360: Don’t Buy a Duck: Plan, Execute, Track, Measure, Adjust and Grow with Strategic Marketer Derek Champagne

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Derek Champagne, author of Don't Buy a Duck: Stop Wasting Money and Only Do Marketing That Works, stops by to tell us that we need to connect with people and market our online businesses. You need to strategically snoop on your competition to uncover real solvable problems and discover those gaps in the marketplace. It comes down to five crisis points all business owners face:

  1. identify self: audit, business, find value proposition (that competitors can't duplicate)
  2. find target customer: gender, income, age, hobbies, geography, politics
  3. messaging: based on your customers, what message is most important to them?
  4. plan: lifecycle, step-by-step actyion
  5. execution: If you tried it once and it didn't work, why didn't it work? Perhaps it was because you only tried it one time?

Listen in as Derek also explains goal setting, productivity, and follow-through using PETMAG: Plan, Execute, Track, Measure, Adjust, and Grow.

Quotes:                                                                                                                                   

“There are just too many options for us. Several years ago, there were five marketing channels. Now, we have more than 70 choices.'” – Derek Champagne

“Knowledge is power, especially when you operate from that kind of self-actualization.” – Derek Champagne

“Don't buy a duck. Don't make impulse buys. Don't buy shiny objects just because you think you need them.” – Derek Champagne

Takeaways:

04:00 Most internet marketers avoid actual marketing, getting stuck in content creation instead of taking strategic action.

11:20 Understand your competition not to copy them, but to find unique market gaps where your brand can stand out.

16:00 Emotional business decisions come from survival instincts; strategic decisions come from self-actualization and intentional thinking.

22:25 Use a structured approach like "PET MAC" (Plan, Execute, Track, Measure, Adjust, Grow) to maintain business focus and prevent entrepreneurial distraction.

23:51 Give your business strategies time to gain traction before making major changes or jumping to new projects.

Resources

Podcast: Play in new window | Download (Duration: 27:31 — 25.2MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Filed in: Archive 2: 2017 • Business • Interview • Podcast

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