February 24, 2009 •
$30K month is going very well, last night's launch of Time Management on Crack put me over the $26,000 mark. I've got two offers lined up for this week but I might only need one to push me over my goal.
This is what I've been doing the past week. Product launch was just about automated, so I went on the "lecture circuit" to land a couple of joint ventures, have fun and add value.
Last night, Jeanette Cates interviewed me about time management... which was the perfect time to launch the time management report. We shared a ton of tips with her subscribers and had fun.
You know what, a short time ago my sister sent me a job posting for a teaching position up in the mountains at a community college close to Yosemite National Park. More money than I make at my current day job and less hours. No master's degree or teaching credential required, just a bachelor's degree which I have.
Here's what I would have done if I was laid off from my current job and really needed that job: I'd implement stuff from Time Management on Crack! It's not what you think: let me explain...
I would look at the exact job description and do a search for resumes plus some of those descriptions to see how people were customizing their resumes to fit that kind of job... measuring marketplace demand!
I'd use my copywriting skills, especially the A.N.S.W.E.R. formula explained in the time management report to draft one heck of a benefit-oriented cover letter that showed my personality, presented an irresistible offer and gave a clear call-to-action (call me up and tell me I'm hired).
Finally, and I wouldn't spend longer than an afternoon on this, I would take 30 minutes to find a handful of pain points based on the subject they wanted me to teach (I think it was PHP programming). I'd find the things community college students have the toughest time learning about PHP.
Then I'd use my 5x10 video creation formula to solve those problems and make a DVD demonstrating PROOF that I know what I'm talking about, with the URL embedded in the three ways I explain to have a call-to-action in video.
I know a lot of places only accept online resumes these days, so I might have to settle for making it web video and adding the URL in the cover letter and resume.
I'd send that out, and if I ever felt like I had nothing to do while "waiting" for a response, I would put those videos on a blog at the same URL I provided in the resume, stick the videos on there, and use the R.A.T.G.U.M. blogging formula to whip out a bunch of blog posts in an hour... even more proof.
Worst case scenario, not hired. Then I have to be willing to relocate a little bit. I'd go to job sites like Monster.com and apply for similar positions and have a kickass web site to show that will stand out better than 95% of the other applicants.
Regardless if I was hired or not, how hard would it be to turn that proof into a product? Surely I must have come across a few gotchas, do's and don'ts... I could turn my job posting process into a system, turn the cover letter and videos into templates and give a step-by-step of what I did EXACTLY.
How hard would it be to create a product like that, if you already DID anything in it? It would be tough to keep it under 20 pages... real tough.
Anyway, copywriter Karl Barndt is interviewing me tonight about e-mail marketing for his blog, that'll be a lot of fun. In the meantime check out Time Management on Crack if you haven't already.
For you commenters, the question of the day is: if it was an emergency and you absolutely HAD to get a day job... what internet marketing skill would you use to make yourself irreplacable? I need 10 comments to keep this party going... thanks.
A 30 day challenge of anything is a really good idea. Even in 2008 I let people follow along in my "30 day video challenge" where I recorded one quick video every day for a month. After that, it was hard to stop creating videos.
