Recent Updates
833: Have Meaningful Customer Surveys and Conversations to Create Meaningful Ideas with Darshan Mehta
Darshan Mehta is the founder of iRESEARCH, an insights platform to quickly and affordably extract insights from consumers worldwide. He also runs ConnectQuick.com, an app for instant connections and engaging interactions. Darshan has over 25 years of experience in branding, marketing, insights, strategy, and technology. Today, Darshan talks about tapping into consumer conversations to uncover valuable insights that can help businesses make informed decisions. He emphasizes the power of using humor and observations to understand consumer behavior and shares a case study of how a retailer improved their sales by adjusting their store hours based on customer insights.
In this episode of Marketer of the Day, Darshan explains how AI Research’s platform allows businesses to extract insights affordably and at scale, combining focus group-style conversations with survey validation. He stresses the importance of understanding the full customer experience, from pre-purchase research to post-purchase engagement, and how companies can use these insights to improve products, services, and marketing strategies. Darshan also discusses his upcoming book, Getting to Aha: Why Today’s Insights Are Tomorrow’s Facts, which explores how to identify and leverage actionable insights for business success. To learn more, listeners can visit ai-research.com or contact Darshan directly at DM@ai-research.com.
Quotes
“An insight is the combination of things put together that helps you understand what motivates or triggers consumers to act.”
“Most people nowadays are no longer buying products and services—they’re buying experiences.”
“When you have a group engaged in a conversation, patterns and commonalities emerge that let you validate or challenge your suspicions before scaling.”
“Sometimes simplicity and just doing it, guided by what your market is telling you, is the best way to reach the North Star you’re seeking.”
Resources
- Contact Darshan on dm@iresearch.com
- iRESEARCH: Today's Insights are Tomorrow's Facts
- Connect with Darshan Mehta on LinkedIn
Podcast: Play in new window | Download (Duration: 25:45 — 23.8MB) | Embed
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832: Brand Strategy 101: Market and Product Research, Product Design, and Brand Awareness with Michael Keplinger
Michael Keplinger is the founder of SmashBrand, an agile brand strategy agency that specializes in market research, product design, and testing for consumer-packaged goods. Today, Michael shares his expertise in building successful CPG brands, highlighting the importance of leveraging partnerships, conducting thorough consumer research, and taking a strategic approach to branding and packaging to differentiate products in crowded marketplaces.
In this episode of Marketer of the Day, Michael shares his approach to brand strategy, including real-world examples like reimagining packaging for Red Gold canned tomatoes to capture attention and engage a younger, millennial parent audience. He explains that successful CPG branding requires a combination of market research, design, testing, and ongoing optimization to reduce risk and maximize shelf impact. Smash Brand works primarily with mid-sized CPG brands that need to make bold moves to stay relevant and competitive. For more insights, case studies, and resources, Michael directs listeners to smashbrand.com and his LinkedIn profile, where he shares examples of his agency’s work and thought leadership in the CPG space.
Quotes
“What gets me excited is putting a really good product on the shelf, not just what’s in the box, but how people perceive it.”
“Consumers have a lot more choices today, so elevating your brand and connecting emotionally with your audience is key.”
“The first objective is to stand out on the shelf, and then you bring your message and story forward.”
“Testing is an integral part of every step we do, helping clients make bold moves without risking their market share.”
Resources
- SmashBrand: Packaging design and branding that increases sales velocity—guaranteed.
- Connect with Michael Keplinger on LinkedIn
Podcast: Play in new window | Download (Duration: 24:28 — 22.6MB) | Embed
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831: Grow, Build and Generate Leads for Your Business Using Video Editing Tools with Augie Johnston
Augie Johnston is an entrepreneur and former professional basketball player who is making waves in the video editing industry with his startup, VidChops. After growing a successful YouTube channel with over 20 million views, Augie realized the pain point of video editing and decided to create a solution for other YouTubers and content creators. Today, Augie discusses the power of online video and how it can be used to grow a business, sharing his insights on video marketing fundamentals, equipment, and strategies for YouTube video creation and monetization.
In this episode of Marketer of the Day, Augie shares actionable strategies for leveraging online video as a marketing and business growth tool. He emphasizes starting simply, even with a phone, and focusing on fundamentals like lighting, audio, and content quality. He discusses the importance of understanding your audience and creating binge-worthy videos that maximize watch time and suggested video placements on YouTube. Augie also highlights the best monetization strategies beyond AdSense, including lead generation, email capture, and product sales. He outlines key editing techniques such as jump cuts, crop-ins, and end cards to maintain viewer engagement. For entrepreneurs and creators looking to streamline their workflow, Vid Shops offers affordable editing packages starting at $325 per month, helping clients scale from minimal views to millions per month. More information can be found at vidshops.com.
Quotes
“Stop worrying about production; just get the fundamentals right—lighting, depth of field, and good audio.”
“The hard part is the words that come out of your mouth; the delivery is what gets better with practice.”
“Online video should be part of your marketing strategy in many ways—ads, landing pages, content—because video is the most powerful media.”
“Start with your phone, record 50 videos, then upgrade your equipment; it’s all about creating a habit and improving over time.”
Resources
- VidChops: Add An Expert Video Editor To Your Team In Just A Few Clicks And You’ll Never Have To Edit Again
- Follow Augie Johnston on Facebook
- Connect with Augie Johnston on LinkedIn
- Subscribe to The Pass First Podcast - Basketball Coaching hosted by Augie Johnston and Alex Engel on Podchaser
Podcast: Play in new window | Download (Duration: 33:37 — 31.0MB) | Embed
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830: Unlock Your Income Potential Using Online Marketing & Sales Strategies with Rose Radford
Rose Radford is an entrepreneur who serves as a business strategist, coach, and TEDx speaker. Her goal is to assist 100,000 women in unlocking their financial potential through business and Inner Wealth Work® by 2025, and she has made significant progress toward that goal since her launch in 2018. Rose assists her clients in developing the mentality and approach necessary to step up their game and unlock their power to earn money and make a difference in their unique way through private coaching, online programs, and speaking engagements. Find out more on how to get started!
In this episode of Marketer of the Day, Rose shares how she enables clients to transition to evergreen, high-ticket group coaching programs, generating predictable and scalable revenue. She emphasizes the importance of small, consistent improvements to funnels, messaging, and ad spend to create compounding growth over time. Rose highlights the value of using live funnel tests to optimize messaging, focusing on profitability metrics rather than only conversions, and leveraging automation or team support to handle low-value tasks. She also provides actionable strategies for clients to maximize impact, reduce stress, and reclaim time, while maintaining a strong focus on delivering value through high-ticket programs. For those interested in learning more, Rose offers a free training on building evergreen group coaching programs at rose radford.com/stepup and is available for questions via Instagram @rose.radford.
Quotes
“Most people will give up five minutes before the miracle; the key is to take feedback, tweak, and go again.”
“High-ticket recurring revenue is often the sexiest and most exciting way to scale your business.”
“If a shiny new object doesn’t align with your bigger picture, it’s just a distraction.”
“Instead of chasing launches, create a million-dollar asset in your evergreen funnel and program.”
Resources
- Rose Radford Step Up: Learn Exactly How I Help My Clients Ditch The Launch Rollercoaster & Sign 1-3+ New Clients Every WEEK Into Their High Ticket Group Coaching Programs
- Rose Radford: READY TO UNLOCK YOUR INNER MILLIONAIRE GIRL NEXT DOOR®?
- Follow Rose Radford on Facebook
- Connect with Rose Radford on LinkedIn
- Subscribe to Grow to CEO® Podcast by Rose Radford
Podcast: Play in new window | Download (Duration: 29:04 — 26.8MB) | Embed
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829: Optimize Your Content Workflow and Export Publish-Ready Content to Your Website with Wordable CEO Brad Smith
Brad Smith is the CEO of Wordable and Codeless, two companies that help 10-figure brands dominate their industries through content marketing. Today, Brad discusses his passion for rebuilding and relaunching Wordable, a content marketing platform that automates the process of moving content from Google Docs to WordPress and other content management systems. He also talks about the importance of finding time for family and travel, and how his recent road trip across the US has impacted his perspective on life and business.
In this episode of Marketer of the Day, Brad discusses Workable’s capabilities as a plugin for WordPress and other content management systems, highlighting automation features like code cleaning, image optimization, alt text management, and link handling. He shares his philosophy of focusing on operational excellence, building reliable systems, and consistently improving existing tools rather than chasing shiny new projects. Brad also touches on upcoming developments such as deeper CMS integrations, one-click presets, and streamlined Google Docs workflows. For marketers and agencies looking to optimize content publishing, Brad’s insights and tools are accessible via workable.io, his content agency Codeless, and SERP tools at serp.io.
Quotes
“If you just do something long enough, keep attacking it from different angles, eventually you’ll figure it out.”
“The biggest thing is getting better at the boring stuff—building systems and processes so you can spend your time on new projects.”
“It’s never going to be 100% perfect; what’s more important is getting people using the dang thing.”
“Not everything has to be free. You don’t have to follow what everyone else is doing if it doesn’t work for you.”
Resources
- uSERP: The Link Building Agency Companies Hire When ROI is Priority #1
- Codeless: We help a brand become the brand.
- Wordable: Publish Google Docs to WordPress in 1-click.
- Connect with Brad Smith on LinkedIn
Podcast: Play in new window | Download (Duration: 25:14 — 23.3MB) | Embed
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828: App Masters: Optimize and Market Your Mobile App in the App Store and Do Your Best with Steve Young
Steve Young is the founder of App Masters, a company that has helped increase downloads and revenues for over 3,300 apps. As an expert in the mobile app space, Steve has been a recurring guest on the Marketer of the Day podcast, with this being his 7th or 8th guesting. Today, Steve talks about his journey in building App Masters, including how he has evolved his business model over the years to focus on app store optimization, conversion rate optimization, and providing an "unlimited" service for his clients.
In this episode of Marketer of the Day, Steve Young discusses App Masters’ core offerings, including app store optimization, creative assets for app pages, and conversion rate optimization to maximize in-app revenue. He highlights actionable tactics for increasing subscription and in-app purchases, such as optimizing onboarding flows and featuring upgrade options prominently on main screens. He also shares insights on structuring services with tiered subscription plans, emphasizing recurring revenue and affordability to attract more clients. For creators seeking to learn from his expertise, Steve offers content via appmasters.co and their YouTube channel, providing step-by-step guidance, case studies, and practical strategies to grow apps effectively. His philosophy underscores focusing on happiness, sustainable growth, and learning from data while applying creativity and consistency in app marketing.
Quotes
“The quantity improves the quality. Just keep producing content, and over time, the quality naturally gets better.”
“Most app subscriptions come from two screens: the welcome flow and the main page—don’t hide your upgrade options in settings.”
“Happiness is the barometer for success, not how big or rich your business is.”
“Take action, produce something, and put it out into the world; even a handful of results is better than zero.”
Resources
- Subscribe to App Masters on YouTube
- App Masters: We grow apps faster, better & cheaper
- Connect with Steve Young on LinkedIn
Podcast: Play in new window | Download (Duration: 33:54 — 31.2MB) | Embed
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827: Website Rental Coaching: Build a Predictable Passive Income Using Small Business Lead Generation and Search Engine Optimization Traffic with Luke Van Der Veer
Luke Van Der Veer is an expert in creating passive income through digital real estate. He teaches people how to build websites that rank highly on Google and generate leads for local businesses, which the business owners then pay a monthly fee to "rent" from the website owner. Luke has extensive experience in this model and shares his knowledge through his website, Website Rental Coaching. Today, Luke discusses the concept of "renting out digital real estate" and how individuals can create a predictable passive income stream by leveraging search engine optimization and lead generation for local businesses.
In this episode of Marketer of the Day, Luke Vanderveer dives into the mechanics of building a passive income business using website rentals, SEO, and lead generation. He explains how to find niches with demand, generate leads, and connect them to business owners, creating a win-win system that reduces upfront sales pressure. Luke also emphasizes the importance of providing value first, using call tracking and automated lead distribution, and scaling the process over time. For those interested, he offers resources, webinars, and a mini-course through website rental coaching.com, showing both beginners and business owners how to implement this model efficiently. His teaching highlights practical, actionable strategies for generating predictable income online while avoiding common pitfalls.
Quotes
“It’s the same idea as physical real estate, but your tenants are now digital, and you control the asset.”
“First, provide value. Send free leads to build trust, then the business owner will want to work with you.”
“Money comes back, but time does not. If you want it, act now and shortcut your path.”
“Even if you’re not a natural salesperson, just connecting people and demonstrating value can create a passive income.”
Resources
- Website Rental Coaching: Earn Passive Income and Escape the Rat Race
- Connect with Luke Van Der Veer on LinkedIn
Podcast: Play in new window | Download (Duration: 25:27 — 23.5MB) | Embed
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826: Unify Creative Agency: Build Your Brand By Taking the Right Actions in the Order of Importance to Save Time, Money & Agony With St. Louis Marketing Consultant Bear Wade
Bear Wade is the founder of Unify Creative Agency, a marketing and branding company. With over 20 years of experience in the industry, Bear has worked with numerous clients to help them define their brand identity and messaging. Today, Bear discusses the importance of building your marketing in the right order. He shares his "five brand steps" approach, which covers defining your brand identity, brand media, pricing, website, and print materials, before moving on to growth, content, and scaling strategies.
In this episode of Marketer of the Day, Bear Wade shares his approach to helping businesses build marketing in the right sequence, emphasizing clarity, efficiency, and repurposing content to reach diverse audiences. His methodology covers defining brand identity, creating media assets, establishing pricing structures, building websites, developing print materials, and scaling through content pipelines and project management systems. He also highlights practical strategies such as batch recording, using checklists like the Push Record Checklist, and outsourcing editing to save time and maintain quality. Bear’s work has delivered measurable impact, including clients achieving substantial ROI by updating branding and marketing in the correct order. Resources, quizzes, and a book on the Unify Brand Steps are available at bearwade.com, helping entrepreneurs and marketing teams implement his system effectively.
Quotes
“Build your marketing in order. There’s an order to it, and if you follow it, you’ll save a ton of time, money, and heartache.”
“Define everything first—your brand, your message, your media—then apply it across websites, videos, and print.”
“Repurpose your content and meet your audience where they are—video, blog, social media, podcast—people learn differently.”
“What gets scheduled gets done. Batch your content creation and outsource editing when possible.”
Resources
- Unify Creative Agency: Your Virtual Marketing Department To Grow Your Sales.
- Bear Wade: Your business efficiency experts.
- Follow Bear Wade on Facebook
- Connect with Bear Wade on LinkedIn
Podcast: Play in new window | Download (Duration: 36:36 — 33.7MB) | Embed
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825- Grow, Build and Scale your Organization Using Strategies and Tools with Beate Chelette
Beate Chelette is a growth architect, author of “Happy Woman Happy World,” and host of the podcast "The Women's Code". As a single mom who overcame $135,000 in debt, she cracked the new business code and sold her business to Bill Gates for millions. Today, Beatty discusses the importance of failure, the need to acknowledge differences in how people operate, and her blueprint for building a successful business.
In this episode of Marketer of the Day, Beata shares her insights on building scalable organizations, focusing on creating purpose-driven teams and leveraging innate strengths rather than forcing conformity. She introduces the concept of the New Business Code, designed to optimize team performance by understanding differences in gender, communication, and work styles while fostering equity and collaboration. Beata emphasizes using failure as a learning tool and offers practical guidance for entrepreneurs, including identifying your ideal client through tools like airtightavatar.com and joining her Facebook community, My Entrepreneur Forum. Her philosophy centers on structured growth, adaptability, and aligning business systems with both profitability and fulfillment.
Quotes
“Look at failure as a road sign. It’s telling you not to go this way, so you can save time and money and find the right path.”
“I rather have ten people working five hours a week for me than one person doing forty, because it reduces risk and lets you scale faster.”
“The New Business Code is about teaching people how to understand each other’s strengths and build teams based on innate abilities, not preferences or biases.”
“Instead of cloning yourself, break down the pieces of what you do and hire people to fill in those pieces. That’s how you scale sustainably.”
Resources
- Airtight Avatar: Master Your Market. Craft Precision Brand Strategies That Resonate.
- The Women's Code: Empowers and Supports Leaders by Blending Spiritual Insights with Effective Success Strategies
- Follow Beate Chelette on Facebook
- Connect with Beate Chelette on LinkedIn
- Get a copy of the Happy Woman Happy World: The Foolproof Fix That Takes You from Overwhelmed to Awesome on Amazon by Beate Chelette
Podcast: Play in new window | Download (Duration: 23:29 — 21.7MB) | Embed
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824: Increase Your Organic Reach Through Content Marketing for Your Software Startup with Karl Hughes
Karl Hughes is a former software engineer and CTO who now runs DRAFT.DEV, a specialized content marketing agency that helps companies reach software developers. With his background in software development, Karl provides a unique perspective on how companies can effectively market their products and services to the developer community. Today, Karl talks about creating educational and helpful content for software engineers, rather than relying on traditional sales tactics that often turn developers away.
In this episode of Marketer of the Day, Carl shares strategies for increasing organic reach through content marketing, emphasizing consistent publishing, relevance, and quality. He recommends producing at least one well-crafted piece per week, ranging from 1,500 words to more in-depth tutorials, supported by images or videos. Carl also highlights the importance of updating older content to keep it relevant and leveraging competitor insights, community discussions, and support queries to generate new ideas. His agency primarily serves Series A and B developer-focused companies, including API-driven tools, and he encourages founders to start small, iterate, and optimize over time. More information can be found at draft.dev or via email at Carl@draft.dev.
Quotes
“Developers hate cold emails and spammy pop-ups. Educational, practical content is the way to get in front of them.”
“If your developers are already busy building your product, you can’t expect them to write all your content. Scaling content production often requires outside help.”
“A good baseline is one piece of content per week. Consistency matters more than trying to do everything at once.”
“Update your old content and re-promote it. Fresh, current content keeps traffic up and helps you compete with outdated guides online.”
Resources
- DRAFT.DEV: SCALE YOUR TECHNICAL MARKETING CONTENT
- Karl Hughes: Buying and Scaling Digital Service Businesses
- Connect with Karl Hughes on LinkedIn
Podcast: Play in new window | Download (Duration: 20:33 — 19.0MB) | Embed
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