Recent Updates
235: Make Facebook Your ATM: Profit from Social Media Ads and Marketing with Sally Hendrick
STOP posting randomly on social media without a real strategy!
Sally Hendrick from MakeFBYourATM.com and SocialMediaMarketingLab.com wants you to capture the right cross-section, split test your landing pages, market affiliate products, and make those sorts of small tweaks that get you results on Facebook.
Sally Hendrick is a digital marketing expert and founder of Social Media Traffic School, an online marketing academy focused on target market research, sales funnels, and Facebook advertising strategies. She helps entrepreneurs clarify their business goals and create effective social media marketing plans. Sally runs the Social Media Profit Lab and offers free resources like the "Top 10 Mistakes with Facebook Ads" guide through her website Make FB Your ATM. Her background includes helping clients develop clear marketing strategies, from those unsure of their business direction to those with fragmented marketing efforts.
Quotes:
“It’s not about the 10 ways to get there, it’s about the result. That's the part I've got to solve for someone.” – Sally Hendrick
“You really do have to research and focus on that one result that you want to help people who are struggling with it.” – Sally Hendrick
“You might be that type of entrepreneur where you're multi-passionate, and you want to help everybody do everything. But when you hire a business coach, you eventually understand that they're really focusing on one major thing at a time.” – Sally Hendrick
Takeaways:
00:47 Stop posting randomly on social media without a clear strategy and proper website setup.
05:16 Focus on the specific result you want to help people achieve, not multiple scattered approaches.
14:25 Use creative targeting in Facebook ads by incorporating unexpected interest groups and attention-grabbing visuals.
15:43 Create content funnels that guide potential clients through a natural progression of interest and engagement.
20:19 Develop free training resources that showcase your expertise and build trust with potential customers.
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234: Innovate, Systematize, Repurpose and Scale: Overcome Criticism, Find Simplicity and Be an Imperfect Superhero with O-Shot Creator Dr. Charles Runels
Dr. Charles Runels is a multifaceted medical professional with a rich background spanning various roles. He has worked as a lifeguard, research chemist, emergency room doctor, and wound care center director. Currently, he is known for developing innovative medical procedures like the Vampire Facelift and O-Shot. Dr. Runels has authored several books available on Amazon and has written about his medical techniques.
Dr. Charles Runels (phone number: 888-920-5311) is the inventor of the O-Shot, Vampire Facial, Vampire Facelift, and the Priapus Shot.
He's developed and trademarked a widely respected and medically documented procedure that uses Platelet Rich Plasma (PRP) to improve sex, treat injuries, heal Peyronie's disease, fix post-pregnancy incontinence, and more. Dr. Charles has gone from living in his car to running a 2 million dollar per year business by becoming excellent, modeling mentors, packaging, and repurposing. He's also learned many lessons about simplicity, authenticity, and hiring the right people. He also shares Stan Lee's secret about making superheroes real, that you can use in your marketing starting today.
Quotes:
“The enemy to progress is not ignorance. The enemy of progress is the illusion of knowing, thinking you know when maybe there's something that you don't know.” – Dr. Charles Runels
“If you want to be a superhero, give up being perfect. People will actually like you better.” – Dr. Charles Runels
“The only way to make no enemies is to sit on the couch and watch television all day. If you get up and make something happen, you make some friends and enemies.” – Dr. Charles Runels
Takeaways:
03:53 The internet allows professionals to connect, share knowledge, and innovate faster than traditional methods.
13:23 Always be learning and teaching, adapting your skills to create new opportunities.
25:12 Being an imperfect hero makes you more relatable and appealing to people.
35:19 Breaking traditional business models and creating your own path can lead to greater success and satisfaction.
40:17 Simplifying complex ideas makes learning more effective and engaging.
Resources
- 888-920-5311 (Dr. Charles' Office #)
- O-Shot (Website)
- Membership Cube and Webinar Crusher (Book)
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233: Personality, Philsophy, and Passion: Differentiate in the Marketplace, Create Noise, and Take Meaningful Risks with Frank Gibson
Dr. Frank Gibson from Last Call Program wants to talk to you about personality, philosophy, and passion. He invented a solution to treat alcoholism called Sobrexa and started a huge movement on social media. Listen in as he discusses how he's changed the conversation and updated an industry for the first time in decades.
Dr. Frank Gibson is a multifaceted professional with a rich background in medicine, entrepreneurship, and scientific research. He has established himself as a successful businessman who transitioned from running three state-licensed medical clinics to creating the Last Call Program, an innovative approach to treating alcohol use disorders. Dr. Gibson has been featured on over 50 TV and radio programs in the US and Europe, including appearances on the PBS series and American Milestones.
Quotes:
“You want to be joyous on the last day of your life. You don't want to compromise.” – Frank Gibson
“Our use of social media serves as a platform for knowledge, positive exposure and growth. It lets people get to know and trust us.” – Frank Gibson
“Sometimes you just got to go after it. Sometimes you need to risk it all without question.” – Frank Gibson
Takeaways:
02:35 Breaking through industry barriers requires understanding modern science and challenging outdated treatment protocols.
18:20 Successful entrepreneurs view obstacles as strategic opportunities for innovation, not insurmountable roadblocks.
24:59 Social media marketing is most effective when focused on education and building trust rather than direct selling.
28:20 Personal passion and authenticity are critical in connecting with potential customers and creating meaningful content.
30:43 Continuous learning and adaptation are essential in rapidly changing marketing landscapes.
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232: Mantra Leadership and Mantra Design: Innovate, Buy, or Die with Dana Oliver
Who wants to work for a jerk? No one, that's who! Dana Oliver from MantraLeadership.com has a lot of "best practices" for start-up communities and entrepreneurs to get along with others and manage others effectively. Pay attention to peoples' needs, identify what they want, and trust them.
Dana Oliver is a seasoned professional with approximately 30 years of experience in the medical device industry. He previously served as a senior director of research and development at Medtronic, helping grow the company from $100 million to $2 billion in annual revenues. Dana has applied for over 30 patent applications and been granted 25 US patents. As an author, he has written two books: "Mantra Leadership: Don't Become the Emperor with No Clothes" and "Mantra Design: Innovate, Buy or Die". These books focus on leadership skills and innovation strategies for businesses.
He also has a concept called Mantra Design, where simple beats better. You should get onto the peer level with your customers to discover their unmet needs and long-term pain. Run your product by 12 to 20 people to tease out the 75% to 90% of features (and hot buttons) to focus on.
Quotes:
“Who wants to work for a jerk? If you want the best from your employees, they need to feel motivated to come to work and give their all.” – Dana Oliver
“Innovation starts with an eye—not the letter ‘I,’ but the eyeball—meaning you immerse yourself in your customer's world.” – Dana Oliver
“Simple always outperforms better. Even if superior technology exists, if it’s not simple to use, people won’t fully adopt or embrace it.” – Dana Oliver
Takeaways:
08:18 Innovation starts by deeply understanding your customer's world and observing their actual behaviors, not just listening to what they say.
11:23 Simple solutions beat complex technologies every time, focusing on features that delight 80% of customers.
18:30 Every morning, identify the single most important task to accomplish and the longest lead item that needs addressing.
21:16 Technology and product development should solve real problems in people's ecosystems, making their lives easier and more efficient.
24:13 Getting close to customers and seeing through their eyes is the foundation of successful product development and business strategy.
Resources
- Mantra Leadership (Website)
- Mantra Leadership (Book)
- Mantra Design (Book)
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231: Create a Freelance Income from Scratch and Live Life on Your Own Terms from Fiverr Voiceover Artist, Fiverr Ambassador, and Host of the Fiverrcast Redd Horrocks
Redd Horrocks from InstantVoicemails.com was a voice actor for 13-14 years and discovered Fiverr as a way to do what she loves while living anywhere and setting her own hours. She has over 13,000 reviews from satisfied customers, has completed 27,000 jobs on Fiverr, plus 3,000 on other sites -- generating a six figure freelancing income from just 4 hours a day on weekdays and 1 hour per day on weekends.
Listen in as Redd explains how she's streamlined her process with a personal assistant, how she markets her Fiverr business with buyer requests (as well as over-delivering since you never know if "your next client will become your best client"), and how she's simplified her pricing structure to generate tons of extra sales.
Quotes:
“You never know when your next client is going to become your best client.” – Redd Horrocks
“If someone asks for something once, it's one thing. But if I have 10 people coming to me in the space of a week who are all asking for something that I don't provide, that's a good time to seriously look at whether or not I should be providing it.” – Redd Horrocks
“You can't be afraid to learn a new skill. It's worth it sometimes to just say, 'Okay, I don't know how to do that, but I wonder if it's really as hard as I think it is.” – Redd Horrocks
Takeaways:
09:47 Track your business trends meticulously to avoid panic during slow periods and understand your market's natural cycles.
10:43 Success on Fiverr comes from providing exceptional customer service and consistently delivering high-quality work.
13:43 Build long-term client relationships by treating every order as a potential gateway to future large-scale work.
16:37 Diversifying your skills and being open to learning new services can significantly expand your income potential.
21:58 Start small on Fiverr by creating gigs that match your existing skills and equipment, with minimal financial risk.
Resources
- Redd Horrocks female voiceover (Fiverr)
- Redd Horrocks (Official Website)
- Instant Voicemails (Immediately Download Outgoing Voicemail Greetings In A Variety Of Styles And Accents
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230: You Have No Competition: Get Paid to Create an Information Product and Turn Your Knowledge into a New Stream of Passive Income with Fred Gleeck
Fred Gleeck is a business coach and entrepreneur with a unique approach to helping subject matter experts transform their knowledge into profitable information products. With extensive experience in creating and marketing online courses, Fred has worked with clients across various industries, including voiceover artists and opera singers. He is currently writing a book titled "You Have No Competition" and has hosted multiple business coaching boot camps in Las Vegas. Fred's business model involves becoming a joint venture partner with clients, sharing profits 50/50 and helping them develop systems for creating and selling online training materials.
Listen in as he describes a few case studies about his clients (voiceover expert Bill DeWees, or Fred's latest opera singer client) where he made use of that "unsold inventory" of information that many business owners seem to have. You'll also hear about how Fred establishes boundaries with his JV partners, deals with competition (competence plus personality), and systematizes everything so that he can deliver consistent quality.
Quotes:
“You've got a lot of unused and unsold inventory inside your brain that could help other people just starting out in their careers.” – Fred Gleeck
“People make their decision in the long run based both on competence and on personality.” – Fred Gleeck
“The key to success in a business relationship, as it is in a personal relationship, is in proper screening in advance.” – Fred Gleeck
Takeaways:
06:04 Transform your professional expertise into a profitable information product by packaging your unique knowledge and experience.
11:14 Creating an info product doesn't generate competition; instead, it often leads to more service opportunities and client trust.
14:15 Get paid to create your product by validating market demand through initial paid workshops or webinars.
22:58 Screen potential business partners carefully to ensure long-term success and minimize potential conflicts.
26:12 When choosing a business partner or coach, prioritize personality compatibility alongside professional competence.
Fred's Contact Information
- Email address: fredgleeck@gmail.com
- Subject line: "ROBERT PLANK SENT ME"
- Message body: tell Fred what your "field" is, as well as any info-products you have or would like to create
Podcast: Play in new window | Download (Duration: 31:17 — 28.6MB) | Embed
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229: Temporarily Embarrassed Millionaires, the Self-Fulfilling Prophecy and Social Policing
Today's Sponsor: Website Remote (manage all your WordPress sites)
Important Quotes from Famous People
- "Whether you think you can or you think you can't, you're right." -- Henry Ford
- "The problem with the world is that the intelligent people are full of doubts, while the stupid ones are full of confidence." -- Charles Bukowski
- "Don't be afraid to give up the good to go for the great." -- John D. Rockefeller
- "Don't compare your behind-the-scenes to someone else's highlight reel." -- Pastor Steven Furtick
- "Are you losing belief or do you just wish it was happening faster? Balance ambition with patience." -- Gary Vaynerchuk
- "Every successful person has a rule to never spend more than 10% of time on a problem, but at least 90% on a solution" -- Anthony Robbins
Reminders from Robert Plank
- People have less of what you have and are happy. Others have exactly what you want (if not more) and are unhappy.
- Being upset or stressed about your business is a good thing if you channel it into something positive (growth)
- You're exactly where you're supposed to be right now in your journey. The present probably came very close to not happening as it was supposed to, and the future is probably very close to not happening as it should
- If things are tough, is it possible you're being setup for something better?
- Haven't there been times when you enjoyed taking some action?
- If things are difficult, it's because you're being tested. It's an opportunity for personal growth (feast and famine)
- Your life isn't a straight line or a curve of up's and down's... it's a series of 3-5 year containers
- Have an abundance mindset instead of a scarcity mindset (don't let the little stuff like grudges use up 100% of your CPU)
Talking Points
- Be careful of social policing: it's not up to you to save the world, all you can do is look out for yourself first (but that includes feeling good about helping others)
- Many people aren't calibrated to where they need to be -- Four Daily Tasks, thinking too far (or not enough) in the future or past
- Have the right metric: make money, reduce hours... not just to "show off for them"
- Excuses: "I'm tired" or "I don't have time" or "People aren't buying now" or "I need to wait until..."
Dont's
- Don't be a downer, a victim, a person who puts themselves down
- Don't be a predictable, one-note, cardboard character
- Don't give up, don't use any old excuse to stop unless you seriously believe it
- Don't stop doing something unless you replace it with something else
Do's
- Make it work even if it "seems" the universe is conspiring against you (even though it's not)
- Decide to: let go, have boundaries, get the right priorities, and find the time
- Switch gears, recharge your batteries and take time to calm down instead of just going through the motions
- Wish you were better -- your best is enough but make sure it's your best
- Use failure and frustration as fuel to do better in the future
Quotes:
“Don't compare your behind the scenes to someone else's highlight reel.” – Robert Plank
“People have less of what you have and are happy. Others have exactly what you want, if not more, and are unhappy.” – Robert Plank
“Every successful person has a rule to never spend more than 10% of time on a problem, but at least 90% on a solution.” – Robert Plank
Takeaways:
01:01 Avoid keeping up appearances and focus on genuine business development.
06:09 Stress can be a powerful tool for growth when channeled positively.
09:06 Believing in your business potential creates a self-fulfilling path to success.
17:06 Maintain an abundance mindset instead of getting trapped in scarcity thinking.
30:05 Your best effort is enough, but always strive to improve continuously.
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228: Are You Afraid?
"If you're not prepared to be wrong, you'll never come up with anything original."
-- Ken Robinson
Here's why I ask if you're afraid...
A bunch of years ago, it was around the holidays and I was hanging out with some friends... we were playing Monopoly and you might know that it's the sort of game that leaves a lot of players super angry by the end...
Well, I didn't mind it too much that one of the guys in our group kept making us start over... as in... if HE was the one who was down on his money, even if the rest of us were doing well, he would suddenly act super sad and push and prod us until we gave in and restarted the game...
If he was raking in the money in Monopoly, he had no problem continuing the game... even if others were having trouble.
It's just a game, we were having fun, and I don't think we actually saw a complete gamethrough to completion that night... BUT... it got me thinking...
Imagine if that friend of mine (I didn't know him that well, he was just someone's brother who happened to be there) had saw one of our games through? Maybe he'd still lose or maybe he would have come out of those "tough times" on the other end, and really enjoyed that rollercoaster ride?
As opposed to starting it over and playing it safe...
What does all this have to do with internet marketing, being an entrepreneur, and growing your online business?
Many People Are Afraid To Actually See Their Business Become A Business...
- It might get tough and scary
- They might have to change course
- They might get confused and not know what to do next
- They might have to admit they were wrong or that something isn't working
Is this "fear" problem something that you can solve in the next 10 seconds? Is it something that won't rear its ugly head sometime later? Heck no... BUT...
If you've felt that you've "restarted the game" too many times and you haven't finished that sales letter, product, or have neglected that blog or podcast... it's possible that you needed to ride the wave of failure down only to ride an even bigger wave of success back up...
But YOU are the only one who can say that statement is true...
I honestly believe that you should focus on whatever you think your best chance of making money is for the next 30 days... commit yourself to that singular goal and take four actions per day in service of that goal...
I also think that a long term goal of yours is to have 300 pieces of content (whatever that means to you -- quick YouTube videos, short podcasts) that lead back to you and your websites, your opt-in forms, your sales letters.
Not 300 pieces of content overnight, but that should be your long-term goal in order to bring in enough traffic to sustain you and your business.
WP Import and Podcast Crusher
I think that our WP Import plugin is a great tool to fill up a blog with content (whether you did or didn't write it yourself) and our Podcast Crusher podcasting course is a wonderful complement to that tool, because podcasting allows you to quickly speak out whatever's on your mind...
AND even have other experts create the content for you, which they will gladly do. I've interviewed 125 people for my podcast in the past 143 days -- it's only been an extra time commitment of about 4 hours per week on my part (it would be a lot less if I chose not to publish 5 days a week which I can always change) ---
It's increased the blog traffic big-ly, opened up a ton of doors (joint ventures) I didn't have previously, and I'm already on the schedule with a few other marketers to appear on THEIR shows, provide value to THEM and introduce ME to THEIR audience.
I hope that in the coming year you aren't afraid to set yourself on the path that has the best chance of success for you, repeat for 30 days with 4 daily tasks with the ultimate goal of 300 pieces of content, repeat / follow-through, and then look back at those 30 days of successes and failures with self-awareness so you can course correct.
People are often unreasonable, irrational, and self-centered. Forgive them anyway.
If you're kind, people may accuse you of selfish, ulterior motives. Be kind anyway.
If you're successful, you'll win unfaithful friends and genuine enemies. Succeed anyway.
If you're honest and sincere, people may deceive you. Be honest and sincere anyway.
What you spend years creating, others could destroy it overnight. Create anyway.
If you find serenity and happiness, some may be jealous. Be happy anyway.
The good you do today, will often be forgotten. Do good anyway.
Give the best you have, and it will never be enough. Give your best anyway.
In the final analysis, it is between you and God. It was never between you and them anyway.-- Mother Teresa
Claim the $7 WP Import Plugin
Quotes:
“Many people fear seeing their business truly take shape because it can become tough and intimidating. They might need to change direction, face uncertainty, or feel lost about the next steps.” – Robert Plank
“You might need to ride the wave of failure down only to ride an even bigger wave of success back up.” – Robert Plank
“Focus on whatever you think your best chance of making money is for the next 30 days, and commit yourself to that singular goal and take four actions per day in service of that goal.” – Robert Plank
Takeaways:
00:05 Fear of failure can prevent entrepreneurs from completing important business projects and experiencing potential success.
15:23 Commit to a single money-making goal for 30 days, taking four specific actions daily towards that objective.
22:40 Build a long-term content strategy aimed at creating 300 pieces of content across various platforms to sustain business growth.
26:15 Podcasting can be an efficient way to generate content, network with experts, and expand business opportunities with minimal time investment.
30:50 Persist in your efforts despite potential criticism, setbacks, or lack of immediate recognition.
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227: Positive Psychology Coaching: Become Your Best Self, Communicate Better, Locate and Use Your Authentic Strengths with Fatima Doman
Fatima Doman is the founder and CEO of Authentic Strengths Advantage. She is a best-selling author and an executive coach who helps people understand and use their personal strengths. Her book, "Authentic Strengths," has been featured by the Huffington Post, Psychology Today, and on TV. Fatima works with individuals, entrepreneurs, and executives, teaching them how to use positive psychology to improve their lives and work.
Fatima Doman from AuthenticStrengths.com says that 24 character strengths exist (for example: curiosity, perseverance, energy, engagement), and if you're under-utilizing these or not playing up to your strengths, then you're in trouble. You may need to bring some of your strengths to the forefront, combine specific strengths or even temporarily use "situational strengths" when needed.
Quotes:
“Positive psychology focuses on what's strong in people rather than what's wrong.” – Fatima Doman
“If you concentrate on what is working well and what you want more of in your life, it becomes a far more powerful motivator.” – Fatima Doman
“People who utilize one of their top five strengths daily are approximately six times more fulfilled, energized, and engaged at work.” – Fatima Doman
Takeaways:
04:33 You can take a free strengths survey online to find out what your top strengths are.
06:22 It is possible to improve a strength that is not your best if you really want to.
11:55 People feel more energy and happiness at work when they use their top strengths every day.
17:39 Combining two strengths, like humor and social intelligence, can make them work better together.
26:30 Overusing a strength, even something like kindness, can sometimes cause problems.
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226: Retail Arbitrage, Online Arbitrage, Private Labeling and E-Commerce with The Amazing Seller Scott Voelker
Scott Voelker's (TheAmazingSeller.com) journey is an amazing Amazon and e-commerce success story. Beginning with retail arbitrage (buying local items and selling them on Amazon), then online arbitrage (buying physical items online and re-selling them on Amazon), private labeling (get a product sourced), and finally, e-commerce (setup a storefront outside of Amazon), Scott has not only generated a huge income scaling his business, he also teaches others how to do it. Topics covered:
- how Scott narrows down the perfect product to sell, every time
- Scott's "open brand" strategy that allows him to experiment with new physical products
- how to deal with copycats and the price wars
- how to build a list and get lots of reviews quickly (and remain compliant) using contests
Quotes:
“Everything that I've learned up to this point has taught me and got me to where I am today. And without those experiences, I wouldn't be where I am today.” – Scott Voelker
“I'm not suggesting you build your business on Amazon, but rather use Amazon as a channel to quickly validate a product.” – Scott Voelker
“Loopholes are temporary, as seen with Google. The rules will inevitably change, and you must adapt while ensuring you establish your own platform.” – Scott Voelker
Takeaways:
03:03 Use Amazon as a testing ground for products, not your sole business platform.
10:14 Focus on products people need, not just trendy items, and aim for consistent daily sales.
18:09 Build an email list through targeted contests to create a sustainable marketing asset.
27:19 Prioritize genuine customer service over manipulating review systems.
34:00 Always prepare to expand beyond a single sales channel to protect your business.
Resources
- The Amazing Seller (Podcast)
- The Private Label (Workshop)
- The Amazing Seller (Facebook group)
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