Late last night I launched a special report called Fast Food Copywriting.
That product is something that started out as a blog COMMENT just a few days ago. I didn’t even mean for it to be a complete blog post.
One of our discussions meandered into copywriting, and I typed up a quick response to quickly go over my personal formula for writing quick sales copy that’s good enough to get the job done. Nothing fancy.
After the blog comment ended up being a couple of pages, I said to myself: “I’ll just make this a blog post.” I saved it to my drafts.
I came back to the draft later and edited it some more. Even when I said what I wanted to say with as few words as possible, it ended up being several pages long.
I moved it to a Word document, made the page margins as thin as I could and the font size as small (but still readable) as I could… and I thought, heck, maybe I should sell this thing as its own report.
The offer has been live for about 9 hours and sold 50 copies — about 750 bucks. Not bad for a few hours of “smart” (not hard) work.
Update: After 48 hours I now have 104 sales
which comes to around $1400 after fees.
What does this tell me about infoproduct creation?
- The best products I have ever made were answers (solutions) to real live questions (problems). This does like a “duh” point but I know that the very best books and reports I made started out as replies on forums or blog posts… then got carried away… then I said, it would be criminal for this info to get buried in a forum after a couple of days.
- Keep your “sexy” information private and your boring information public. Perfect example: I gave away some WordPress SEO advice yesterday but saved the copywriting info for a paid report. Setting up blogs and sites are fun, but people get more excited about things that are going to make them money NOW and improve THEIR lives.
- Have a backend. I have always been kind of a crappy marketer when it came to marketing my e-books… but not in 2008! I made sure to plug-in an affiliate program just before launching. I embedded the affiliate code in the e-book so that the call-to-action at the end is for the reader to promote the book as an affiliate.
Since Fast Food Copywriting is my only copywriting product, I don’t have any upsells to push into so we’ll see how the perpetual affiliate program idea works out.
Speaking of upsells, I have been working on my product funnel and tweaked the sales letters for Black Hat PHP, Lightning PHP, Impact PHP and Push Button PHP so that they all on their own upsell to PHP in a Box, a package containing all those products in one. It’s a pretty sweet setup.
Income so far for this month: From my PayPal daily sales report anyway… $9,807.46 $10,377.58 with 547 585 sales. After fees that’s $9,300 $9,700. (I find it funny that the money I pay in PayPal fees is approaching the amount I pay for rent.)
Add Clickbank and day job income and I’ve broken $12,000 $12,500 for this month.
I have 8 Warrior Special Offers running at the moment.
If you want to get your hands on the special report and find out the step-by-step method I use to become a copywriting machine and pump out these cash-sucking sales letters… check out Fast Food Copywriting.
In the meantime, could you do me a favor and comment on this entry and tell me:
Are you giving away the farm by dishing out too much free information, or are you saving “the good stuff” for paying customers?
Have you ever written a forum reply, blog post, or free report and said to yourself… “I should charge for this!” Please, tell me the story of how it came to be and share the URL where the product is selling now.
