Interview
1273: Hawke Media: Scale Your Business Fast Using Proven Marketing Strategies with Founder and CEO Erik Huberman
Wasting money on marketing that doesn’t move the needle is frustrating, especially when growth feels just out of reach. It’s not just about spending more—it’s about finding the right strategy that actually works for your business. Many companies get stuck throwing money at ads, content, or agencies without a clear plan, hoping something will stick. But real growth happens when marketing aligns with your audience’s needs and your brand’s strengths. The right approach doesn’t just attract customers—it builds momentum, turning small wins into scalable success. The question is, are you ready to shift gears and make every dollar count?
Erik Huberman, founder and CEO of Hawke Media, leads a fast-growing marketing consultancy that provides CMO-level expertise. He has helped scale over 5,000 brands, working with companies like Red Bull, Verizon, and Crocs. His book, The Hawke Method, a USA Today bestseller, outlines three core marketing principles. Today, Eric addresses key marketing challenges, including misunderstandings of sales cycles, hiring inexperienced marketers, and keeping up with the fast-changing digital landscape. Stay tuned!
Resources
- Erik Huberman: CEO, Marketer & Thought Leader
- Hawke Media: Your Outsourced CMO®
- Follow Erik Huberman on Facebook
Podcast: Play in new window | Download (Duration: 27:02 — 49.7MB) | Embed
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1272: The Goldhill Group: Generational Business Wisdom and Practical Advice for Successors with President Jonathan Goldhill
Running a family business comes with pressures that outsiders rarely understand—balancing tradition with innovation, managing family dynamics, and keeping the business alive for future generations. When visions clash between the old guard and the next wave, the result can be stagnation or, worse, collapse. But failure isn’t inevitable. The businesses that survive find ways to blend experience with fresh ideas, respecting the past while adapting to the future. The question isn’t just how to keep the business running—it’s how to build a legacy that lasts beyond any one generation. The right balance could turn survival into long-term success.
Jonathan Goldhill, a family business advisor, executive coach and the President of The Goldhill Group, has over 30 years of experience helping small and mid-sized businesses thrive. Author of Disruptive Successor and host of its podcast, he specializes in guiding next-gen leaders through generational transitions. With an MBA from USC and a family background in business, he understands the complexities of growth and succession. Today, he talks about the challenges family businesses face, emphasizing how younger leaders can innovate while maintaining trust, communication, and strategic alignment across generations. Stay tuned!
Resources
- Goldhill Group: Transform Your Business | Ultimate Guide for Next-Gen Leaders & Owners
- Follow Jonathan Goldhill on LinkedIn
- Connect with Jonathan Goldhill on LinkedIn
- Subscribe to Disruptive Successor Podcast hosted by Jonathan Goldhill on Apple Podcast
Podcast: Play in new window | Download (Duration: 33:00 — 60.6MB) | Embed
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1271: Engineering Paradise: The Future of AI and Human Potential with Sylvain Rochon
It’s easy to feel like work is taking over, with technology evolving faster than we can keep up. The fear of being replaced by AI looms large, making the future feel uncertain and out of control. But what if AI isn’t the enemy? What if it could free us from repetitive tasks and give us the space to focus on creativity, relationships, and purpose? The real challenge isn’t resisting change—it’s learning how to use it to our advantage. Instead of fighting against automation, the real opportunity lies in redefining what meaningful work looks like in an AI-driven world.
Sylvain Rochon, a futurist and co-founder of CykoMetrix, specializes in human data intelligence and technological impact. With a background in biochemistry, engineering, and education, he also teaches at India’s National Law University Meghalaya. His book, Engineering Paradise: Are You Ready?, examines how technology can drive societal transformation. Today, Sylvain discusses AI’s potential to reshape work, education, healthcare, and society, highlighting its revolutionary impact on human experiences. Stay tuned!
Resources
- CykoMetrix: Leverage the most comprehensive psychometric graph to drive your business
forward and effectively deploy your digital strategies. - Connect with Sylvain Rochon on LinkedIn
- Follow Sylvain Rochon on Facebook
Podcast: Play in new window | Download (Duration: 25:29 — 46.8MB) | Embed
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1270: McDougal Interactive: Beat Your Competitors and Crush Google Rankings Without Breaking the Bank with John McDougall
It’s exhausting to pour money into SEO strategies that never seem to pay off while watching competitors dominate search results. Too often, agencies rely on outdated tactics, empty promises, or mass-produced AI content that fails to connect with real customers. The truth is, ranking higher isn’t just about keywords—it’s about relevance, authority, and delivering genuine value. If your strategy isn’t built around understanding your audience and creating content that actually engages them, you’re not just wasting money—you’re losing trust. In a digital world saturated with noise, standing out requires more than just optimization; it demands authenticity and strategy.
John McDougall is a seasoned digital marketing expert with nearly three decades of experience in SEO and content strategy. As the founder and President of McDougall Interactive, he has worked with industries ranging from law firms to banks and home improvement companies. An accomplished author, McDougall has written multiple books, including Content Marketing and SEO for Law Firms and a book on dog bite law. He pioneered the "Talk Marketing" concept and runs a specialized digital marketing agency. Today, he talks about the evolution of SEO, the importance of authentic content marketing, and how businesses can use podcasting and case studies to boost online visibility and search rankings. Stay tuned!
Resources
- Connect with John McDougall on LinkedIn
- Talk Marketing: Discover how your website, content and SEO can rise above the chaotic flurry of competitors.
- McDougall Interactive: Our 27-year track record of successful content marketing will help you avoid failed campaigns. Together, we can attract your best customers and grow your brand.
- Follow John McDougall on Facebook
Podcast: Play in new window | Download (Duration: 31:47 — 58.4MB) | Embed
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1269: Bullseye: Hit Your Business Targets Like a Pro and Sales Strategies That Actually Work with Hall of Fame Speaker Jeff Blackman
Few things are more frustrating than working hard yet feeling stuck, watching others seize opportunities while you struggle to gain traction. The problem often isn’t a lack of effort but a strategy that no longer serves your goals. When you cling to familiar methods out of habit, you risk missing the breakthroughs that could transform your business. Growth happens when you step back, reassess, and adapt with intention. The question isn’t whether success is possible—it’s whether you’re willing to challenge your current approach and embrace the shifts necessary to make it happen.
Jeff Blackman is a Hall of Fame speaker, best-selling author, success coach, and broadcast personality based in Chicago. A lawyer since 1982 who never practiced traditional law, he built Blackman & Associates, a consulting firm specializing in business growth. He has authored multiple books, including Peak Your Profits and Bullseye: Hitting Your Targets at Home and at Work. Known for advising C-suite executives, Jeff helps businesses refine strategies through targeted questioning and preparation. Today, he talks about the critical importance of business preparation, strategic questioning, and developing a growth mindset to achieve long-term success. Stay tuned!
Resources
- Blackman & Associates: Creating Profit Through People
- Follow Jeff Blackman on Facebook
- Connect with Jeff Blackman on LinkedIn
Podcast: Play in new window | Download (Duration: 36:19 — 66.7MB) | Embed
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1268: Confidential Recovery: Debunk Addiction Myths and What Families Need to Know with Scott H. Silverman
The opioid crisis isn’t just a statistic—it’s a devastating reality that shatters lives every single day. Fentanyl, often hidden in counterfeit pills, has turned experimentation into a lethal gamble, taking victims in an instant. Families are left blindsided, grieving loved ones who never intended for things to go this far. The worst part? Addiction doesn’t announce itself; it seeps in quietly, often disguised as relief, until it controls everything. Confronting this epidemic means more than awareness—it demands action, compassion, and a commitment to breaking the cycle before another life is lost.
Scott H. Silverman is a crisis coach, family navigator, and behavioral health consultant with over 20 years of experience in addiction recovery. A CNN Hero and author of The Opioid Epidemic, he runs Confidential Recovery, a San Diego-based treatment center, and leads the Veterans Navigation Center. His personal recovery journey fuels his dedication to substance abuse awareness and prevention. Today, Scott discusses the opioid crisis, highlighting the dangers of fentanyl, the rising overdose rates, and addiction’s impact on families. Stay tuned!
Resources
- Scott H. Silverman: Expert Crisis Coach & Family Navigator
- Confidential Recovery: Finding Lasting Freedom From Addiction Starts Here
- Veterans Navigation Center: We are your "one stop shop" to help San Diego Veterans and their families manage their transition into civilian life
- Connect with Scott H. Silverman on LinkedIn
Podcast: Play in new window | Download (Duration: 31:06 — 57.1MB) | Embed
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1267: BodyBell Method: Mindset Coaching, Fitness Motivation and The 90 Days of Fitness That Will Change You with Coach Phil Ross
Going through the motions in the gym without real progress can be frustrating, leaving you feeling drained instead of energized. Sticking to the same ineffective routine not only stalls results but can also sap your motivation and confidence. The truth is, training should challenge you, push your limits, and reignite your drive—not feel like a chore. When you break free from outdated methods and embrace a plan built for real strength and growth, everything changes. Your body responds, your mindset sharpens, and suddenly, fitness becomes a source of power instead of another struggle.
Phil Ross is a fitness expert, martial artist, and educator with over 30 years of experience in strength training and wellness coaching. A black belt in four martial arts styles and a master kettlebell instructor, he has trained elite groups like SEAL Team Six, NFL teams, and UFC fighters. As the creator of the BodyBell Method, he blends martial arts and strength training for optimal performance. Today, Phil shares insights on fitness transformation, emphasizing how short, consistent workouts can enhance physical and mental health while building strength, discipline, and resilience through his innovative training methods. Stay tuned!
Resources
- BodyBell Method: Master Kettlebell Training. Transform your clients.
- Phil Ross: Meet "Master Phil"
- Connect with Phil Ross on LinkedIn
- Follow Phil Ross on Instagram
- Follow Phil Ross on Facebook
- Follow Phil Ross on TikTok
- Subscribe to Master Phil on YouTube
- Get a copy of Exercise Snacks: Fitness 5 Minutes at a Time by Phil Ross on Amazon
- Listen to Master Phil in Your Corner Podcast by Phil Ross on Apple Podcasts
Podcast: Play in new window | Download (Duration: 28:50 — 53.0MB) | Embed
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1266: Real IMPACT: Turn Dreams into Reality Using The Genie Lamp Method of Personal Achievement with Speaker and Author Dennis J. Henson
It’s frustrating to feel like you’re spinning your wheels, stuck in the same routines while time slips away. Distractions pile up, bad habits take root, and before you know it, another year has passed without real progress. The problem isn’t a lack of potential—it’s the absence of intentional action. Breaking free from mediocrity doesn’t require a massive overhaul overnight; it starts with small, deliberate steps toward something meaningful. When you stop waiting for the perfect moment and start taking control, life shifts from something that happens to you into something you actively shape.
Dennis J. Henson is a seasoned real estate investor, entrepreneur, and author dedicated to mentoring aspiring investors. As the founder of Vanguard Marketing and Investments, he has guided over 400 students in building successful real estate careers. His book, Real IMPACT: Daily Inspiration, focuses on mindset and personal growth. A sought-after speaker, Henson shares practical strategies for success at conferences across the U.S. and internationally. Today, he talks about the power of daily habits, emphasizing goal-setting, motivation, and lifelong learning as key factors in achieving personal and professional transformation. Stay tuned!
Resources
- Real Impact: What if Forming One Habit Could Have a REAL IMPACT on Your Life or Your Loved Ones?
- Vanguard Marketing and Investments: We Are Dedicated To Helping You Buy A Home!
- Connect with Dennis Henson on LinkedIn
- Follow Dennis Henson on Facebook
- Get a copy of Real IMPACT: Daily Inspiration on Amazon
Podcast: Play in new window | Download (Duration: 29:00 — 53.3MB) | Embed
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1265: Searchbloom: Digital Marketing and SEO Strategies to Achieve E-Commerce Success with Cody Jensen
Too many businesses fall into the trap of trusting SEO agencies that overpromise and underdeliver, leaving them frustrated and out thousands of dollars. The real problem isn’t just bad strategy—it’s the lack of transparency, measurable results, and a true understanding of what drives revenue. Digital marketing shouldn’t feel like a black hole where money disappears with little return. When done right, your online presence becomes more than just visibility; it turns into a predictable, scalable source of qualified leads and sales. The key is focusing on strategies that actually move the needle, not just vanity metrics.
Cody Jensen is the founder and CEO of Searchbloom, a top SEO firm specializing in data-driven digital marketing. With experience at Google and major advertising agencies, he has built a reputation for delivering transparent, high-impact SEO strategies. His expertise focuses on mid-market e-commerce and multi-location businesses, utilizing his A.R.T. (Authority, Relevancy, Technology) methodology to drive results. Today, he discusses the power of SEO, explaining how businesses can leverage search optimization to enhance online visibility and maximize profitability. Stay tuned!
Resources
- Searchbloom collaborates with our partners to develop comprehensive digital marketing strategies that are predictable, repeatable, and, most importantly, yield strong returns.
- Connect with Cody Jensen on LinkedIn
- Follow Searchbloom on Facebook
Podcast: Play in new window | Download (Duration: 28:53 — 53.1MB) | Embed
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1264: Spacebar Visuals: B2B Video Marketing Hacks and Sales Strategies for Small Business Owners with Ryan Atkinson
In the noisy world of B2B marketing, blending in is the fastest way to be ignored. Static websites and generic messaging don’t capture attention or inspire action—they get lost in the shuffle. Businesses that stand out are the ones that embrace storytelling, visual engagement, and dynamic content. Animated videos don’t just look good; they simplify complex ideas, hold attention, and drive real conversions. When your brand stops talking at people and starts creating experiences that resonate, your audience doesn’t just notice—you become the solution they’ve been looking for.
Ryan Atkinson is a 26-year-old entrepreneur and CEO of Spacebar Visuals, a video production agency specializing in B2B animated content. He has worked with major clients like AWS, Vanta, and the International Standards Organization. As a guest host for UpFlip’s YouTube channel and podcast, Ryan shares insights on startup growth and marketing strategies. He also mentors college students through the University of Iowa Tippie College of Business Young Alumni Board. Today, he discusses his journey in building a six-figure agency, covering outbound marketing strategies, client acquisition, and overcoming burnout while staying focused on business growth. Stay tuned!
Resources
- Spacebar Visuals: Turn your traditional sales funnel into modern day storytelling.
- Connect with Ryan Atkinson on LinkedIn
- Master the art of business with the UpFlip Podcast
Podcast: Play in new window | Download (Duration: 23:14 — 42.7MB) | Embed
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