Recent Updates
1233: LinkyBot: Improve Your LinkedIn Outreach to Scale Your Business Through AI-Powered Lead Generation with Founder Casey O’Toole
Scaling a business is tough, and LinkedIn can feel like a goldmine that’s just out of reach if you’re not sure how to use it effectively. The right AI-driven automation tools can take the grunt work out of prospecting, lead nurturing, and engagement, allowing you to focus on what really matters—building relationships and closing deals. But automation alone isn’t the answer; it works best when combined with a personal touch that keeps interactions feeling real. The key is using AI to enhance your efforts, not replace the human connection that actually drives sales.
Casey O'Toole is an AI growth strategist, LinkedIn social selling expert and the founder of LinkyBot, a tool that integrates AI into the LinkedIn outreach process. With years of experience in lead generation and business growth, Casey has honed his expertise in using AI and automation to scale companies. Today, Casey shares his insights on how to utilize LinkyBot. He discusses the benefits of this approach, including more natural conversations, higher engagement, and the ability to book qualified appointments without the limitations of traditional automation. Stay tuned!
Resources
- LinkyBot AI: Your AI-Powered Sales Assistant
- Connect with Casey O'Toole on LinkedIn
- Follow Casey O'Toole on Facebook
Podcast: Play in new window | Download (Duration: 25:27 — 35.1MB) | Embed
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1232: Media Capital Ventures: Scale Your Media Business Through Acquisition Strategy and AI-Driven Sales with Founder David Wolf
As businesses grow, it’s easy for the scrappy, risk-taking energy that fueled early success to get buried under processes, hierarchies, and the push for efficiency. Seasoned entrepreneurs who manage to keep that entrepreneurial spirit alive usually do so by staying open to new ideas, empowering their teams, and making sure innovation doesn’t get lost in bureaucracy. Growth requires structure, but too much of it can kill the very mindset that made the company thrive in the first place. The trick is finding that balance—scaling smart while keeping the culture of curiosity, adaptability, and bold decision-making intact.
David Wolf is a seasoned media executive, music producer, and entrepreneur with over 30 years of experience. He is the founder of Audivita Studios, a company that produces audiobooks and podcasts. Additionally, David is building a new venture called Media Capital Ventures, which aims to acquire and grow other production companies. Today, David shared insights into his journey of scaling and growing his businesses. He discussed the challenges of balancing entrepreneurial culture with strategic growth, the importance of building a cohesive team, and the role of AI in sales and marketing. Stay tuned!
Resources
- Media Capital Adventures: We are building a 21st century portfolio of entertainment and media companies that create and deliver content to the world.
- Audivita: Connect Your Voice To The World.™
- Connect with David Wolf on LinkedIn
Podcast: Play in new window | Download (Duration: 31:51 — 43.9MB) | Embed
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1231: Far Beyond Marketing: Simplify and Scale Your Marketing Through Delegation and SOPs with Chief Marketing Advisor Amber Gaige
Running a business while trying to support a family can feel like an endless balancing act, especially when marketing feels confusing or out of reach. With so many strategies, platforms, and experts claiming to have the "right" answer, it’s easy to get stuck in analysis paralysis. The real struggle isn’t just figuring out where to start—it’s finding a simple, sustainable way to attract customers without burning out. Growth happens when marketing stops feeling like a chore and starts working in a way that fits your business and life.
Amber Gaige is the Chief Marketing Advisor for Far Beyond Marketing and an engaging and inspirational story brand marketing expert. She is also the author of the best-selling book "The Far Beyond Marketing Guidebook." Today, Amber shares her expertise in making marketing easier and less overwhelming for entrepreneurs, especially solopreneurs. She emphasizes the importance of following a simple formula, having fun, and delegating weaknesses to build a successful and scalable business. Stay tuned!
Resources
- Far Beyond Marketing: Full Service Marketing Agency Serving McKinney, Plano, and surrounding TX areas
- Connect with Amber Gaige on LinkedIn
- Follow Amber Gaige on Facebook
- Get a copy of The Far Beyond Marketing Guidebook: Stop Being Duped by Ineffective Marketing! by Amber Gaige on Amazon
Podcast: Play in new window | Download (Duration: 23:32 — 32.5MB) | Embed
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1230: Omneky: The Future of Creative Advertising and Marketing Through Generative AI with Founder and CEO Hikari Senju
AI-driven marketing is changing fast, and businesses that figure out how to use it effectively gain a real edge. The challenge isn’t just adopting AI tools—it’s knowing how to integrate them in ways that actually improve customer engagement, personalization, and efficiency. Many struggle because they either overcomplicate things or rely too much on automation without keeping a human touch. The key is using AI to enhance strategy, not replace it, so that marketing feels smarter, more targeted, and still genuinely connected to the audience.
Hikari Senju is the founder and CEO of Omneky, a cutting-edge platform that leverages generative AI to create personalized advertising content across digital channels. With a background in computer science and a deep focus on AI, Hikari has been at the forefront of this technology. Today, Hikari shares insights into the evolving landscape of AI-powered marketing. He discussed Omneky's end-to-end workflow solution, which helps businesses streamline the creative process, from ideation to execution, while driving measurable results. Stay tuned!
Resources
- Omneky: Scale Sales with Data Driven Creative
- Follow Hikari Senju on Facebook
- Connect with Hikari Senju on LinkedIn
Podcast: Play in new window | Download (Duration: 27:59 — 38.6MB) | Embed
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1229: No BS Agency Mastery: Why Less Is More in Branding and Business with Founder Pia Silva
Turning creativity into a business is tough because it requires wearing two very different hats—artist and entrepreneur. It’s not just about making great work; it’s about finding the right audience, pricing confidently, and navigating the business side without losing the joy that started it all. The struggle often comes from balancing creative freedom with the need to market, sell, and stay financially stable. The ones who make it work aren’t always the most talented—they’re the ones who figure out how to make their passion and business goals work together.
Pia Silva is the founder of No BS Agency Mastery, a program that teaches one to two-person branding agencies how to scale to $30,000 monthly revenue without employees. She is also the author of the book "Badass Your Brand" and the host of the "No BS Agency" podcast. Today, Pia shares her expertise on helping creative professionals overcome the common challenges they face in running a successful business, such as undervaluing their work, struggling with client communication, and managing the administrative tasks that often suck the joy out of their passion. Stay tuned!
Resources
- No BS Agency: Book Your Game plan NOW!
- No BS Agency: BUILD A NO BS BRANDING AGENCY
- Pia Silva: No BS AGENCY MASTER
- Connect with Pia Silva on LinkedIn
- Follow Pia Silva on Facebook
- Get a copy of Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit by Pia Silva on Amazon
- Get a free audio version of Pia's book Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit
Podcast: Play in new window | Download (Duration: 23:21 — 32.3MB) | Embed
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1228: Raising Awareness for Invisible Disabilities with Houston Commission on Disability Founder and Commissioner Amie Jean
Understanding invisible disabilities starts with recognizing that just because someone looks fine doesn’t mean they aren’t struggling. Conditions like chronic pain, mental health disorders, and neurological differences often go unnoticed, leading to misunderstanding or even skepticism. The best way to support people is by listening, believing their experiences, and creating environments where they don’t feel pressured to "prove" their challenges. Small shifts in awareness and empathy can make a huge difference in helping them feel seen and supported.
Amie Jean is a poetic and vibrant nonprofit founder, as well as the Position 8 Commissioner for the Houston Commission on Disability. Through her work, she aims to bring art, mindfulness, and adaptive yoga to individuals with disabilities. Today, Amie talks about her focus on an adaptive yoga teacher training program, which specializes in yoga for wheelchair users. She shares her journey with multiple sclerosis, showcasing the importance of different approaches, such as diet, medication, and mindfulness, in managing the condition. Stay tuned!
Resources
Podcast: Play in new window | Download (Duration: 24:02 — 33.2MB) | Embed
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1227: Build Generational Wealth and Empower Women Entrepreneurs Through Real Estate Investing and Legal Protection with Real Estate Attorney Dr. Teresa R. Martin, Esq.
Building real wealth and creating a lasting legacy isn’t just about making money—it’s about making the right moves over time. For many, the challenge isn’t earning; it’s knowing how to grow, protect, and pass down what they’ve built. Unexpected setbacks, financial complexity, and even mindset blocks can make the journey feel harder than it should be. The people who succeed aren’t always the ones who start with the most, but the ones who stay focused on the bigger picture and keep moving forward.
Dr. Teresa R. Martin is a distinguished real estate attorney and entrepreneur with over 25 years of experience. She is the founder of Generational Wealth Zone and the Fiscally Fabulous Summit, dedicated to advancing women in real estate investing and business through education, mentorship, and empowerment. Today, Dr. Martin shares her passion for building generational wealth and breaking the chains of generational poverty. Stay tuned!
Resources
- Enjoy Your Legacy: I Help Women Entrepreneurs and Real Estate Investors
- Connect with Dr. Teresa R. Martin, Esq. on LinkedIn
- Follow Dr. Teresa R. Martin, Esq. on Facebook
- Listen to the Fiscally Fabulous® Podcast hosted by Dr. Teresa R. Martin, Esq. on Spotify Podcasts
- Get a copy of Financial Freedom Formula: Stuff The Wealthy Know About Money That You Don't (Enjoy Your Legacy Financial Series) by Dr. Teresa R. Martin, Esq. on Amazon
Podcast: Play in new window | Download (Duration: 32:50 — 45.3MB) | Embed
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1226: Inlink: How Conversation AI & Workflow AI Transform Your Small Business Operations with Founder Ken Cox
AI moves so fast that it feels like you’re always playing catch-up, unsure of where to start or how to use it effectively. For many businesses, the real challenge isn’t just adopting AI—it’s figuring out how to make it work in a way that actually makes life easier instead of more complicated. When used well, it can automate tedious tasks, uncover insights, and open up new possibilities, letting you focus on the creative or strategic work that really matters. The key isn’t just having AI—it’s making sure it works for you, not the other way around.
Ken Cox is an entrepreneur, author, and coach who is the visionary behind Inlink, a game-changing platform for all things digital. As an early adopter of technologies like cryptocurrency and Bitcoin mining, Ken has a proven track record of staying ahead of the curve. Today, Ken dives into the exciting world of AI employees. He explores how these narrow-focused agents can handle tasks like managing Google reviews, building sales funnels, and even automating customer interactions, freeing up business owners to focus on what they do best. Stay tuned!
Resources
- Inlink: Empower your business with an AI workforce—scale without limits.
- Follow Ken Cox on Facebook
- Connect with Ken Cox on LinkedIn
- Get a copy of Reclaim Sobriety: 12 Rounds of Sobriety by Ken Cox on Amazon
Podcast: Play in new window | Download (Duration: 26:01 — 35.9MB) | Embed
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1225: Self-Publishing Center: Crack the Code to Successful Book Launches with Founder and Bestselling Author Erik Seversen
Writing a book is one thing—getting it published and into readers’ hands is another battle entirely. Traditional publishing can feel like an endless waiting game, while self-publishing comes with the challenge of standing out in a crowded market. Even after the book is out, getting people to notice it requires just as much effort as writing it in the first place. The hardest part isn’t just finishing the book—it’s making sure it actually reaches the audience it deserves.
Erik Seversen is a renowned author, speaker, and entrepreneur who has lived an extraordinary life. He has hitchhiked from London to Central Africa, lived with a remote tribe in the Amazon, and built and sold successful businesses. Erik has published 15 best-selling books on topics such as mindset, peak performance, and AI, and has helped over 300 people become best-selling authors. Today, Erik shares his insights on the power of compilation books, discussing the strategies he uses to ensure successful book launches, including the importance of keyword research and garnering verified reviews. Stay tuned!
Resources
- Erik Seversen: Love the Life you Live!
- Self Publishing Center: Your Resource For Becoming a Bestselling Author!
- Follow Erik Seversen on Facebook
- Connect with Erik Seversen on LinkedIn
- Check out Eric Seversen's Bestselling Books on Amazon
Podcast: Play in new window | Download (Duration: 27:59 — 38.6MB) | Embed
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1224: Leaders ADAPT: Break Self-Limiting Beliefs in Leadership and Master Self-Awareness with CEO and Co-Founder Andreas Pettersson
Success isn’t always as exciting or fulfilling as people expect—it can bring pressure, self-doubt, and a sense of isolation that few talk about. As businesses grow, leaders often find themselves juggling big decisions, shifting relationships, and the weight of responsibility in ways they didn’t anticipate. It’s easy to get caught up in the next goal or challenge without stopping to process what it all means on a personal level. The hardest part isn’t just scaling a business—it’s staying grounded while doing it.
Andreas Pettersson is an accomplished executive leader with over 16 years of international experience in the technology sector. After a successful corporate career, he transitioned to coaching and mentoring leaders as the co-founder and CEO of Leaders ADAPT. Andreas helps fearless leaders and entrepreneurs commandeer the path from seven to eight figures while staying true to themselves. Today, Andreas shares insights from his remarkable career, discussing the importance of emotional intelligence, radical candor, and overcoming self-limiting beliefs in leadership. Stay tuned!
Resources
- Connect with Andreas Pettersson on LinkedIn
- Leaders ADAPT: An advisory team that elevates your game.
Podcast: Play in new window | Download (Duration: 30:38 — 42.3MB) | Embed
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1223: Build Grow Scale: Optimize Your E-Commerce Website and Reverse Engineer the Customer Journey for Higher Conversions with Managing Partner Matthew Stafford
Getting people to visit your website is one thing, but convincing them to take the next step and actually buy something is a whole different challenge. Sometimes the problem isn’t traffic—it’s clarity, trust, or making the decision easy for them. If visitors are leaving without buying, it could be because they’re confused, unconvinced, or unsure of what to do next. The key is making their experience as smooth and compelling as possible so that clicking “buy” feels like the obvious choice.
Matthew Stafford is the managing partner at Build Grow Scale, a successful e-commerce optimization agency. With over 8 years of experience helping businesses across various industries, Matthew has honed his expertise in driving revenue growth through data-driven website improvements. Today, Matthew shares his insights on the common pitfalls of focusing solely on traffic generation, emphasizing the importance of addressing website conversion issues. Stay tuned!
Resources
- Build Grow Scale: We’re NOT Bandwagon Ecom Gurus. Ecom Is ALL We Do!
- Message Matt through his Email: matthew@buildgrowscale.com
- Connect with Matthew Stafford on LinkedIn
- Follow Build Grow Scale Ecommerce Education on Facebook
Podcast: Play in new window | Download (Duration: 22:16 — 30.8MB) | Embed
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1222: Struck: Transform Your Brand and Boost Engagement Through Customer-Centric Branding with Head of Client Engagement Kylie Kullack
A clear brand identity is what ties everything together, from how you present yourself to how customers feel when they interact with you. If things feel scattered or inconsistent, it might be because the core idea of what your brand stands for hasn’t been nailed down yet. When you know exactly who you are as a brand, every decision—whether it’s about design, messaging, or customer service—feels more natural and connected. Customers pick up on that clarity, and it makes them trust you more.
Kylie Kullack is the head of client engagement at Struck, a dynamic branding and design agency. With over a decade of experience in brand transformation, Kylie has worked with a diverse range of clients, from startups to established enterprises, in industries like outdoor recreation, biotechnology, and entertainment. Today, Kylie shares her expertise on creating a cohesive branded experience that goes beyond just a logo or campaign. Stay tuned!
Resources
- Struck: Working with brands ready to be transformed.
- Connect with Kylie Kullack on LinkedIn
- Follow Kylie Kullack on Facebook
Podcast: Play in new window | Download (Duration: 23:17 — 32.2MB) | Embed
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1221: Boost and Retain Customer Loyalty Through Personalized Notes with Handwrytten Founder and CEO David Wachs
In a world full of digital noise, authenticity is your greatest asset. Sharing the real story behind your business creates meaningful moments that truly resonate. It’s not about following trends or flashy tactics—it’s about understanding your audience’s needs, values, and experiences. When you prioritize genuine connections over sales pitches, you build trust and leave a lasting impression.
David Wachs is the founder of Handwrytten, a company that provides automated handwritten note services to businesses. With over 12 million notes sent since its founding in 2014, Handwrytten has become the largest provider of this unique marketing solution. Today, David shares his insights on the power of personalized communication in a world dominated by digital outreach. He discusses how handwritten notes can help businesses stand out, cultivate stronger relationships with existing customers, and deliver a higher return on marketing investments compared to traditional methods. Stay tuned!
Resources
- Handwrytten: Your words. In pen + ink.
- Follow Handwrytten on Facebook
- Connect with David Wachs on LinkedIn
Podcast: Play in new window | Download (Duration: 29:05 — 40.1MB) | Embed
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1220: Self-Publish Your Expertise to Build a Lasting Legacy with Scribe Media CEO Eric Jorgenson
Standing out as an expert or entrepreneur in a crowded space can be challenging. A well-written book provides a powerful way to share your expertise and connect with your audience on a deeper level. It not only builds authority but also creates opportunities like speaking engagements, partnerships, and collaborations. More than a business tool, a book becomes a lasting part of your legacy, capable of inspiring and informing for years to come.
Eric Jorgenson, CEO of Scribe Media, has dedicated his career to helping entrepreneurs, executives, and experts share their stories through books. As a best-selling author of the book “The Almanack of Naval Ravikant: A Guide to Wealth and Happiness” with over a million copies sold, he understands the power of publishing. Today, Eric highlights the benefits of self-publishing, the importance of aligning a book with the author’s values and expertise, and Scribe Media’s strategies for client success. He also addresses industry challenges, the influence of AI, and the satisfaction of guiding authors from concept to publication, creating works that leave a lasting impact. Stay tuned!
Resources
- Scribe Media: We help entrepreneurs, executives, and experts write, publish, and market their books. Because it’s not just a book, it’s your legacy.
- Connect with Eric Jorgenson on LinkedIn
- Get a copy of The Almanack of Naval Ravikant: A Guide to Wealth and Happiness by Eric Jorgenson on Amazon
Podcast: Play in new window | Download (Duration: 36:04 — 49.7MB) | Embed
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1219: Build Your Brand and Empower Your Marketing Through Storytelling with Founder Laura Nespoli
Telling your brand’s story can be tricky, especially when you want to make a real connection. It’s about balancing what you offer with what your audience values and needs. Sometimes, it’s less about the exact words and more about how they’re delivered, making sure your message feels genuine. Building that story takes time, but it’s all about highlighting what makes your brand unique. Find what truly sets you apart, and your audience will listen.
Laura Nespoli is the founder of Meshin Movement, a strategic storytelling consultancy that helps startups, founders, and professionals articulate their brand's purpose and connect with their audience. As a seasoned storyteller, Laura has spent the past five years honing her craft and sharing her expertise through her work with various companies, including Fortune 100 brands. Today, Laura shares the power of strategic storytelling in business, emphasizing the importance of understanding the customer's needs, the competitive landscape, and the brand's unique value proposition. Stay tuned!
Resources
- Connect with Laura Nespoli on LinkedIn
- Meshin Movement: Sense, strategy, social impact, and story. Weaving strategic narratives to unite people and inspire movement.
Podcast: Play in new window | Download (Duration: 29:09 — 40.2MB) | Embed
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1218: Deliver Service Now: Drive Referrals and Retain Customers with Customer Service Speaker Vance Morris
Retaining customers while charging premium prices can feel like walking a tightrope, especially when expectations are sky-high. Customers need to feel like they’re getting more than just a product—they want an experience, value, and a relationship they can trust. When retention becomes a challenge, it’s often a signal to focus on deeper connections and delivering consistent quality. Premium pricing isn’t just about what you sell; it’s about how you make customers feel about choosing you.
Vance Morris is a seasoned business consultant with over a decade of experience working for the iconic Disney company. Drawing from his unique expertise, Vance has developed a concept he calls "system magic" – a strategy to create extraordinary customer experiences that attract affluent clients and justify premium pricing. Today, Vance talks about consistent customer retention strategies, including the implementation of a "customer retention system in a box" that combines print newsletters, postcards, and email campaigns to keep businesses top-of-mind with their existing customer base. Stay tuned!
Resources
- Deliver Service Now: Helping Established Business Owners & Entrepreneurs
- Vance Morris: Bring the Magic of Extraordinary Customer Experiences To Your Audience or Company
- Follow Vance Morris on Facebook
- Connect with Vance Morris on LinkedIn
Podcast: Play in new window | Download (Duration: 25:27 — 35.1MB) | Embed
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1217: The RESPECT Framework for C-Suite Leadership, Inclusion, and Business Growth to Earn Employee Trust and Engagement with Organizational Psychologist Gena Cox, Ph.D.
Toxic behaviors from top performers can create a tricky situation where individual success clashes with team well-being. While their results might stand out, the negative impact on workplace culture often ripples far beyond their achievements. Morale suffers, collaboration breaks down, and the long-term health of the organization takes a hit. Addressing this requires valuing the bigger picture over short-term wins, ensuring that success is measured by both results and how they’re achieved.
Gena Cox, Ph.D. is an organizational psychologist, executive coach, speaker, and author. Her book "Leading Inclusion" and her RESPECT ethos framework have been featured in prestigious publications like Harvard Business Review, Fast Company, and Forbes. Today, Dr. Cox discusses strategies for building a respectful work culture and shares her insights on the importance of respect in the workplace and how it can empower leaders to drive connection, collaboration, and innovation. Stay tuned!
Resources
- Gena Cox: 25 Ways to Help Build a Culture of Respect at Work
- Gena Cox, Ph. D.: Strategic Executive Coach & Speaker. Optimize your leadership impact and influence.
- Get a copy of Leading Inclusion: Drive Change Your Employees Can See and Feel by Gena Cox on Amazon
- Connect with Gena Cox on LinkedIn
Podcast: Play in new window | Download (Duration: 33:16 — 45.9MB) | Embed
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1216: Thrive Agency: Transform Your Website Into A Client-Generating Machine Through Video Content Strategy with Digital Marketer and TEDx Speaker Jimi Gibson
Many websites fail to reach their full potential because they don't effectively guide visitors toward becoming clients. Often, the issue lies in unclear messaging, poor design, or a lack of focus on the user experience. A website isn't just a digital business card—it's a powerful tool for building trust, showcasing value, and driving action. When visitors land on a site, they should immediately understand what the business offers and why it matters to them. Without that clarity, it's easy for potential clients to lose interest or move on to a competitor.
Jimi Gibson is an accomplished Digital Marketer, author, and TEDx speaker. As the Vice President of Brand Communication at Thrive Agency, he is passionate about helping businesses transform their websites into powerful client-generating machines. In his book “Chasing Carrots," Jimi shares how anyone can find their purpose. He is also the host of The Thumbody Show where he explores the zany world of entrepreneurship and personal branding. Today, Jimi talks about embracing video content and optimizing website performance. He provides tips on creating compelling headlines, using effective calls-to-action, enhancing readability, and using social proof to build trust and drive conversions. Stay tuned!
Resources
- Email Jimi at jimi@thriveagency.com
- Thrive Agency: Digital Marketing Agency driven by RELATIONSHIPS & RESULTS
- Watch Jimi Gibson's TEDx Talk on You Have Magic Power: Use It For Good
- Get a copy of Chasing Carrots: won't help you find your purpose if you were born to love bananas by Jimi Gibson on Amazon
- Subscribe to The Thumbody Show hosted by Jimi Gibson on Apple Podcasts
Podcast: Play in new window | Download (Duration: 30:09 — 41.6MB) | Embed
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1215: Through Blurred Vision: Overcome Your Obstacles through Resilience and Find Your Light with Author & Speaker Kurt Pangborn
Adversity often feels overwhelming, but shifting how we view it can reveal unexpected opportunities for growth. Instead of seeing struggles as purely negative, they can become moments to learn, adapt, and build resilience. It’s not always easy to find the silver lining, but reflecting on challenges can show us strengths we didn’t realize we had. Sometimes, it’s in those tough moments that we discover the tools and perspective needed to move forward.
Kurt Pangborn is a dynamic motivational speaker, author, and advocate who has turned his personal challenges into a mission to inspire others. Born with congenital glaucoma, Kurt has undergone over 40 eye surgeries and faced the challenge of growing up legally blind. However, instead of letting his disability define him, he has used it as a foundation for his message of faith, perseverance, and purpose, which he shares in his book "Through Blurred Vision." Today, Kurt speaks passionately about his journey, emphasizing the importance of shifting one's perspective on adversity and uncovering the hidden potential within personal struggles. Stay tuned!
Resources
- Kurt Pangborn Speaks: Claim Victory in All Aspects of Life
- Connect with Kurt Pangborn on LinkedIn
- Get a copy of Through Blurred Vision: Claiming Victory in All Aspects of Life by Kurt Pangborn on Amazon
- Email Kurt at kurt@kurtpangbornspeaks.com
Podcast: Play in new window | Download (Duration: 29:58 — 41.3MB) | Embed
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1214: Ethercycle: Shopify Strategies to Own and Achieve Success in Your Sales Channels with Founder Kurt Elster
Growing an e-commerce business while managing distribution channels can feel like an uphill battle. You want to scale but run into roadblocks like limited reach, high fees, or lack of control over how your products are presented. Balancing growth with maintaining ownership of your brand and customer relationships isn’t easy. Finding the right mix of platforms and strategies often becomes the key to moving forward without compromising what makes your business unique.
Kurt Elster is a Shopify expert and the founder of Ethercycle, a boutique Shopify consultancy. He has been a Shopify partner since 2011 and is known for helping e-commerce brands thrive in the digital marketplace. In addition to his agency work, Kurt is the host of the Unofficial Shopify Podcast, which has amassed over 2 million downloads. Today, Kurt shares his insights on the evolution of Shopify, the importance of owning your distribution channels, and the strategies he has employed to build a successful lifestyle business. Stay tuned!
Resources
- Kurt Elster: Your new favorite resource for unbeatable ecom recon.
- Ethercycle: Turn Your Shopify Store Into A Revenue Generating Powerhouse Of Persuasion
- Connect with Kurt Elster on LinkedIn
- Follow Kurt Elster on Facebook
- Subscribe to The Unofficial Shopify Podcast hosted by Kurt Elster
Podcast: Play in new window | Download (Duration: 36:47 — 50.7MB) | Embed
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1213: Scale Your Business through Strategic PR and SEO, and Measure Success Beyond Finance with Serial Entrepreneur Dmitry Dragilev
The constant grind can leave you feeling drained, like there’s never enough time to enjoy the life you’re working so hard to build. It’s easy to get caught up in the hustle, convincing yourself that balance is a luxury you can’t afford. But deep down, there’s a longing for more—more time, more peace, more connection. Sometimes, it’s less about working harder and more about rethinking what truly matters.
Dmitry Dragilev is a serial entrepreneur who has founded and scaled four SaaS businesses, all of which have been acquired by major tech companies like Google, SEMrush, and Slack. Known for his unique approach to work-life balance, Dmitry aims to work just 20 hours per week, focusing on the joy of building and problem-solving rather than chasing financial success. Today, Dmitry shares his strategic use of PR and SEO to drive business growth, focusing on the importance of setting clear goals and maintaining strong relationships with customers and partners. Stay tuned!
Resources
- Bookkeeply: Attention bookkeepers and accountants… we're got something cookin' for you.
- TopicRanker: AI-Powered SERP Analysis Tool
- Connect with Dmitry Dragilev on LinkedIn
Podcast: Play in new window | Download (Duration: 44:35 — 61.4MB) | Embed
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1212: Manifest Business Success, Identify Your Zone of Genius, and Leverage AI-Powered Guidance with Founder and CEO Kareen Walsh
Scaling a business can feel like standing at the edge of a cliff, unsure of the next step to take. The sheer number of decisions—hiring, processes, budgets—can quickly become overwhelming. It’s hard to know where to focus when everything seems equally urgent. Finding clarity often comes from stepping back and identifying what will truly drive growth, rather than trying to do it all at once.
Kareen Walsh is a business strategist, author of BE A BADASS: Six Tools to Up-Level Your Life, and host of the Your Badass Journey podcast. Today, Kareen discusses overcoming limitations, asking for help, and embracing a growth mindset. She highlights the importance of setting clear goals, breaking them into steps, and making adjustments along the way. Kareen also shares her work on the AI-based Hey Kareen app, offering personalized entrepreneurial guidance, and addressing challenges in hiring, performance management, and leading from your strengths and zone of genius. Stay tuned!
Resources
- You NEED the results of the C.E.O. | Take the Conundrum Quiz!
- Hey Kareen: Your Business Coach in Your Pocket.
- Follow Kareen Walsh on Facebook
- Connect with Kareen Walsh on LinkedIn
- Subscribe to the Your Badass Journey hosted by Kareen Walsh on Apple Podcasts
- Get a copy of BE A BADASS: Six Tools to Up-Level Your Life by Kareen Walsh on Amazon
Podcast: Play in new window | Download (Duration: 31:30 — 43.5MB) | Embed
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1211: Ask Ralph: Advocate Financial Evangelism Through Authentic Relationships and Biblical Principles with Ralph Estep, Jr.
Managing finances can feel overwhelming, especially when the details seem endless and confusing. It’s easy to feel lost, unsure of where to start or what steps to take next. With so many options, tools, and advice out there, it’s hard to know what really works. Taking control often starts with breaking things down into simpler steps and finding a system that fits your own needs, not someone else’s.
Ralph Estep, Jr. is a financial expert, entrepreneur, and the principal of Saggio Management Group, where he helps individuals and small businesses with tax preparation, financial management, and tech integration. With over 30 years of experience, including roles as a CFO and founder of Virtuale Success Inc., Ralph is passionate about helping others avoid financial pitfalls. When he’s not hosting the “Ask Ralph” show, he’s raising black angus cattle with his family on Estep Farm LLC. Today, Ralph shares his passion for empowering others to achieve financial freedom and break free from the bondage of debt. Stay tuned!
Resources
- Ask Ralph Podcast: Christian Financial Consulting
- Saggio Accounting: Tax Experts for individuals and businesses in Delaware
- Follow Saggio Accounting on Facebook
- Connect with Ralph Estep, Jr. on LinkedIn
- Get a copy of MASTERING YOUR FINANCES: A Comprehensive Guide to Creating a Personal Financial Plan by Ralph Estep, Jr. on Amazon
- Tune in to Ask Ralph Podcast on Apple Podcasts
Podcast: Play in new window | Download (Duration: 32:26 — 44.7MB) | Embed
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1210: TextTonality: Master Your LinkedIn Outreach to Convert Connections into Clients with Founders Mike and John Murphy
It’s frustrating when your LinkedIn messages just aren’t getting the response you hoped for. Generic outreach can feel impersonal, and it’s easy to see why people ignore them—there’s just too much of it. Crafting a message that stands out takes more than just sending a quick note; it’s about being genuine and offering value right from the start. A thoughtful, targeted approach can make all the difference in turning those ignored messages into meaningful conversations.
Mike and John Murphy are the father-son duo behind TextTonality, a proprietary messaging method that has generated over $900 million in new business for their clients in financial services, investment funds, and B2B consulting. Mike, a former journalist and startup marketer, developed the TextTonality approach after struggling with ineffective cold outreach on LinkedIn. Joined by his sales expert father John, the two have helped hundreds of clients, including a Merrill Lynch advisor who closed a $113 million deal using their system. Today, Mike and John share their insights on using LinkedIn to generate leads and book meetings with ideal clients. Stay tuned!
Resources
- TextTonality®: Converting Connections into Clients
- Connect with John Murphy on LinkedIn
- Connect with Mike Murphy on LinkedIn
- Follow Mike Murphy on Instagram
Podcast: Play in new window | Download (Duration: 32:04 — 44.2MB) | Embed
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1209: The Boss Mom: Motherhood, Identity, and the Path to Self-Discovery to Building a Mom-Powered Business with Dana Malstaff
Balancing motherhood with running a business can make it feel like you’ve lost sight of who you are and what you truly want to achieve. It’s easy to get caught in the cycle of self-doubt and second-guessing, especially when marketing yourself doesn’t come naturally. It’s tough to juggle the demands of both roles, and sometimes it feels like you’re not doing enough in either area. Finding a way to embrace both your business and your personal identity can take time, but it’s about allowing yourself room to grow and figuring out what works for you.
Dana Malstaff is the founder and CEO of Boss Mom, a business and movement that has been empowering moms to find their voice, purpose, and financial independence for over a decade. She is also the host of The Boss Mom Podcast. Today, Dana talks about her mission to rewrite the Boss Mom book, which was originally published in 2015. She shares her research findings that many women start businesses as a way to rediscover their identity after becoming mothers, often making decisions not based on financial viability, but on the need for appreciation and validation. Stay tuned!
Resources
- Boss Mom: Coming Soon
- Follow Boss Mom Dana Malstaff on Facebook
- Connect with Dana Malstaff on LinkedIn
- Check out the Boss Mom Podcast on Apple Podcasts
- Get a copy of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro by Dana Malstaff on Amazon
Podcast: Play in new window | Download (Duration: 27:58 — 38.6MB) | Embed
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