Tag: 4 hour work week

Start Less, Finish More

On almost all of my web sites, I use the same paper looking sales letter template.

On all of my paid membership sites, I use the exact same WordPress theme.

Why the Heck Do I Do That?

Because the layout really doesn't matter.  Which would you buy from, a fancy looking sales letter with no text, or a plain looking sales letter WITH text?  Exactly.

On top of that, I've tested this and I know people who have tested this... the "plain looking" web sites convert better.

Is it because most designs have giant logos that distract people?  Who knows.... all I know is the plain template converts.

So when I launch a new product or write a new sales letter, I don't even worry about the design.

I worry about some stuff like the headline, a TINY logo, and a bunch of other stuff... but the mini-site design, not an issue.

What Decision Can You Remove Today?

What's one thing you can make it so you'll NEVER have to think about it again?

Is it what autoresponder to use?  What shopping cart?  What download page template or sales letter template?  Or even something simple like the name of your next product?

Remove something today so you NEVER have to think about it again. That's how you'll get more stuff finished!

You'll find more about this in Time Management on Crack, when I talk about how you need to be "desperate to reduce clutter"...

Remember: start less, finish more!  Darn, I should trademark that...