Book Marketing

583: Beyond the Book: Embark on the Quest for Greatness, Never Stop Marketing, Fight Obscurity, Become Memorable Using an Audio Logo, and Get High Paying Clients with Trevor Crane

Trevor Crane is an 11 time #1 international bestselling author and the founder of Epic Author Publishing.

Podcast: Play in new window | Download (Duration: 57:45 — 52.9MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

He is the also host of the GreatnessQuest.com podcast and co-founder of SuperKidsBooks.com.

Trevor's mission is to help publish 1000 new authors and help people take their LIFE and their BUSINESS to the next level – no matter how successful they already are.

Since 2003, Trevor has been a trusted business adviser, coach and mentor. He is president of Step Up Strategies, Inc. and together with his team, they help companies outperform, outsell, and outlast the competition through systemic and strategic consulting, coaching, training, marketing and support. He helps his clients generate MILLIONS OF DOLLARS in bottom line profits.

Trevor leads mentoring and mastermind programs for service based professionals and entrepreneurs with his wife, Robyn Crane.

Trevor is also a sought after speaker, trainer and coach. His unique commonsense approach, along with his humor, wit, and infectious energy, allows him to connect with any audience.

Quotes:                                                                                                                                   

“Money is simply a measure of the greatness, goodness, and contributions you provide to others. It is a privilege and an honor to receive it, and it becomes your moral duty and responsibility to seek substantial wealth to make a greater impact.” – Trevor Crane

“If all you do is try to stay within the lines and make everybody happy, you will lose. So, to have the courage, stick your head up and go out and get something.” - Trevor Crane

“The hero is the person that has the courage and the intelligence to ask for help, receive it, and then walk the golden brick road.” - Trevor Crane

Takeaways:

04:40 Your book must have a clear next step for readers, not just be a standalone product.

06:57 Success comes from understanding who your book is for, what problem it solves, and what results it delivers.

18:56 Build a platform and audience that grows with each book, creating a self-sustaining marketing cycle.

22:21 Craft a clear, concise audio logo that explains who you help, what problem you solve, and the results you deliver.

39:40 Stop hiding and start promoting; waiting for perfect conditions means missing opportunities to connect with your audience.

54:30 Have the courage to be seen and heard, even if it means being polarizing or facing potential criticism.

Resources

• High Paying Clients (Free Book)
• Big Money With Your Book without Selling a Single Copy (Free Book)
• Trevor Crane (Official Site)

Podcast: Play in new window | Download (Duration: 57:45 — 52.9MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

526: The World Needs Your Book: Build a Funnel, Run a Book Launch, and Tap into New Amazon Publishing Resources with Monica Leonelle

Monica Leonelle started the Get Your Book Selling course to help authors develop their evergreen marketing plans. Evergreen marketing = evergreen sales. It works!

After spending years as a marketing director at various start-ups, Monica helps people and companies tell their stories, establish themselves as thought leaders, and fill out the content on their websites. In the past, she’s worked with Inc. 100 companies like Hansen’s Natural, Trading Technologies, and Braintree. She specializes in copywriting, editing, and digital marketing.

Quotes:                                                                                                                                   

“The initial sale is of the smallest value because it's just one sale. However, if you get the sale, then get that person to read the book, and they love it, they can do a review. The value you can get from that one sale is huge in the back end.” – Monica Leonelle

“Your book, especially if you're writing non-fiction, should lead to something much bigger. I don't want someone to just buy my book; I want them to read it, love it, and want to work with me more.” - Monica Leonelle

“The book is an amazing customer acquisition tool. Amazon is the third biggest search engine in the entire world.” - Monica Leonelle

Takeaways:

03:47 Authors should view book publishing as a burst-driven process, focusing on intense periods of productivity rather than maintaining a rigid daily writing schedule.

09:04 Books are powerful customer acquisition tools that should be integrated into a broader business strategy, not treated as isolated products.

15:15 Pre-order platforms offer authors strategic opportunities to build anticipation and momentum for book launches across multiple publishing channels.

19:10 Creating a detailed customer experience funnel is crucial for transforming book readers from strangers to loyal customers who might purchase higher-ticket offerings.

23:24 Amazon is the third-largest search engine, making book publishing a critical marketing strategy for gaining visibility and reaching new audiences.

Resources

• Prose on Fire (Official Site)
• The World Needs Your Book (Free 4 Day Course)
• Get Your Book Selling (Course)
• Amazon Marketing Services (Amazon Marketing Services)
• Draft2Digital (Self Publishing)
• Smashwords (Books)
• iBooks (Apple's Book Publishing Platform)
• Kobo (eBooks)

Podcast: Play in new window | Download (Duration: 27:42 — 25.4MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS