Tag: traffic bad boys

Traffic Bad Boys

Traffic Bad Boys is a site Jason Fladlien and I launched during the first week of our PLR Copywriting class -- DURING the end of the first class.  It was pretty crazy, we showed our students how fast and easy it is to build a site consisting of private label rights material.

I don't usually read what other people say about me.  But I just read a bad review about Traffic Bad Boys, actually a bunch of bad reviews written by just one guy.  And I'm smiling and laughing about it.  You know why?  Because the only bad things he had to say about it were:

1. I was banned from YouTube, so I "must" be bad.  (Not a good assumption.)

2. Someone blogged about me a couple years ago calling me the next Mike Filsaime in a good way, that reviewer found it and tried to spin that as a bad thing.

3. The Traffic Bad Boys site contains master resale rights material, so it must be bad. (False... in the AM2.0 Platinum Google group full of $100K+ earners we recommend master resale rights products all the time.)

For that class, we took 7 products we had rights to, cut them up into pieces and dripped them out onto a membership site for 7 dollars a month.

The reviewer joined for one day, couldn't wait for the rest of the month or even the rest of the week, cancelled immediately and wrote a bad review about us... even though all he had to base it on was the first 20 pages of the material.

So What Does This All REALLY Mean?

It means you need a $7 product for two reasons: to get people on your list, and to get people OFF your list.

You can't always land a $97 or $497 or $997 sale immediately, you have to build trust.  Get them to say yes to something small and then build them up with upsells.

But when you price so low you're also attracting bad buyers... it's a fact of life.  When those people cancel, you can't take it personally, it's just part of the weeding out process.

You need to weed out those people complaining about having to pay an entire dollar for each product, complaining about having to wait for the rest of the material when they haven't even read what they already have.

(It would be stupid to put your best stuff into your free products and $7 products... save that for your high-end stuff.)

You can't pack the member's area with more stuff because then people will join and complain about being overwhelmed... been there, bought the t-shirt with the Daily Seminar membership.

The Solution!

If you're offering a $7 per month membership site, put $7 of content into it every month... no more, no less.  (That's exactly what we did.)  That sounds like common sense, but far too many people take bad customers personally and overcompensate.

If you were selling everything in that first month for a one time $7 payment, you would value-stack so that the information was already worth at least $50 or $100.  There's no need to further bloat that up to $200 or $300 of value every month just because it's recurring.

Your information and your advice needs to be expensive so people will take it seriously.  That's the real lesson you should take away from what happened with Traffic Bad Boys.

Do you find when you price higher you deal with better customers, yes or yes?  Leave me a comment below to share your thoughts with me.