Archive for February, 2016

077: How and Why I Create My Podcast, and How You Too Can Get Your Own Online Radio Show Listed on iTunes

February 24, 2016
  • Question of the Week: what's your hook?
  • Catchphrase of the week: Teach long division, sell the calculator
  • Quote of the Week: "Don't make the mistake of doing nothing, just because you can't do everything." -- Unknown
  • Marketer of the Week: Jordan Hall (do you have an all-in-one solution?)

Let me share my podcasting formula with you: 5-10 minutes of a problem, 5-10 minutes of a solution, and 5-10 minutes of a case study implementing that solution to the previously stated problem...

Segment 1: Problem

  • Content marketing traffic (also transcript and book)
  • Fleshing out ideas
  • Stay in the mind of the prospect

Segment 2: Solution

  • Soft sell (URL dropping)
  • Content muscle
  • Presentation muscle

Segment 3: Case Study

  • Equipment: Logitech ClearChat, GoldWave, tagging, LibSyn, PowerPress
  • The (your name) Show: 5 minute episode, then artwork/music, then longer form content, interviews, more free-form
  • iTunes, Google Play, Stitcher, podcast directories, seed traffic from list

This episode's sponsor: Podcast Crusher.
Get a podcast up and running today.

Mindset Solver All-in-One: Conquer Any “Inner Game” Issues Including Negativity, Positivity, Productivity, Focus, Perfectionism, Clarity and More (in 252 Tips Plus 272 Deep-Probing Questions)

February 21, 2016

Whatever money issue, technology issue, or motivational issue you're dealing with, chances are the things that slow you down or hold you back are currently 80% internal (the way you think about things) and 20% external (your actions and the things around you).

Many times, if I'm feeling a bit lost or otherwise unfocused, I'll first identify the SPECIFIC problem I'm having (i.e. frustrated, overwhelmed) and then find a bunch of articles dissecting the problem.

Usually, reading about the cause of things like burnout, guilt, and distractions (for example) -- and the various strategies for dealing with specific problems like journaling, meditation, exercise, find a mastermind, complete smaller tasks -- are far more helpful than any amount of denial or self-reflection...

That's why I'm revealing my "master file" of inner mindset solutions to you...

  • First, if you're trying to overcome a negative issue (like a bad mood), then find your problem and solution in the first section
  • If you're looking for a positive change in your life (focus, doing more in less time) then jump to the second section
  • If you want to get motivated, check out the third section below
  • And finally, if your goal is daily maintenance or you're looking to think your way out of a problem, jump to the bonus section where there's an interesting list of questions to ask yourself

Have fun. I see this post being a resource you turn to again and again when you need that little boost.

Part 1: Overcome Negativity & Bad Habits (eliminate the bad): 85 Tips

Fight Negativity (HuffingtonPost)

  • Know your triggers: recognize unhelpful thought patterns, challenge them, create a new habit
  • Explore the opposite reality: tell yourself "I can lose weight" instead of "I'll never lose weight"
  • End black and white thinking: watch out for the words "always" or "never"
  • Play out the worst case scenario: realize that the consequences of your actions aren't that extreme
  • Grill yourself: ask yourself probing questions to re-frame

Conquer Stress (WebMD)

  • breathe deeply
  • meditate
  • exercise
  • practice guided imagery
  • eat well
  • talk positively to yourself
  • sleep well

Get Out Of A Bad Mood (Psychology Today)

  • Don't wait for the dark cloud to lift: Narrow down the problem and apply that specific solution.
  • Guilt: atone for your actions in a small way
  • Small rejections: you don't know the other person's circumstances, so don't take things personally
  • Outstanding tasks: make a plan to tackle outstanding tasks
  • Brooding: use a two-minute distraction like Sudoku to stop the "short film" playing in your mind
  • Low self-esteem day: have a small victory such as a stress-relief workout
  • Fearing failure: focus on the things you can control
  • Feeling disconnected: brief social interactions
  • Getting caught up in small annoyances: make a list of five things you're grateful for
  • Hunger: have a snack
  • Exhaustion: take a 15-minute power nap

Beat Overwhelm (Christine Kane)

  • Get out of the weeds: get your top 3 priorities for the week, get breakthrough lessons from the week before, and schedule work-out time/downtime
  • Project vs. task: separate big projects from small tasks
  • Experience completion: set super small goals so that you feel good about completing something
  • Set the timer: you're on a time limit, so you aren't pulled away by other tasks
  • Eliminate all-or-nothing thinking: don't expect to be perfect. Instead, expect yourself to practice good habits

Overwhelm II (Think Simple Now)

  • Step out: move to a different location to view your circumstances from a fresh perspective
  • What is most important? Ask yourself, how do I want to feel? What is important to me?
  • Journaling: sort out thoughts on paper
  • Give up control: allow others to contribute
  • Ask for and allow help: what's the worst thing that could happen?
  • Create boundaries: set rules such as, don't check email during family time
  • Shut out noise: engage in a creative project, sit back, meditate
  • Bedtime ritual: quiet your mind and ask what you enjoyed about today

How To Not Be Hard On Yourself

  • Your mistakes are part of your learning.
  • Don't compare yourself to others because you are not them.
  • There is no right way to do anything.
  • Stand up for what you believe, even if it's unpopular.
  • Learn from people who criticize you.
  • Accept your weaknesses as your "features."
  • Look at your past as an adventurous biography.
  • Don't underestimate your talent until you apply it 100 times.
  • Every single problem you have is not unique.
  • Intelligence is relative, self esteem is not.
  • Express your anger in a creative way.
  • Surround yourself with people who want you to succeed.

Self-Sabotage And Fear Of Success (Six Healthy Habits)

  • Success threatens because it creates change: increased challenges and responsibilities
  • Believe in your ability to change: your skils and talents are variable
  • Flight or fight response is natural: fear of being inadequate and fear of rejection
  • To overcome fear, make it conscious: failure is not the enemy of success. If you don't succeed, try something new. The real enemies of success: complacency, apathy, over-zealousness
  • Fear itself as a motivator is only a defensive tool: engage fully with life, and not timidly.

Frustration (Dragos Roua)

  • accept reality
  • shift your focus
  • talk about it with a friend
  • journal it
  • write a letter about it
  • write a worst-case scenario
  • identify a list of possible actions
  • sleep on it
  • be your own avatar
  • read something funny
  • stop blaming yourself
  • take a walk
  • see it from the future
  • cook a delicious meal
  • go to a party
  • write about your past successes
  • borrow some enthusiasm: get involved in fresh projects and be around enthusiastic people
  • soak and dry
  • watch a comedy
  • attach with the why weapon: why am I broke?
  • volunteer for something
  • stand up and dight
  • stop blaming others
  • do small and repetitive tasks
  • see it from the past: you have a huge life experience, you just don't trust it enough
  • read similar stores
  • assess progress: the more you write, the bigger your progress seems
  • disguise it: it's bad now but look what it can become
  • contrast it with a worse situation: imagine what it would be like to live on a desert island the rest of your life
  • dilute it with meditation
  • get physical: exercise to release endorphins
  • this too shall pass: everything fades away in time
  • write a list of 33 ways to overcome frustration

Remove Distractions (LifeHack)

  • remove bad habits: turn off TV and set a bedtime routine
  • declutter your mind
  • clear your day before you start it
  • prepare your workplace
  • zen your computer: close down email, use RescueTime
  • set your time: create time slots for individual tasks
  • solidify your attitude: pretend you're being watched or that there is an approaching deadline
  • close the door
  • manage the task: break big problems into smaller chunks
  • go an extra mile

Make a Change, Get Out of a Rut & Be Positive (add the good): 67 Tips

How To Have A Great Day Every Day (Inc Magazine)

  • listen to or read something that inspires you
  • make your body stronger and more resilient
  • review and hone your plans for the future
  • do at least one thing that's worthwhile
  • help somebody less fortunate
  • spend 20 seconds appreciating what you have
  • record at least one good memory

Improve Confidence And Self-Esteem (ReachOut)

  • positive self-talk
  • don't compare yourself to others
  • exercise
  • don't strive for perfection
  • don't beat yourself up when you make a mistake
  • focus on the things you can change
  • do things that you enjoy
  • celebrate the small stuff
  • be helpful and considerate
  • surround yourself with supportive people

Stop Being So Busy (Inc Mgaazine)

  • Stop doing work that is not aligned with your talents
  • Be discerning when you book meetings
  • Schedule time for thinking
  • Ask yourself why you are so busy
  • Stop multitasking

Overcome Procrastination (Entrepreneur Magazine)

  • know yourself
  • practice effective time management
  • change your perspective
  • commit to assignments
  • work in productive environments
  • be realistic
  • self-talk positively
  • un-schedule: keep time free for extracirricular activities
  • swiss-cheese tasks: devote small chunks of time to a big task
  • don't indulge fantasies: devise physical steps to achieve results
  • plan for obstacles
  • improve learning behavior
  • help yourself
  • reward progress
  • learn to forgive yourself

Change a Bad Habit (Success Magazine)

  • disgust: enough is enough
  • decision: don't camp at the fork in the road
  • desire: find your hot-button that makes you want it now
  • resolve: promise yourself you'll never give up

Change Your Life In Six Steps (Success Magazine)

  • change your beliefs, change your expectations
  • change your expectations, change your attitude.
  • change your attitude, change your behavior
  • change your behavior, change your performance.
  • change your performance, change your life

Set S.M.A.R.T. Goals (MindTools)

  • set goals in these categories: career, financial, education, family, artistic, attitude, physical, pleasure, public service
  • make those goals S.M.A.R.T.: specific (or significant), measurable (or meaningful), attainable (or action-oriented), relevant (or rewarding), time-bound (or trackable)
  • achieve the goal: make it harder if you hit it too easily, or easier if you didn't make it. set other goals this achievement opened up for you.

Become Smarter (LifeHack)

  • Drink 2 glasses of water within 30 minutes of waking up
  • Read a book summary during breakfast
  • Listen to stimulating podcasts/audiobooks during your commute
  • Drink green tea while working
  • Take naps during the day
  • Don't take sugar during the day
  • Visit social media / meme websites only a couple of times a day
  • Play games instead of watching TV or movies
  • Read a book instead of watching tv
  • Do some programming
  • Watch TED talks while cooking
  • Do some simple exercises during the day
  • Spend time with someone smarter than you
  • Talk to people who disagree with you
  • Go for a walk in nature
  • Carry a notepad
  • Take 10 minutes at the end of the day to plan tomorrow

Productivity & Motivation (get it done): 100 Tips

Time Management To Work Smarter And Not Harder (The Creativity Post)

  • complete most important tasks first
  • learn to say "no"
  • sleep at least 7-8 hours
  • devote your entire focus to the task at hand
  • get an early start
  • don't allow unimportant details to drag you down
  • turn key tasks into habits
  • be conscientious of amount of tv/internet/gaming time
  • delineate a time limit in which to complete task
  • leave a buffer-time between tasks
  • don't think of the totality of your to-do list
  • exercise and eat healthily
  • do less
  • utilize weekends, just a little bit
  • create organizing systems
  • do something during waiting time
  • lock yourself in
  • commit to your plan to do something
  • batch related tasks together
  • find time for stillness
  • eliminate the non-essential

Increase Productivity (Inc Magazine)

  • track and limit how much time you're spending on tasks
  • take regular breaks
  • set self-imposed deadlines
  • follow the "two-minute rule"
  • just say no to meetings
  • hold standing meetings
  • quit multitasking
  • take advantage of your commute
  • give up on the illusion of perfection
  • take exercise breaks
  • be proactive, not reactive
  • turn off notifications
  • work in 90-minute intervals
  • give yourself something nice to look at
  • minimize interruptions (to the best of your ability)

Focus (LifeHack)

  • focus on one thing
  • eliminate known distractions
  • calm the mind
  • de-clutter
  • exercise
  • clarification of goals
  • simplify

Conquer Perfectionism (PsychCentral)

  • remove yourself from the competition: don't return to meetings or groups that stress you out about your progress
  • make up some rules: only check a metric if you feel it defines you
  • do a reality check: distinguish unrealistic expectations from realistic ones
  • return to your exodus moment: recognize the past moments you were freed from fear
  • show your weakness: be real and express yourself from where you are, not where you want to be
  • celebrate your mistakes: accept the things you've done wrong
  • add some color: stop seeing things in black and white. A solution that worked yesterday might not work well today
  • break the job down: break a tough task down into component parts
  • be yourself instead of being perfect
  • believe in redemption: you don't have to get it right on the first try

Take Action (Positivity Blog)

  • reconnect with the present moment
  • be accountable to others
  • be accountable to yourself
  • lighten up
  • use a limited to-do list
  • choose instead of should
  • focus on the how instead of the if's
  • get enthusiastic
  • start small

Taking Action II (Art of Manliness)

  • action is cheaper than planning: the wright brothers beat all mega-corporations for the first flight
  • action allows emergence: keep trying, the solution might be just around the corner
  • inaction is scarier: action gives you scars and makes you grow but inaction makes you soft and decay
  • motivation follows action
  • action is an existential answer: do something
  • action creates courage: fake courage becomes real
  • explanations follow actions
  • action beats the odds
  • action makes you humble
  • action isn't petty: there's no room for gossip

Add More Hours To The Day (LifeHack)

  • remove big chunks: television, internet, games, e-mail, work, chores, schoolwork
  • reclaim gap time: books, listen, problems, articles, creativity, rehearsal, engage
  • triage: e-mail, reading, television, exercise, meetings, relationships

Best Practices to Work from Home (Entrepreneur Magazine)

  • Set and keep regular office hours
  • Plan and structure your workday
  • Dress to impress
  • Set aside a designated work area
  • Take breaks
  • Avoid distractions

Bonus: Probing Questions (deep insight): 272 Questions

101 Questions Self-Reflective Questions

  • If you have an hour left to live, what would you do?
  • If you have one minute left to live, what would you do?
  • What advice would you give to yourself 3 years ago?
  • Are you putting any parts of your life on hold? Why?
  • If you have 1 million dollars, what will you do with it?

30 Journaling Prompts

  • The two moments I'll never forget in my life are... (describe them in great detail, and what makes them so unforgettable)
  • Using 10 words, describe yourself.
  • Make a list of everything you'd like to say no to.
  • Make a list of everything you'd like to say yes to.
  • Write the words you need to hear.

101 Ways to Jumpstart Creativity

  • Read a different newspaper. If you read the Wall Street Journal, read the Washington Post.
  • Make up new words that describe the problem. e.g., "Warm hugs" to describe a motivation problem and "Painted rain" to describe changing customer perceptions.
  • Which of two objects, a salt shaker or a bottle of ketchup best represents your problem? Why?
  • Imagine your idea and its opposite existing simultaneously.
  • If you could have three wishes to help you solve the problem, what would they be?
  • Write a six word book that describes your progress on the problem. e.g. "At present all thoughts are gray," "I am still not seeing everything."

40 Ways to Gain Clarity

  • What are you tolerating/putting up with?
  • Who should you be hanging out with?
  • In what way is the current situation absolutely perf
  • What's your favorite way of sabotaging yourself, and your goals?
  • What would you go do right now with your life if time or money where not an issue?

076: Gamification: Make Your Membership Sites Sticky Using WP Notepad and WP Kunaki

February 20, 2016

Let's talk about "The Grid" you'll have in your membership site:

What if you taught weight loss? Give me a 5x5 table (or dashboard) where I can choose the meal plan I want to lose weight.

Hypnosis membership site? Let me jump to the exact recording I want to listen to in order to feel good, fall asleep, get focused, etc. Let me choose the exact real estate form in your real estate membership site.

  • Catchphrase of the Week: When you copy the airplane for the first time, duplicate the dents, too.
  • Question of the Week: What's the One Word That You Own? Drip, clone. Template.
  • Quote of the Week: "No focus = overwhelm." -- Dan Blank
  • Marketer of the Week: Joe Lavery (put the pressure on your website visitors using scarcity)

Our Membership Cube course shows you how to setup WordPress, a domain name, sales letter, and use Wishlist Member as the "gatekeeper" to manage all your members: let them in once they pay, or kick them out if they cancel/refund.

WP Notepad to provide note-taking areas

  • allow members to take private notes under each of your videos each of your modules
  • add "completed" checkboxes in every page/post so they can mark off their progress
  • add "fill in the blank" forms so they can grab your templates and customize them right in their browser
  • add multiple "checkboxes" anywhere in your site so people can complete the tasks you provide to them
  • also, spy on those members to see how they're using your site

WP Kunaki to collect addresses

  • collect mailing adresses (to dump into DoubleAgentCards, Kunaki, send a book or podcast)
  • verify those addresses against a verifying service
  • create public or private member directories

TablePress to create the dashboard (free plugin)

  • figure out what size of table you want (rows and columns)
  • add links to the modules of your site
  • rearrange later: add/remove rows or columns, add icons from IconFinder.com

This is all possible due to Membership Cube, which includes your own copy of Wishlist Member, WP Notepad, WP Kunaki, and more.

075: Make Money on the Internet Starting from Scratch (Using Fiverr)

February 12, 2016

Today we're talking about a silly way of making money using Fiverr. Our course for this is at Profit Dashboard. Everyone can do this. Even if you're bored, goofing around, looking for startup money, or starting a business that someone else can continue.

"Make Money from Fiverr" FREE Report
Like the Robert Plank Show on Facebook

Robert Plank's Catchphrases of the Week

  • Phrase #1: Don't Think So Much. (start doing)
  • Phrase #2: Think about what you'd do if you were desperate for money. Then do some version of that (on a smaller scale) so you don't actually have to become desperate.

Quote of the Week from Revolutionary War Colonel William Prescott: "An obstacle is often a stepping stone."

Marketer of the Week: Daniel Hall from DanielHallPresents.com. Have a whole year of webinars booked. Book 2-3 different webinar swaps with someone if the first one works well.

First, make the money ($100). Then, scale it to make more money ($1000). Then, scale back the time so it doesn't take over your life ($100-$1000/hour)...

Today, think about living life on your terms: where no one tells you what to do, and you can do what you want. Run your own blog, webinars, podcasts, events, publish your books. Do what you want, but do something! Stop thinking.

Better Time Management (Four Daily Tasks)

  1. What if you provided a coaching bonus when someone buys from you? (even for $17 or $97) -- TimeTrade.com
  2. What if you send a personal postcard to people who bought, or even attended your webinars? -- WPKunaki.com and DoubleAgentCards.com
  3. What if you asked QUESTIONS from your email subscribers? Most marketers don't know to do this.
  4. Appointment-Based Business: Could you run your entire internet business in just 1 hour a day? You probably could, if you got off Facebook, emails, customer support. Guess what? You still have that time. It just shouldn't be "business time." You might need a day planner or a calendar.

Fiverr: A Silly But Effective Repeatable Income

  1. Fiverr Marketplace: people buy things for $5, usually more with upsells, multiple "gigs", fast delivery
  2. Based on ratings and rankings so it's not a sketchy marketplace like DigitalPoint, Craigslist, or even Upwork
  3. Voiceovers, videos, run SEO software, transcriptions, article writing

The Steps

  1. Join ProfitDashboard.com so we can show you how to navigate Fiverr.
  2. Choose a micro-niche (i.e. handing out flyers)
  3. Post your "gig" (or job) and choose your pricing (i.e. $5 for 50 flyers or 100 word voiceover)
  4. Take steps to get traffic to your gig (this is unique to Profit Dashboard)
  5. Check your orders, complete them in a few minutes, and deliver them
  6. Get rated and rate your buyers -- rise in the rankings

Closing Thoughts: Small Increments

  1. What if you read just 1 page of a book per day? (minimum)
  2. What if you earned or saved an extra $100 per day? ($3k/mo = $36k/year = $720k in 20 years, even before compound interest)
  3. What if you put in an extra 10 minutes into your business every morning? 5 hours per month or 60 hours per year
  4. Most people bastardize "Think & Grow Rich" because they forget about FOCUS. Most marketers talk themselves out of taking any action because they're already "imagined" themselves doing it.

Stop thinking. Just do. You can course correct later.

Today's episode sponsored by: ProfitDashboard.com.

Zapier: Automate Content Marketing and Social Media Using Triggers

February 11, 2016

This is how I automate my posting of social media... I can post an entry to my blog and it cross-posts to my Facebook fan page... but THEN replicates to Twitter, my other Facebook fan pages, and my personal Facebook wall. I also have triggers that go off when I upload a YouTube video:

You can connect all kinds of cool stuff. For example, send me a text message reminder at the same time every day, or populate a Google spreadsheet when I add a file to Dropbox, and more:

074: The Penny Test, The Login Test, and the Opt-In Test (Does Your Internet Business Get a Passing Score?)

February 5, 2016

Can a single penny really make or break your entire online business? Listen on to find out...

Marketer of the week: Teresa King. She Taught me how to keep it simple. One of the first people I knew with a membership site (1999) -- BoxedScripts with me. Redirect Pro.

Feature Presentation: The Penny Test

Does your business pass these three tests?

  1. Penny Test (what happens if you set your product's price to 0.01, actually purchase for real, then change the price back to normal later? Can you completely pay, check out, and create an account in your system? What about logging back in?)
  2. Login Test (upsell, test user, MG user masquerading, dashboard page, login-logout)
  3. Opt-in Test (single-double-triple optin, re-optin with existing address) fill in contact form)

Ten Bonus Tests

1. Is your mailing address on your website?
2. What about a contact form?
3. What do I see when I google your name?
4. Search your name on Amazon?
5. Search on YouTube?
6. Search on iTunes?
7. Do you own the .com?
8. Where can I optin on your site?
9. What can I buy?
10. If I only buy one thing from you, what should I buy?

Bonus test: where's the one place that I can find your "best stuff"? (best of page on your blog, blog post listing all your products, etc.)

Wise Words: John C. Maxwell's 7 Steps to Success

John C. Maxwell, author of 21 Irrefutable Laws of Leadership, says you need to take these seven actions:

  1. Make a commitment to grow daily
  2. Value the process more than events
  3. Don't wait for inspiration
  4. Be willing to sacrifice please for opportunity
  5. Dream big
  6. Plan your priorities
  7. Give up to go up

Back to Top

wpChatIcon