going on.” - Jacob Baadsgaard

“Quizzes are an effective way to get a quick barometer on how someone's feeling about a particular topic, or a product or service or those types of things. What's interesting is that, you can actually measure this based on their behavior without asking them anything as well.” - Jacob Baadsgaard

Takeaways:

03:12 Pay Per Click advertising works on a pull and push strategy, targeting people actively searching or those who might be interested in a product.

11:12 Most businesses waste around 76% of their advertising budget due to poor targeting, incorrect settings, and lack of precise tracking.

14:29 Successful digital marketing requires methodical testing, patience, and continuous refinement of ads, landing pages, and audience targeting.

20:57 The key metrics for business success are understanding customer acquisition costs and lifetime customer value.

23:18 Automation and technology can help streamline marketing processes, reduce manual work, and provide real-time insights into campaign performance.

Resources

Free Google Ads Audit from Disruptive Advertising (Website)
Disruptive Advertising (Official Site)
Jake Baadsgaard (LinkedIn)
Jacob Baadsgaard (Twitter)

Podcast: Play in new window | Download (Duration: 30:32 — 28.1MB) | Embed

602: Data Driven Marketing Using Artificial Intelligence: Hyper-Personalization, Predictive Content, Lead Scoring, Automation and More with Magnus Unemyr

October 5, 2018

Magnus Unemyr is a renowned author, global speaker and thought-leader in the field of marketing automation, with a particular focus on advanced integration, marketing with artificial intelligence, and how data and insights from Internet-connected devices can drive marketing automation logic.

Magnus has spent the past 20+ years in the global software industry, focusing on marketing the Internet-of-Things technology in the semiconductor chip industry.

He co-founded an international software company that built and maintained a distributor network in 50 countries. He now concentrates his efforts on helping companies advance and grow their business by sharing his knowledge as an independent consultant.

Magnus has published many popular books on Internet marketing, Marketing Automation, Entrepreneurship, Internet-of-Things and Artificial intelligence. His latest book, released 2018, is entitled ‘Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning’.

Magnus currently resides in Sweden and is a sought-after speaker for seminars and conferences in Japan, South Korea, Taiwan, throughout Europe and the USA. He’s is also the founder and author of the blog www.unemyr.com/blog a leading source for marketing automation and AI.

Quotes:

“Artificial Intelligence or AI can be used in practically every corner of the marketing industry. There are hundreds of marketing technology solutions, or AI-powered marketing, automation, and software solutions, that do all sorts of things from competitive and market intelligence.” – Magnus Unemyr

“There are many different ways even small businesses can make use of AI. In most cases, marketers will just buy some commercial marketing software that already has these capabilities built-in. And the person using these software tools will not even be aware of how those AI algorithms are working at all.” - Magnus Unemyr

“I think the best way of designing the conversation flow of a chatbot is to actually have a manually staffed chat function at first. Once you can harvest conversation logs from the past to understand what kind of questions people mostly ask, we can automate those.” - Magnus Unemyr

Takeaways:

02:42 AI can automate and optimize marketing tasks across multiple channels, from email timing to lead scoring.

07:53 Small businesses can easily adopt AI technologies through existing marketing software with built-in intelligent features.

09:58 Start building chatbots by first manually tracking real customer conversations to understand common questions and interaction patterns.

14:20 AI-powered marketing tools can now predict customer readiness to buy and automatically adjust communication strategies.

26:46 AI technologies are rapidly evolving and will fundamentally transform marketing practices in the coming years.Resources

Mastering Online Marketing (Free e-Book)
Magnus Unemyr (Blog)
Magnus Unemyr (LinkedIn)
Magnus Unemyr (Twitter)

Podcast: Play in new window | Download (Duration: 27:09 — 25.0MB) | Embed

Archive 3: 2018-2020

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