Interview
1253: P3 Selling: The Real Science Behind Closing B2B High-Ticket Sales with Principal Consultant Greg Nutter
Traditional sales tactics often fall flat in today’s B2B landscape, especially when dealing with high-ticket deals. Buyers are more informed than ever, and outdated, pushy strategies only create resistance instead of trust. Success now comes from strategic positioning, deep relationship-building, and demonstrating real value at every touchpoint. When sales shifts from persuasion to partnership, closing big deals becomes a natural outcome instead of an uphill battle.
Greg Nutter is the Principal Consultant at Soloquent. He is a seasoned management consultant with over 30 years of experience in sales, spanning roles from sales representative to vice president of sales. He has worked with major technology companies like SAP, Hewlett Packard, and Microsoft, providing sales performance consulting and training. Greg is the author of the Amazon best-selling book "P3 Selling: The Essentials of B2B Sales Success," which offers a comprehensive approach to modern sales strategies. Today, Greg differentiates between B2B and B2C sales, emphasizing the importance of understanding a buyer's decision-making process and aligning sales strategies to meet specific client needs. Stay tuned!
Resources
- Soloquent: Elevating Sales Performance. Direct | Indirect | Multi-Channel
- Follow Greg Nutter on Facebook
- Connect with Greg Nutter on LinkedIn
- Get a copy of P3 Selling: The Essentials of B2B Sales Success by Greg Nutter on Amazon
Podcast: Play in new window | Download (Duration: 34:00 — 62.5MB) | Embed
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1252: Intellectual Strategies: Startup Legal Secrets Every Founder Must Know with Founder and CEO Jeff Holman
Running a startup comes with enough challenges without the added stress of legal risks lurking in the background. From contracts to compliance, it’s easy to feel overwhelmed, especially when every decision carries potential consequences. Ignoring legal issues might seem like the easier path at the moment, but small missteps can snowball into major setbacks. The difference between a thriving business and one that gets blindsided often comes down to facing these risks head-on before they become real problems.
Jeff Holman is a dynamic legal strategist and founder of Intellectual Strategies, a law firm specializing in supporting innovative startups and technology companies. With a deep passion for entrepreneurship, Jeff has built a unique practice that offers fractional legal services to emerging businesses across e-commerce, SaaS, and deep research sectors. Today, Jeff Holman discusses the critical legal challenges faced by startups, explaining how early-stage companies often accumulate legal risks and how his firm provides transparent, accessible legal support through a fractional legal team model. Stay tuned!
Resources
- Connect with Jeff Holman on LinkedIn
- Intellectual Strategies: The Fractional Legal Team for your Growing Business.
Podcast: Play in new window | Download (Duration: 24:05 — 44.3MB) | Embed
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1251: Xponential Life: Overcome and Transform Adversities Into Opportunities and Discover Your Passion with Founder Christian Ray Flores
Feeling stuck can be frustrating, especially when you know you're capable of more but can't seem to break through. It’s easy to get caught in routines, second-guessing yourself or waiting for the "right" moment to take action. The truth is, potential isn’t something you find—it’s something you build, step by step, through small but meaningful choices. The moment you stop waiting and start moving, even in uncertainty, is the moment real growth begins.
Christian Ray Flores is an entrepreneur, international recording artist, philanthropist, and high-performance coach. He hosts a popular newsletter and podcast called "Headspace by Christian Ray Flores." Today, Christian shares his extraordinary journey, from being a child refugee in Chile to becoming a successful pop star in Eastern Europe and leading philanthropic projects internationally. He talks about the importance of overcoming personal challenges, achieving greatness, and contributing to the greater good. Stay tuned!
Resources
- Ascend Academy: LIFTING CHILDREN OUT OF POVERTY
- Xponential Life: Performance Coaching for Purpose-Driven Leaders
- Headspace by Christian Ray Flores: Weekly Strategies for Success and Significance
- Follow Christian Ray Flores on Facebook
- Connect with Christian Ray Flores on LinkedIn
Podcast: Play in new window | Download (Duration: 30:11 — 41.7MB) | Embed
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1250: Stop the Hassle: An Entrepreneur’s Guide to Delivering Exceptional Customer Experiences with Growth Strategy Expert Jim Bramlett
When customers face friction at any stage—whether it’s confusing navigation, slow service, or unhelpful support—it doesn’t take long for frustration to set in. People remember how a business makes them feel, and if the experience is filled with obstacles, they won’t hesitate to look elsewhere. The real challenge isn’t just fixing problems as they arise, but proactively creating a seamless, intuitive journey that keeps customers engaged and satisfied. A business that removes hassle instead of adding to it doesn’t just attract customers—it earns their loyalty.
Jim Bramlett is a seasoned entrepreneur, author, and growth strategy expert. He has written a book titled "Stop the Hassle: Simplify, Satisfy and Succeed," which provides insights into eliminating customer pain points and driving sustainable business growth. Today, Jim Bramlett shares his expertise on the four key criteria for customer satisfaction - convenience, competitive pricing, exceptional user experience, and trust. He emphasizes the importance of putting the customer first and engineering business strategies around their needs, rather than focusing solely on internal metrics. Stay tuned!
Resources
- Jim Bramlett "The No Hassle King": Transform Your Business Into an Industry Leader. The fastest, easiest and best way to grow your business organically.
- Connect with Jim Bramlett on LinkedIn
- Get a copy of Stop the Hassle: Simplify, Satisfy, and Succeed by Jim Bramlett on Amazon
Podcast: Play in new window | Download (Duration: 29:53 — 41.2MB) | Embed
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1249: Geo Targetly: Maximize Website Conversions with Geo Targeting with CMO Matthew Butler
Creating a website that feels local while serving a global audience is a tricky balance. Visitors want content that speaks directly to them—language, culture, and even currency can make or break their experience. A one-size-fits-all approach often falls flat, making personalization key to building trust and engagement. When a site adapts seamlessly to different audiences without losing its core identity, it becomes more than just a digital space—it feels like home, no matter where the user is.
Matthew Butler is the Chief Marketing Officer at Geo Targetly, a company that provides innovative tools to help businesses streamline their geo-targeting efforts. With a passion for reaching users with the right message at the right time, Matthew has established himself as a marketing expert, sharing his insights through various industry publications. Today, Matthew discusses the power of geo-targeting in maximizing website conversions. He discusses the various features of Geo Targetly, including the ability to deploy location-based redirects, links, and content pop-ups, as well as the tools to navigate complex compliance issues like GDPR. Stay tuned!
Resources
- Geo Targetly: Geo Targetly helps maximize website conversions by geo targeting your audience. Easily deploy location based website redirects, links, content, popups & more.
- Follow Geo Targetly on Facebook
- Connect with Matthew Butler on LinkedIn
Podcast: Play in new window | Download (Duration: 29:44 — 41.0MB) | Embed
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1248: Northbeam: Conquer Scattered Ad Data and Uncover Hidden Growth Opportunities with CEO Austin Harrison
Marketing data can feel like an overwhelming puzzle—tons of numbers, endless platforms, and no clear path to real results. It’s frustrating to spend money on ads without knowing what’s truly working or where to focus next. The key isn’t just collecting data but actually making sense of it, turning insights into smarter decisions that drive sustainable growth. When marketing moves from guesswork to strategy, every dollar spent starts working harder, leading to better engagement, stronger conversions, and long-term success.
Austin Harrison is the co-founder and CEO of Northbeam, a leading marketing attribution platform that helps businesses optimize their ad spend and drive sustainable growth. With a background in audience analysis and building the first audience panel for Nielsen, Austin has a wealth of experience in helping companies navigate the complex world of modern marketing. Today, Austin shares his insights on the importance of real-time data and the common pitfalls that businesses often face when it comes to marketing efficiency. Stay tuned!
Resources
- Northbeam: The marketing intelligence platform for profitable growth
- Connect with Austin Harrison on LinkedIn
Podcast: Play in new window | Download (Duration: 23:30 — 32.5MB) | Embed
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1247: Spectre Financial: Comprehensive Financial Planning Strategies, Tax Efficiency and Generational Wealth to Maximize Your Money with CEO Jason Primeau
Feeling lost with money can be frustrating, especially when it seems like no matter how hard you try, financial stability remains out of reach. Between budgeting, saving, investing, and dealing with unexpected expenses, it’s easy to feel overwhelmed and stuck. The key isn’t just earning more—it’s understanding where your money is going and making decisions that align with your long-term goals. Taking small, intentional steps toward financial clarity can turn confusion into confidence, one decision at a time.
Jason Primeau is a seasoned insurance broker and financial advisor with over 22 years of experience in the industry. As the CEO of Spectre Financial, a boutique financial services firm in Windsor, Ontario, Canada, Jason is passionate about providing comprehensive financial education and planning to Canadian families and business owners. Today, Jason discusses the importance of taking control of your finances and not relying solely on banks for financial advice. Stay tuned!
Resources
- Spectre Financial | Windsor, Ontario, Canada: Financial Planning Can Be Stressful, Let Us Help.
- Follow Jason Primeau on Facebook
- Connect with Jason Primeau on LinkedIn
Podcast: Play in new window | Download (Duration: 30:27 — 42.0MB) | Embed
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1246: MiloTree: Overcome Perfectionism and Simplify Your Digital Product Empire with Founder Jillian Leslie
Selling digital products sounds simple, but the reality can be frustrating when sales don’t match expectations. Between choosing the right platforms, crafting compelling offers, and figuring out marketing strategies that actually work, it’s easy to feel stuck. The key isn’t just having a great product—it’s knowing how to position it, reach the right audience, and create a seamless buying experience. Once the right systems are in place, growth starts to feel less like a struggle and more like a natural progression.
Jillian Leslie is the founder of MiloTree, a software company that helps bloggers, creators, coaches, and entrepreneurs monetize through selling digital products. She is also the host of the popular Blogger Genius Podcast, which has amassed close to 1 million downloads. With her extensive experience in building multiple seven-figure online businesses, Jillian has become a respected voice in the digital entrepreneurship space. Today, Jillian shares her insights on simplifying the process of selling digital products, emphasizing the importance of making technology accessible and user-friendly. Stay tuned!
Resources
- MiloTree: 13 AI Prompts To Write Your Ebook In Under 3 Hours!
- MiloTree: Sell Your First Digital Product in Under 5 Minutes (for Free)!
- Follow Jillian Leslie on Facebook
- Connect with Jillian Leslie on LinkedIn
- Subscribe to the Blogger Genius Podcast
Podcast: Play in new window | Download (Duration: 35:49 — 49.4MB) | Embed
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1245: Quantum Nurturing: Reclaim Masculinity by Bridging Science and Spirituality with Founder Chris Paschane
Modern masculinity is shifting, leaving many men feeling isolated, uncertain, or disconnected from their sense of purpose. The old models of strength and leadership no longer fit, but the path forward isn’t always clear. Balancing confidence with emotional depth, ambition with connection, and resilience with adaptability is the challenge of this era. The key isn’t rejecting masculinity but redefining it—one that embraces growth, self-awareness, and the ability to lead with both strength and empathy.
Chris Paschane is a human evolution strategist, AI thought leader, and the founder of Quantum Nurturing, a framework designed to help men reclaim their leadership, balance strength with connection, and master the competencies needed to thrive in a changing world. As the author of the book "Journey 2 Mastery," Chris shares his expertise and personal experiences to guide men on a transformative journey. Today, Chris talks about the challenges men face in navigating the evolving landscape of modern masculinity, emphasizing the importance of developing key competencies such as introspection, communication, constitution, calculation, determination, and regulation. Stay tuned!
Resources
- Journey 2 Mastery: Unlock Your Full Potential with Chris Paschane
- Get a copy of Journey 2 Mastery: The Essential Guide to a More Fulfilling Life by Chris Paschane on Amazon
- Connect with Chris Paschane on LinkedIn
- Follow Chris Paschane on Facebook
Podcast: Play in new window | Download (Duration: 32:24 — 44.7MB) | Embed
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1244: Simplify, Streamline and Enhance Podcast Production Value with AJ Vassar
Running a podcast sounds simple at first—just hit record and share your ideas—but the reality is far more complicated. Between planning episodes, booking guests, editing, marketing, and growing an audience, it can quickly feel overwhelming. The challenge isn’t just creating great content; it’s keeping up with the demands of consistency and engagement without burning out. Finding ways to streamline the process while staying true to your vision is what separates a struggling show from one that thrives.
AJ Vassar is an experienced entrepreneur and the host of the "Business Problem Solvers" podcast. Through his show, he delves into conversations with fellow business owners, exploring the unique challenges they face and the innovative solutions they implement. Today, AJ discusses his approach to podcasting, emphasizing the importance of simplicity and adding value for his guests. He shares his strategy of providing leads to podcast guests as a token of appreciation, as well as his insights on using AI tools to create engaging content. Stay tuned!
Resources
Podcast: Play in new window | Download (Duration: 14:11 — 19.7MB) | Embed
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