Let me share my podcasting formula with you: 5-10 minutes of a problem, 5-10 minutes of a solution, and 5-10 minutes of a case study implementing that solution to the previously stated problem...
Segment 1: Problem
Content marketing traffic (also transcript and book)
Whatever money issue, technology issue, or motivational issue you're dealing with, chances are the things that slow you down or hold you back are currently 80% internal (the way you think about things) and 20% external (your actions and the things around you).
Many times, if I'm feeling a bit lost or otherwise unfocused, I'll first identify the SPECIFIC problem I'm having (i.e. frustrated, overwhelmed) and then find a bunch of articles dissecting the problem.
Usually, reading about the cause of things like burnout, guilt, and distractions (for example) -- and the various strategies for dealing with specific problems like journaling, meditation, exercise, find a mastermind, complete smaller tasks -- are far more helpful than any amount of denial or self-reflection...
That's why I'm revealing my "master file" of inner mindset solutions to you...
First, if you're trying to overcome a negative issue (like a bad mood), then find your problem and solution in the first section
If you're looking for a positive change in your life (focus, doing more in less time) then jump to the second section
If you want to get motivated, check out the third section below
And finally, if your goal is daily maintenance or you're looking to think your way out of a problem, jump to the bonus section where there's an interesting list of questions to ask yourself
Have fun. I see this post being a resource you turn to again and again when you need that little boost.
Part 1: Overcome Negativity & Bad Habits (eliminate the bad): 85 Tips
Success threatens because it creates change: increased challenges and responsibilities
Believe in your ability to change: your skils and talents are variable
Flight or fight response is natural: fear of being inadequate and fear of rejection
To overcome fear, make it conscious: failure is not the enemy of success. If you don't succeed, try something new. The real enemies of success: complacency, apathy, over-zealousness
Fear itself as a motivator is only a defensive tool: engage fully with life, and not timidly.
Read a different newspaper. If you read the Wall Street Journal, read the Washington Post.
Make up new words that describe the problem. e.g., "Warm hugs" to describe a motivation problem and "Painted rain" to describe changing customer perceptions.
Which of two objects, a salt shaker or a bottle of ketchup best represents your problem? Why?
Imagine your idea and its opposite existing simultaneously.
If you could have three wishes to help you solve the problem, what would they be?
Write a six word book that describes your progress on the problem. e.g. "At present all thoughts are gray," "I am still not seeing everything."
What if you taught weight loss? Give me a 5x5 table (or dashboard) where I can choose the meal plan I want to lose weight.
Hypnosis membership site? Let me jump to the exact recording I want to listen to in order to feel good, fall asleep, get focused, etc. Let me choose the exact real estate form in your real estate membership site.
Catchphrase of the Week: When you copy the airplane for the first time, duplicate the dents, too.
Question of the Week: What's the One Word That You Own? Drip, clone. Template.
Quote of the Week: "No focus = overwhelm." -- Dan Blank
Marketer of the Week:Joe Lavery (put the pressure on your website visitors using scarcity)
Our Membership Cube course shows you how to setup WordPress, a domain name, sales letter, and use Wishlist Member as the "gatekeeper" to manage all your members: let them in once they pay, or kick them out if they cancel/refund.
Today we're talking about a silly way of making money using Fiverr. Our course for this is at Profit Dashboard. Everyone can do this. Even if you're bored, goofing around, looking for startup money, or starting a business that someone else can continue.
Phrase #2: Think about what you'd do if you were desperate for money. Then do some version of that (on a smaller scale) so you don't actually have to become desperate.
Quote of the Week from Revolutionary War Colonel William Prescott: "An obstacle is often a stepping stone."
Marketer of the Week: Daniel Hall from DanielHallPresents.com. Have a whole year of webinars booked. Book 2-3 different webinar swaps with someone if the first one works well.
First, make the money ($100). Then, scale it to make more money ($1000). Then, scale back the time so it doesn't take over your life ($100-$1000/hour)...
Today, think about living life on your terms: where no one tells you what to do, and you can do what you want. Run your own blog, webinars, podcasts, events, publish your books. Do what you want, but do something! Stop thinking.
What if you provided a coaching bonus when someone buys from you? (even for $17 or $97) -- TimeTrade.com
What if you send a personal postcard to people who bought, or even attended your webinars? -- WPKunaki.com and DoubleAgentCards.com
What if you asked QUESTIONS from your email subscribers? Most marketers don't know to do this.
Appointment-Based Business: Could you run your entire internet business in just 1 hour a day? You probably could, if you got off Facebook, emails, customer support. Guess what? You still have that time. It just shouldn't be "business time." You might need a day planner or a calendar.
Fiverr: A Silly But Effective Repeatable Income
Fiverr Marketplace: people buy things for $5, usually more with upsells, multiple "gigs", fast delivery
Based on ratings and rankings so it's not a sketchy marketplace like DigitalPoint, Craigslist, or even Upwork
Voiceovers, videos, run SEO software, transcriptions, article writing
Post your "gig" (or job) and choose your pricing (i.e. $5 for 50 flyers or 100 word voiceover)
Take steps to get traffic to your gig (this is unique to Profit Dashboard)
Check your orders, complete them in a few minutes, and deliver them
Get rated and rate your buyers -- rise in the rankings
Closing Thoughts: Small Increments
What if you read just 1 page of a book per day? (minimum)
What if you earned or saved an extra $100 per day? ($3k/mo = $36k/year = $720k in 20 years, even before compound interest)
What if you put in an extra 10 minutes into your business every morning? 5 hours per month or 60 hours per year
Most people bastardize "Think & Grow Rich" because they forget about FOCUS. Most marketers talk themselves out of taking any action because they're already "imagined" themselves doing it.
Stop thinking. Just do. You can course correct later.
This is how I automate my posting of social media... I can post an entry to my blog and it cross-posts to my Facebook fan page... but THEN replicates to Twitter, my other Facebook fan pages, and my personal Facebook wall. I also have triggers that go off when I upload a YouTube video:
You can connect all kinds of cool stuff. For example, send me a text message reminder at the same time every day, or populate a Google spreadsheet when I add a file to Dropbox, and more:
Marketer of the week: Teresa King. She Taught me how to keep it simple. One of the first people I knew with a membership site (1999) -- BoxedScripts with me. Redirect Pro.
Feature Presentation: The Penny Test
Does your business pass these three tests?
Penny Test (what happens if you set your product's price to 0.01, actually purchase for real, then change the price back to normal later? Can you completely pay, check out, and create an account in your system? What about logging back in?)
Login Test (upsell, test user, MG user masquerading, dashboard page, login-logout)
Opt-in Test (single-double-triple optin, re-optin with existing address) fill in contact form)
Ten Bonus Tests
1. Is your mailing address on your website? 2. What about a contact form? 3. What do I see when I google your name? 4. Search your name on Amazon? 5. Search on YouTube? 6. Search on iTunes? 7. Do you own the .com? 8. Where can I optin on your site? 9. What can I buy? 10. If I only buy one thing from you, what should I buy?
Bonus test: where's the one place that I can find your "best stuff"? (best of page on your blog, blog post listing all your products, etc.)
Get all the latest insights with membership sites, passive income, mindset, and more.
About Robert & The Podcast
The Marketer of the Day Podcast interviews entrepreneurs who have been through “the struggle.”
They’ve experienced the headaches of repeat failure, trial-and-error, scaling, delegating, course-correcting, and getting their online businesses to succeed beyond their wildest dreams… and want to help you get to where you need to go.