Podcast
836: PodMatch: Network with Podcast Guests and Hosts to Build Your Reach, Influence, and Traffic with Alex Sanfilippo
Alex Sanfilippo is the host of the top-rated entrepreneurship podcast "Creating a Brand" now Podcasting Made Simple and the founder of PodMatch, a free service that connects podcast guests and hosts for interviews. Today, Alex discusses the importance of podcasting for building relationships and trust with listeners, as well as the challenges of finding guests and being a guest on other shows. He also shares insights on his new platform, Podcast SOP, which helps podcasters streamline their episode release process.
In this episode of Marketer of the Day, Alex discusses his current projects, including Pod Match and Podcast SOP, which streamline podcast guest matching and episode management. Pod Match connects hosts and guests efficiently, while Podcast SOP provides podcasters with a checklist-driven system to organize and track each episode’s production, including media uploads and real-time template updates. He shares practical strategies for pitching podcasts, emphasizing leading with value, making meaningful requests, offering credibility, and making it easy for hosts to say no. Key takeaways include treating podcasting as a consistent practice, focusing on serving audiences, and leveraging technology to reduce stress and improve workflow. Listeners can explore his work at creatingabrand.com, podmatch.com, and podcastsop.com.
Quotes
“People do business with who they know, like, and trust. Podcasting gives you the chance to develop that know, like, and trust in a way that a website or ad never can.”
“Lead with value, make a meaningful request, offer credibility, and make it easy for someone to say no. That’s the formula that gets responses.”
“Podcasting is practice—your goal is to serve people and help solve problems. If you focus on that, the rest falls into place.”
“The biggest reason podcasters fail is workflow stress. If you make releasing episodes easier, you make podcasting sustainable.”
Resources
- PodMatch's Guest Signup: Podcast Guest Account Registration
- PodMatch: Automatically Matches Ideal Podcast Hosts & Guests For Interviews While Streamlining the Process
- Connect with Alex Sanfilippo on LinkedIn
- Subscribe to Podcasting Made Simple hosted by Alex Sanfilippo on Apple Podcasts
Podcast: Play in new window | Download (Duration: 32:40 — 30.1MB) | Embed
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835: Leading Teams Effectively to Grow your Business with Amy Anderson
Amy Anderson is the Co-Founder of Wild Coffee Marketing, a widely respected and creative industry leader. She sees the unique opportunity to leverage creativity to transform both brands and entire organizations across multiple sectors. With her extensive experience as a marketing executive, Amy brings a strategic and client-centric approach to her work. Today, Amy talks about building a strong marketing team and developing a clear strategy before diving into implementation.
In this episode of Marketer of the Day, Anderson discusses her current work helping businesses accelerate growth through strategic marketing, content creation, and team management. She explains the value of fractional CMO services, emphasizing that her team functions as client-side marketers who both develop strategy and implement campaigns, covering channels from social media to video and AI-driven marketing. Key takeaways include the importance of time-blocking, clarity breaks, focused strategy before execution, and maintaining empathy and compassion for team members. Anderson encourages businesses to “not let great get in the way of good,” starting with practical, measurable actions that can be scaled and refined over time. Listeners are invited to learn more and explore her services at wildcoffeemarketing.com.
Quotes
“Your company’s own database is the most valuable asset you have, even if those leads seem cold; staying top of mind is critical.”
“Not letting great get in the way of good is key—deploy your work, iterate, and improve over time.”
“Empathy and compassion towards your team is essential, especially in a market with so much movement and chaos.”
“Marketing is simple: who are you, saying what, to whom, and when—everything else is execution around that core principle.”
Resources
- Wild Coffee Marketing: A One-Stop Fractional CMO and Digital Agency Solution
- Connect with Amy Anderson on LinkedIn
Podcast: Play in new window | Download (Duration: 35:15 — 32.5MB) | Embed
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834: Built to Sell: Create a Business That Thrives On Its Own with John Warrillow
John Warrillow is an expert on helping business owners build, accelerate, and harvest the value of their businesses. He is the author of several books, including "Built to Sell: Creating a Business That Can Thrive Without You," "The Automatic Customer: Creating a Subscription Business in Any Industry," and "The Art of Selling Your Business: Winning Strategies and Secret Hacks for Exiting on Top." Today, John discusses his recent focus on launching a new product that aims to help entrepreneurs document their standard operating procedures, a crucial step in building a business that can run without the founder's constant involvement.
In this episode of Marketer of the Day, Warrillow discusses his current focus on helping entrepreneurs build businesses that succeed without their constant involvement. He highlights the risks of cross-selling multiple products and the importance of remaining disciplined in offering one differentiated service or product to maximize business value, illustrated by the story of Stephanie Breedlove, who sold her $9 million niche business for $54 million. Warrillow also shares the philosophy of treating a business like a child, nurturing it to independence. He promotes his books, including Built to Sell, The Automatic Customer, and The Art of Selling Your Business, as well as free resources and tools available at builttosell.com/marketer to guide entrepreneurs in systematizing their businesses and increasing long-term value.
Quotes
“Most of us entrepreneurs are Quick Starts; we’re great at starting things but not at systematizing them.”
“The biggest mistake most entrepreneurs make is cross-selling existing customers new things instead of focusing on the one thing they do best.”
“Think of your business as a child—you want it to grow into a happy, functioning entity that can succeed without you.”
“Once your business can succeed without you, you have all the cards: sell it, delegate it
Resources
- Built To Sell: Create a Business that can Thrive Without You.
- Follow Built To Sell on Facebook
- Connect with John Warrillow on LinkedIn
- Get a copy of Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow on Amazon
- The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top by John Warrillow on Amazon
- The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow on Amazon
- Subscribe to Built To Sell Radio Podcast hosted by John Warrillow on Apple Podcasts
Podcast: Play in new window | Download (Duration: 28:15 — 26.1MB) | Embed
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833: Have Meaningful Customer Surveys and Conversations to Create Meaningful Ideas with Darshan Mehta
Darshan Mehta is the founder of iRESEARCH, an insights platform to quickly and affordably extract insights from consumers worldwide. He also runs ConnectQuick.com, an app for instant connections and engaging interactions. Darshan has over 25 years of experience in branding, marketing, insights, strategy, and technology. Today, Darshan talks about tapping into consumer conversations to uncover valuable insights that can help businesses make informed decisions. He emphasizes the power of using humor and observations to understand consumer behavior and shares a case study of how a retailer improved their sales by adjusting their store hours based on customer insights.
In this episode of Marketer of the Day, Darshan explains how AI Research’s platform allows businesses to extract insights affordably and at scale, combining focus group-style conversations with survey validation. He stresses the importance of understanding the full customer experience, from pre-purchase research to post-purchase engagement, and how companies can use these insights to improve products, services, and marketing strategies. Darshan also discusses his upcoming book, Getting to Aha: Why Today’s Insights Are Tomorrow’s Facts, which explores how to identify and leverage actionable insights for business success. To learn more, listeners can visit ai-research.com or contact Darshan directly at DM@ai-research.com.
Quotes
“An insight is the combination of things put together that helps you understand what motivates or triggers consumers to act.”
“Most people nowadays are no longer buying products and services—they’re buying experiences.”
“When you have a group engaged in a conversation, patterns and commonalities emerge that let you validate or challenge your suspicions before scaling.”
“Sometimes simplicity and just doing it, guided by what your market is telling you, is the best way to reach the North Star you’re seeking.”
Resources
- Contact Darshan on dm@iresearch.com
- iRESEARCH: Today's Insights are Tomorrow's Facts
- Connect with Darshan Mehta on LinkedIn
Podcast: Play in new window | Download (Duration: 25:45 — 23.8MB) | Embed
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832: Brand Strategy 101: Market and Product Research, Product Design, and Brand Awareness with Michael Keplinger
Michael Keplinger is the founder of SmashBrand, an agile brand strategy agency that specializes in market research, product design, and testing for consumer-packaged goods. Today, Michael shares his expertise in building successful CPG brands, highlighting the importance of leveraging partnerships, conducting thorough consumer research, and taking a strategic approach to branding and packaging to differentiate products in crowded marketplaces.
In this episode of Marketer of the Day, Michael shares his approach to brand strategy, including real-world examples like reimagining packaging for Red Gold canned tomatoes to capture attention and engage a younger, millennial parent audience. He explains that successful CPG branding requires a combination of market research, design, testing, and ongoing optimization to reduce risk and maximize shelf impact. Smash Brand works primarily with mid-sized CPG brands that need to make bold moves to stay relevant and competitive. For more insights, case studies, and resources, Michael directs listeners to smashbrand.com and his LinkedIn profile, where he shares examples of his agency’s work and thought leadership in the CPG space.
Quotes
“What gets me excited is putting a really good product on the shelf, not just what’s in the box, but how people perceive it.”
“Consumers have a lot more choices today, so elevating your brand and connecting emotionally with your audience is key.”
“The first objective is to stand out on the shelf, and then you bring your message and story forward.”
“Testing is an integral part of every step we do, helping clients make bold moves without risking their market share.”
Resources
- SmashBrand: Packaging design and branding that increases sales velocity—guaranteed.
- Connect with Michael Keplinger on LinkedIn
Podcast: Play in new window | Download (Duration: 24:28 — 22.6MB) | Embed
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831: Grow, Build and Generate Leads for Your Business Using Video Editing Tools with Augie Johnston
Augie Johnston is an entrepreneur and former professional basketball player who is making waves in the video editing industry with his startup, VidChops. After growing a successful YouTube channel with over 20 million views, Augie realized the pain point of video editing and decided to create a solution for other YouTubers and content creators. Today, Augie discusses the power of online video and how it can be used to grow a business, sharing his insights on video marketing fundamentals, equipment, and strategies for YouTube video creation and monetization.
In this episode of Marketer of the Day, Augie shares actionable strategies for leveraging online video as a marketing and business growth tool. He emphasizes starting simply, even with a phone, and focusing on fundamentals like lighting, audio, and content quality. He discusses the importance of understanding your audience and creating binge-worthy videos that maximize watch time and suggested video placements on YouTube. Augie also highlights the best monetization strategies beyond AdSense, including lead generation, email capture, and product sales. He outlines key editing techniques such as jump cuts, crop-ins, and end cards to maintain viewer engagement. For entrepreneurs and creators looking to streamline their workflow, Vid Shops offers affordable editing packages starting at $325 per month, helping clients scale from minimal views to millions per month. More information can be found at vidshops.com.
Quotes
“Stop worrying about production; just get the fundamentals right—lighting, depth of field, and good audio.”
“The hard part is the words that come out of your mouth; the delivery is what gets better with practice.”
“Online video should be part of your marketing strategy in many ways—ads, landing pages, content—because video is the most powerful media.”
“Start with your phone, record 50 videos, then upgrade your equipment; it’s all about creating a habit and improving over time.”
Resources
- VidChops: Add An Expert Video Editor To Your Team In Just A Few Clicks And You’ll Never Have To Edit Again
- Follow Augie Johnston on Facebook
- Connect with Augie Johnston on LinkedIn
- Subscribe to The Pass First Podcast - Basketball Coaching hosted by Augie Johnston and Alex Engel on Podchaser
Podcast: Play in new window | Download (Duration: 33:37 — 31.0MB) | Embed
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830: Unlock Your Income Potential Using Online Marketing & Sales Strategies with Rose Radford
Rose Radford is an entrepreneur who serves as a business strategist, coach, and TEDx speaker. Her goal is to assist 100,000 women in unlocking their financial potential through business and Inner Wealth Work® by 2025, and she has made significant progress toward that goal since her launch in 2018. Rose assists her clients in developing the mentality and approach necessary to step up their game and unlock their power to earn money and make a difference in their unique way through private coaching, online programs, and speaking engagements. Find out more on how to get started!
In this episode of Marketer of the Day, Rose shares how she enables clients to transition to evergreen, high-ticket group coaching programs, generating predictable and scalable revenue. She emphasizes the importance of small, consistent improvements to funnels, messaging, and ad spend to create compounding growth over time. Rose highlights the value of using live funnel tests to optimize messaging, focusing on profitability metrics rather than only conversions, and leveraging automation or team support to handle low-value tasks. She also provides actionable strategies for clients to maximize impact, reduce stress, and reclaim time, while maintaining a strong focus on delivering value through high-ticket programs. For those interested in learning more, Rose offers a free training on building evergreen group coaching programs at rose radford.com/stepup and is available for questions via Instagram @rose.radford.
Quotes
“Most people will give up five minutes before the miracle; the key is to take feedback, tweak, and go again.”
“High-ticket recurring revenue is often the sexiest and most exciting way to scale your business.”
“If a shiny new object doesn’t align with your bigger picture, it’s just a distraction.”
“Instead of chasing launches, create a million-dollar asset in your evergreen funnel and program.”
Resources
- Rose Radford Step Up: Learn Exactly How I Help My Clients Ditch The Launch Rollercoaster & Sign 1-3+ New Clients Every WEEK Into Their High Ticket Group Coaching Programs
- Rose Radford: READY TO UNLOCK YOUR INNER MILLIONAIRE GIRL NEXT DOOR®?
- Follow Rose Radford on Facebook
- Connect with Rose Radford on LinkedIn
- Subscribe to Grow to CEO® Podcast by Rose Radford
Podcast: Play in new window | Download (Duration: 29:04 — 26.8MB) | Embed
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829: Optimize Your Content Workflow and Export Publish-Ready Content to Your Website with Wordable CEO Brad Smith
Brad Smith is the CEO of Wordable and Codeless, two companies that help 10-figure brands dominate their industries through content marketing. Today, Brad discusses his passion for rebuilding and relaunching Wordable, a content marketing platform that automates the process of moving content from Google Docs to WordPress and other content management systems. He also talks about the importance of finding time for family and travel, and how his recent road trip across the US has impacted his perspective on life and business.
In this episode of Marketer of the Day, Brad discusses Workable’s capabilities as a plugin for WordPress and other content management systems, highlighting automation features like code cleaning, image optimization, alt text management, and link handling. He shares his philosophy of focusing on operational excellence, building reliable systems, and consistently improving existing tools rather than chasing shiny new projects. Brad also touches on upcoming developments such as deeper CMS integrations, one-click presets, and streamlined Google Docs workflows. For marketers and agencies looking to optimize content publishing, Brad’s insights and tools are accessible via workable.io, his content agency Codeless, and SERP tools at serp.io.
Quotes
“If you just do something long enough, keep attacking it from different angles, eventually you’ll figure it out.”
“The biggest thing is getting better at the boring stuff—building systems and processes so you can spend your time on new projects.”
“It’s never going to be 100% perfect; what’s more important is getting people using the dang thing.”
“Not everything has to be free. You don’t have to follow what everyone else is doing if it doesn’t work for you.”
Resources
- uSERP: The Link Building Agency Companies Hire When ROI is Priority #1
- Codeless: We help a brand become the brand.
- Wordable: Publish Google Docs to WordPress in 1-click.
- Connect with Brad Smith on LinkedIn
Podcast: Play in new window | Download (Duration: 25:14 — 23.3MB) | Embed
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828: App Masters: Optimize and Market Your Mobile App in the App Store and Do Your Best with Steve Young
Steve Young is the founder of App Masters, a company that has helped increase downloads and revenues for over 3,300 apps. As an expert in the mobile app space, Steve has been a recurring guest on the Marketer of the Day podcast, with this being his 7th or 8th guesting. Today, Steve talks about his journey in building App Masters, including how he has evolved his business model over the years to focus on app store optimization, conversion rate optimization, and providing an "unlimited" service for his clients.
In this episode of Marketer of the Day, Steve Young discusses App Masters’ core offerings, including app store optimization, creative assets for app pages, and conversion rate optimization to maximize in-app revenue. He highlights actionable tactics for increasing subscription and in-app purchases, such as optimizing onboarding flows and featuring upgrade options prominently on main screens. He also shares insights on structuring services with tiered subscription plans, emphasizing recurring revenue and affordability to attract more clients. For creators seeking to learn from his expertise, Steve offers content via appmasters.co and their YouTube channel, providing step-by-step guidance, case studies, and practical strategies to grow apps effectively. His philosophy underscores focusing on happiness, sustainable growth, and learning from data while applying creativity and consistency in app marketing.
Quotes
“The quantity improves the quality. Just keep producing content, and over time, the quality naturally gets better.”
“Most app subscriptions come from two screens: the welcome flow and the main page—don’t hide your upgrade options in settings.”
“Happiness is the barometer for success, not how big or rich your business is.”
“Take action, produce something, and put it out into the world; even a handful of results is better than zero.”
Resources
- Subscribe to App Masters on YouTube
- App Masters: We grow apps faster, better & cheaper
- Connect with Steve Young on LinkedIn
Podcast: Play in new window | Download (Duration: 33:54 — 31.2MB) | Embed
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827: Website Rental Coaching: Build a Predictable Passive Income Using Small Business Lead Generation and Search Engine Optimization Traffic with Luke Van Der Veer
Luke Van Der Veer is an expert in creating passive income through digital real estate. He teaches people how to build websites that rank highly on Google and generate leads for local businesses, which the business owners then pay a monthly fee to "rent" from the website owner. Luke has extensive experience in this model and shares his knowledge through his website, Website Rental Coaching. Today, Luke discusses the concept of "renting out digital real estate" and how individuals can create a predictable passive income stream by leveraging search engine optimization and lead generation for local businesses.
In this episode of Marketer of the Day, Luke Vanderveer dives into the mechanics of building a passive income business using website rentals, SEO, and lead generation. He explains how to find niches with demand, generate leads, and connect them to business owners, creating a win-win system that reduces upfront sales pressure. Luke also emphasizes the importance of providing value first, using call tracking and automated lead distribution, and scaling the process over time. For those interested, he offers resources, webinars, and a mini-course through website rental coaching.com, showing both beginners and business owners how to implement this model efficiently. His teaching highlights practical, actionable strategies for generating predictable income online while avoiding common pitfalls.
Quotes
“It’s the same idea as physical real estate, but your tenants are now digital, and you control the asset.”
“First, provide value. Send free leads to build trust, then the business owner will want to work with you.”
“Money comes back, but time does not. If you want it, act now and shortcut your path.”
“Even if you’re not a natural salesperson, just connecting people and demonstrating value can create a passive income.”
Resources
- Website Rental Coaching: Earn Passive Income and Escape the Rat Race
- Connect with Luke Van Der Veer on LinkedIn
Podcast: Play in new window | Download (Duration: 25:27 — 23.5MB) | Embed
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