Business
422: The Anticipatory Organization: Turn Disruption and Change into Opportunity and Advantage with Innovation Expert Daniel Burrus
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Daniel Burrus is considered one of the world's leading technology forecasters and innovation experts. He is the CEO of Burrus Research, a research and consulting firm that monitors global advances in technology driven trends to help clients profit from technological, social and business forces that are converging to create enormous, untapped opportunities.
He is a strategic advisor to executives helping them to develop game-changing strategies based on his proven methodologies for capitalizing on technology innovations. He is the author of seven books, including The New York Times bestseller Flash Foresight, and his latest book, The Anticipatory Organization. Daniel has a ton of interesting stories to share with us, as well as the three categories of hard trends that you should be looking for:
- demographics (i.e. baby boomers -> a smartwatch for seniors)
- government regulation
- technology
Resources
- The Anticipatory Organization (get a free copy of the book)
- Daniel Burrus TedX Talk
- Daniel's books (Amazon author page)
Podcast: Play in new window | Download (Duration: 29:35 — 27.1MB) | Embed
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400: Profitology: Accelerate Your Path to Profit, Identify Your Natural Working Style, and Implement Your Ideal Business Strategy with Kelly O’Neil
Kelly O'Neil is a multi-award winning entrepreneur, best-selling author, profit strategist and affluent brand-marketing expert for the next generation of innovative companies and thought leaders. Her mission is to help her clients strategically design and build businesses that make their competition irrelevant and their solutions irresistible to affluent clients, using her innovative business process called Profit-ology.
Resources
- What Type of Profit-Preneur Are You? (Quiz)
- Kelly O'Neil (Official Site)
- Kelly O'Neil (LinkedIn)
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398: Five Entrepreneurial Skills You Should Develop or Sharpen as a Work at Home Internet Marketer
Listen in today as we talk about the five entrepreneurial skills you need for a successful business:
- Selling (email marketing, sales letters, webinar pitches, podcast soft sells, swipe file, hot material)
- Content creation (writing, speaking, video, structure, step-by-step, reading a lot to distill down information)
- Basic website creation (WordPress, funnels, membership sites)
- Productivity (workflow, mindset, focus, motivation, chunking, systems thinking, delegating, troubleshooting equipment/traffic/software)
- Planning & Architecture (scaling, editing the raw materials, software design, course layout, dashboard)
Resources
- WP Crusher (WordPress)
- Profit Dashboard (Fiverr)
- Webinar Crusher (Website)
- Membership Cube (Website)
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388: Your Business is a Live Expression of Your Strategy: Specialize, Differentiate, and Organize to Fill the Leadership Gaps and Get Transformational Change with Ron Carucci
Ron Carucci is co-founder and managing partner at Navalent, working with CEOs and executives pursuing transformational change for their organizations, leaders, and industries. He has a thirty year track record helping some of the world’s most influential executives tackle challenges of strategy, organization and leadership.
He's here today to discuss how you and your business can re-focus, avoid analysis paralysis, adapt, fill the leadership gaps, and do what you do best.
Resources
- Navalent (Agency)
- Leading Transformation: An Owner's Manual (Site)
- Ron A. Carucci on Amazon (Books)
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360: Don’t Buy a Duck: Plan, Execute, Track, Measure, Adjust and Grow with Strategic Marketer Derek Champagne
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Derek Champagne, author of Don't Buy a Duck: Stop Wasting Money and Only Do Marketing That Works, stops by to tell us that we need to connect with people and market our online businesses. You need to strategically snoop on your competition to uncover real solvable problems and discover those gaps in the marketplace. It comes down to five crisis points all business owners face:
- identify self: audit, business, find value proposition (that competitors can't duplicate)
- find target customer: gender, income, age, hobbies, geography, politics
- messaging: based on your customers, what message is most important to them?
- plan: lifecycle, step-by-step actyion
- execution: If you tried it once and it didn't work, why didn't it work? Perhaps it was because you only tried it one time?
Listen in as Derek also explains goal setting, productivity, and follow-through using PETMAG: Plan, Execute, Track, Measure, Adjust, and Grow.
Resources
- DontBuyADuck.com (Book)
- Don't Buy a Duck (Book on Amazon)
- Champagne Marketing Courses (Courses)
- Derek Champagne (LinkedIn)
- Maslow's Hierarchy of Needs (Wikipedia)
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