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678: Crushing YouTube: How to Build 100,000 Subscribers and Diversify Your Website Revenue with Joseph Hogue

Joseph Hogue is an online influencer through YouTube and four web properties. Through his channel (Let's Talk Money) and four blogs, he reaches over 500,000 people a month through topics like investing, making money and personal finance. He's here to make you aware of the rise of online mobile searches and 5G, plus -- he details how he grew his YouTube channel from 22 subscribers to 100,000 -- with 4,000 to 5,000 views per video.

You too can grow your YouTube presence and use it as an asset to launch new products, if you are consistent!

Quotes

“The tragic fact is, it's not enough to have a great product out there. You've got to have that product and the distribution.” - Joseph Hogue

“You've got to think of YouTube, in some ways, as a traditional media outlet. YouTube wants to be an alternative to TV.” - Joseph Hogue

“You really need to emphasize that sense of community, that sense of shared beliefs and a shared purpose, and start branding around yourself as a person.” - Joseph Hogue

Takeaways

02:33 Using YouTube as a distribution platform can be a powerful way to drive traffic and promote your other online assets, such as your website or products.

05:54 The growth of mobile internet usage and the advent of 5G technology make it increasingly important for businesses to have a strong video presence on platforms like YouTube.

11:33 Emphasizing a sense of community and personal brand around your YouTube channel can help drive engagement and positive signals to the platform.

12:30 Diversifying your revenue sources on YouTube, beyond just ad income, such as sponsorships, affiliates, and your own products, can help create a more sustainable business.

15:36 Consistency is key to building a successful YouTube channel. Posting new content on a weekly basis, at the same time, can help build a loyal following.

Resources

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677: Writing, Speaking, Networking, and Book Funnels with Suzy Prudden

Author of twelve books including the best selling, Suzy Prudden’s Spot Reducing, Itty Bitty Weight Loss Book, MetaFitness: Your Thoughts Taking Shape, and Change Your Mind, Change Your Body. • Winner of the Women in Business: 1994-95 Most Inspirational Speaker Award and the International Federation of Hypnotists 2001 Award for Excellence for Integrated Therapies & 2006 Lifetime Achievement Award. • Guest expert on over 1,000 radio and television shows including Oprah, The Today Show and Good Morning America. Proven Strategies for Achieving Success in Business, Relationships, Weight Loss and Every Area Controlled by Your Mind Suzy Prudden has been featured on Oprah who said, “In order to heal your relationship with your body, you have to go inside. The answers are all in Suzy Prudden’s book, Change Your Mind, Change Your Body.”

Suzy Prudden is an entrepreneur and the founder of Itty Bitty Publishing, a company that helps experts create small, 30-page books to share their knowledge. She has appeared on numerous TV shows, including The Oprah Winfrey Show, and has written 11 books with major publishers. Today, Suzy discusses the benefits of her "itty bitty book" concept, which allows experts to provide concise, easy-to-digest information to readers.

Quotes

“95% of Americans don't read. And everybody needs information. You're right—the soundbite era is upon us. With itty-bitty books, the expert has an opportunity to create a relationship with the reader.” - Suzy Prudden

“Publishing the book is just the beginning. A lot of authors and experts think it's the end, but it's actually a nice cornerstone for your business.” - Suzy Prudden

“If you want to sell books, you have to get out there, period. You have to be visible, and you have to carry your book.” - Suzy Prudden

Takeaways

01:51 Itty Bitty Books are designed to be business-building tools, driving readers to the author's website for additional resources and services.

08:52 The investment to publish an Itty Bitty Book is typically around $5,000, which includes workshops, coaching, and a comprehensive publishing package.

15:48 The Itty Bitty Book publishing process includes workshops, coaching, and a bestseller campaign to help authors succeed.

25:24 Authors need to actively seek out speaking opportunities that align with their Itty Bitty Book's topic and target audience.

30:27 Having an Itty Bitty Book can help position authors as experts in their field, which can open doors for speaking engagements and other opportunities.

Resources

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676: Journaling, Self Care and Time Management: Marinate, Prioritize, Disrupt the Pattern and Let Go of Control with Petra Monaco

Petra Monaco is an author, artist, and coach who is the CEO of The Rebels Den. She has previously appeared as a guest on the Marketer of the Day podcast, where she discussed how to take inspired action and improve one's mindset. Today, Petra talks about her rebranding efforts, the importance of work-life harmony, and the strategies she uses to overcome creative blocks, such as journaling, self-care, and letting go of control.

Quotes

“My message is always bigger than my mistake. That's what I focus on, and it helps me through so many imperfections.” - Petra Monaco

“It's about learning how to let go of control. I think we're not necessarily designed, but taught to believe that we have to control everything.” - Petra Monaco

“I fully believe in meeting people where they are instead of expecting them to meet where I'm at, because it doesn't work that way.” - Petra Monaco

Takeaways

01:07 Embracing a non-conformist mindset and disrupting patterns can lead to personal and professional growth.

02:11 Achieving harmony between life and business requires flexibility, self-awareness, and prioritizing personal needs.

11:20 Letting go of control and allowing ideas to "marinate" can lead to better outcomes than forcing progress.

21:04 Incorporating self-care practices, such as journaling, exercise, and spending time with friends, can help overcome creative blocks.

22:37 Focusing on the message rather than perfection can help overcome the fear of imperfection and encourage taking action.

Resources

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675: Clarity, Empathy, and Abundance with Agency Coach Jason Swenk

Jason Swenk is the agency advisor & mentor that guides marketing agencies through a proven framework for growing their agency faster.

Jason has literally written the book for growing an agency from nothing to an 8 figure agency.  He is one of the most sought out advisors to agencies in the World, by showing them an 8 system framework that worked for growing his agency, working with brands like AT&T, Hitachi, Lotus Cars, and eventually lead to selling his agency.

Jason currently hosts two shows: The Smart Agency Master Class Podcast, the #1 Digital Marketing Agency Owner podcast for sharing the strategies and stories from real agency owners of what is working today in the agency world, and how they got to where they are now; and

SwenkToday is a Tuesday & Thursday show that documents how you can grow your digital agency and business, where Jason share the latest growth strategies, mindset, and answers the most burning questions digital agency owners & entrepreneurs have.

Quotes

“If they're happy with where they are, or if they're pretty stubborn and don't like to listen, or they're people I don't want to hang out with, then I won't gel with them.” - Jason Swenk

“The villain in this story is being too busy. You're too busy because you lack clarity on what to say no to or where you need to go.” - Jason Swenk

“People are everything. If you don't have the right people, the whole organization depends on you, and that's a lot to bear.” - Jason Swenk

Takeaways

02:31 Providing valuable free content can build a loyal audience over time, even if they don't immediately convert to paying clients.

07:00 Positioning oneself as a trusted advisor, focused on helping clients achieve their goals, is more effective than just promoting one's own success.

10:32 Removing emotions and gaining an outside perspective can help agency owners make better decisions for their business.

15:51 Transitioning from an owner to a CEO role, by delegating tasks and empowering others, can unlock growth and freedom in an agency.

20:13 Continuously refining one's messaging and positioning to better address the needs of the target audience is crucial for staying relevant.

Resources

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674: Strengthen Your Skills and Disrupt Your Industry with Jeet Banerjee

Jeet Banerjee is a serial entrepreneur, digital marketing expert, and TEDx speaker. He has launched over 15 online businesses, sold two companies for a profit, and generated over eight figures in revenue. Today, Jeet discusses his entrepreneurial journey, including his strategy for building and managing multiple businesses, his focus on e-commerce and creating an alternative to traditional education, and the challenges he has faced and overcome in his career.

Quotes

“I'm probably a step above the experimenting stage. I'm in the stage where I'm trying to test market viability—how big are these markets, and how much of these markets can I conquer and take a market share of.” - Jeet Banerjee

“I believe at the end of the day, if you give people the ability to learn what they actually want to learn, they will not only be able to implement it, but they will be so passionate about it that we will end up seeing some of the most brilliant inventions and products.” - Jeet Banerjee

“I'm not out there just copying other people. If I copy others, I'll always be second place.” - Jeet Banerjee

Takeaways

02:07 Embracing one's entrepreneurial nature and delegating tasks to a team can enable the creation and management of multiple successful businesses.

05:43 Testing market viability and understanding consumer behavior are crucial for building sustainable and scalable e-commerce brands.

08:59 Continuous learning, particularly in the field of psychology, can provide valuable insights for creating effective marketing and branding strategies.

12:10 Overcoming challenges, such as retaining talent and managing micromanagement tendencies, requires a long-term perspective and the implementation of strategic solutions.

17:42 Providing alternative educational paths and empowering individuals to pursue their own entrepreneurial ventures can disrupt the traditional educational system.

22:20 Taking advantage of social media platforms like Instagram can provide valuable inspiration, motivation, and insights into the lives and strategies of successful entrepreneurs.

Resources

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673: Remove Trapped Emotions Using The Emotion Code: Take Calculated Risks with Michael Losier

Michael Losier is the author of the best-selling book Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don't, and Law of Connection: The Science of Using NLP to Create Ideal Personal and Professional Relationships.

Michael's second book, Law of Connection, was published in 2009 and quickly became another best-seller. This book caught the attention of the business community, who learned new ways of connecting with employees, co-workers and family, both at work and at home. Michael's "how-to" style teaches how to create better connections with the people in our lives.

Michael's upcoming third book, Your Life's Purpose - Uncover What Really Fulfills You, helps the reader and student get more clarity about their life's purpose AND most importantly, what they need to be experiencing to live their life's purpose.

Michael is so passionate about teaching that he travels the world sharing his insight into Law of Attraction, delivering hundreds of hours of teleclasses, podcasts, workshops and seminars every year. Programs are tailored to meet the needs of the audience. His YouTube videos have millions of views, and his new live weekly Internet show, Hang Out with Michael, allows him to connect with fans of Law of Attraction in an exciting new way.

Quotes

“There is no in-between. It's like a light switch—you're either on or off.” - Michael Losier

“Seasonal allergies are caused by one emotion, and this emotion conflicts. Each time a certain smell returns, our brain and subconscious mind link that smell with the conflict, manifesting as running noses.” - Michael Losier

“Some people take a big risk and then don't follow through because they get into procrastination and fear. So, one step at a time, ensure everything you do is in alignment with your goal.” - Michael Losier

Takeaways

00:49 Unprocessed negative emotions can manifest as physical ailments and can be addressed through the Emotion Code technique.

03:02 The Emotion Code process involves quickly identifying and removing the specific emotions causing a person's issues using muscle testing and a magnet.

07:05 Removing deeply ingrained habits and cravings, such as for soda or fast food, can be achieved through the Emotion Code, leading to lasting change.

10:30 Michael is working towards his goal of having a TV show to further promote the Emotion Code and reach a wider audience.

21:06 Michael takes a calculated and planned approach to achieving his goals, such as his vision of having a TV show, by continuously practicing, experimenting, and building his skills and experience.

30:04 Being flexible, adaptable, and continuously improving one's skills through practice and experimentation to achieve success is very important.

Resources

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672: Double Your Close Rate CaseFuel: Google AdWords, Cost-Per-Click, and Intake Consulting for Lawyers with Jan Roos

Jan Roos is the founder of CaseFuel, a company that specializes in helping lawyers with their AdWords and Pay-Per-Click marketing. Previously, his company was known as Expert Engines. Jan has also published a book on AdWords for law firms, which can be applicable to other local service businesses. Additionally, he hosts the Law Firm Growth podcast. Today, Jan talks about the importance of focusing on the sales and intake process after generating leads, as well as the impact of a strong intake process on a law firm's close rate and revenue.

Quotes

“If you know your numbers, even your rough numbers, then you understand how much work is required and what the cost is.” - Jan Roos

“The larger firms just have more experience closing deals over the phone. It's very rare to find that level of expertise in smaller or startup firms, or in any local business.” - Jan Roos

“Depending on where you stand, sales might be more important than you think. If you're a local business, take a look at your numbers. Be honest with yourself—if you're not closing about 20%, see if there are ways to improve.” - Jan Roos

Takeaways

06:01 Knowing your numbers, such as email unsubscribe rates and click-through rates, is crucial for setting realistic goals and understanding the required work and costs.

08:50 Focusing on the sales and intake process can be more important than the marketing efforts, as a strong intake process can make even "cruddy marketing" work effectively.

13:59 Having a strong intake process can significantly improve a law firm's close rate, potentially doubling the revenue compared to a firm with a lower close rate.

14:34 Larger law firms often have higher close rates due to their extensive training and experience in the intake and sales process.

17:48 Providing resources like free video courses and books can help law firms improve their intake and sales processes.

20:08 Adopting a curious mindset and learning from different industries can lead to innovative ideas and strategies for one's own business.

Resources

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671: The 50-75-100 Solution: Relationships, Interdependence, Ownership, and Influence with Bryan Falchuk

Bryan Falchuk is an executive coach, public speaker, C-level executive, and an author, and his upcoming book is titled "The 50 75 100 Solution." Today, Bryan discusses how to improve relationships by understanding the dynamics of actions, reactions, and influence. He shares his insights on the 50 75 100 solution, which focuses on taking ownership of your half of the relationship and influencing the other person's behavior to create better outcomes.

Quotes

“There are two sides to every story, and this isn't just about romantic relationships. It's really about any human relationship we have. This is crucial in marketing and business because everything we do involves relationships with others.” - Bryan Falchuk

“We're all different in various situations. By changing the situation or its dynamics, you can achieve different outcomes or behaviors.” - Bryan Falchuk

“Everything changes. That gives us hope and makes it worth doing this. Nothing stays the same always and forever. People just want to be happy.” - Bryan Falchuk

Takeaways

01:15 Every relationship has two sides, and each person has control over half of the equation.

02:35 How we react to situations is a choice that can influence the other person's behavior.

07:40 Applying principles like happiness seeking, interdependence, and impermanence can help improve relationships.

09:49 Recognizing that you have influence over 75% of a relationship can empower you to create positive change.

10:22 Focusing on your own actions and reactions, rather than blaming the other person, is key to resolving conflicts.

Resources

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670: Recurring Subscriptions from Course Membership Sites: Design, Copywriting, and Content Creation with Direct Response Marketing Consultant Jeffrey Traister

Jeffrey Traister is certified Ontraport, AccessAlly, and Sendible consultant. He's here to tell you that you have CHOICES when it comes to your membership site -- it can be one-time, recurring, or both. You can release content all at once or in stages. You can get members to complete something (i.e. a survey) before continuing. He also unpacks a few case studies, including: a fitness coach (course + library model), a chemist tutor (with mini-courses, PDFs, quizzes, and private notes) and explains why you should you WordPress AND outsource the setup of the entire operation.

Quotes

“While you could sell courses for a one-time fee, a membership site could enable you to earn recurring subscription fees.” - Jeffrey Traister

“A course membership site gives you the perfect opportunity to extend customer lifetime value. In turn, this can help boost your profits and overall income.” - Jeffrey Traister

“Even if you're a good learner and have some technical acumen, it's best to outsource the development of the course membership site and the automation systems to certified experts.” - Jeffrey Traister

Takeaways

01:30 Course membership sites allow businesses to package content in a unique way and monetize it through one-time or recurring subscription fees.

05:27 Integrating course membership sites with marketing automation systems enables businesses to monitor user progress, personalize content, and enhance the customer experience.

08:45 Course membership sites can benefit various business models, from fitness coaching to physical product sales, by creating new revenue streams and deepening customer relationships.

10:42 Outsourcing the technical development of course membership sites to certified experts can save time and reduce headaches, allowing businesses to focus on creating content and growing their operations.

11:29 Providing valuable content and educational opportunities through course membership sites can extend customer lifetime value and boost overall profitability.

Resources

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669: Develop New Habits, Overcome Mental Roadblocks, and Conquer Fear with Joan Sotkin

Joan Sotkin is an expert in helping entrepreneurs and practitioners overcome financial struggles. She is the author of the book "Build Your Money Muscles" and the host of the podcast "The Prosperity Show." Today, Joan discusses strategies for overcoming financial fear and developing new habits, such as consciously choosing to feel confident instead of ashamed, creating positive stories about unexpected financial windfalls, and using affirmations to train the brain.

Quotes

“Everything about you is a habit. It's not like you learn how to feel shame as a grown-up; you learn it when you're a child. Those emotions influence your decisions because every decision has a thought, a belief, and an emotion behind it.” - Joan Sotkin

“Once you realize that it's just your brain trying to hold you back, to keep you safe, you can say to your brain, 'Thank you for sharing, but we're going to try it anyhow.'” - Joan Sotkin

“Part of learning is setting boundaries and learning how to communicate. It's taken me all this time to figure out who I'm not, and I think you have to figure out who you're not before you figure out who you are.” - Joan Sotkin

Takeaways

01:43 Emotions like shame and fear learned in childhood can affect how entrepreneurs feel about and make decisions related to money.

04:41 Consciously choosing to feel confident and excited about money, instead of worrying, can help build new neural pathways in the brain.

08:48 Making up positive stories about unexpected financial windfalls can train the subconscious mind to focus on more optimistic outcomes.

10:56 Consistent practice of positive affirmations and habits is key to overcoming habitual negative thought patterns about money.

20:45 Facing fears and taking risks, even when feeling uncertain, can lead to personal growth and a more fulfilling life.

Resources

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