Marketer of the Day: Internet Marketing Podcast

Recent Updates

704: Video Persuasion: Storytelling, Brand Building, Demonstration Videos, and Psychological Principles with Rick Cesari

Rick Cesari is a pioneer in the direct-to-consumer marketing industry, with over 25 years of experience. He has been involved in the growth of several iconic brands, including the Juice Man, Sonicare, the George Foreman Grill, OxiClean, and GoPro. Cesari is the author of the book "Building Billion Dollar Brands" and his latest book, "Video Persuasion," which focuses on using video in online marketing to drive sales, conversions, and brand building. Today, Rick discusses the key elements of effective video marketing, including the importance of having a clear call-to-action, incorporating psychological principles of persuasion, and leveraging customer feedback to create compelling content.

Podcast: Play in new window | Download (Duration: 27:53 — 25.7MB) | Embed

Topics Discussed:

Rick Cesari Career Overview
Using Video in Online Marketing
4 steps in Creating a Good and Effective Marketing Video
2 Negative Practices of most Companies
His book called: Video Persuasion
How to come up with the best marketing strategy and great ideas?
His website: rickcesari.com

How did his career start?

Rick Cesari has been in the marketing business for 25 years. His first few years in the marketing business was greatly spent in helping to promote Real Estate Seminars- trying to get people attend this real free Real Estate Seminars. Real Estate is one of the few businesses who started using television as a medium of marketing to promote their business. He is considered as a pioneer of infomercial industry. In 1990, Rick Cesari started his own company, Juiceman Juicer, along with his brother. Juiceman Juicer was one of the first products and brands to be sold and built through infomercial format. It was later on sold to a company in Chicago called Salton Housewares which later on came up with the product George Foreman Grill. Among his successful products are Sonicare, Oxiclean, Rug Doctor, and a lot more.

Using Video in Online Marketing

Creating videos that are interesting, engaging, and watchable with proven direct response marketing strategies.

What is the secret to Video Marketing? Understanding the direct response marketing and principles. It is not only about making videos that are shown on the internet or television but these videos should generate more revenue, sell more products, grow your business and create a good reputation brand.

4 steps in Creating a Good Marketing Video (effective for television and e-commerce channels such as Amazon)

Introduce your Product
Demonstrate your Product
Focus more on the Benefits of the product rather than its features (if possible include product reviews and testimonials)
Always have a call to action: Instructing viewers to go to their website and check out their products and BUY them!

These steps are similar to the AIDA (Awareness, Interest, Desire and Action) Marketing Model.

2 Negative Practices of most Companies

Most companies forget that the most powerful marketing tool is the "Word of Mouth" of customers or product testimonials in other words. Companies fail to ask for product reviews of the direct consumers
Most companies fail to include a call to action in their marketing videos. For example, they don't tell their viewers to visit their website, check out their products or any stimulants that will generate product revenue.

A book called Influence: The Psychology of Persuasion by Robert Cialdini, is a great book that talks about 6 persuasion principles that will guide Companies in creating marketing videos. One principle that is very helpful is Social Proof- a priniciple wherein we used the action of others to decide proper behavior for ourselves. In the concept of Product reviews and testimonies in E-commerce such as Amazon, for example, most people are gonna buy the product of 100 reviews over a product with 2 reviews. It is very vital to get product reviews and testimonials to appeal to more people.

Video Persuasion, The Book

One of the things this book offers is 3 ways to "hook" the viewer and keep them engaged. One way is to get straight to the point and deliver answers or solutions as quick as possible.

2 points to be successful in creating marketing videos:

Understand the Human Psychology- how people behave and react to things. Human behavior doesn't really change unlike the technologies and other marketing platforms.
Create videos with User Generated Content.

An example of User Generated Content: the GoPro camera marketing in television and online platforms. Every GoPro ad started with a GoPro logo so people know right away that it is a GoPro ad and the content are any forms of videos that were by users on online platforms such as social media (snowboarding, scubadivng etc) and offer saying like "Win One Everything They Make" at the end of the video.

This marketing strategy creates a ripple effect in terms of viewer responses:

They watch the commercial
They go the website and register for the contest (the company creates database of email marketing)
They go the website, watch other videos and share them to their friends
The more traditional direct respone, they go to the website and purchase a product which will generate REVENUE!

Decisions & Strategies

How do you arrive at the decisions or strategies that you make? How do you come up with the ideas?

Make an educated guess based on understanding the demographics that you are marketing to and what they respond to
Make an AD Test
Reach out to the customer base and most companies have database of customer emails. Set up a Testimonial Day and invite at least 15 people for interview about the Why they bought the product, How did they hear about the product, what they like and don't like about the product, how will they describe the product to their friends. This will allow you to know what motivates people to buy the product which in effect let you create ads that are in response to real customer reviews
Record the video for marketing purposes.

WWW.RICKCESARI.COM

check out his website and download some of his free ebooks and watch his three most engaging types of online videos. For companies with e-commerce websites, in order to capture viewers, consider 3 types of online videos and upload it on your website
Create an introduction video that has parts: Your background, how you started, and most importantly about the PRODUCT and what make it stand out among other similar products.
Create a demonstration video not only showing a tutorial on how to use it but also points out the benefits to the end user.
Video Testimonials.

In this episode of Marketer of the Day, Rick shares his expertise in using video for marketing and persuasion. He emphasizes the importance of structure in video content, focusing on benefits over features, using authentic testimonials, and including clear calls to action. Rick outlines practical strategies for engaging viewers quickly, incorporating psychological principles, and leveraging customer feedback to craft compelling messaging. He also highlights the enduring power of storytelling and demonstrates how to integrate user-generated content for virality and impact, referencing case studies like GoPro. Listeners are encouraged to explore his resources, including his books Building Billion Dollar Brands and Video Persuasion, his website ricksesseri.com, and his YouTube channel rickesseri.tv for guidance on video marketing.

Quotes

"These weren't big companies with big ad budgets; they were startups, and the key was using direct response marketing to generate revenue from the start."

"Features tell, benefits sell. Focus on how your product improves the life of the customer, not just what it does."

"Human behavior hasn't really changed; technology has. The same psychological triggers that worked in the past still work today."

"Customer feedback is the best source for crafting marketing messages—you don't need to guess when people are already telling you what resonates.

To get to know more about him and his work, and learn how to build your business by using videos, you can visit the following websites:

Podcast: Play in new window | Download (Duration: 27:53 — 25.7MB) | Embed

Leave Your Comment »

703: Speak to Your Emotions to Make a Social Connection: Empathy, Understanding, and Curiosity with Laura Long

What happens when connection becomes the missing link in modern marketing? In a world flooded with data, algorithms, and endless ads, audiences no longer respond to logic alone—they respond to emotion. The problem isn’t the message, it’s the lack of heart behind it. People don’t want more information; they want to feel understood. Yet most brands still lead with features instead of feelings, facts instead of empathy. In this episode, listeners confront a truth every marketer must face: without emotional connection, even the most polished strategy falls flat.

In this episode of Marketer of the Day, emotional intelligence coach and heart-centered strategist Laura Long reveals how to transform marketing through empathy, curiosity, and authenticity. Drawing from her work in emotional awareness and insights from the HeartMath Institute, Laura explains how tapping into the “wisdom of the heart” can turn shallow interactions into meaningful relationships. She breaks down how leaders and marketers can align their head and heart, slow down, and communicate with congruence. Through practical exercises and emotional mastery, Laura teaches how to connect deeply, inspire trust, and build loyal communities that feel seen, heard, and valued.

Quotes:

"We have an emotional reaction before we take action."
"Most people don’t want to know how you do what you do—they want to know why you do it."
"Your clients won’t say they need connection, but they’ll show it through their engagement."
"The heart is the keeper of our emotions, filtering every message we receive."
"True marketing starts when you speak to the emotions that move people to act."

Podcast: Play in new window | Download (Duration: 12:27 — 11.6MB) | Embed

Leave Your Comment »

702: Three Pillars of Change: Lead Others to Lead Themselves Using Your Open Playbook with Larry Dodd

What happens when the pressure to change becomes heavier than the tools designed to manage it? How do leaders drive transformation when spreadsheets, systems, and flowcharts can’t capture the human heart behind the process? Inside every organization lies a tension between progress and people, between process and purpose. Many companies stall not because they lack plans, but because they lack connection—the trust that fuels innovation, confidence, and sustainable change. This episode asks the question every leader must face: can you truly lead others before you understand yourself?

In this episode of Marketer of the Day, leadership strategist and founder of Open Playbook, Larry Dodd, breaks down his revolutionary three-pillar framework for mastering change from the inside out. With a career spanning from accounting to consulting with Major League Baseball, Larry shares how self-awareness, authenticity, and trust form the foundation of every successful transformation. His Open Playbook method teaches leaders to know themselves, create their strategy, and then give it away—to empower others to lead and build a culture that thrives long after the leader steps aside.

Quotes:

"If I finish a change initiative and it looks exactly like I planned it, I’ve failed because the people I built made it better than I imagined."
"The biggest mistake leaders make is a lack of self-knowledge and not building people based on trust."
"When you give away your playbook, you’re giving away your experience, your heart, your passion—the things no one else can offer."
"The closer we get to our authentic selves, the more frightening it becomes, but that’s where real strength lives."
"Change starts at the top, but success depends on the trust that flows through every level of the organization."
"Leadership isn’t about having all the answers, it’s about building the people who will find them."
"Authenticity is the foundation of every transformation worth leading."

Resources

Podcast: Play in new window | Download (Duration: 30:30 — 28.1MB) | Embed

Leave Your Comment »

701: Awareness, Actions, Vulnerabilities, Engagements: Communicate Effectively and Design Your Mind to Be Kind with Elizabeth Barry

Elizabeth Barry is an experienced speaker, author, and entrepreneur. She has curated 17 TEDx talks and coached numerous speakers. As an author, Elizabeth has published books on vulnerability and effective communication. Her upcoming book, "Design Your Mind to Be Kind," focuses on three habits of effective communicators and seven personalities. Today, Elizabeth discusses the importance of lifelong learning in communication, listening, and speaking one's truth kindly.

Podcast: Play in new window | Download (Duration: 15:10 — 14.1MB) | Embed

We all need to be a life long learner when it comes to communicating, listening, speaking out truth, saying what we mean and meaning what we say.

It's all about being brave and courageous to live in our moment of truth but to speak it kindly.

Its all about designing your mind to be kind through our COMMUNIICATION HABITS.
Its based in nature,there are macrophotographies and photographies of wildlife like birds and insects credit to @wildjerseycity instagram account.
It features more on nature of birds which is related to the 3 habits of effective communicators.

The 3 habits of effective communicators

To follow the catch - first method

Catching our selves are really difficult especially if our relationship and communication breaks down.
We need to learn to catch our selves, our words, our phrase eetc
The idea of this catch is it comes to AWARENESS and ACTIONS

AWARENESS - can help us to understand we don't have to say things in the meaning ways, in the way that we wish to and take it back to the real time.

ACTION - Awareness is nothing without action. You apologize in real time or holding our words in especially hurting people

To fly above yourself - just like the birds wings

touching your weaknesses humility and vulnerabilities
it happens when you are in the moment of stress, obstacles, challenges of communication breakdown see how you react
real time practical tip: fly above your self meaning think of your greatest mentor

Use your words wisely- like birds singing nicely

tips to lessen our speaking, listening and taking care to our selves
gaining real time engagement
in a conversation, thinking how worthy are you in corporate or in entrepreneur

These habits will help to reflect oneself to become better person and communicator. Transformation is not just sharing quotes, memes and articles through social media. It needs WORK.

In this episode of Marketer of the Day, Barry shares insights from her upcoming book, Design Your Mind to Be Kind, which outlines three habits of effective communicators and seven personalities to cultivate kindness in communication. She introduces actionable strategies: catching oneself before reacting, flying above oneself to observe behavior objectively, and using words with intention and care, inspired by nature and bird behavior. Barry’s methods aim to improve both self-talk and interpersonal interactions, fostering self-awareness, emotional intelligence, and professional effectiveness. Listeners gain practical tools for reflection, relationship-building, and personal development, emphasizing vulnerability, integrity, and lifelong learning.

Quotes

“The first habit of effective communicators is to catch yourself—catch your words, your phrases, your reactions—before they leave your lips.”

“Flying above yourself in any moment of stress or challenge gives you the chance to see how you really show up and how you can do better next time.”

“Use your words wisely, like a bird song, so that every word you speak becomes a moment of grace, character, and integrity.”

“The work of transformation doesn’t happen from reading or sharing quotes—it happens in the practice, in reflecting every day on how you can be a better communicator and a better person.”

Resources

Podcast: Play in new window | Download (Duration: 15:10 — 14.1MB) | Embed

Leave Your Comment »

700: Fresh Inspiration: Live Your Best Life and Learn to Trust Yourself Using The Three Pillars: Workout, Food, and Mindset with Rhonda Liebig

Rhonda Liebig is a health and wellness expert with over 20 years of experience in the industry. She is known as the "Energy Revitalized and Mindset Mentor," helping clients achieve freedom in their bodies and cash flow. Rhonda has her own website, RhondaLiebig.com, where she shares her expertise. Today, Rhonda talks about her journey of overcoming hyperthyroidism and getting off medication. She shares her signature "Three Energy Revitalized Pillars" - workout, food, and mindset - which have helped her and her clients make significant changes.

In this episode of Marketer of the Day, Rhonda shares her current work as an energy revitalized and mindset mentor, guiding clients through her holistic approach to health and personal growth. She hosts the Fresh Inspiration Show and Fresh Inspiration Ranch, offering retreats, group programs, and one-on-one coaching to help individuals cultivate better habits, trust themselves, and achieve balance in their lives. Key takeaways include the importance of starting small, celebrating progress, and integrating movement, nutrition, and mindset to sustain long-term change. Listeners are encouraged to explore her resources at RhondaLiebig.com and the Fresh Inspiration Show website for practical tools to enhance wellness and mindset transformation.

Quotes

“If you do everything the way you're doing it right now, you're going to expect the same results that you've been getting.”

“Trust yourself, listen to your body, and start small. Tiptoe in, celebrate wins, and build momentum.”

“Workout, food, and mindset, when you balance these three, you create a foundation for lifelong health and vitality.”

“When you invest in your health, you also unlock clarity and flow in your business and personal life.”

Resources

Podcast: Play in new window | Download (Duration: 33:37 — 31.0MB) | Embed

Leave Your Comment »

699: Get Comfortable Being Uncomfortable, Understand Your Numbers, Calculate Your Hourly Rate, and Implement a Winner’s Mindset with John Kennedy

John Kennedy is a certified financial planner who focuses on helping business owners scale their companies. He co-founded Candor Path Financial, a firm that provides fractional CFO services to entrepreneurs. Today, John discusses the benefits of working with a fractional CFO, highlighting how it can help business owners manage their finances, understand key performance indicators, and make informed decisions.

Quotes

“We oftentimes prioritize urgency over importance. And I thought, 'Man, oh man, that's so true,’ and that just defines all of what we're talking about here.” - John Kennedy

“For the clients we work with, if we invest in technology and automation correctly, there are no geographical boundaries. You can travel and spend time with your family, kids, and grandkids, without being confined to a nine-to-five office schedule.” - John Kennedy

“We really enjoy having one-on-one conversations with individuals and business owners. So, at the very least, let's have a conversation. We're absolutely open to it.” - John Kennedy

Takeaways

02:06 Fractional CFO services can provide valuable financial guidance and accountability for small business owners who may not be able to afford a full-time CFO.

04:14 Outsourcing and leveraging technology can help business owners focus on their core competencies and improve efficiency.

07:25 Understanding your hourly rate and identifying tasks that can be outsourced at a lower cost can lead to significant financial benefits.

16:09 Retirement planning for business owners is evolving, with many continuing to work in some capacity even after selling their businesses.

19:57 Passion and finding work that aligns with your interests can be a key driver of success and fulfillment in both business and life.

Resources

Podcast: Play in new window | Download (Duration: 26:55 — 24.8MB) | Embed

Leave Your Comment »

698: Sales and Marketing Funnels: Build Trust and Credibility with Mark Mersman

Mark Mersman is the chief marketing officer at USA Financial. Prior to joining the firm in 2004, he entered the world of financial planning by launching his own firm at the age of 22.

He was the host of a nationally syndicated radio show for 6 years and now focuses much of his time on developing outbound and inbound marketing systems for independent financial professionals. He is the author of a wide range of content from marketing to investment management that have been published in industry publications like the Wall Street Journal, Barrons, Financial Advisor Magazine and Investopedia. Mark is also the host of a podcast about marketing for financial advisors titled “16 Ways From Sunday.”

Quotes

“We really have to focus on getting the steps in the sales and marketing funnel in place, and ultimately ensure that we're establishing trust, building credibility, and maintaining interest through nurture campaigns.” - Mark Mersman

“A lot of professionals in our industry just give up. They don't have nurture campaigns that continually put out their thought leadership and keep them in front of their audience.” - Mark Mersman

“Our industry has always had a problem with the perception that it's purely a sales industry. While it's true that we're all selling something, it's really about how you're positioning what it is that you're selling.” - Mark Mersman

Takeaways

01:14 Building trust and credibility is crucial in the financial services industry, as clients are often hesitant to hand over large sums of money.

06:34 Offering paid services, such as financial planning, can help establish commitment from potential clients and increase the likelihood of closing larger deals.

14:50 Targeting life events and triggering moments can create a sense of urgency and encourage prospects to take action.

20:53 Consistently providing valuable content and thought leadership can help nurture leads and build trust over time.

26:49 Focusing on existing clients and teaching them to make personal introductions can lead to higher closing rates and lower acquisition costs.

Resources

Podcast: Play in new window | Download (Duration: 32:06 — 29.6MB) | Embed

Leave Your Comment »

697: Frame of Mind Coaching: Journal Your Way to Better Focus, Clarity, Thinking and Success with Kim Ades

Kim Ades is the President and Founder of Frame of Mind Coaching™ and JournalEngine™ Software. Author, speaker, entrepreneur, coach, and mom of five, Kim has 15 years of experience coaching many of North America’s most respected leaders. Recognized as an expert in the area of thought mastery, Kim uses her unique philosophy and quirky coaching style to help her clients deal with core issues and shift their thinking in order to yield extraordinary results.

Quotes

“Journaling allows us to dream and have a vision.” - Kim Ades

“I understand how people work. I understand how people think, and I can see very quickly how their thinking is either supporting them or hurting them.” - Kim Ades

“One of the most important questions I constantly have to ask myself is, 'What is the key value that I can bring to the world that is unique? What’s that unique thing I bring to the world that isn't so easily replicable?” - Kim Ades

Takeaways

06:36 The Journal Engine software provides users with flexibility to choose how they want to engage with the journaling process, whether privately, with a community, or with a qualified responder, allowing for a personalized experience.

11:53 Identifying and focusing on one's unique value proposition is crucial in a crowded market.

16:08 Journaling can reveal hidden beliefs and patterns that may be holding someone back from achieving their goals.

18:53 Having a qualified person provide feedback and guidance on one's journal entries can help drive personal growth and transformation.

19:40 Seeking feedback from trusted advisors and being open to pivoting one's business strategy can lead to valuable insights and new opportunities.

20:24 Maintaining a consistent journaling habit can be challenging, but software like Journal Engine can help sustain the practice by providing a responsive and interactive experience.

Resources

Podcast: Play in new window | Download (Duration: 25:20 — 23.4MB) | Embed

Leave Your Comment »

696: Followers, Doers, and Experts: Delegate to Build the Right Team of Outsourced Employees with Freeeup Co-Founder Nathan Hirsch

Nathan Hirsch is an entrepreneur and the co-founder and CEO of FreeUp.com, an online marketplace that connects businesses with pre-vetted freelancers in e-commerce and digital marketing. Nathan has sold over $30 million online and regularly appears on leading business podcasts. Today, Nathan discusses the importance of hiring and delegating tasks to free up time and focus on being the figurehead and boss.

Quotes

“If you don't hire, you just hit a ceiling that you can't get past. There are also people out there who are not only better than you at certain things but also enjoy them more than you do.” - Nathan Hirsch

“If you're constantly throwing stuff out there, that's when things start to stick.” - Nathan Hirsch

“Don't give up. No one has a 100% hiring record. There will be failures along the way, but focus on what you can control—your systems, your processes—and that's how you improve that hiring percentage.” - Nathan Hirsch

Takeaways

02:37 Hiring the right people can help entrepreneurs avoid hitting a ceiling and focus on tasks they enjoy.

05:38 Trying different marketing strategies and ideas through a trial-and-error process can lead to successful business growth.

11:15 Clearly communicating expectations and providing detailed instructions is crucial when delegating tasks to freelancers.

16:29 Categorizing freelancers into followers, doers, and experts can help entrepreneurs hire the right type of worker for specific tasks.

27:09 Maintaining a long-term mindset and focusing on what can be controlled are key to successful hiring and delegation.

Resources

Podcast: Play in new window | Download (Duration: 29:03 — 26.8MB) | Embed

Leave Your Comment »

695: Generate Sales Calls Every Day, Achieve Household Name Status, Increase Your Monthly Recurring Revenue Using Authority Marketing with Josh Elledge

Josh Elledge is U.S. Navy veteran and launched UpMyInfluence.com to help entrepreneurs attract the perfect audiences and grow their brands without the crazy costs associated with traditional PR companies.

UpMyInfluence’s purpose is to DEMOCRATIZE access to influence. Josh believes he has a moral imperative to help entrepreneurs serve the world with their collective messages while growing their revenue!

UpMyInfluence was the natural outgrowth of his first startup, SavingsAngel.com which has grossed more than $6 million in sales with less than $500 in advertising. He did it all through building authority and serving audiences in the media.

Josh is a weekly TV consumer expert in Orlando, writes a syndicated newspaper column to 1.1 million readers, and regularly appears on more than 75 TV stations across the country. All told, Josh has appeared in the media more than 2000 times.

Quotes

“Humans will discriminate in terms of whether they should take a call with a person, click on an ad, or engage in some way. So, you have to gain their trust.” - Josh Elledge

“Everybody has a message that could positively impact the world. And if you have influence, you can truly make that impact. What is in your heart is probably amazing.” - Josh Elledge

“If you want to get through to people who jealously guard their time, you have to lead with just presenting an offer. That's a no-brainer.” - Josh Elledge

Takeaways

02:02 Building personal authority through online profiles, social media, and content creation is crucial for gaining trust and influence with potential clients.

08:14 Providing value and building relationships through a "go-giver" approach, such as hosting a podcast, can be more effective than traditional sales tactics in attracting and converting clients.

09:47 Carefully vetting and selecting guests for a podcast can help ensure they are a good fit for the target audience and potential client base.

17:09 Leveraging video and follow-up communication to maintain engagement and provide additional value can help nurture leads and increase conversion rates.

20:26 Focusing on providing a high-quality product or service and understanding the target market's needs are essential for building a successful and sustainable business.

23:05 Facing challenges in hiring enough staff to meet the growing demand for the company's services is a positive sign of the system's effectiveness.

Resources

Podcast: Play in new window | Download (Duration: 26:40 — 24.6MB) | Embed

Leave Your Comment »

Recent Updates

Quotes

To get to know more about him and his work, and learn how to build your business by using videos, you can visit the following websites:

Quotes:

Resources

The 3 habits of effective communicators

Quotes

Resources

Quotes

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Done For You Podcasting

Signup for Free Report

About Robert & The Podcast

Recent Posts

Income Machine

Bestselling Books

Categories

Archives