Podcast

275: Instagram Ads: Use the Right Social Media Branding and Advertising to Get Instant Scroll Recognition and a Maximum Return-on-Investment with Christina Baldassarre

Christina Baldassarre creates successful brands. In her last year of college, she started Zebra Advertisement, a digital marketing agency, and the company grew to manage over $1 billion in advertising budget in just five years. During her journey, she became a leading brand strategist, successful entrepreneur and sought-after speaker. Zebra Advertisement has been named as one of the most entrepreneurial companies in America today by Entrepreneur Magazine.

Their clients include Microsoft, Bing, Facebook, Google, Yellow Pages, Thomson Reuters, StateFarm, and over 21,000 other businesses from over 20 countries.

Quotes:                                                                                                                                   

“All branding is perception management. So if you get those specific layouts right and use them again and again with different content in the same layout, people will start recognizing your brand—and that's really important.” – Christina Baldassarre

“People click on an ad because of the image, even if they do not understand the text.” – Christina Baldassarre

“The color red triggers something subconsciously in your brain. It appeals to the really ancient part of your brain and triggers a sense of urgency.” – Christina Baldassarre

Takeaways:

07:24 Consistent visual branding helps people recognize your brand even without seeing your logo or face.

12:30 The image in an ad makes 70% difference in click-through rate and 16% difference in sales.

17:50 Small businesses should be patient and let ad campaigns run for at least 1,000 impressions before making changes.

20:42 Different business sizes face unique marketing challenges that require tailored strategies.

23:01 Large businesses need comprehensive proposals to streamline their complex approval processes.

Resources

• Zebra Advertisement (Website)
• Christina Baldassarre's (Blog)
• Christina (Twitter)
• Christina Baldassarre (Facebook)

Podcast: Play in new window | Download (Duration: 29:33 — 27.0MB) | Embed

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274: Discover Your Ideal Market, Focus on Creativity, Create the Right Team and Systems with the King of Podcasting Jonathan Rivera

Jonathan Rivera comes from a blue collar background. He left the rat race to pursue real estate. He runs a successful rental business in only 4 hours per week. Today, his main focus is running The Podcast Factory (podcast network and production company) where he is surrounded by some of the world's most respected direct response marketers.

Quotes:                                                                                                                                   

“If you're just trying, you might as well not bother—because podcasting is a long-term venture. You have to have an investor mindset. You have to put in your time.” – Jonathan Rivera

“The big mistake I see is thinking that a podcast is the business, or that a podcast is going to save a business. That is not how it's going to work.” – Jonathan Rivera

“My goal is to make it almost brain-dead simple—like the way people envision podcasting: ‘Oh, you just hit record and it's done.’” – Jonathan Rivera

Takeaways:

01:11 Having mentors and investing in personal growth can dramatically accelerate business success.

11:35 When starting a podcast, commit long-term and avoid the "trying" mindset.

16:55 Understanding your customer deeply is crucial for creating content that attracts more of the right people.

25:39 Building a successful business requires creating systems that run with minimal daily input.

28:10 A podcast isn't a business by itself, but a powerful tool to boost an existing business.

Resources

• The Podcast Factory (Website)
• BaseCamp team management tool (Management Tool)
• Doberman Dan (Podcast)
• Kyle Newell (Podcast)

Podcast: Play in new window | Download (Duration: 30:10 — 27.6MB) | Embed

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273: The Work Anywhere Life: Enjoy New Experiences, Get More Freedom, and Achieve Location Independence with Ben Pyle

After scaling a 7-figure online business, Ben Pyle and his wife Caitlyn Pyle founded The Work Anywhere Life where they help people start their first online business using an online course model. They also help people upgrade their mindsets to achieve their goals with Mindset University.

In our call today, Ben talks to us about his and Caitlyn's failures and successes in business. Mistakes are part of entrepreneurship! Ben also shares some of his ah-ha moments when it came to finding new customers for his business.

Quotes:                                                                                                                                   

“Entrepreneurship is a completely 100% experientially learned skill. You can read books, watch videos, or take courses—and those aren't bad; you can and should do them. But to really get it, you just have to be in your business, do something, and take action.” – Ben Pyle

“Anytime you break out of your typical routine and do something new—whether it's traveling to a new country, visiting a new state, or even starting something like a yoga class—I think it's always really healthy for the brain.” – Ben Pyle

“Mistakes are part of entrepreneurship, so you just gotta accept it.’” – Ben Pyle

Takeaways:

07:23 Personal freedom and flexible work are often more important motivators than traditional business success.

13:19 Entrepreneurship is learned through direct experience, not just reading books or watching videos.

15:57 Identifying the right target market might differ from your initial assumptions about potential customers.

17:18 Traveling and experiencing new environments can expand creativity and make time feel like it's moving slower.

20:17 Pre-selling a product validates your business idea and ensures customer commitment before full development.

Resources

• The Work Anywhere Life: (Free Strategy Guide)
• The Work Anywhere Life (Website)
• Proofread Anywhere (Website)

Podcast: Play in new window | Download (Duration: 28:55 — 26.5MB) | Embed

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272: Grow Your Web Design Business (or Digital Agency) and Get That Consistent Stream of New Leads with Joe Kashurba

Joe Kashurba from KashurbaWebDesign.com grew the freelance web design business that he started in high school into a digital agency with a virtual team and clients around the world. He went from building $300 websites to building $30,000 websites and managing 6-figure digital advertising budgets for some of the largest manufacturing and construction companies. Joe now advises and mentors other freelance web designers and digital agency owners on how to develop and scale their businesses.

He talks to us about his favorite traffic methods (cold emails, direct mail, and AdWords), as well as how he lands new clients by asking them about their needs and wants (for example, a member's area or employee training site).

Quotes:                                                                                                                                   

“The start of all marketing is who, what, and why. Who are you actually marketing to? What are you actually going to offer them? And then why—what are their needs, what are their problems?” – Joe Kashurba

“The only thing you need is one solid way to get leads—then you can scale up.” – Joe Kashurba

“Sometimes people try to do a million things, when just having one thing that works would be enough to set them up.’” – Joe Kashurba

Takeaways:

02:34 Target less competitive industries with high-value services for easier digital marketing success.

11:49 Focus on understanding client needs deeply rather than pushing technical website features.

17:57 Create a clear, structured project process that limits endless client revisions.

20:39 Develop a consistent lead generation system to maintain business flexibility and pricing power.

23:43 Prioritize one solid marketing strategy over spreading efforts across multiple channels.

Resources

• KashurbaWebDesign.com: (Done-For-You Service)
• JoeKashurba.com: (Freelancer Advice Blog)

Podcast: Play in new window | Download (Duration: 26:00 — 23.8MB) | Embed

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271: From Near-Fatal Car Accident to App Empire: The Evergreen Formula to Achieving Personal Wealth, Creating the Day You Want and Escaping the 9-5 Rat Race with Chad Mureta

Chad Mureta from App Empire was making money but was working too hard at his real estate business when his car hit a deer and he was hospitalized. During that time, he cracked the code to app creating and built a thriving business (his Emoji app has had 150 million downloads).

Listen in to hear about his advice on life, entrepreneurship, and becoming your best self.

Quotes:                                                                                                                                   

“Wealth is health, balance, and alignment—doing what you want to do, showing up, and creating the day you want.” – Chad Mureta

“Consciousness comes from conflict. For me, I was really able to see and understand that. Until that point, I wasn't truly able to give back to people and to this world.” – Chad Mureta

“Typically in life, there are messages for all of us that we are either open to seeing or not open to seeing.” – Chad Mureta

Takeaways:

04:41 Personal setbacks can be turning points that push you toward unexpected opportunities.

14:49 Creating successful apps requires understanding consumer needs and global market dynamics.

16:07 Marketing an app is as crucial as the app's functionality, especially with keywords and screenshots.

19:21 Building a lifestyle business means prioritizing personal happiness over constant work.

25:26 Developing apps around your personal interests increases the chances of success.

Resources

• App Empire (Book)
• Chad's top resources (Website)
• App Empire blog (Blog)

Podcast: Play in new window | Download (Duration: 27:16 — 25.0MB) | Embed

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270: Boost Your Marketing: Use Outgrow to Create Calculators and Viral Quizzes with Randy Rayess

Randy Rayess is the cofounder of Outgrow.co, a growth marketing platform where any marketer can build highly converting calculators & viral quizzes to increase customer engagement and boost demand generation. He is passionate about growth hacking, content marketing and personalized marketing.

He talks to us today about how we need to create interactive content to stay ahead of the game. That can be something as simple as a quiz (that requires an opt-in to get the results, or that redirects someone to a location based on their score -- or even alerts your sales team). You can use quizzes to complement long pieces of content, or even run a sweepstakes.

Quotes:                                                                                                                                   

“The future of marketing is going to be more personalized and more interactive, and that's going to be a fundamental component to how everything works.” – Randy Rayess

“As a user, what you care about is the ability to get your answer that's relevant to you as quickly as possible.” – Randy Rayess

“If you start off with a very invasive question—like asking for a home address—that's not going to work, because you haven't built trust with the user.” – Randy Rayess

Takeaways:

03:37 Interactive marketing tools like quizzes can help businesses quickly answer customer questions and provide personalized recommendations.

17:46 When creating quizzes, limit market research questions to 1-3 to keep users engaged and prevent them from abandoning the quiz.

19:51 Segmenting leads through interactive quizzes allows businesses to focus efforts on the most promising potential customers.

22:55 Advanced quiz features can create dynamic, personalized experiences by showing different questions based on previous user answers.

25:32 Start with a simple, useful quiz that complements existing content to improve lead generation and user engagement.

Podcast: Play in new window | Download (Duration: 29:11 — 26.7MB) | Embed

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269: Be Resourceful: Find the Hidden Profits in Your Business, Get More Clients and Cash, and Sell with Confidence with Business Optimizer Coach Stacey Hylen

Stacey Hylen is an internationally recognized business growth strategist and coach and was named International Coach of the Year in 2016. Stacey helps 6-7 figure entrepreneurs with powerful marketing and sales strategies to get more clients.

Quotes:                                                                                                                                   

“People who have come to the United States with $0 in their pocket, who don't speak English, don't know anybody, haven't gone to Harvard, aren't as smart or well-spoken as you are, have been more successful because they've been more resourceful.” – Stacey Hylen

“Tony Robbins says it's 80% mindset and 20% strategy. What I see is that people have challenges around their money mindset. They struggle with their value and owning that value.” – Stacey Hylen

“Stop going after all these different things. Look at what you have in the business right now.” – Stacey Hylen

Resources

• Connect with Stacey Hylen on Facebook
• Follow Stacey Hylen on Twitter
• Scale your business, boost revenue, and gain freedom with a proven, hustle-free strategy. with Stacey Hylen
• Grab your free gift and discover how to get More Clients & Cash fast, without spending extra on marketing or advertising

Podcast: Play in new window | Download (Duration: 27:36 — 25.3MB) | Embed

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268: Stand Out from the Crowd for Better Visibility, Credibility, and Results with Peter Mehit

Peter Mehit is a veteran of both the Fortune 500 and tech startups. He worked worldwide as a business process troubleshooter and outsourcing deal leader for Computer Sciences Corporation. He has also participated in internet and consumer product start-ups and has started four of his own companies.

Today, Peter talks to us about why it's important to have a clear business plan. He also explains how important it is to know who you're selling to (demographically, psychographically, and physically). You also need to know what you're selling (and What's In It For Me). People want quick end results and they buy based on emotion, so know what problem you're solving and visualize what that is.

Quotes:                                                                                                                                   

“Sit down and figure out specifically who you're selling to and why they're buying from you. Because if you're selling to anybody or everybody, you're selling to nobody.” – Peter Mehit

“People don't care about you; they care about themselves. They care about their problems and the things they want to solve.” – Peter Mehit

“Writing a business plan is your rehearsal and practice to succeed in your business.” – Peter Mehit

Takeaways:

03:33 Designing a business plan is like practicing for success, similar to how athletes and artists rehearse before performing.

07:43 Investors now want more than just an idea - they want proof of concept and a clear understanding of the market.

10:49 Identifying your specific customer and their pain points is more important than showcasing product features.

18:12 People make emotional decisions first and then use rational thinking to justify those choices.

22:39 Visualization and meditation can help entrepreneurs create clear business strategies and goals.

Resources

• Killer Business Plan: Why You Need It, How To Write It (eBook)
• CustomBPS.com (Website)
• Peter Mehit (YouTube)
• phone number: 800-741-8444
• Napoleon Hill's Master Key to Riches (Book)

Podcast: Play in new window | Download (Duration: 25:03 — 22.9MB) | Embed

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267: Find a Strategic Virtual Assistant and Hire the Right Team with The Entrepreneur’s Secret Weapon Tracey Osborne

Tracey Osborne says that you should know what you want, be open to learning, and find that perfect virtual assistant to leverage your time and scale your business.

She tells us how to hire slow and fire fast, and makes us aware of the possibilities that come from hiring a "VA"... for example, her team of virtual assistants can organize entire telesummits for you, run podcasts, publish newsletters, create your funnels, and more.

Quotes:                                                                                                                                   

“There are two types of virtual assistants: those that just do the tasks you assign to them, and those that actually think, strategize, and understand the big picture.” – Tracey Osborne

“If I was going to be a success and make it in this business, I had better get my act together and get organized.” – Tracey Osborne

“Hire slow, fire fast. If after 2–3–4 weeks you can tell it's just not a good fit, cut them loose.” – Tracey Osborne

Takeaways:

01:01 Not all virtual assistants are created equal - some offer strategic thinking beyond basic task completion.

06:30 When hiring a virtual assistant, create a detailed "virtual assistant avatar" with specific qualifications and expectations.

16:03 Paying a higher hourly rate for an experienced VA can save money in the long run by reducing mistakes and increasing efficiency.

20:50 Proper project management and organization are critical for successful virtual assistant work.

23:50 Virtual assistants can provide comprehensive business support, from technical tasks to strategic planning.

Podcast: Play in new window | Download (Duration: 29:11 — 26.7MB) | Embed

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