034: Instant Content Creation Secrets (Eight Techniques to Get the Creative Juices Flowing)

Robert Plank 0:01 The Robert Plank Show, Episode 34 instant content creation, secrets, eight techniques to get the creative juices flowing.

Robert Plank 0:19 How's it going? This the Robert Plank show, where we talk about internet marketing, making money online, working from home and in general, just building the life that you want and need and deserve. I'm Robert Plank. I sell WordPress plugins. I sell access to membership sites for things like getting a Kindle book online, creating webinar, creating a podcast, creating a membership site, and all that good stuff in between. So WordPress plugins like to back up and clone your site, to create a membership site, to to create a sales letter, often page funnel in your site, all kinds of good stuff. Then we're going to talk about eight techniques to get those creative juices flowing. So in order to make money online, well, let's think about this for a second. Have you heard of a book called Think and Grow Rich by Napoleon Hill? Just go and get it. Go on Amazon. Whoever selling it. Just get yourself a copy. I think there's, there's some on Kindle, probably, and it's an old timey book. But the point of all of it is to find people who have already done what we want to do, and copy what it is they did to get there. So I mean, that means that if you're the kind of person who's sick and tired of being sick and tired, you want to quit that job all that good stuff, we look at who's already done that, and try out a few different mentors, so to speak. And then if you find a business model that works for you, you duplicate that. So that means, you know, if you're the kind of person where, you know, maybe you have some savings left up. You sold a business, you look at people who maybe bought up different homes, different real estate properties, and rented them out. Cool. There you go. That's the kind of system you should follow and implement. So we come across people all the time who think that they're so special, or they are. They think too high. I want to be Steve Jobs. Just do what he did. And so what you want to do is think on a smaller scale and look at, okay, who's done what you want to do. So for example, let's say that I don't know someone made an iPhone app, iPhone game. You really, really like it, right? If someone made us say Angry Bird, just say when I want to do what that guy did, what you do is you go out there, and I'm sure that there already are, there's already what's called source code, right? Source code for an iPhone app. You go out there, find some of these sites and even search for, like, I don't know, Angry Birds, iPhone source code. And you can usually find something even I'm kind of curious now, Angry Birds, iPhone source code, you could probably find a knockoff somewhere. So there, there's a few different kind of sites, and there's, so there's a starter kit, Perfect, alright, so the first, very first, they found a thing called Angry ninjas starter kit for iOS. So, I mean, I'm just looking at this, this page, sight unseen, and it looks like so to get this for $50 you could have basically what's called the source code for this iPhone app based on Angry Birds. But it's your own kind of thing. And I mean, what was the other one is that Flappy Bird. So Flappy Bird iPhone source code, same deal. Isn't Google kind of a nice little thing. So we've got a Udemy course, and we've got maniac dev.com so I'm finding a few sites. So I found a class on a site called Udemy. 3000 people have taken it, and if I want to buy it, I mean, how do I freaking buy it? I just want to buy access to it. Well, I don't know, for us, for time here on the call, but I found a source code Flappy Birds kits, and that's also free. So the point is, well, we say instead of starting from scratch, instead of spending years, Okay, this looks like $130 okay, perfect. The one it looks like it's the most developed. $130 to get a knockoff of a an iPhone app called Flappy Birds that will integrate with Facebook and Twitter and all kinds of stuff. So you might be thinking, Well, that's easy for you to say, I don't, I can't program, you know what? I can't program in the iPhone either. So what you would do is you would first buy the source code, and then you would say, Okay, well now if what, what has someone else done who's made money from iPhone apps, who couldn't program well, you'd go on to a site like oDesk and hire someone to take this starting point and make it your own. Maybe you'd have to figure out how to change the name and submit it to the App Store and all that stuff. And maybe you'd even model other job postings if someone else has done something similar, if they'd taken some starting code to create an iPhone app. And I know that you know your business might not be for iPhone apps, but the point is the same. You see what people have done to get there, and then copy your model in a way. What they themselves have done to get there. And so maybe software is not your thing. Maybe it's selling information. This is really easy. It's easier to get into a low point of entry. So there's always been the need, ever since you know, books are sold, for someone to get, just like a packaged bunch of knowledge, to learn a new skill. So if you are teaching real estate, and maybe even, heck, maybe you're maybe you you're a realtor, and you just say, Okay, well, I just want to sell my knowledge. Now, you know, there's only so much money I can make by doing this, house to house, case to case, I want to sell my system. We have a bunch of different students who have done that. So what you do is you package this together into a course, it's like a series of videos. Get them transcribed. Now you have videos and some written materials, and then you put this inside of a membership site. You have a Payment button. You take orders, and then you take orders from what's called the sales letter. If you want to see a sales letter in action, go to membership cube.com, that's M, E, M, B, E, R, S, H, I, p, c, U, B, e.com, so someone go, someone searching for how to run, how to create a podcast, someone searches for that, and then they go and find your sales letter, that's content you created. They buy that access into your membership site. That's more content you created. So that's all good, and maybe you'll get lucky. Maybe, you know, you can link to that on Facebook, run some Facebook ads, get ranked on search engines, get affiliates to recommend you, and then it comes along. Well, we have to get ourselves out there. And so we can do things like, you know, do go on and do interviews and other people's podcasts. We can write guest blog posts or other people's blogs. We could post on our blog. We can submit articles. And you see how, in the sequence I'm explaining all this, I'm in a way, going backwards, right? We're making the thing for sale and then creating that free stuff. Most people really do it in the opposite way. They make some free stuff, they post on a blog, make some articles, I'm going to time it by the time it comes to to make a product, then they're already too tired, and then when it comes time to make a sales letter for the product, they're already too tired. So I have eight techniques that we're going to use to get your creative juices flowing for articles, blog posts, sales letters, products and membership sites and probably a lot more. And they are, well, let me just give them to you. We'll unpack them. Number one, use private label rights as a starting point. Number two, create the sales that are first. Number three, set up four milestones. Number four, answer a question that must be answered. Number five, WWh, W. Number six, rat gum. Number seven, video or audio instead of writing. And number eight enhancements. So, I mean, if you think about it, even if you were going to make a Flappy Bird clone, an Angry Birds clone, you could, I mean, you could still create content, right? You could write. You can make different videos showing your iPhone game in action. You could, you could make blog posts talking about new features. You can compare it to other popular iPhone games. And I mean, with real estate, there's all kinds of free stuff you can give away. And so, you know, just before we even get into this, if you're ever stuck, if you're really, really stuck, about what to write, whether we're talking about videos, audios, written stuff, exercise. I know exercise is a bad word, but if you can get out of the house, just walk around the block, even just that, even if it's 110 degrees where you're at, or if it's negative 10 degrees where you're at, just getting out of the house and get and just moving around and coming back will reset you. And I mean, a lot of times, if I'm stuck, I'll go to the gym and just freaking work those machines for 3040, minutes and come back and be completely renewed, and forget about what you learned in school, about writing. In school, everyone said you have to write in really fancy turns of phrases and have big, chunky paragraphs and make everything as long as it takes to write out to satisfy the teacher. Well, forget about that. We're talking about writing articles. You want to get the job done quickly. Okay? You want to write something that say 400 words. And if you think about 400 words, if that was spoken out, we take only about three minutes to read. So that's really short. That's freaking half the page, basically, or less. When you're coming up with an article, you say, well, what's the question someone's trying to solve? So the question could be, how do I create, how do I get a website online? Right? Create a website. And the answer could be, get a.com name, get a web host, and then connect them with your name servers, all right? And then you could just explain that in a couple of sentences. You don't have to go into any super technical details, but just say, Here's where you go to register a domain name, here's where you go to get a web host, and then here's what you're looking for in order to get those two to to connect together. So that makes a nice little article. And you know what you can do then is you can record a video showing you doing that in action. So here's what I mean. I'll bring up a site you might never have heard of called youtube.com, and I will type in how to how. How to create a website. And they think about this, we can make a video on how to create a website, how to make a domain name, how to make a web presence, how to set up a blog, how to set up a sales letter. In fact, I might do some of those things. 400,000 views. 113,002 point. 4 million. 165,002

Robert Plank 10:20 66,003 73,000, and many of them are 12 minutes, 10 minutes, 12 minutes, 11 minutes. So you don't have to make a five hour radio about it, because, guess what? You're giving it away for free. So you have this thing for sale. You have a thing called a sales rep, which explains what it is, and then you have all these tiny, free pieces of content, articles, blog posts, videos, podcasts that tell people where to go to get your thing for sale, by the way, if you didn't pick it up earlier. Mine is membership cube.com so think about that creating content if you're solving a problem that alone will will kind of shortcut you. So I mean, let me get to these eight things, private label rights. We can go to. I'm just, I'm just full of URLs today. Master dash resale dash rights.com, M, A, S, T, E, R, hyphen, R, E, S, a, l, e, hyphen, R, I, G, H, T, s.com, Master dash resale rights.com. I can go to this site. I can search for real estate articles, okay? And I'm searching around, and there's 401, K for newbies, landscape design, home buying, report. I don't want to report. I want articles. And I'm just searching through this site called Master resell rights. This is not my site, but I just love it that much. I'm going to recommend it without an affiliate link for you. And you can buy up rights to things where you can repackage it, change it, put your name on it, change your name, any of that stuff, so there's legal hell. Here you go, 10 real estate brokering articles. I'll open that in a new tablet. What I really wanted was 10 real estate articles for 84 cents. You have 84 cents in your in your pocket, between the couch cushions, probably so for 84 cents, you can buy the rights to 10 pieces of content, articles that you can put on your blog. You know, I guess you could technically record your your yourself on your web camera, speaking them out. But instead, I would find a way to implement these things, like, for example, with a screen capture video. But let me just see this 10 real estate articles, and before we even buy it, we don't get to see the articles themselves, but we can see what the titles are. A new program to assist first time home buyers, a new residence guide to living in Florida, a new type of Philippine real estate investment. So maybe we'll throw that one out, a positive outlook for real estate, a quick guide to a quick house sale, a real estate formula, a realtor's guide to personal safety, a realtors personal safety guideline. And a secret to real estate profits fall the builder, part one and two, all right, and then we can even go back, and I saw there was a there was a second chunk of real estate articles. So we can find real estate articles, becoming real estate agent, finding a real estate agent, green real estate investing, appraisal, marketing scams, selling your home fast, what home buyers should avoid, and tips in negotiations and the brokering. Can anyone get into the business, generating your leads, marketing strategies, buyers list, commissions, benefits, doing it online, work, lifestyle, media channels and marketing ideas. So I mean all kinds of different ideas right there. I don't know anything about real estate, but if you yourself knew real estate, so that'd probably spark a few things. If I search for WordPress articles, I'm a little geeky, then maybe we can find some stuff. WordPress optimization secrets. Maybe we won't find articles on this particular sites. Um, podcasting articles. Okay, maybe not so. But I mean, you see what the point is here is that we are okay. Here we go, 25 internet marketing art, 25 blog articles, perfect. So we can just buy some of these, some of this content, and use it for ideas, or maybe even post them as is and then redo them later with our own spin on it, affiliate marketing and blogging, blogging for fun, social network, software, blogger.com, Wordpress, design, maintaining, managing, monitoring, optimizing, promoting, so lots of different things on about, about blogging, about real estate. So the the leg work, the hard work, has already been done for you. And my thinking, what I like to do is, I like to look at I like to I'll buy a couple reservoirs products, just to make sure I don't miss anything. Because I can get look at these articles, and then I will use these, and I'll say, Okay, well that I hadn't thought of making an article about this with. Wordpress, and then I will make an article or a video about that. If I have a course for sale inside of a membership site, I'll buy up a report of a video, and maybe that'll be a bonus in my site. And I can even look at what they did, and I say, Aha, well, this guy had a course on Amazon, FBA, and he covered the scanning piece. I hadn't thought about that. Let me go and make sure to include scanning as part of my course. And then when someone buys, then they'll still get that resale rights I bought as a bonus. So resale rights really cool way to get the creative juices flowing content wise. The next is to create a sales letter. First. Here's what I mean. If we're going to make a course on WordPress.

Robert Plank 15:42 You know, we could go and make our outline, but the problem with making an outline and outlining 10 or 20 videos is you're gonna end up with a bunch of crap nobody wants. Just to be honest, pardon my language, you're gonna make a video on on the different tabs of WordPress. What WordPress is not choosing the right theme, and you're going to have all the and usually you end up with all these short videos because you ran out of stuff to say. And what makes more sense to me is to make a sales letter first, so the product's not even created. But we can make a sales letter saying, well, here's this course on WordPress, and here's the things I want to talk about. I mean, when I say module, when you get started quickly and we're going to show you how to get it installed, how to set up the theme, how to put in your plugins, you're done. Module two will show you how to get all this content in there, how to hook it up to social media, how to add videos to your site. Cool on the next one, we're going to show you how to take payments on your site. We're going to show you how to secure your site, how to get it SEO optimized with traffic. Cool, you see the difference. One is you're just thinking of more tabs to talk about. The other one you're saying, well, here's Sure, there's all these plugins and all this big mess, but here's how to actually get some stuff done. And for some reason, by making the sales that are first and and starting off with the frustration and what brought them there, and eliminating the alternative and the problems and ending up with the logical conclusion being your course. And then you break down your course, and then you tell them what you just explained to them, and you ask for the sale, and that's the only solution that's left over for them to do. Then you yourself have become excited about explaining this part of your course, and that leads us to number three. I feel like I'm like a Casey case. I'm here and on the count up number three, four milestones. So, like we just said, you could sure you could make 10 or 20 or 50 videos and make just an exhaustive course about every nook and cranny of WordPress, every nook and cranny of real estate, every nook and cranny when it comes to fixing your anxiety. But what's more helpful are four milestones, and there's two ways to do it if you want to have a low ticket. Course, it's easy just to make your milestones be 1520 minutes and make what we call a quick start video. Just record a one hour video and it and you can combine, you know, screen capture with live action kind of stuff. But if I were to make a course on WordPress, and it was going to be $10 or $20 or $50 I would figure out, okay, well, this is the course on how to get everything set up in WordPress, or most of it right. And I would say, if there are only four things that I that, if I was this limited of like, four topics on WordPress, what would they be? And this would mean that I could, I could throw away the things that don't matter that much, right? Like, no one needs to know how to make their own child themes with WordPress. No one needs know how to edit all the files and tweak all the stuff. You just need to get it started fast. It took me years to figure out that the majority of my customers and my subscribers were newbies. I'm talking 90 95% we always would like to think that we could come up with the most advanced, crazy stuff, and that's the majority, no, the majority of people who don't have websites who don't have membership sites who maybe run a webinar in their life didn't go so great now they want to know how to do it for real. So anyway, four milestones. The other way to do it is you could have a high ticket. Course, I'm talking like 990, $7.04 $97 where you have four milestones, but they're each one hour. I'm talking about stuff like we have our webinar Crusher course, and the first hour is all just about making a 20 minute, quick product review webinar. And that includes, you know, getting your webinar account set up, getting it scheduled, promoting it, planning it, and then do your 20 minutes, the next the next module is to do what's called a pitch webinar. The next one is to do what's called a webinar class. The next is to do what's called a monthly Q and A Webinar. By the way, if this sounds good, go over to webinar crusher.com. Right now, W, E, B, I, N, A, R, C, R, U, S, H, E, r.com. Them and get it right now. So four milestones, and more often than not, if you document the steps that you yourself go through, and then you take, you take whatever notes you yourself have on going from point into point D, I guess, A, B, C, D, until it's all done, then that's your notes and your steps. That's what can be expanded into this four part training course, whether that's a one hour video in total, and they're 20 minutes a piece, or 10 minutes a piece, or it's a four part training where each milestone is an hour or talking about something more advanced, like webinar. So if I if I was to go through steps like a podcast, there's a few steps in there, right? I gotta figure out what I want to say. That's not that difficult, but I do need to, like, come up with good ideas that way. I'm not just I'm not just talking about crap. I have to record it. I have to process it in a certain way, upload it, post it, get traffic to it. So if I miss a step, it's not going to be consistent. So I look at what steps do I go through every time, and then now let me show it in video and explain to someone, and let me even expand that a little bit more. And before I explain it and show it, I can tell them what the checklist is and stuff like that. So four milestones expand out about that. And so if you ever stuck, and one thing before I get really into detail about about how to explain each of these four milestones, let me just explain it's really important that any kind of content you're creating, whether we're talking about a video, article, blog, sales letter, membership site, you're answering a question that needs To be answered even in this podcast, is called instant content creation secrets, eight techniques to get the creative juices flowing. The problem we're answering is writer's block is just being confused about what what to say and what to do, what structure you need. So the question we're answering is, what do I do about writer's block and lack of creativity. Well, cool. This keeps your videos and all that stuff short, because if you were making a YouTube video about how to tie a tie, and by the way, there's, I think it's that one's like 4.2 million views, or something like that, well, how to tie a tie, there's no way you can go on for an hour about that. You're not going to talk about the history of ties. Here's how you do a double wins or a triple wins or a quadruple Windsor. No, you're gonna say, Okay, I'm gonna explain this, this tie, this curve, this loop, this whatever I'm gonna show you. Here's me putting it on. So what we just did was you fold it this way, you pack it that way, you loop it around that way, you pull that and then you're done. That was how to tie a tie, and then, boom, you're done in two minutes to get your millions of youth, as opposed to writing a whole damn book on how to tie a tie. So if you're answering a question that needs to be answered, a couple things happen. First of all, your brain is trained to answer questions. You can't help but answer questions, even if it's only in your mind,

Robert Plank 23:00 and it's easy to get angry about the wrong answers to a question. I mean, if you go on Facebook, or you look at some of these groups or forms or whatever, and you ask someone about, what's the best webinar host, what's the best membership plug in, what's the best web host, what's the best domain registrar, if you know what any of these things are, you get a better million answers. What's better Windows or Mac? What's better Droid or iPhone? A million answers. And I'm sure you have an opinion on that. And so if this applies to your niche, if someone's asking, Well, you know, what's, what's the best, what's the best way to buy and rent and buy a home and rent it out? Should I get a inflatable mortgage? Should I buy 10 homes or one home. Of course, you can get angry about the the wrong answers, and then you give the answers that you want. And so it's even more helpful to ask more questions than you need and cross out the ones that won't fit. Let me explain. We have a course called make a product.com and we could have made that a course just about well, I'm going to assume you already have a Word document. Here's how to click the upload button on amazon.com. Well, no, we also cover because most people are newbies, whether they want to admit it or not. Our course covers not just how to speak out the book, get it transcribed and submit it, but also the very important first step, which is to plan out the book in the right structure. So in order to make a book all the different ways I've tried, I mean, I've done interview books, I've done what we call bathroom books, where it's just list 100 ways to do blank the best kind of book is where you have your topic and then you think of 10 things that you absolutely need to solve that problem, right? The topic is, how do I create a profitable membership site? Well, you need a website and a domain name, and you need to have WordPress and a membership plugin, and you need to have a sales letter, and you need to have a way to take payments on the sales that are in. Traffic, and you need to have maybe a community of some kind, but there's all these different things. So we think of 10 things that you can't live without when it comes to a membership site. And does that mean that maybe there's thing number 11 and 12 that won't fit well? Yeah. So you make sure that they're 10 pretty good things. Everyone needs to have a membership site list all 10 cross out three. So I know, I know our brain needs to answer questions. I asked for 10 things, so your brain had to give me 10 things. But what usually happens is number one, two and three were just a no brainer things. After four or five, you're like, I don't know. Just type in, I don't know security plug in. I'll just type in, I don't know a way to manage 10 sites. So you'll just type in things that were kind of a name, and I'll just type it. I don't know what upsell page. I'll just type in an audit responder. I don't know. So you'll type in things that aren't that great, right? Because, I mean, not everything's traded equal, but then eight, nine and 10 will be really good, just because you had to think of 10 good things. So you'll list 10 components every membership site needs, and cross out three, leaving you with the most seven important things, most bare bones, essentials to creating a membership site. And the cool thing too, about listing 10 things, crossing out three and being left with seven is that you don't have to just totally eliminate the things you crossed out if there's something that could fit into another section, one of the ones you're keeping, you can do that. We do that a lot of the time, where we list out 10 things, and I just can't, I just can't bear to throw out that one, that one chapter on traffic, and I'll roll it into maybe the community aspect of it. So we're lift. We're left with seven milestones, seven things that everyone needs to get from point A to the end, and then we rearrange them a logical sequence so that someone can start from the beginning and complete that chapter and get some real results right. Get their membership site online done, then make some content done. Then get some paying members done. Then upsell them, done. So then we have those seven things rearranged in the right way, and then begin on. Move on to technique number five, for instant content creation, is w, w, h, w, each chapter. Okay, so I know I'm using the book example, but you can get the idea, you know, in any other kind of kind of environment. So we have our seven chapters of our book on membership sites, and we say, Oh, shoot. Now I gotta write 10 pages and 10 more pages and 10 more pages. I'll never finish that. Probably not. Well, first of all, we'll get to number seven in a minute. You should make audio in the video and video and get it transcribed instead of writing. But anyway, let's think about that. How long is the book? Well, in the olden days, maybe 30,000 words. In the newer days, maybe 10,000 words. If you want to have like a short book, long enough, but not too long, 10,000 words, you speak at about 150 words per minute. So we're talking about a one hour book. One hour book will get you, you know, 9000 words and change. Just to make the just make the math simple. Let's say one hour book, right? By the way, it's not a coincidence. Make a product.com. Is this one hour book kind of kind of deal? So to make the math even simpler, let's say that this is just under an hour. This is 56 minutes. Okay, so 56 minutes and we have seven milestones. What's 36 divided by seven? Break out the break out the calculator. That is eight minutes per chapter of your book. Okay. Can you talk for eight minutes? Can I talk for eight minutes about setting up membership site, probably. Can I talk for eight minutes about how to make a sales letter? Probably, so if you were in real estate, can you talk for eight minutes about how to select the right neighborhood? Well, yeah. Can you talk for eight minutes about how to how to close the deal and minimize your taxes? Yeah. Can you talk for eight minutes about how to hire our property management company, probably. And even if you can't, let's just say you can't, all right, this is where WW, h, w comes in. Www stands for, why? What? How? What if so, what? And what this all means is that this is just a way to break down your I guess we can call an outline. Break down your outline even further, right? So if you're talking for eight minutes about how to get a property management company to manage your house, eight minutes, fan, sounds like a long time. I don't know if I can talk for that long. Can you talk for two minutes? Probably two minutes. Ain't that long. Can you talk in the phone for two minutes? Well, yeah, if someone asked you on the phone, funny, how that is right? Well, I can't talk to a computer. I can't type this, but if you came up to me in person and asked this, if you called me on the phone and asking this, I'd have to respond to you. Funny, how that is right. Anyway, you would talk for two minutes about the why of hiring. A property management company. Why would you do this? As opposed to alternatives, what they would do for you? You talk for two minutes afterwards about the what of hiring a property management company. You need to know these things. Have these things ready. Then you talk about the how to of hiring a property management company. You go look them up in this way from, you know, like your your chamber of commerce, or on Yelp, you look at these reviews. You call and ask for these things. You do this to hand over the keys or get make sure, to get these contracts. That's the how to process. That's really important part. Then you talk for two minutes about the what if so now that you've done this well, now, now what? What's the after steps? Right? What's the aftermath of it? Not the aftermash. What do I do afterwards and what prepares me for the next step, which is, I don't know if I need to keep a reminder in my calendar to follow up. Set aside this money for taxes. How do I collect the payment? How do I make sure they're doing their job? That's the ending part. That's the what if. So. Www, why? What? How to, what if. And I mean this, this formula plays in a lot of cool, different ways, because, well, in a book, it's two minutes a piece in a pitch webinar or webinar class, we're talking maybe for an hour. This could be 1015, minute chunks. And maybe the How to will be a little bit bigger in the longer call, but that's okay. It's the same idea. We have these four different segments all along the way. These are the four segments in the sales letter. Why is this important? What is it? How do I fix the problem, and what if I get it? And even if we're making articles, if I'm going to make an article about what to look out for, for real estate taxes, I could make one article about why, why should I look out for real estate taxes? I should look I make an article about what to to keep an eye on real estate taxes. I can make an article about how to, step by step, minimize my real estate taxes. And then you can make an article about, well, what if my real estate taxes are fixed? What other real estate kind of oddities do I need to worry about? Okay, so WWh, w why? What? How to what if? So, so far in today's program, if you skipped ahead, you shouldn't done that. But so far, we're talking about eight techniques to get those creative juices flowing. Private Label Rights as a starting point. That was number one. Number two, sales letter first. Number three, four, milestones. Number four, question that needs to be answered. Number 5w, w, h, w, so. Number six, it's a little differently, a little different. This is called Rat gum, and whenever I'm making this is helpful for me for a blog post, but I guess it could apply anywhere else. When I'm making a blog post, I get stuck. We all do. And I say, What do I blog about? My blog is at Robert plank.com and I will create a blog post

Robert Plank 32:56 on one of six subjects. And most blogs I've seen just only cover one of these six subjects. They are a rant, an affiliate review, a tutorial, guest blog post, user feedback or monthly summary, wrap, gum, R, A, T, G, U, M, rants, affiliate promotion. Tutorial, that's something step by step. Guest blog post that's something someone else wrote something, a user feedback. So someone else gave you an idea, or a book gave you an idea, or something just kind of, I don't know, just gave you some some idea for content, or a monthly summary, a case study of what you yourself have been doing over the past month, rat gum. There you go. You're welcome make one of those six kinds of blog posts, number seven, create your content in video or audio form instead of writing for some reason, when I say the word content, you will think of writing a Word document, writing articles, writing a PDF. Doesn't have to be that way. In fact, I prefer video for this reason. Well, I'm a technical kind of guy. I teach some programming stuff. I teach some WordPress stuff. I would rather record it, make my screen show me clicking around on this WordPress screen, do this and that, and I have that video recording right then I dump the audio, and I go to a site called oDesk, and we show all this and make a product.com and I get that tutorial turned into text. Someone listens to it, types it out, then we have text. Then I will take a screenshot all these different still images of the video and sandwich them in between parts of the text. And even if I'm not doing video like in today's column, just speaking of audio. Isn't it easier just to speak from the heart than it is to think about how do I cleverly phrase this? The way that you would have said it up front in the first take, is the best way, and that way you won't agonize about it. And you know what? Number eight enhancements, once you have this content created, make it better. So if you put this in a membership site, well you can. Put a checklist underneath each of the things that we're talking about, and as opposed to say a report, where it's just like a list of bullet points in a membership site, when you use not if, but when you use our WP notepad plugin, which is part of membership queue, you can add a list of check boxes underneath that thing. And people can actually check them off, and they will stay the next time that they log in for themselves personally. So you can have a 10 part checklist, and you could say, register domain name, get web hosting, connect them. Set up. WordPress. Oh, I don't got time. Set up WordPress. Let me get back to this. They check off what they've done. They come back, they know exactly how far along they've been. And even just having these videos and things all collected in the membership site is so helpful, as opposed to dumping them on a web page or even putting on a DVD or putting in the zip file, there's just something about being able to log in and just go through this dashboard of things that you that you need to do next. So speaking of taking action and doing things we like to add what's called the challenge, which is just like having someone just respond to a video and commit to what action they're going to take based on what we've shown. So I mean, if we're talking about setting up a WordPress site, then the challenge after that video could be, well, tell me where you are going to set up that WordPress site. What will it be called? What will your first piece of content say, and what time or date will it be done by? Just really quick. Takes two seconds, two minutes to answer that right. Just here's where this blog will be set up. And just There you go. Don't even do it just yet, but tell me where it will be set up in the next week or so, and they can come back and check on you and see it's all done. And the other thing, the other cool enhancement, is it's one thing to to explain how to do something, right? And so another thing to show the step by step how to do it. But what if, in addition to that, you just recorded yourself doing it for real, right? You can say it's sure, it's one thing to say, here's how you, you know, buy a home, and here's how you rent it out. But then what if you said, now that I've taught you that I'm going to go and pull up this screen to find a house to buy, I'm going to go and narrow down the one I really want. I'm going to show you me filling out these forms and putting the other this money to do it. I'm going to show you how to me going and hiring such and such to fix up the house and to rent it out. And here's how I collect the checks, and here's how I make sure the homeless kept up to pace. And even if that was just a one hour video as a bonus, and even if that was something that you were going to do anyway and just happen to hit the record button, something like that, a case study is so it's so much, so much more helpful. It's so helpful in just helping to reinforce what it is you're showing. I mean, any any idiot, could write an article about a real estate but if you take that one step further and make a whole product, a whole package, that's something. If you take it one step further and put those videos, that content, inside an easy membership site, which will show you how to make that dashboard in membershipcube.com that's something if you add a checklist, a challenge, your own case study. Now this no longer can be compared to a 99 cent Kindle book or free blog post or a free YouTube video or $10 print book, or even someone's crappy $50 ebook, or even $100 video. Course, you now have that $997 piece of content or package or members area that now is stands on its own. It's in its own category, but it's still fulfilling a need. Eight techniques to get those creative juices flowing. Private leader rights as a starting point, sales letter first, four miles, questions that need to be answered, WWh, W rack, audio and video and enhancements. That's all for me. What else needs to be said? Make that content. Think about what I said, and make your membership site more than a membership site by using our tools in our course@membershipcube.com I'm Robert Plank from the Robert Plank show, go out there and make that content. Hope has helped. I know it helped. Go out there. Do it? Have it, enjoy it. Be proud of it. And I want to thank you for listening to the Robert Plank show, we'll talk to you again very, very soon, and by now you.