1238: How Leaders & Coaches Craft Their Stories Through Ghost Writing with The Writing King Richard Lowe Jr.

Robert Plank 0:01 Hey, we're here with return guest Richard Lowe, who's a renowned ghost writing guru. Richard is dedicated to helping businesses and individuals craft books that highlight their expertise, establish their credibility and share compelling narratives. Richard has authored and published 63 books on various topics. Those are two Kindle best sellers. He's ghost written over 48 books, and he's written more than 1000 articles for blogs and social media platforms. So Richard is our ultimate renowned expert for things ghost writing. We'll find out what it's all about, why it's a logical choice, and what you can do to start the process. So Richard, glad to be speaking with you. Nice to be speaking with you too. Thank you. You're welcome. And so we introduced you a little bit. But in your own words, as far as you you're a prolific writer, you're a ghost writer, you're a hard worker, you're a smart guy. What is your current focus and passion?

Richard Lowe 0:57 Well, my focus is on ghost writing books for people, typically, I talk to C levels, directors, VPS for that's one thrust, so they're writing books that they want to show themselves as leaders. And then a second one is for coaches who want to brand their coaching business. And then the third thrust is for people who want to write a memoir. So those are the three different markets that I pursue. The Memoirs turns out to be really fun, because I get to meet people who have some really interesting and quirky experiences. They're all fun. So that's what my thrust is right now.

Robert Plank 1:34 All right, so there's three silos, leaders, coaches and memoirs, and I can relate, but only from the past few years, like we have this podcast, and sometimes I have all sorts of kooky characters from all walks of life, and sometimes the thing that they do now, like their profession, and the experiences they live and the lessons they teach, don't always overlap completely. And there's something interesting in that, right, in the people saying, well, I went through this, I had the struggle, I had this past life, this other career, and that led me to this. And it's just, it's warm and comforting and exciting in a way, because you just kind of live, you can just live like 1000s of lives in your lifetime, because you kind of experience the lens of other people. And so just even right off the bat ghost writing, just to make sure we're on the same page, it sounds spooky. It's not even Halloween. But what is a ghost writer?

Richard Lowe 2:29 Well, I'm almost literally a ghost in that I'm behind the scenes. You don't the the reader generally doesn't know there's a ghost writer. So my name's not on the cover. My name's sometimes in the acknowledgement. Sometimes I get to use them as a testimonial, very rarely. So I'm a ghost. I'm behind the scenes. I write the book. What I do is I channel, basically it sounds kind of spooky, channel their their energy, their their emotions, their life, into written words. So it's, I write it as if I was them. So I'm a little bit acting even, you know, I'm right, I'm pretending I'm them. Method Acting would be the right term.

Robert Plank 3:08 Yeah, and that's fun because, yeah, because there's a million, literally, a million reasons to not write a book, right? People say I don't have the time. I'm not a writer. I'm not sure I can get it down on the page. And then, even if I do hire a ghost writer, such as yourself, then the next objection, or the fear is, well, Richard won't sound like me. So that's it's reassuring. And I love hearing that that you write the book that they would have written, and it sounds like them, and it comes out like as if they just kind of, it went into a transfer, it took a pill, and woke up, and the book was written with their experiences, their knowledge, and the way that they would have written it. And so I imagine that there's like different kind of, like, like flavors of ghost writing, right? Or like different strategies to go about. So, like, what does someone need to know about? Just the various like sub pieces of ghost writing.

Richard Lowe 4:03 Well, for me, I have two. There's two basic processes for main for major ghost writing. Number one is the the book is written for you. So it's kind of like the book in a box format, where you just come and the book's done. Those are useful if you want a book just really quickly, and you're not that picky on if it's your authentic voice and stuff like that. They're generally, you go there, there's a set price. They have a marketing package. They have all kinds of, you know, publishing, all kinds of stuff. And you pay a certain amount, and you get a book. But if you really look at it, something that I noticed when I really looked at it, the the contracts, let's say $20,000 for a book. You'll find that, or $30,000 or whatever it is. Then you got to ask, okay, if all these other things are included, how much of that is for the ghost writer? And then you realize, well, the ghost writer is only getting maybe 5000 or something, and you're not getting a good ghost writer there. They're parsing it out to various people. You. The problem with that is, is you wind up getting different voices and things. The method that I tend to use is much more collaborative. So I'll start off with an interview, with a series of interviews that can last for a longer book, as long as a month, at an hour a day. So we go through this, through your life, through your point of view, who your audience is, why they want to buy the book, etc, who you are, what your goals are, etc, etc. There's about 50 questions, and I use the Socratic method, so I'm asking a lot of questions and listening a lot, and when I'm done, I got a good idea of who your market is, who you are, why you're going to write this book, what the book's going to look like, what the outline is going to look like, and everything else. Because my goal is to create your book the way you want it to be, that fit meets your goals and is ideal for your audience, not my book, because you see the difference.

Robert Plank 5:55 I do. Yes, you so you have, like the the fast option. I don't care what aren't care that much about the output, but then you have the more, like, careful option, and I love you putting it in the form of that Socratic method, because, like, questions really are powerful and underrated, right? Like, questions kind of make your outline make sense. And questions also can sort of set the content on fire, can't it? Because, like, maybe you have your plan questions, but then if you ask this question, it leads to this kind of on the spot question leads to this other one. Now you kind of have the unexpected magic and greatness. And so when people are thinking about the idea of their book being ghost written by you, they may be wondering about, well, what makes a good book or versus a bad book? So like, what do you think are some of these essential qualities, and what just really gets you angry about, what a bad book, like, is missing or has too much of

Richard Lowe 6:53 or we could do a whole nother series of 100 podcasts and what makes a bad book or bad movie, because those are basically books in a movie form many times. Let's break that down. What makes a good book? Well, a good book has a solid start that takes the reader and grabs them by the throat and pulls them into the book they have to read the book now. So it has a great hook. Is what it's called, that first paragraph is vital, that first page, that the introduction, the book jacket, the cover. These things are vital because they take the reader and they take them into the book. Now, now that you've got the person on the journey of the book, you have to carry them through the book, and they have to have ups and downs. But this is fiction and non fiction. It doesn't matter. They have to have ups and downs. And you want the person to get emotional as he's reading the book. And we're not talking textbooks and things like that. Those are a whole different thing. We're talking non fiction books and fiction novels and things. So you want them to feel this emotion as they're going through so one of the things that I want to do for each chapter is, what emotion Do you want this person to feel at the end of the end of the chapter? What emotion Do you want this person to feel at the end of the book? So let's say it's a political book, and you're trying to start up, say, a cause, you might want these people to be angry at the end of the book, whereas, if you're trying to talk about a technology, you might want them to be contented that they're going on the right path. So it compares two very, very different books, so books that don't have this emotion. And you notice when people talk, it's the same thing. Their intonation goes up and down and up and down, same you know, you do this all the time on a podcast. The boring people are the ones who talk flat the whole time like robots. And the exciting people are the ones whose voice goes up and down and up and down and gets excited here, and they ask questions and and their hands move and stuff like that. And that's exactly what you want from a book, is that emotional connection with the reader. If you're not getting that, you've got just another book. And that's why I don't do the book in a box, no relation to if any company that's named that. That's just the method that I'm using that I'm talking about, or your standard ghost writer is that they don't capture the emotion. They're just capturing the data, the information, and it comes off kind of boring and bland. And that's what makes a bad book, is it's boring and bland, or it's not well researched. Or the big sin now is you can tell it's obviously written post partially or holy by AI, those that will I mean, there's no emotion in AI. AI is not a person. What I do, because I do this collaborative approach, is, I'm looking for the heart of the book, The your heart. I'm looking for your heart, your soul, your what your spirit. And I want to put that into the book. So if somebody's really excited about, say, their new blockchain project, I want to get that, that technical stuff, put it into the book, make it something that the readers can understand without having a degree and some specialized knowledge, and tell the stories behind it. And that's what you really want in a book. Is this. Stories people don't care about unless they're reading a textbook, and even then, they don't care about the bits and bytes and pieces and things they want to know. Well, how did this guy get to be this billionaire? How did this celebrity do this? What are the stories? What are the people they met on the way? What are the people that were enemies on the way, etc, etc, etc. That's what makes a good book.

Robert Plank 10:27 This is a powerful idea, and I've never heard it spoken of in this way, because you always think about, well, like, what, what's the journey? Or, like, how do they traverse across the map? And the end of this chapter, we should say this, or get them set up for that. But I I've never, and this is amazing. I've never heard of someone say, Well, what do you want them to feel here and leading to this and leading to that? And I think what we're tapping into are some of these intangibles, right? When you think about like comedy or music or something like that, it's like you could drive yourself crazy thinking about all the various factors, right? You mentioned podcasting. You think about, well, I'm speaking at a certain speed, and you're speaking at a certain speed. I'm saying things in like two minute sound bites, and you're speaking in like four minute sound bites, and you get too deep in the weeds and, like, it stops making sense. But then you look at what's a good or a fun podcast interview, or what's a good book, and you kind of know if it's good or it's not just by looking at it, and it's hard to describe, but there are these factors that you can pursue to set yourself up for success, especially when we, like you said, we're all concerned about, will AI just make books irrelevant obsolete? Well, it'll make the it'll crank out those boring books and but we've all tried to have chat GPT give us emotion. And like man, it really tries to imitate, but it doesn't quite make the the mark there. And this is also good, because I can imagine that if someone was trying to write their book themselves, I mean, I imagine maybe sometimes they've made an attempt, when they find you right, or they've thought about it, and without the kind of that collaborativeness You're talking about of here's what they're saying, and here's what you see from the outside looking in, then something just like crazy and cool happens, where you have something that's emotionally filled and with like the facts and figures, like those don't stick right. We're not going to remember what's on page 54 what bullet point number five was, but we'll remember about our emotions and some of those stories that were really good. That's what will stick with us. That's what makes that lasting impact. And then after the book is done, that's that's we'll accomplish, right? That memoir will be memorable, or that coach or that leader will want to go and follow them and check out their website, and this is great to think about. And so as far as, like, the process, right? Let's say someone says, All right, Richard, I'm convinced. Let me give this a shot. What is that timeline? Like? How long does it take to do all these, like, these Socratic methods you're mentioning, and these various meetings, like, What's that process?

Richard Lowe 12:59 Well, first we meet, we come up with an agreement, we negotiate that, and then I do them the depending on the length of the book, it could be a week to a month of interviews and things. And depending on the person and how much information they have, they sometimes they come with reams of papers and things. I generally don't go into too much detail on those, because that would take forever, and it's generally not going to give it's going to be facts and figures and things. Sometimes it's useful, and then I'm going to once that's done and we got it to it done, I That means I've gone through all the questions, and I pretty much know what I need to know to write this book. We go on a on a month to month thing where I'm writing a certain number of words per month, and during that month, we're going back and forth a little bit. So I write, say the outline first, and send it say, okay, is the outline? Okay? They send back, yes. And then I write a rough draft of it, and I send it to them, and they say, We need to talk about this. You missed the mark. So then we get on Zoom, and we talk it over, and I fix it, send it back. Yeah, that's closer, except for this and this and this. Then we go back and forth. Because the idea is, by the time we're done with that chapter, we want it to be not perfect, but we want it to be a good, solid first draft. Then we move on to the next one and the next one and the next one. I generally write 250 words per book that I work on per day, weekday. So that's, if you that doesn't sound like a lot, but it's 2500 words a week, and it's 10,000 words a month, so it goes pretty quick, and that means that a 60,000 word book six months, plus the month of analysis. And so the seven months, generally, I allow another month or two on it for, you know, people being on vacation and holidays and things. So for 60,000 work, I'd probably say eight months, you know, just to get a little buffer in there, 100,000 word books probably gonna run a year. 20, 30,000 word book might be closer to a month or two. And remember, I'm writing four to six books at a time, because I'm only writing. Doing 50 words a day, so it sounds like a lot. So you realize I'm only writing that, and it's got, it's gotten down to a pretty good method, you know, I write 500 words, go off and do something else, not related to the computer, right? And then come back and then write some more, and then go off and do something else. So it works pretty well, and but there's a lot of hand holding, a lot of collaboration in there. Now, I don't always have to do that. There's been some books where I've interviewed a person once, and they said, Fine, go. And I wrote the book with that, you know, one hour worth of interview, and we're done, and I'm writing, and I write a 60,000 word book, and they get it and they say, that's good, because all I wanted was a book, and they wanted it to be good, and they didn't want to put their heart and soul into it, so much as they just wanted a book. And I can do that too, but that's not the preferred method.

Robert Plank 15:52 But you're flexible, and I love thinking about the math here, right of the word goals, the page goals, the Stephen King ness of it, like, I mean, just that one little piece of Stephen King advice, right? Write this X amount of words per day that's probably changed so many lives, right? And versus people over complicating it and saying, like, let's look at the whole thing and let's, like, put it off for months and then be in a rush, in a panic at the end, you're like, hey, here's my process. I've seen some stuff, and I can do, like, the rough math in my head, and build in the buffer time. And kind of, if someone says, Hey, here's what I want to create, you say, well, I'll do this couple of simple calculations, and here is the inputs required to get the output. And so, because we're on a podcast here, and because, as we've been saying, the emotion and the storytelling and the excitement, that's the real secret sauce. I'm sure you have some tales to tell about some of these niches that you've been in, these people that you've ghost written books for. So is there any person in particular who is exciting and interesting and noteworthy to mention that you've written a book for you have a cool story to share with us?

Richard Lowe 17:04 Yeah, actually have several. Let me talk about my first ghost writing project, which is, which is a very interesting project. Okay, I I was only 17 years old, and I wasn't a writer yet. I mean, I'd done a little bit of articles and things, but I wasn't really a writer. That came years and years later, and I wanted to get to learn my grandfather, so I got together with him. He was a little bit unapproachable, but that was okay. I figured it out, and talked to him, and he suddenly opened up, and I wrote from his journals and from interviews his book, it was never published, unfortunately, but I wrote his book about his experiences, and I found out, much to my surprise, that he was World War Two. He was he was in the Yangtze River patrol in World War Two, and he was captured on Corregidor and was in the baton death marks, and spent four years in the POW camp. And wow, I learned all about an American hero, just by asking a few questions and writing a few words down and gained a real profound respect, first of all, for the military people who who protect our country, and second of all for him and my my eyes are opened up to the wonderment and the the greatness of Writing about somebody's life and writing about something that, without that, nobody would have known, and they, you know, without having the story, they wouldn't have cared, maybe. And now they cared, and now they knew. And it was very interesting, it was very fun. That was never published, like I said, But, but I gained my eyes were opened, and unfortunately, I had to make a living, so I didn't pick writing back up, other than writing technical manuals at work, until I left Trader Joe's when I was 11 years ago, and started working. And one of my clients was a woman who was she handed me the sheaf of notes about this, big boxes of notes that they were handwritten notes that she wrote on a piece of paper as soon as she woke up from and there were her dreams, and she said, I want you to turn all of this into a novel. And I said, Okay, let's do it. And it was over 2000 pages and all handwritten, and she didn't want a book, just necessarily. She wanted a book with the emotions that she was feeling, and she wanted a story wrapped around it. She wasn't quite sure what the story was, so I worked with her to weave a story called gators in the soup. It's on Amazon, and they're these magical dragons. Are magical gators that walk around this magical place known as Florida, where there's magic happening, and run into all these magical creatures and have all these adventures. And she loved it. And what I saw there, the look on somebody's face was magic. She I gave her the book, and she was. Like, Oh, my God, my dream is fulfilled. Tears came to my eyes. They still do sometimes because and she said, this is the same, this is what she said, this is the same experience that I had when I held my daughter in my hands for the first time, and I was like, Wow, I did that.

Robert Plank 20:19 Yeah. That happen with her help, of course, right? That was, she was, she was a, she's a great old lady. And it was, it was a lot of fun. And she sort of did, like, a David Lynch sort of, sort of technique, right? Like David Lynch will make his movies and TV shows, and they'll have dreams and then try to, like, work it in, or, like, retcon what's already existed, and you end up with something that's bizarre but has all kinds of hidden meanings, because you tapped into that infinite of the subconscious. And so these are some really important points, and maybe there's some ideas that people hadn't considered that there's like you have this message that you want to get out, and it might die with you, but if there's someone like you who can harness those raw diamonds is something that's really cool, then number one, the story will get people to you said that it gets them to know and care. Because if you're just kind of spouting off and telling your big, long story who and you're talking to one person who knows what that attention span is, versus you put it in print, and it's thought through, it's refined, it's kind of carefully made. Then someone who is interested in that can like work on this and read it by the bedside every night, and it's something that's really strong and powerful and delivers a message and can be entertaining to who knows what kind of stranger, and who knows how many years in the future someone picks it up off a library shelf, and the decades long after you're dead. And there's also the benefit in you yourself, marveling at this creation, at this thing that. And we've all been there, right? We've all been like, Man, I wish there was a book like this. I wish there was a movie like that. We all play around with our imagination, but then your imagination, it's tricky, right? It doesn't last. There's we think, like, Oh, I'm going to have such and such conversation with someone. And then, in reality, it doesn't work out that way. There's the kind of the gap between what you imagine and what can be created. But then to get through that gap. There's a lot of there's quite a process, and it takes a certain kind of mind. And in the same way you might hire a landscaper or a contractor or someone, you find someone like yourself who has these skills to get it in place and to make it happen. And so in these last few minutes here, Richard, since we're we're talking you up and explaining about the value in a ghost writer, and especially in you yourself. Like, is there a question that you think that I should be asking you on the subject that I just don't know to ask you? Like, what's the missing hidden, invisible question in our conversation?

Richard Lowe 22:54 Well, before we get to that, I got one more story. If you don't mind. Let's do it. If that's fine. So that's fine, one of my, one of my very first professionally written ghost written books. I wrote the book for the guy. We wrote it together, and I was still young and naive, you know, beginning ghost writers probably nine years ago, 810, years something like that. And it was for a foreign person, and didn't speak English well, and so forth. But I wrote him a pretty good book. He took the book and he wanted to get the attention of the CEO. So the CEO wound up writing the forward to the book. So he got a victory there. He wound up getting a promotion from based on the book. Good thing there, he wound up getting on boards in the technical area. So that was good. He wanted his book wound up in my book. His book wound up in libraries. His book wound up he wound up getting venture capital of $30 million because of the book and because he used it as his credibility. And I could go on and on, the gains that he got from one of the very first books that I wrote as a ghost writer. He got all of these gains, and my name is not on the book. Nobody will ever know that I was part of that book, but that's fine. I know that I was part of that book, and I changed his life. And again, it's the same concept. I changed his his life because I helped him achieve his what his his goal, his dream. And that's that's kind of my purpose of writing all this. I mean, sure, I make money, but the real purpose is to help people communicate that and change their lives. Because that's what a book will do for somebody. It will change their life. And you you just asked, is there a question that you should ask? The question that that people often ask, is so why should I write a book? What will a book do for me? And that's why I just told that story. A book has the potential to change your life, and it's. You know, instead of buying that, that car, or that, that do fancy, doo dad, or all of these things, go buy, go get a book created, if you can't afford it, start doing it yourself. But create that book, and a ghost writer is a great way to do it and change your life, because now you have the credibility, and then base all your marketing, all your everything around that book. So you've got blogs, you've got articles, you can have make scripts for podcasts. I've had clients make TED talks, get on the speaking circuit. And by the way, when you get to be a keynote speaker, that's five to 10,000 words, $10,000 a speech. So you can do five or six of those in a year, and you're making a lot of money just doing speeches and flying around. They fly around for free. You know, they pick it up. A lot of public speakers start from books. Coaches always need a book. Every coach should write a book and differentiate. Well, not every, because then there's no differentiate. You should write a book if you're a coach, because it differentiates you from everybody else. And that's what a book does, is it differentiates you from everybody else, it gives you a leg up on everyone else. Why wouldn't you do it

Robert Plank 26:14 right, right? Why wouldn't you? Well, the reason you might not is a list of minor excuses. But those excuses can be blown through by speaking with someone like you where you say, Well, hey, I'll do most of the heavy lifting for you. I'll do this collaborative process. So I love what you said there. It's fantastic. You said a book has the potential to change your life, and that kind of life changing mechanism is by being different by being by using it as a differentiator, by making all your marketing surround it. And it's just, I feel like we've had like six or seven moments in this show Richard, where we've just kind of experienced firsthand how powerful it is to answer a question with a story, or use a story to make your point even better than if you just listed the fact it's like Ray Bradbury says, I don't want you to tell me how to make an atom bomb. Tell me what you'll do with the atom bomb. Or Steve Jobs says, well, the Macintosh, who cares about gigabytes and RAM? What's more interesting is what you'll then create with the Macintosh. And so those are some powerful questions, right? Of like, what does what does this lead to? Right? Okay, a book, what does that lead to? And what does that lead to? And what does that lead to? This kind of forward motion? And then, like, what does possibilities doesn't open up? What's the chain reaction? And for everyone, that's different, and it's just it's mind blowing to think about. And if someone, up until this point, was dreading writing or a book or even speaking what that leads to. I mean, that's this is why it's valuable to tap into someone else's energy, such as yourself, because you're passionate about this and you're excited about it. And if someone says, All right, I could definitely use a guy like Mr. Richard Lowe, ghost writer in my corner to go through this process and get to the end and have the meetings and end up with the book that I would have written. How can someone do that? What are some next steps as far as finding you and speaking with you?

Richard Lowe 28:13 Well, they can go to the writing king.com so it's T H E, writing king.com and there's all kinds of ways to contact me from there. I've got a second website called ghostwriting.guru. So you could go to either one of those sites. They have slightly different markets, so just go to one of those two sites and fill out the form, and I'll get back to you. You could also connect with me on LinkedIn, Richard Lowe Jr. You'll see my handsome picture there, and connect with me there. And I love to have connections, and then set up an appointment. And let's talk the appointments free. Normally, I charge $479 for a one hour long appointment, but if you sign up through there, it'll be no cost. And we'll have a discussion of, you know, what's your book about? What's your dream, what's your desire, and what do you want to achieve, and so forth. And by the end of that one hour, you'll have a pretty good idea of what the next steps are.

Robert Plank 29:14 Very nice. So you talk about your goals, your dreams, your desires, and it makes the process simple. It's micro commitments, right? And so if you out there in podcast land, you've made it this far into the episode, the idea of a book, and especially a ghost written book, it seems like maybe it's something that you're curious about. So you don't have to completely, fully commit, but why not take the next step and say, All right, I listen to what Richard has to say. And you know, maybe still at this point, considering doing it myself or starting it but what's the harm in having this quick conversation with Richard about possibilities? And I'm a former programmer, Richard, and there's this idea of the rubber duck right, where if you have a problem, you tell the rubber duck about your problem, and just because. You verbalized it, putting it into words, it kind of solves like 80% of your problems, because you say, Oh, well, my problem before I just I wasn't clearly stating the problem. That's what my problem was. And so it helps to just have these sorts of meetings and know what you want, know if it's the right fit for you. So that's Richard low Junior. That last name is L, O, W, E, and then the two websites that we mentioned are the writingking.com where you can achieve your dream to become an author, be the authority in your field, get keynote speaking gigs, show your expertise, get venture capital, engage pre sales customers. And then the other market that Richard mentioned was ghostwriting dot guru, and that is the website to transform your vision into a best selling legacy. Unleash your story, amplify your authority and leave your mark, elevate your leadership with a best selling book. So that's ghostwriting. Dot Guru, the writing king.com. Richard Lowe Jr, on LinkedIn. And before I let you go, Richard, it's time for the scary part of the show where I try to stump you, put you on the spot, and I ask for a fun or helpful quote or lesson that has served you in life or in business. And as a writer, you might cringe because there's all the split infinitives there. But helpful quote or lesson, what do you have for me?

Richard Lowe 31:17 The helpful quote or lesson is something that I have to learn constantly, every single day, and that is, if you've got a big dream in life, if you've got a goal, you can sit on that goal and be thinking, I'll do it tomorrow, or I'll wait till I have the money, or I'll wait till the time is right, or I'll wait till, you know, I'm ready to go off to a new job or whatever. I could come up with a million excuses not to do something. Um, something. It's hard sometimes, but put off those to the side and just go do it, whatever your goal is. If your goal is to become big, big name coach, do it. If your goal is to become, you know, a multi millionaire, figure out how to do it and do it, whatever your goal is, you have the power to make it happen. Now I write books. I wasn't a ghost writer when I wasn't even a writer. When I left Trader Joe's, I became a pretty good writer, making a pretty darn good living, and I just decided I was going to do it. Of course, there were ups and downs in that, and they're always going to be ups and downs. And you kind of brush yourself off and move on and ignore that and learn what lessons you can and then move on. So we're not here forever. So put aside all your doubts. It's going to be hard. Put aside all the things that are getting in your way. Stop You don't necessarily need that big shiny thing this year, and take your take your time and your money and whatever else you've got and go achieve your goal, whatever it is. Obviously you want to plan for that. You want to plan and you want to do it right. But sometimes it's best just to, just to jump into the deep end of the pool and just do it. And that's what I did, and it worked out really well. If it doesn't work, you know, make sure you got enough buffer and, you know, make sure you can back up if you have to, and start again. Do try it again. Try it again. And there you go. That's my advice,

Robert Plank 33:18 and it's great advice, and it's powerful, as Nike said, Just do it. Will it be hard? Of course, it will be. Will there be ups and downs, of course, but put all those small obstacles by the wayside and figure it out and calculate what you'll have to sacrifice, what the price will be to be paid. Maybe you won't have that shiny car. Maybe you'll have to spend a few hours a week pursuing your dream, but take the risk you can't get the time back. Just do it, as said from Mr. Richard low Jr, directly, that's Richard Lowe Jr on LinkedIn, the writing king.com and ghostwriting dot guru. It's been fabulous having you back, Richard, even I'm excited about the possibilities of getting a book written and putting your message out there. I think we all need to be thinking about this, right? Instead of watching TV or pursuing material things like think about the way your life will change in the lives you will change with a book. Richard Lowe Jr, the utmost authority on ghost writing, as far as I'm concerned. Thank you for being here.

Richard Lowe 34:18 Well, thank you for having me. This has been a great a lot of fun, and I'm happy to fill in your listeners on what happens, how this works.