Double Your Prices!
Hey guys, I'm back from AM 2.0 in Dallas and I'm still getting caught up on customer support issues.
I talked to Ryan Deiss the first day (I saw him speak in Dallas last year but I never got a chance to say hi). He said, "How business?" I said great, that I just had my first $30K month in February and that I quit my day job of three years (first and only job out of college) to attend the event.
Later that night, Armand Morin was talking to a group of people so on my way out to dinner, I fist-bumped him (my standard greeting) and he said: "Robert, double your prices. You'll double your income instantly." Basically, if you wanted to buy all of Armand's products it would cost you $15K. To buy all my stuff (not including webinars), probably about $1K. He gave the same advice to the rest of the group the following morning.
You got it, Armand. The first product I'm doing that with is Action PopUp. The price was $27 for the last several months, it's now $37 and it will be $47 before the end of this month once I wrap-up my new popup training course that'll go along with it.
1. This weekend was one of the best events I've ever attended. Armand mentioned Action PopUp onstage and Ray Edwards mentioned WordPress Letter to a bunch of people. I didn't get to meet Michel Fortin... maybe next time!
2. My goal was to have 10 webinars scheduled by the end, I left with 5. I'm still happy.
3. March 2009 was my SECOND consecutive $30K month (actually it was slightly over $32,000). February's goal was $30K, March goal was $31K, so now my goal for April is $32K.
4. I launched Enhanced Sales Letters and WordPress Letter just before leaving. The night I left for the airport, I cleaned out my PayPal account and came back to an $11,000 balance. Not bad for my first week of full-time self-employment.
5. I joined AM 2.0 Gold, the $500/month program that gets you into these seminars. My goal is to upgrade to AM 2.0 Platinum within 10 days. All you need to do is prove you made $100K last year (done -- in fact I've made about $80K just in 2009), and complete a 100-point checklist that all "professional" web sites satisfy. I knocked out 58 of those 100 points in about 20 minutes this morning.
6. Armand showed a super-secret AdWords technique that my business partner is already implementing. At the bar, DJ Dave Bernstein shared six networking strategies that made the whole trip worthwhile. The following night I used just ONE of those techniques to pay $46 for $120 of alcohol. Good stuff.
Bottom line: Go to seminars, know what you want out of a seminar before you go, actually make mistakes and use the stuff you learn, and most importantly... hang out at the bar every night even if you don't drink. You'll make some connections and have a heck of a lot more fun sitting at the computer in your hotel room.
What networking events are you attending this year?
Filed in: Seminars
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Some interesting little bits of gold in this post. I love posts like these, I call them “Silver Nugget Posts”.
Why?
Well because each of the little bits of gold I mentioned are silver until people take action. Then they turn into gold!
DJ Dave is a riot, isn’t he? Plus, he’s got some great stories if you can pull them out of him. 😉
Anyway, had fun hanging out with you and Jason.
Ryan
Great to meet you in Dallas – congrats on the 30K month! Can’t wait to say that for myself at the next one! Planning my first interview – will let you know how it goes.
Carolyn from Austin
Raise Prices? Yes.
Double Them? I’m not so sure…
Robert,
Thanks for the summary of your time at the seminar. It is one of my goals this year to attend a seminar. I really believe that it will help my business to take off in the coming year.
Kitwana
Hello Robert,
my first visit to your site.
I’ll be back.
. . . but why does it take an age to load, and another age
to follow a link?
I seem to be able to surf quickly about other blog sites OK!
‘best,
Rob
Hi Robert,
Congrats on your VERY successful AM 2.0 seminar! You are absolutely right about the value of attending live seminars; there’s nothing quite like it. The synergy is incredible.
So I guess I’ll be meeting you at BigSeminar in November in Vegas, where you’ll sit with all your AM 2.0 pals, with special honor, of course.
Maybe Armand told you to double your prices so that you can start building a product bundle to pitch from the stage when you’re ready to be a BigSeminar speaker! 😉
Thanks for sharing your experiences with us. It’s always educational to be a fly on the wall of an AM 2.0 event. 🙂
Gabrielle
Dear Mr Plank,
just don’t pay any attention to those crazy guys who are telling you to double your prices.
Yours sincerely,
Rob Clancy
At Last… You quit your job!
I was wondering…
You are doing impressive stuff.
As for doubling your price, I completely agree. I learned from Eben that in most of the cases increasing your price by just 10% can double your profits.
Last thing, don’t forget to test your different prices.
Franck
Hi Robert,
I am impressed with your productivity in creating products, not to say all of them are high quality.
Just want to let you know that I followed your link to actionpopup.com, but the page seems have errors, it gave me this :
Parse error: syntax error, unexpected ‘]’ in /home/popup/public_html/split-genie.php on line 164
Thanks,
Hendra
Yep, actionpopup.com was down for about 30 minutes today… I was messing around with my split test script on that page.
Robert,
Congrats on quitting your job. How are you getting traffic to all your sales pages? Does most of your traffic/sales come from visitors to RobertPlank.com?
Are you running PPC ads?
I’ve never heard you address the “traffic” side of your business.
Thanks,
Michelle
You Tube’s explanation of why you got banned sounds remarkably similar to the explanation provided by Google to someone we both know, who was banned from Google.
Wow, you’d almost think they belonged to the same company!