Recent Updates
813: Every Entrepreneur’s Dream: Reach More People, Generate, and Unlock More Profits with John Meese
John Meese is the author of the book "Survive and Thrive: How to Build a Profitable Business in Any Economy." He is also the CEO of CoWork and the Co-Founder of Notable. Today, John discusses strategies for building a successful business during times of economic uncertainty, including the importance of adapting to changing customer needs and creating real solutions to real problems.
In this episode of Marketer of the Day, John discusses his book Survive and Thrive: How to Build a Profitable Business in Any Economy and shares actionable insights for entrepreneurs. He highlights the importance of creating value through a three-product strategy: gateway products to attract customers, continuity products to maintain engagement, and flagship products to showcase the full transformation. John stresses the shift from the “age of information” to the “age of insight,” where distilled, actionable solutions matter more than raw data. He illustrates his points with examples from Amazon’s one-click checkout and Notable’s WordPress themes designed for live content, emphasizing empathy, human-centered solutions, and building trust with customers. The episode underscores the principle that successful businesses prioritize solving real problems and delivering measurable value.
Quotes
“Business is built on creating a real solution to a real problem for real people.”
“Empathy isn’t an on/off switch; it’s a skill you can cultivate to understand how your customers think and feel.”
“Gateway, continuity, and flagship products give structure to your offerings and make it clear what your customers’ path looks like.”
“We’ve moved from the age of information to the age of insight; people don’t want more information—they want distilled solutions that get results.”
Resources
- John Meese: Get a FREE Crash Course on how to Sell Your Smarts without losing your soul
- Connect with John Meese on LinkedIn
- Get a copy of Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One) by John Meese on Amazon
Podcast: Play in new window | Download (Duration: 38:26 — 35.4MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
812: Graphic Rhythm: Disrupting How You Create Graphics of All Kinds with Ian Bower
Ian Bower is the owner of Graphic Rhythm, a design agency that is revolutionizing how businesses obtain graphic design services. Graphic Rhythm allows companies to access high-quality, on-demand design assets without the hassle of hiring individual freelancers. Ian has also built other businesses around design, copywriting, and Amazon Marketplace selling. Today, Ian talks about his focus on growing Graphic Rhythm over the past 6-12 months. He explains Graphic Rhythm's approach to providing design services, catering to businesses of all sizes with a "full-stack" model that offers both daily design work and more comprehensive creative direction.
In this episode of Marketer of the Day, Ian shares how Graphic Rhythm disrupts traditional graphic services by providing flexible solutions that scale with client needs. He explains the difference between production designers and creative directors, the importance of maximizing content from existing sources such as blogs, podcasts, and social media, and the benefits of using a credit-based system to manage requests and turnaround times. Ian also highlights untapped opportunities for graphics, including loyalty programs, packaging, and email campaigns, emphasizing the value of consistent, professional visual representation to build authority and brand presence. Listeners are encouraged to explore GraphicRhythm.com to see the service in action and access potential discounts.
Quotes
“You can appear bigger than you are and build authority through good graphic design—consistent, professional visuals make all the difference.”
“One piece of content can become a dozen different posts, emails, or videos; it’s about maximizing every asset your business already has.”
“Production designers execute your ideas really well, but if you want to synthesize half-baked concepts into something creative, that’s when a creative director is needed.”
“Our subscription model gives you clear, predictable output with design credits, so you know exactly how much design work you’re getting each month.”
Resources
- Graphic Rhythm: Conversion-Focused Graphics for Amazon Designed To Crush Objections and Help You Sell More and Rank Better
- Follow Graphic Rhythm on Facebook
- Follow Graphic Rhythm on LinkedIn
- Connect with Ian Bower on LinkedIn
Podcast: Play in new window | Download (Duration: 24:34 — 22.7MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
811: Tap into the Michelangelo Mindset and Get What You Want by Subtraction with Dr. Mark Goulston
Dr. Mark Goulston is a renowned psychiatrist, author, and podcast host. He is the co-author of 9 books, including the top book on listening in the world, "Just Listen." Dr. Goulston also hosts the "My Wake Up Call" podcast, where he interviews influential guests. Today, Dr. Goulston discusses the "Michelangelo Mindset," which he describes as the "apple of personal and professional development." He explains how this mindset, inspired by Michelangelo's sculpting process, can help individuals and businesses carve away everything that isn't serving them to realize their true potential and success.
In this episode of Marketer of the Day, Dr. Goulston explains the Michelangelo Mindset and its applications in marketing, leadership, and communication. He emphasizes listening for what people truly want rather than pushing one’s own agenda, using the metaphor of sculpting David by removing everything that isn’t essential. He shares practical strategies for pitching investors, engaging customers, and attracting top talent, highlighting the importance of triggering “Wow” moments, reducing clutter, and focusing on immediate, actionable value. His work includes coaching startups through an international accelerator, as well as sharing insights from his books, public speaking, and online resources at MichelangeloMindset.com and LinkedIn.
Quotes
“Inside every customer is someone who wants to buy—don’t sell them; inside every investor is someone who wants to give—don’t push, just sculpt away everything that isn’t essential.”
“Focus on what people are listening for, not what you want to say; when you give them what they’re looking for, they give you their mind for an hour.”
“Wow, yes moments break through clutter—they make people pay attention, act, and remember you.”
“The Michelangelo Mindset is about carving away everything that isn’t serving the result you want, whether it’s in business, relationships, or personal growth.”
Resources
- Follow Dr. Mark Goulston on Facebook
- Connect with Dr. Mark Goulston on LinkedIn
- Subscribe to My Wakeup Call with Dr. Mark Goulston on Apple Podcasts
- Browse Dr. Mark Goulston's Published Books on Amazon
Podcast: Play in new window | Download (Duration: 32:44 — 30.2MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
810: Scale Your Business, Generate Revenue, Profitability, and Establish Your Reputation with Daniel Snow
Daniel Snow is the founder of The Snow Agency, a performance and social media marketing agency that helps disrupt the e-commerce landscape for direct-to-consumer (DTC) brands. With over 3.5 years of experience launching and scaling numerous viral e-commerce brands, Daniel has generated over $50 million in revenue. Today, Daniel talks about his passion for growth, both for his agency and his clients. He shares insights on the challenges and strategies involved in rapidly scaling an agency, including the importance of building a strong team and infrastructure to support that growth.
In this episode of Marketer of the Day, Daniel discusses his work scaling e-commerce brands and managing The Snow Agency. He highlights the importance of content creation, proper inventory and fulfillment management, and client collaboration to achieve rapid revenue growth. Notable case studies include Hollywood Hair Bar, which grew from $30K to $25 million in annual revenue with Daniel’s guidance. Daniel emphasizes that growth requires disciplined execution, being open to advice, and building strong internal teams. Listeners can follow his insights and updates via The Snow Agency website, Twitter (@imdanSnow), Instagram (@dapper), or email (Dan@thesnowagency.com).
Quotes
“Growth is what makes me feel fulfilled, personally and professionally—solving problems and seeing the impact on clients is what drives me.”
“The most common mistake is when brands don’t take advice, waiting too long to act, which often leads to failure.”
“Content is truly the single greatest bottleneck for advertising—you need constant, platform-specific content to test and scale effectively.”
“You hire us to allow us to do what we do best; the clients who trust and implement our guidance see the fastest growth.”
Resources
- The Snow Agency: Social Media and Influencer Agency. Growing great brands through award-winning social media and influencer marketing.
- Connect with Daniel Snow on LinkedIn
Podcast: Play in new window | Download (Duration: 26:22 — 24.3MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
809: Open Playbook Revisited: Leadership, Self-Awareness, Relationship Building, and Coaching with Larry Dodd
Larry Dodd is the founder of OpenPlaybook, a company that specializes in strengths-based leadership and team building. Larry has extensive experience in the accounting and finance industry, as well as in the sports industry, where he has worked with a major league baseball team. Today, Larry shares his approach to leadership, which focuses on helping companies and organizations unlock their full potential by leveraging the strengths of their team members.
In this episode of Marketer of the Day, Larry discusses his Open Playbook framework, which helps leaders identify their inherent strengths, develop effective communication and management strategies, and mentor others to build strong organizational cultures. He highlights the three playbooks—self-awareness, developing your own approach, and giving your playbook away—as tools to maximize leadership impact. Larry draws on his experience using Gallup CliftonStrengths assessments and shares insights on guiding teams, building culture, and mentoring future leaders. Notable projects include writing for Your Brains Magazine, developing a documentary, and producing a virtual product for Open Playbook, all aimed at scaling leadership development and creating lasting organizational impact.
Quotes
“It starts by knowing your own playbook. Once you have that foundation, you can understand and appreciate differences in others and build stronger teams.”
“The effective leader leaves awake leaders behind them—they grow people, they share their experiences, and they create a culture of development.”
“Sharing stories of your wins and your failures allows others to learn faster and helps build confidence and capability within your team.”
“Step back, examine your strengths, and build from them—it allows you to make better decisions and create a more fulfilling experience as a leader.”
Resources
- OpenPlaybook: Driving successful strategic change through strengths-based leadership, team building and execution
- Follow OpenPlaybook on Facebook
- Connect with Larry Dodd on LinkedIn
Podcast: Play in new window | Download (Duration: 34:43 — 32.0MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
808: How Digital Marketing Expands Your Dental Practice with Chris Pistorius
Chris Pistorius is the founder of KickStart Dental Marketing, a top-rated dental marketing company, and the host of The Dental Marketing Podcast. With over 12 years of experience in the dental industry, Chris and his team help dentists grow their practices through digital marketing strategies. Today, Chris discusses the challenges dentists face in navigating the complex world of online marketing, and how KickStart Dental Marketing can help them stand out, attract new patients, and build a strong online presence.
In this episode of Marketer of the Day, Chris discusses actionable strategies for dental practices to generate leads, retain patients, and optimize marketing efforts. He shares examples of low-hanging opportunities such as advertising on platforms like Nextdoor and implementing automated lead follow-ups that connect prospective patients within one minute. He highlights the importance of creating targeted landing pages for specific services and streamlining front desk processes to maximize conversions. Chris also recounts success stories where struggling practices rebounded and even expanded under his guidance. To learn more or schedule a free strategy session, visit KickstartDental.com.
Quotes
“The worst thing a dental practice can do is nothing—digital marketing is where people are finding new dentists, and visibility alone isn’t enough; you need a reason for them to choose you.”
“Every client has a unique selling proposition, and it’s our job to uncover it and show what makes them different from every other dentist in town.”
“We built a system that can connect a lead to the front desk within one minute—speed of response drives huge conversion rates.”
“Take action—doing nothing isn’t going to grow your business. Even small steps consistently taken will move the needle.”
Resources
- KickStart Dental Marketing: Marketing for dental & orthodontic practices THAT are looking to grow
- Follow KickStart Dental Marketing on Facebook
- Follow Chris Pistorius on Twitter
- Connect with Chris Pistorius on LinkedIn
- Subscribe to The Dental Marketing Podcast
Podcast: Play in new window | Download (Duration: 23:25 — 21.6MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
807: Communicate Effectively Using Leadership and Emotional Intelligence with Susan Schwartz
Susan Schwartz is a leadership and management coach, speaker, and author of “Creating a Greater Whole.” She equips professionals who are moving into manager and partner tracks to develop the necessary skills to build better relationships and communicate effectively. Today, Susan talks about emotional intelligence, which she describes as an external tool that helps you observe situations and choose how to respond appropriately. She emphasizes the value of self-reflection, building a balanced team, and practicing emotional intelligence skills to become a more effective leader.
In this episode of Marketer of the Day, Susan explains how leaders can apply emotional intelligence to build more cohesive, high-functioning teams and improve organizational outcomes. She provides strategies for stress management, balancing strengths and weaknesses within teams, and creating environments where employees feel empowered to solve problems and contribute creatively. Susan illustrates these concepts with examples of resolving interdepartmental conflicts and mentoring managers to recognize their influence on team behavior. She encourages leaders to listen to understand, clarify responsibilities, and continually revisit processes as organizations evolve. To learn more or connect with Susan, visit her at SGS@RiverBridgeGroup.com or follow her on LinkedIn.
Quotes
“Emotional intelligence is how you see the world and how other people see you—it’s observing the situation and choosing the appropriate response.”
“Leadership is not a solo sport; your strength comes from giving confidence to your team and collaborating to achieve shared goals.”
“Listening to understand, rather than listening to respond, allows your team to solve problems and grow independently.”
“The more you practice emotional intelligence, the more natural it becomes, enabling you to make strong choices and build collaborative, constructive teams.”
Resources
- The River Birch Group: Transforming expert professionals into emotionally intelligent leaders
- Connect with Susan Schwartz, MA PMP on LinkedIn
- Creating a Greater Whole: A Project Manager’s Guide to Becoming a Leader (Best Practices in Portfolio, Program, and Project Management) by Susan Schwartz on Amazon
Podcast: Play in new window | Download (Duration: 30:34 — 28.2MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
806: Grow Your E-Commerce Brand Beyond $20,000 Ad Spend with Tim Keen
Tim Keen is the co-founder of Loop Club, an agency that works exclusively with Shopify e-commerce brands to drive aggressive growth. With over $100 million in paid media spend under their belt, Tim and his team have extensive expertise in helping businesses of all sizes scale rapidly. Today, Tim discusses the current state of the e-commerce industry, highlighting the challenges brands are facing due to changes in privacy regulations and the importance of focusing on marketing fundamentals like creative optimization and data collection to stay ahead of the curve.
In this episode of Marketer of the Day, Tim explains how e-commerce brands can thrive in a fast-moving ecosystem by combining classic marketing principles with innovative tactics. He stresses the importance of creative execution in ads, using engaging visuals, clear messaging, and mobile-optimized formats. Tim highlights trends such as personalization, early-stage lead generation, and borrowing techniques from the SaaS sector to enhance e-commerce marketing. He also shares case studies, like helping a client scale from $30–50K per month to a million-dollar Q4 through smart optimizations across Facebook, Google, and email channels. To learn more, visit loop.club to explore their services and schedule a consultation.
Quotes
“The fundamentals of marketing have never been more important: a clear value proposition, compelling creative, and a reason for customers to buy still move the needle.”
“Creative is the biggest piece most people are still sleeping on—if your ad doesn’t grab attention in the first three seconds, it’s already lost.”
“Incremental optimizations—better creative, customer reviews, remarketing lists—compound to create exponential growth in your business.”
“Collecting customer data early and providing value at every stage is the key to personalization and sustainable growth in e-commerce.”
Resources
- Loop Club: 🚨ATTENTION ecommerce BRANDS🚨 Your agency has no idea what they’re doing.
- Connect with Tim Keen on LinkedIn
Podcast: Play in new window | Download (Duration: 26:00 — 24.0MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
805: Today’s Marketing Issues and Solutions with The Brand Leader Kyle Duford
Kyle Duford is an executive from The Brand Leader specializing in crafting outstanding experiences for global brands. He has worked with companies like PowerBar, Nike, Dr. Martens, and Lululemon, giving him a wealth of experience in the marketing industry. Today, Kyle talks about the importance of brands rebuilding and repositioning themselves in the post-pandemic landscape. He emphasizes the need for clear internal communication and understanding one's core mission and values before effectively communicating that to customers.
In this episode of Marketer of the Day, Kyle discusses the critical role of strategic branding and design in helping businesses differentiate themselves and reach their goals. He highlights trends such as the post-pandemic shift in consumer behavior, the rise of social media platforms like TikTok for marketing, and the balance between calculated risk and caution in brand communication. His agency, The Brand Leader, focuses on strategy, design, and identity systems, emphasizing the holistic aspects of branding beyond just logos or visual assets. Kyle also recommends resources like The Ultimate Guide to Rebranding, available on thebrandleader.com, as a tool for businesses seeking guidance on brand strategy and positioning.
Quotes
“If you don’t understand who you are internally, the market will tell you who you are—and you may fall flat if you’re not ready to respond.”
“A brand isn’t just a logo; it’s an emotional connection between a business and its customers, built across every touchpoint.”
“Before you rebrand or reposition, ask yourself why you need to change—don’t make arbitrary decisions based on competitors or trends.”
“The pandemic forced businesses to pivot, and those who stayed true to their mission while adapting strategically are the ones coming out stronger.”
Resources
- The Brand Leader: We Grow Brands and Help Gain Ownable Market Share
- Follow The Brand Leader on Facebook
- Follow The Brand Leader on LinkedIn
- Connect with Kyle Duford on LinkedIn
Podcast: Play in new window | Download (Duration: 23:31 — 21.7MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
804: Start a Podcast: A Bright Future in Podcasting with Rob Greenlee
Rob Greenlee is the Vice President of Content and Partnerships at Libsyn, one of the leading podcast hosting platforms. He is also the host of the New Media Show. With over 17 years of experience in the podcasting industry, Greenlee has been at the forefront of the medium's growth and development. Today, Rob discusses the evolution of the podcasting landscape, particularly in the wake of the pandemic, and shares his insights on what it takes to create a successful and sustainable podcast.
In this episode of Marketer of the Day, Rob discusses his current work with Libsyn, one of the first podcast hosting platforms, and his ongoing co-hosting of the New Media Show. He emphasizes the importance of defining goals, understanding your audience, and using technology to enable creativity rather than hinder it. Rob highlights the value of starting with a focused niche and expanding thoughtfully as your community grows, as well as leveraging live events and hybrid formats to engage audiences. Key takeaways include the necessity of consistency, adaptability, and collaboration in content creation, and the potential for podcasts to serve as a core medium within a broader content strategy.
Quotes
“Podcasting is not a magic bullet—it takes consistent effort, audience engagement, and understanding your goals to succeed.”
“Start with a niche focus, then expand thoughtfully; content should grow with your audience, not fragment it.”
“Technology should enable better connections between people, not become an obstacle to content creation.”
“Content creation—whether podcasting, video, or social media—can transform your career if you align it with your objectives.”
Resources
- Libsyn: Grow Your Audience. Track Your Success. Make Money.
- Rob Greenlee: Host, Spoken Life Show, Co-Host, New Media Show, Host, Trust Factor and Host, Podcast Tips with Rob Greenlee
- Follow Rob Greenlee on Facebook
- Connect with Rob Greenlee on LinkedIn
- Subscribe to New Media Show hosted by Todd Cochrane & Rob Greenlee on Apple Podcasts
Podcast: Play in new window | Download (Duration: 44:00 — 40.5MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
