Check out this cool e-mail I received from Sherm Cohen, who was a student in Product University 1.0 and the storyboarder for Spongebob Squarepants…
Subject: Thanks for the info in the footer!
Hey Robert…I just bought your 100 Time saving tips…I just wanted you to know that I would not have bought if I hadn’t read THIS in your footer info:
“The report you are about to download is completely and originally created by Robert Plank… It’s not a PLR product or resale rights product. There’s NOTHING remotely like it available anywhere else, online or offline”
I’ve gotten burned in the past on buying resell products from people I trust, so that info was very helpful.
Hope you’re doing well…–Sherm
Just having that little blurb at the bottom made who knows how many extra sales? I will tell you right now that there is a huge stigma with selling resale rights products. I’m not ashamed to admit that a while ago, one guy from the Warrior Forum bought into a membership site of mine filled with nothing but Private Label Rights content and one guy hated it so much, he canceled within an hour and posted on a bunch of review sites (Traffic Bad Boys).
With another membership site (IM Productivity Secrets) Lance and I hosted a bunch of webinars and made the recordings available within the private blog. In between webinar replays, we posted PLR content we had made into video… and one guy quit, telling us if we had only posted the webinar replays, he would have stayed! But the extra PLR content we threw in there to help members pass the time drove people away.
In these days of Private Label Rights recycling, if you have a product that’s 100% original, mention that in the sales letter. Resale rights and private label rights products are better as:
- Advertised bonuses.
- Surprise bonuses.
- Rewritten into “real” products.
- Upsells.
- After-the-sale followup e-mails, if the license allows it.
What’s your best tip about differentiating a 100% original product of your versus a resale rights or private label rights product?
