Tag: Productivity

Time Management on Crack

February 24, 2009 • 13 Comments

$30K month is going very well, last night's launch of Time Management on Crack put me over the $26,000 mark. I've got two offers lined up for this week but I might only need one to push me over my goal.

This is what I've been doing the past week.  Product launch was just about automated, so I went on the "lecture circuit" to land a couple of joint ventures, have fun and add value.

Last night, Jeanette Cates interviewed me about time management... which was the perfect time to launch the time management report.  We shared a ton of tips with her subscribers and had fun.

You know what, a short time ago my sister sent me a job posting for a teaching position up in the mountains at a community college close to Yosemite National Park.  More money than I make at my current day job and less hours.  No master's degree or teaching credential required, just a bachelor's degree which I have.

Here's what I would have done if I was laid off from my current job and really needed that job: I'd implement stuff from Time Management on Crack!   It's not what you think: let me explain...

I would look at the exact job description and do a search for resumes plus some of those descriptions to see how people were customizing their resumes to fit that kind of job... measuring marketplace demand!

I'd use my copywriting skills, especially the A.N.S.W.E.R. formula explained in the time management report to draft one heck of a benefit-oriented cover letter that showed my personality, presented an irresistible offer and gave a clear call-to-action (call me up and tell me I'm hired).

Finally, and I wouldn't spend longer than an afternoon on this, I would take 30 minutes to find a handful of pain points based on the subject they wanted me to teach (I think it was PHP programming).  I'd find the things community college students have the toughest time learning about PHP.

Then I'd use my 5x10 video creation formula to solve those problems and make a DVD demonstrating PROOF that I know what I'm talking about, with the URL embedded in the three ways I explain to have a call-to-action in video.

I know a lot of places only accept online resumes these days, so I might have to settle for making it web video and adding the URL in the cover letter and resume.

I'd send that out, and if I ever felt like I had nothing to do while "waiting" for a response, I would put those videos on a blog at the same URL I provided in the resume, stick the videos on there, and use the R.A.T.G.U.M. blogging formula to whip out a bunch of blog posts in an hour... even more proof.

Worst case scenario, not hired.  Then I have to be willing to relocate a little bit.  I'd go to job sites like Monster.com and apply for similar positions and have a kickass web site to show that will stand out better than 95% of the other applicants.

Regardless if I was hired or not, how hard would it be to turn that proof into a product?  Surely I must have come across a few gotchas, do's and don'ts... I could turn my job posting process into a system, turn the cover letter and videos into templates and give a step-by-step of what I did EXACTLY.

How hard would it be to create a product like that, if you already DID anything in it? It would be tough to keep it under 20 pages... real tough.

Anyway, copywriter Karl Barndt is interviewing me tonight about e-mail marketing for his blog, that'll be a lot of fun.  In the meantime check out Time Management on Crack if you haven't already.

For you commenters, the question of the day is: if it was an emergency and you absolutely HAD to get a day job... what internet marketing skill would you use to make yourself irreplacable?  I need 10 comments to keep this party going... thanks.

Google Alerts

August 25, 2008 • 31 Comments

Do you happen to use Google Alerts to track what people are saying about you and your products?

I have been using it for several months.  I wish I'd used it sooner.  In the past I have used a combination of Awstats (to see what other sites link to me, including search engines) and WordPress Psychic Search to see what search phrases bring people to my sites -- and what they search for when they get there.

(I once joined a $60/month membership site just because their private message board was sending traffic to one of my products and I wanted to see what people were saying.)

It's saved me a ton of time.  I don't need to hop on Google to check and see if any new affiliates have popped up or if anyone has reviewed my products, I just get an "as-it-happens" e-mail... usually within the first few hours.

Just today I got an e-mail alert when someone mentioned my new Action Optin script, and I was the first person to leave a comment on his blog post.

Now that the Warrior Forum is search engine friendly I know right away if someone mentions me.

(This is BIG as it keeps me out of forums... which are huge timewasters for me.)

What's even more powerful: entering the names of all your products as Google Alerts... and your competitors' products... and the names of your competitors!

I have also found discussions about my products and new affiliate sites when my name was not even mentioned.

I got that idea when some people were badmouthing an internet marketer on a message board, and they were very careful about misspelling his name and product names on purpose... just in case he had a Google alert set.

As luck would have it, one of the forum commenters spelled his product name correctly just ONCE, and the product creator found his way onto that board.

Google Alerts have been around for 4 years, but almost no one uses them... do you?  Do you use it to spy on your competitors, track your products, stop plagiarism, jump on blog conversations, or something I haven't thought of?

↑ Back to Top