035: Alumni Pitch Webinars and Version Two

Robert Plank 0:01 The Robert Plank show. Episode 35 alumni pitch webinars and version two.

Robert Plank 0:12 Welcome to the Robert Plank Show. I'm your host, Robert Plank, and we're going to talk about making money online, writing your own paycheck, fulfilling your own destiny, and everything that goes along with that. So what are we talking about today? We're talking about, well, this thing called webinars. And maybe you've heard of these things where you do a live online special event, where it's live, right? And so, yeah, you might mess up. But, I mean, it's, it's more like you're, you're doing your own kind of concert, except for the concert you're delivering is showing off you and your products and your course and what you can do for other people. And so this is a live event where you show your screen, people hear your voice, and you click around and do some cool and amazing stuff. And so this is what we do to, for example, promote our membership course called membershipcube.com this is what we launch our podcast Crusher course, and we do all these things, and you basically call it a product launch. And you know this, it's, it's funny, because there are some things that work online when you're making money, and other things that don't, things that do work, they keep coming. They seem to keep coming back under new names. I mean, I first did a product launch in 2001 not to, not to date myself, but this is something that everyone's doing for a while. And what we realized was, well, you know, you put some stuff online, and you cross your fingers and you hope people will find it, and people won't find it. And then, you know, in the late 90s, people started adding this thing called an affiliate program where people can refer their subscribers to you. And that kind of worked, okay, but nothing works better than you making a big deal of this, this opening day, and of you, and even if you do have affiliates and things like that, it's just, it's just, it adds more excitement for you to say, Okay, well, I'm about to come out with this thing. Here's the date I'm going to come out with it, and then on. And then you say, you know, leading up to that, here's reasons why you need to be aware of this problem. Here's reasons why you need to attend the size of it, and then on the launch day, you open that thing up, and you sell a bunch of copies. And it all comes down to at least, I think that, well, everyone's attention span is limited. And you know, this isn't anything new, but in the last few years, it's gotten really bad. And I mean, it started with, you know, from the internet, I can't remember, but years ago, I remember reading something about how, like, well, if someone reads like a newspaper or a letter sends them in the mail back in the day, they look at it for X number of minutes. And then when the internet came along, now it's X number of seconds. When Facebook came along, it went down to, like, five seconds. When Twitter came along and went down to three seconds. So most people aren't going to read what you put out there. They're not they're not going to read every single blog post you make. I'm not going to read every single word on your sales letter. But by doing this thing called a launch, we can basically give we can spoon feed them the pieces they want them to know. So like, if I you know, if I'm pitching my course on membership sites, and I need them to know first of all why membership sites are so important compared to the alternatives, why this one particular membership software is better than the others and is the one you should use, why you need to have these other add ons to membership sites, like in membership cube. We have our WP drip plug, and we have our WP notepad plugin, we have our video player plugin, and we have all this training in there. And so, you know, I want people to know all those different things. If I cram it all into one video or into one sales letter, no one's gonna know read it all or watch it all, because it's all just it, it just gets lost, but just somehow by by delivering it in pieces over time, it's more exciting. And where other people get confused, and where I think I early on, I want to say early on. I mean, probably my, my first big year was 2007 was I would do this thing called a launch, and I would lead up to it, and I would say, cool. This is open. Sell a bunch of copies, make it easy, 1020 grand, and then close it up, and then I would just move on to the next thing. And then what I ended up with, over time was, you know, 50 or 100 different information products, and you could only buy a handful. And so, you know, this can also work against you, because we have this excitement of, okay, what's closed it's going to open on this date. Cool, it's open. Make a bunch of sales, close it off. Well, once it's closed off if someone is looking later on for how to make a podcast or to how to write sales copy for a web page. Well then now they can't buy. Now they're going to go buy from someone else. And so there's two there's basically these two sides of the coin, these two streams of income. There's your product launch income, which you definitely should have, which is going to be the biggest amount. And there's going to be the straggler income, the little trickle of people who just find you from search engine optimization, from those extra blog posts, those affiliates set up, from those paid Facebook ads. And so the quick thought I want to give to you today is i. I think I read about this on this guy, Joel Spolsky blog, this guy named Joel on software. And, you know, he's another, like, programmer, software guy like me, but he he uses, like, these cool metaphors and stuff like that. And one of them is, I guess, he was in the Israeli army when he was younger, and they had this technique called fire in motion. Maybe you've seen this in like, you know,

Robert Plank 5:21 war movies and things like that, where you have these two, these two guys are trying to advance, right? And, I mean, I guess, you know, I play paintball, I guess we could use a stick taking paintball, where you have these two people trying to advance, and one of them hangs back and, like, shoots the gun a bunch, right? Just to spray at the bad guys. The bad guy has to go and hide and doesn't shoot while the other guy, so the first guy is fire guy, right? He fires. Whoops, excuse me, the first guy fires at the at the bad guy, while the other guy is motion, right? So one guy fires, sprays the bullets, the enemy has to go hide, while the other one moves ahead. And then once that person moving ahead has found cover, then he starts firing at the at the baddies, while the guy strangling in the back then gets to move up. So it's a thing called Fire and motion. And you should be doing this kind of thing in your business. You always need to have this forward movement. And sometimes you're going to be doing the the fire, which I guess we can just call that the the product launch and promoting it, and then the motion, which is maybe building up products, adding up bonuses, and doing the more long term stuff, like making an auto responder sequence, or setting up paid ads like that, and so like it, just whenever I bring up this thing, like a product launch, people think of, okay, I had open this thing up for three days and close. I'm gonna have the whole world mail, and we're gonna make, you know, ten million in this one launch, and then they get disappointed when they only make 100 grand. They get or only make 50 grand. That's great. I mean, if you're at the point where you're only making, so to speak, five or 10 grand a month, or if you, if you only make $500 online your whole career, I'm so super proud of you. You're so ahead of everyone else out there. And I mean, it just, I don't know, really, it kind of angers me when, and I don't want to get off track, but it angers me when you see some of these people who I know for a fact that they're making, they're taking home one grand a month. But then they they play fuzzy math with the numbers, and they play up all this stuff, and they look like they're making 100 grand a month. And if anyone out there is making 90 grand, for real, then they bad mouth them, and it's like, you know what? There's there's no point in doing that, right? There's no point in in making fun of somebody for only making x amount of dollars, any amount of money you're making. I'm proud of you. Now, if you're stuck at a certain level of income, that could be a problem. If you're stuck at two grand a month every month of the past 1020 years, that's not good. You need to be increasing at that point. But, but you know what I'm saying? Like, if you've made any money online, I'm still proud of you. And so there's the launch part of this, and then there's the then there's the, you know, business as usual part. And what I realized at one point was that, well, we can open up a product and launch it and make a big deal about it, but we don't have to close it up. And you know what I usually do is I'll do a thing called a webinar class, right? So we will launch a course on podcasting, podcast Crusher, and in that case, we will close it for about a month. So here's what we'll do, is we'll say, Okay, well, we've got this course coming up on podcasting. It's going to have these four modules and these three bonuses, and the products not created yet. But on the sales for we say, well, the live session will, for this will be on this date, this date, that date, and we show the magic trick. We show, well, here's what, here's what I've set up, and I want to show you how to do it, and I've got these tools, and I want to show you these other things on the pitch webinar, and people buy it. And then we on the, you know, the date of the first module, which is usually a week later, we present, setting up a podcast, or whatever that module is about. And then we have, and we actually do it on, live, on the call. And then we have, you know, PowerPoint slides. We switch out of those and show people stuff. And at the end, have what's called an assignment or a challenge, and then ask people to do in addition. And then we post the recording of that first module in the members area. And then that gives people the one week to get it done in it. Something magical happens at that point, because it gets people to do things they would not have done if they just read a book, or if they just kind of fiddled around, because there's this somewhat of an urgency they want, they end up making the podcast during that one week. So then next week, then we're off to the next thing, which might be, you know, making your next handful of podcast episodes and doing extra things like adding in music and artwork and cool. That's the second module. And we do it live. We record it, put the recording in the members area, and there's also an assignment or a challenge after that. We do that for all four courses or four modules of the course. I should say I'm thinking about food, I guess so all four modules, and then after that. And so, so, yeah, so while the class is going on, we close it down because we don't want someone to join and have to get caught up in week three. So we'll pitch this course before it's. Right? And as soon as that one week is over, the launch week, we could call it. Then we close down the ability for someone to join, and then we present those four modules live. So over the next, you know, four weeks. And then once that's done, then we will do another pitch webinar for free to the public and open the course back up, and then people can buy it, and get everything all at once. And, you know, we don't call it the replays, but they can buy the course, and now all the videos are right along in there. And so then we get another wave of sales, but at that point, we don't close it down. Why? Because other because people are gonna be checking their email a couple weeks later on, we're going to be setting up these paid advertisements on Facebook and things like that, buying solo ads, blah, blah, blah, and so we, we don't want to close it down, because we don't want to miss out on those sales. And, you know, Lance and I laugh a lot of the time, it's because we'll, we'll see someone do a lot of the heavy work for us, right? Like, we'll have a course on Amazon, and someone else will come up with a huge high ticket course on Amazon and make a huge deal about it, and then they'll close up their offer. And we're thinking, Well, cool. Now, if someone stumbles upon this video someone's made about Amazon and they really want to buy and they can't, they'll go and look for alternatives, and they'll end up buying from us. Kind of funny how that works out. And so when we're talking about product launches, we're not, I mean, I will close offers every now and then, but not every time. And I mean, it's very, very rare that we will close an offer if it's not for live class. I mean, we closed the offer for the live class because no one really buys during that time anyway, and it's, it's too much of a hassle. But once that, once those modules are done and we have the, let's just call them the replays between you and me, but once we have that course all complete, we very, very rarely will close it down. And so I want to talk to you about this thing called the pitch webinar that we do. And before we do, I want to introduce to you our very spanking brand new sponsor, and we'll go ahead listen to what they have to say right now. How's

Speaker 1 12:19 your membership side doing? Don't have one. Well, let's get going. One click, membership side, training, learning stuff that's not a pain in the neck, but learn to write your own paycheck. How's your membership side doing? Don't have one well, let's get going one quick membership site, training, learning stuff that's not a pain in the neck, but learn to write your own vision.

Unknown Speaker 13:00 Membership

Robert Plank 13:08 There you go, membershipcube.com, that's the best membership training available on the planet, and that is a very important piece of what we do having that membership site. But there's no point in having the membership site up, nobody buys right? So this is where we have this thing called a pitch webinar. I mean, we don't have a lot of time to explain all the nooks and crannies of it, but here's the basic thing is, we're creating a one hour show, so to speak, a one hour live webinar where someone can see our screen, hear our voice, and at the end, we are, of course, promoting this product of ours. In our case, it's membership cube.com so here's what we do, is we think of an interesting hook, right? Think of an interesting hook. And that might be that you can set up a sales funnel and a couple of clicks and WordPress, or that might be that you're leaving money on the table by not, by not using this launch strategy or or something like that, or like, you know, a way to quadruple your income. I mean, anything that's just interesting there that promises a result, but is a little bit light on the, on the, on the details, right? We're thinking of in terms of, like, say, a newspaper headline. So we promise a big, exciting result. And we might, you know, have, like, some numbers in there, things like that, promise a big result. That's the title of our webinar. And then we use a service called Go To webinar.com and we schedule in the time and date for this training. And you know what to I mean, I'll call it a webinar, but so many times when I send my emails, I mean, it'll everyone knows the webinar, right? But it's more exciting to call it an online training or a live workshop or or something like that, just because, I mean, for some reason, webinars kind of have been associated with with pitching things, and that's totally fine. I mean, if you've earned the right, if you've taught a little bit, it's totally okay to pitch. But I think some people, they'll do like a three hour call. And they'll just like, promote it the whole dang time. I mean, I think you still should open up and and teach a little, at least something during this call and basically, and, you know what, too I mean, we see people who they'll do this for, you know, a three hour long, five hour long session. That's way too long. No one's gonna stay that whole time. Or maybe some people will not everybody. And then I see people who, so then I say, Well, okay, we'll do this for one hour long, all right? Because 30 minutes isn't enough time. 10 minutes isn't enough time. Two hours is too long. Make it just a one hour call, and then I'll see people where they'll, you know, they'll talk for maybe, like, 10 minutes, and the rest of the Hour will be like promoting, promoting. That's not good either. I'll see people who will talk for 30 minutes, and the last half will be promoting, voting. That's not good either. The best way I've, out of all the ways I've tried, and this really hasn't changed, and all the ways I've tried, 45 minutes of content, 15 minutes of pitch, all right, so the way that we like to do this, and so then we think, Okay, so we're going to be sharing all these different cool things about membership, I think. And I mean, technically, could somebody, could someone go on that webinar and learn a few things and not buy Well, of course they could. And so this is why we like to have what we call the demo or the magic trick. So in the middle of the call, we will show a piece that's usually software based or using our checklist or our system, but something that's like just freaking amazing that hopefully uses a piece that's only found inside our members area. So to use a non software example, because I know you're not all in software, we have a course called make a product, where we teach people how to get a book and articles created and put it on, create space and and and Kindle over on Amazon, how to get it, you know, their own book published. And so we'll explain, Well, here's, you know, here's why you need a book, and here's what you're going to be the steps you'll be taking when it comes to making a book. And maybe I'll, maybe I'll even, you know, throw out a quick outline of something, and then I'll go and log into our members area and click and click and click and get something generated, like the the template for the transcript, all right, the template to give somebody to turn the audio into text. Or maybe I'll go in and I'll go through our checklist and say, Okay, well, I've done this, I've done this, I've done this. Or maybe go and use a tool that's in there for coming up with ideas for articles and for chapter titles. So see what I'm saying. Like it's one thing to give someone the overview and all that. But then if, if the real secret, if the most powerful part is using either your membership site or your system, and you only show part of the system, or if you can show everything but the secret is using your software, right, using your app or using your plug in, then that's even more powerful, because now you can just give away everything, but they still need to buy to get access to that software. There's a technique called Teaching long division, selling the calculator, so you show them the hard way to do it, the way to do it by hand. But then wouldn't it be cool if I just did it for you, and I just clicked the button and it was done? Well, here's me selling you the button to click to get it done. So that's, that's what's called a pitch webinar. And so we have a one hour show, and the last 15 minutes is explaining this thing that we have to offer. So in the what we call the close we start off and saying, introducing membership queue, and then we explain what the whole course is about, and we explain what the first module is about. Second module, third module, all the bonuses, and then we total up the perceived value of those things, right? I mean, what's it worth it to get a membership site set up in an hour, versus one month? I don't know, $500 497, well, cool, that's what that's worth? What's it worth creating all the content for your membership site in a day, as opposed to a year, I don't know, 697, well, let's add that. And so what we do is we total all those things up. Total the value of everything up. So we end up with some huge number, like $15,155.00 or whatever it ends up being. And then we say, but it's not 15,000 but it's not 99997, but it's not for 997 but it's not 1997 it's just 997 today. But wait, there's a payment plan, but wait, there's a 30 day refund period, but wait, there's this really cool bonus for joining right now. So go ahead and get it. So go ahead and get it. Here's the URL again. Go ahead and get it, and that's what we call a pitch webinar. And if you want to get the full details on that, we have a course called webinar crusher.com which takes you through that. There's a PowerPoint template. You just fill in the blanks. There's a in that members area. There is a recording of our a list of our best pitch webinars. You can watch them all. And so the next time that you're on when we maybe one of my free calls, maybe you can see this formula in action right then you can see me doing it. If you've in previous calls. We've discussed w, w, h, w. So we start up this webinar call, and the first five or 10 minutes is we're really just getting warmed up. This is called the Why do. W, h, y, part of our call where we we kind of, we just kind of like, you know, get ramped up and talk about, you know, some little bit of a like, self improvement, self help, mindset shift. Here's what's really been bothering me, and here's, you know, here's why everything isn't as bad as you think it is, right? And we have this phrase called what would happen if blank? So if you're gonna, I mean, if you're the kind of person who takes notes, if you haven't taken any notes on these podcasts, write that down. What would happen if blank? That's, I mean, out of all the ways that I've started a webinar, that's the best way, because there's so many possibilities, right? What would happen if you could click one button and and suddenly have an entire online business ready to take orders. Or we could even say, You know what, what would happen if you had 1000 customers paying you $97 a month, every month? And we're not saying, you can't, we're saying, what would happen if? And so it's good if you have some kind of, some huge thing, because, I mean, then it, brings up all the emotions, right? Well, geez, that'd be amazing. And in their head, they're saying, Man, 97 grand a month. I mean, I could, I could pay off this. I could buy this, I could go do that. I can help someone with that. But then they think, oh, shoot, 97 grand, 1000 people. Now I'm afraid, what did I do to earn that? What do I have and to keep doing to earn that? How much of that do I get to keep so? And then we can, you know, break break that down. What we start off with the why, which is, what would happen if? Then there's the what. So here's this, here's the goal, and I'm, I'm not promising you'll make 100 grand a month. But what would happen if so now you're already in a way of visualizing that. And then we go to the what, which is, well, what, what needs to be done to get to that point. And usually, you know, I always like to think in terms of four because, well, if I, if I have four things to think about, now, I'm already filling in the piece. So then we say, well, here's the four step process to do that. And that might be, you know, get a membership site going, and that your hook. Get traffic going, you know, get a list going and then start running paid ads. I mean, I don't know, but any four things, and it even helps, even better, if these four steps match up to the four modules in your course, not required, but it helps. So we have these four steps and so we started off with number the, why, what would happen if this the what? What are these four things? And then the next step is the how to segment of our webinar, which is where we have this demo or this magic trick. So let me show you one of these steps

Robert Plank 22:36 in action. Or let me, you know, explain to you exactly what these steps would be. And then during, you know, step three that I can pull up, I can quit the PowerPoint slides, and then I can go over to my web browser and click and actually do this one part of it. And I mean, the cool thing about doing a one hour pitch webinar is that there's only in between the close at the ends and the why and the what at the beginning, there's probably only about 15 minutes to do a demo. So, I mean, you can't show them everything. And even breaking that down, 15 minute demo, I mean, you're probably going to spend, you know, five seven minutes explaining what it is you just you're about to do, then maybe five minutes doing it, then maybe five minutes explaining what you just did, just to make sure that everyone can follow along. I mean, one thing that's really been helpful for me, and I know what's painful, is watching your webinars, watching the pitches you've done it, even if you just kind of like, put it, open it in the browser and run it in the background, you're going to notice things. I mean, I know I'm not perfect. I know I talk too fast sometimes, or get a little bit off track. That's that's fine. But what helped me as far as watching myself doing these things called Pitch webinars, was that I needed to move really, really slow, and that means if I move my mouse twist around, clicking this clicking, that I'm going to lose everybody really, really fast. I mean, heck if I even watch my webinars a week later, and I'm moving around too fast, I lose myself. So even if we're showing, let's just say we're showing someone how to install the WordPress in a in a pitch webinar. Well, we'll have a PowerPoint slide first, and the title will be how to install WordPress. And we'll have a bullet appear, a bullet point saying, first we're going to go into the screen. Bullet appears next. We're going to go to that screen, another bullet. Then we'll go to that screen. And then let's do it. And then we go over and we we move really, really slow. We keep our hand off the mouse most of the time. And we say, I'm going to pull up this screen. Okay, I'm going to type in this exact thing. Let me spell it up. I just typed in just this Okay, cool. Then the page loads, and we say, you see this icon over there? I'm going to go over there and click on it, all right? Then I'm going to go and move the mouse curfew. It's almost like, you know, when the cop in, the cop shows the police dramas or whatever, when they say, okay, the cops, you got me, all right, you got your guns pointed at me. I'm going to pull up my gun from my left pocket. I'm going to pull it out really slowly with two fingers. It's almost like you have to have that mindset, like I'm just going to move really. Slowly, and so that way you see every movement I make. I'm going to tell you what I'm about to do, and then I'll be very slow when I do it, and then when I do it, I'll say what I just did. So I'm going to click on this. I'll move my mouse cursor over there. Okay, cool. I'm going to click on that. That's what I just clicked on. And I know that for you, if you're doing these live webinar presentations, it feels like you're moving too slow, but you're not, all right. You only feel that way because you're a little bit nervous, because it's a live call, but moving slow is what you need, all right. And the other thing to keep in mind too is that, well, let's not, let's not talk about Hangouts, but there's a thing called Google Hangouts, and apparently, I guess there's like a 30 to 62nd delay. On those that's crazy, but on a GoToWebinar, it's maybe one or five or maybe 10 seconds up the most. Let's just say one to five seconds. Five seconds is a long time. Let's think about this. Here's five seconds, 12345, that's a long time, right? And supposed to say, click, click, click, click. People are going to miss it. The screen is not going to show and refresh for that. The other thing too, not to discourage you, but on webinars, a lot of people don't, aren't viewing the webinar in the in the foreground, right? They have it off in another tab in the background. They're not really looking so that's why we need to do things slowly, and it's still okay, because we can say we're going to do this on WordPress. We're going to click this, okay, that's loaded. We're going to click that. I'm going to type in this, this, this five minutes of that. I mean, can easily show someone how to do something simple, right? Like set up a WordPress blog, or things like that. And this is where it's even more important for you to have some kind of a one button solution. And so this is the exact reason why, when we promote our site membership queue, I will have the WordPress site already set up. And if you, I mean, if you've seen things like this, like WordPress, then this will make sense. But so you just there's a software called WordPress right where you can click around and make like an online journal, or make what's called a sales letter, or make what's called a membership site. But in order to get that online, you have to do a few steps, and so I like to start off with the site already set up, and then all I have to do in a demo is just go say, Okay, I'm going to move my mouse cursor. I will install this plugin of ours, and I'll click one button and then bullet room. Now the membership site is set up, and I didn't have to say, click this, click this, click this. It was all done for me. So that way I can just focus on the results of the magic trick and not how to do the magic trick, right? And we've done webinars where I would have a like a bullet point list and a screenshot of every single step, and say, if you were going to do a set of members, that you have to do this, do this, do this, do this, do this, do this. And I'd flip through one slide of a still screenshot of that screen, a slide of that screen. And it would be confusing, on purpose, not to be like little too evil. But I would say, if you yourself were to set up a membership site, I'll explain you exactly how to do. I'm not going to hold anything back. I'm going to teach you long division here. I'm going to say, go to this site, go to the C panel, go to the simple scripts, go to this WordPress. Go and fill in this form, go and fill in this box. And everything's explained and but it's if you think in terms of an infomercial, right? They'll say, do you hate opening jars? And they show it in black and white, and the guy can't get the jar open. Do you hate stealing a bag of chips? And, like, the chips fly everywhere, right? This, it's a little bit of a dramatization. We say. Here are the exact steps setting up membership site. It's 50 steps. Let me just cycle through all them. And people do still get the answer they wanted. But I say, can I just sell you the calculator? Here's the button to click now that that membership site is all set up. So that's what a pitch webinar is all about. And so how does this relate to today's call alumni pitch webinars and version two? Well, here's what I would like you to do is to to make your membership site quickly. And if you think in terms of version 1.0 it becomes a lot easier, because you can always improve it better, right? I mean, if I'm making a course on podcasting, which I have one at podcast crusher.com I don't have to cover every single thing about podcast. I don't have to review five different ways to record five different players. Just show me the best way. Show me the good enough way. And then, if the technology changes later, I can go and make podcast Crusher 2.0 if I wanted to. And so what I want you to do is to make either a quick start video, which is a one hour video showing something and that can be your low ticket site, or if you want to do something high ticket, you could do a four module course. But the point is, get the product made. Or if you want to do it like we do, where we do a webinar class like that, either way, just get it made, and that becomes the membership site that you sell. And then I mean, I mean, and the other thing too about that is you don't know what's going to. Sell or not, right? Let the marketplace decide for you. Or the worst selling course that me and Lance have ever put out. Well, there's two. There's one called list copywriting and one called Email Crusher, and I'm pretty sure they're still open. I'm pretty sure you can still buy, but it's our worst performing course compared to stuff like income machine or membership queue. And so these are courses on what to write in your email sequence. And, I mean, they're not very good sellers. And you think, because, I mean, there have been some really high profile product launches over the years about what to put in your email sequence, and a lot of those did well. Well because, because of the name attached to them, the name of the author. They did very well, because they got the whole entire world sent emails to them, but just on its own, just for whatever reason, a course on what emails to write isn't a very good seller. And I mean, I have a few theories about that. You know, maybe the average person doesn't have an autoresponder account set up. Maybe the average person doesn't have a product to sell, I'm not sure, but you don't know what's going to be a hot seller or not until you put out the simplest version. And if that's a hot seller, well, then great, you've made money. You've got your reward for that, and now it's time to improve that, course, and maybe that means go and find a resell rights product to add in as a bonus. Go and find some software. You can buy an app or a plugin or a Windows program or an online piece of software, and you can maybe buy the rights or maybe get a programmer to enhance it. So now you have a really cool magic trick for the next time you run this pitch webinar, and remember that once it's open, it's open right now, we're not going to close it again. We can just say, Well, I've now updated it, and the old existing members get this update, and there you go. And so that that brings up another point updates. There's in software, we have these things called minor and major updates. So a a major update would be like if you had windows 95 and then you go to Windows 98 a minor update is like, you have Windows 98 first edition, and then they fix a few things here and there and make Windows 98 second edition, right? A major update is going from Windows Vista to Windows seven, or Windows seven to Windows eight. A minor update is Windows eight to Windows 8.1,

Robert Plank 32:18 right? So, so we're talking about, Well, are we just adding in one little bonus? That's the minor update. That would be something where, if someone's already in my podcast Crusher course, and if I, if I add in a new a new video on how to get a podcast created quickly, or if I added a new checklist on the members area of that course, well, then cool. That is a minor update. Everybody gets that, but if it's been a few years, and if, maybe, maybe, if iTunes changes their interface, or I think of a cooler way to do a podcast, or I add in maybe a piece of software where, in one click, you can record and post a podcast, hmm, well, now that's drastically different. And if I have 100 or 1000 people who've bought that course, or 5000 or 10,000 it just gets to the point where it's, it's nice to, you know, keep them around and stuff like that. But at some point I look at that and they say, well, huh, if only half of them, or a third of them, upgraded to podcast Chris or 2.0 even in a discount. Well, then that, I mean, that's some serious money I'm leaving on the table. But here's the important thing, is that podcast Crusher 1.0 still works completely, just, just fine, totally perfect. Nothing wrong with it. It's not going away. But if people want to see these new and exciting things, if they want to use this new one click Software, have these, all this new extra stuff, then they can upgrade to podcast Crusher. To point out, don't be afraid of doing that. And I mean, we've done that with membership cube. There's 1.0 which you put out way back in 2009 late 2009 and that. And that's eight module core, showing how to install this thing called WishList Member. Install our plugins. Make money from it. And then over the over the years, I'm gonna added a couple different plugins and things that we actually used, and a membership theme and stuff like that. And we gave those to the 1.0 people, because that was a minor update. And then I want to say in 2012 we we noticed that the interface for WordPress and wishlist had changed so much, and we had some new plugins that were really cool, like WP notepad, that we had not yet released. And then we said, well, you know what? Enough has changed at this point where, now it's, you know, it's been, at that point I've been, what, three years since we had come out with membership queue, now we're going to launch version 2.0 and the cool thing about this is, with membership lights, you can have these things called membership levels. So you can have someone with an account for membership cube 1.0 and they only see those posts and pages. Then you make a level for membership cube 2.0 and. Then those people only see those posts and pages. And technically, yes, someone could have an account of both one and two, and they can see those different areas of the site. So in membership cube two, we included these, all these new plugins. And then, of course, we had even better and simpler and faster ways of setting up an affiliate program with a membership site, of having a sales letters, things like that. And then, you know, over the course of those different years, and we updated things like WP notepad or WPK or WP import, we gave those minor updates to the version 2.0 people. But very important, this whole entire time, if someone had bought membership scheme one all those years ago, everything still functioned. And so membership cube one was $997 membership cube two was $997 but when it came time to launch that product, we opened it up, added some whatever discount, but only to the alumni. And that's why we're calling this alumni pitch webinars. And so what we do is we say, well, about a week before, if you were member of version 1.0 then you can get 2.0 for 197 instead of the full 997 Well, why? For a few reasons. Because, you know we like you, and you know we want to get some initial sales of this, and you already own some of the software. This is just like an upgrade. So for this limited time, you can get it for 197 and so this is a full week before we open this up at full price to the public. So then if they, if they're in 1.0 and that we they don't, they decide not to upgrade to 2.0 and they wait a day. Well, now the price is 297, just for the same upgrade. And all that, all that stuff, you don't have to upgrade. You're not forced to upgrade. The old stuff is still perfectly functional. This is just the latest and greatest. And then we have some people who buy an upgrade based on that. And then we just walk the price up to 397497597, and when we've done this, we've made sales every step along the way, and then guess what, by the time that next week rolls around, the price to the public is $997 and if you were already a member, if you're one of our alumni members from 1.0 and you waited too long and you didn't upgrade at 197, or 297, or 397, then I'm sorry, but you just have to pay the full price to upgrade. I know that's a little controversial. I know it's not perfect. It'd be great if I just gave away all my stuff for free, but that is the launch model that has been working very, very well for us. Is that, you know, if we we don't want to just create a new course, right? We don't want to have five different courses on membership sites. We want to just build on what we already have, and we want to increase that brand we've had for all these years. And I mean, we came up with membership cube 3.0 in 2014 so then what two more years? And who knows, by the time you listen to this, maybe there's membership before a 5.0 if it's a year like 2050 I don't know, but you get what I'm saying is that we don't want to, we don't want to discount our stuff, and we don't want people, we want to have that urgency, right? And we don't want people to to to wait five years to upgrade and say, I don't know, maybe I'll get it. I can still get that discount. We don't want people to be price hunting. We want anytime that we have a lower price, we want it to be before the full price product is out. We want it to be time limited and special. That way people don't get used to getting that discount. We don't want people to like always be bargain hunting and saying I don't want to buy right now, because I know that if I wait a week, I'll get a 30% off coupon. We don't want that so that that, and I know that that rubs a few people the wrong way. I know that if you have done this, it's kind of a scary thought, but I mean, just try it. What's the worst that can happen? You launch this product for 997 and you get out all your members, and then if you have the newest version coming out a couple years later, the version 2.0 or version 3.0 whatever it is, you can say, well, since you're already a member of this earlier version of the course, it's going to be 997 in a week, but you get the secret early bird link. And I mean, non alumni don't get this. Not alumni don't even know about this. You get in, you can upgrade for 197 and then after a day, we walk the price up, walk the price up, walk the price up, until we launched it at the full 997 if they waited, well, then they have to pay the full price. And I mean, people have gladly paid that full 997 to get the latest and greatest training and plugins and things like that. And we did this again. I don't want to go into too many details, but we did this again, from version 2.0 to version 3.0 new stuff in WP notepad, a new plugin we had called wishlist triggers and even more cool training. So check that out right now by going to membershipcube.com you don't have to let your old sites die. You can update your sites. You can make money from your previous members. There's no law that says that you are required to give. If the the people who bought the previous version updates to the latest and greatest thing, it's all, I'm always perfectly happy to deliver minor updates for free, like we've make a course, and then three months later I add in something plug and that's totally fine. But once it comes to a year, two years, three years later, and and the gap is just so wide between what you bought and what this new thing is, then I like to give people a window to upgrade to that new level at a discount. Hope that makes sense, right? I hope that that helps you to be somewhat of a more aggressive marketer. Oh, I didn't. We didn't piss you off too much by having that launch strategy, but it works very, very well for us. So go ahead do that right now, make your membership site and make money by going to membershipcube.com this has been the Robert Plank show. Thanks for listening and bye. Now you.