1242: ReachOut Technology: Purpose-Driven Leadership, Mentorship and Unlock the Secrets of Blockchain Security with CEO Rick Jordan

Robert Plank 0:01 Rick Hey. Rick Jordan is here from rickjordan.tv Rick is a magnetic force, and he is an unyielding CEO, and he clawed his way to the top through relentless determination and hard earned wisdom. He is a sought after personality. He appears on CBS, Fox News, nation, so many other places. He's a badass keynote speaker, but Rick founded reach out and took it from startup to public company without the influence of outside money from private equity. He works with Mr. Kevin Harrington. He consults the White House. He has a top podcast all in with Rick Jordan. So we're going to find out from Mr. Rick himself how to do it, how to get motivated, how to stay focused, how to do what needs to be done without kind of going off on the wrong path, right, without having the life imbalance being out of whack, without being a terrible person. So you can change the world. Get you where you want to go. Achieve so much so. Rick, glad to be speaking with you.

Rick Jordan 0:59 Robert, my man, thanks for having me on.

Robert Plank 1:02 Glad to have you. You're not too good to appear on my little old podcast, and I'm very appreciative. And so we introduce you a little bit. But in your own words, what really has you just like, so excited fired up these days,

Rick Jordan 1:16 man, I mean, from from that perspective, it's always purpose driven, you know. So it's, uh, it's a lot of things, you know, because I've got a new project that I'm starting that's, that's part of reach out that's called trustless. It's blockchain security, and it's something that that I know it has the potential to be world changing as well, at least that's what a lot of investors are telling me right now. When I tell them what's going on, and it's a, it's trying to protect a lot of people's identity, secure data exchange, you know, things like how the US Treasury was hacked a couple of weeks ago or months ago, whenever that was it was very recent. Something like this would have prevented that from taking place in the in the beginning. So it's, there's a lot of cool applications for the something like this. So I'm pumped, man, because it's got a all these investors that I'm talking with, the ones that I really want to work with and they're even kind of pitching me on this, are the ones that actually want to do something good for other people. Like, it has a real human application to it to just general life. It's not about making all the money. It's like, you know, maybe Elon Musk wants to make the money. I don't know. I just think that he goes always, like, I can solve a problem, you know, because you look at how long it took Tesla to even get to how big they are today. Brother and I see this all the time. You know how long it took McDonald's to get to where they were? But beyond that, dude, my kids, they're incredible, and it's like my daughter and my son are twins. They're the two older ones. They're 17 now. They're going to be done with high school here in just a little bit. One of them's definitely going to New York. She's going to New York. She's going to be on Broadway. She already got accepted into AMDA. He's looking at agents out in New York right now, trying to do the same thing, just a different route, to access the same the same opportunities. It's really cool, man, trying to see, uh, where my kids are going to go, you know. And, you know, I was crying, dude, if I can keep going on this a little bit at my daughter's audition for AMDA, yeah, because it's, it's like, I'm sitting there and I see all these other kids, but she ended up auditioning, getting accepted, and getting a scholarship on top of that, just based off of her audition, you know, because of how much she really put into it, and the work that she's that she's done over the years to build up her portfolio in this and it's like, holy moly, it's like I know for a fact. And I say this with all the humility in the world, dude, that if I wasn't doing the things that I was doing, like if I compromise or sacrifice, or, even better yet, a better word, has minimized myself and just chose not to go after things that I knew that I could do, no matter how hard or difficult they are. But I'm Nah. I just want a little bit easier, right? I just want to, want to have something that's a path of least resistance, so that I can make a decent income, and then that's it. I'll just go, go to work, pay bills, sleep and die. If I had done that, I know that my kids wouldn't be going after things like this, you know, and putting themselves out there, very similar to, similarly to how I have, and it's like, for that, that day, dude, I felt very justified and validated as a dad. And it's like, that's why I do what I do. I want to, I want to forge the path for other people to see that. It's like, oh, a kid that had his dad die when he was 16, that grew up stupid, poor, you know, I had next to no money started at McDonald's, right, which is actually where I learned sales. You know, you want fries with that. The art of the upsell, one of my favorite lines ever, has the ability to do pretty much whatever he wants to. You know, I'm not saying I'm going to be a carpenter. I suck at hanging cabinets. I've tried it before. You know, horrible. Not a natural talent of mine, but anything that I have the ability for that I can hone in on the skill set Absolutely I can get it done, and that means that anybody can do it too.

Robert Plank 4:49 Very nice. There's so many good lessons built in there, right? Like you raised your kids, right? You were a good role model, you achieved for yourself. And so they pick up on that, and they see. That. And you think about the ripple effect. You think about how many other lives you changed, right? People that you haven't even met, people that you have seen you speak at your speaking events. And it's got to feel good, right? That you're, you're making the the world better than when you found it. It's like when you go camping, right? They say, Well, you know, if you find garbage, bring it in, but don't leave your own garbage out there. And that's what we all want to do. But it's, it's really easy for the negativity to creep in, right? It's really easy to see, like, Oh, well. Like, what have I achieved? Am I taking a risk? Am I doing enough? I don't have time all these excuses. And, I mean, we all deal with it. So like, what's your secret? How do you do what needs to be done? And really, like, stay excited and focused when all the like, sometimes self doubt or self sabotage tries to fight us,

Rick Jordan 5:46 yeah, that still happens, brother. Seriously, you know, because it's a, I'm a highly motivated, high achieving, high performing dude, but I still, like, in this very chair here, because, as we were talking a little bit before we hit record, it's like, this is my backup studio, which is in my office, you know, because my actual studio for my show has some new equipment being installed. But even in this very chair here, there are times due to where I will sit and look at the screen, I'll hop over to Amazon. You know, when there there's just other shit that I should be doing, yeah. So there are times to where that stuff still creeps in. So the question on how to stay motivated is you start to learn specific things to your personality style. Like for me, I started recognizing it's like there's a huge toxicity that exists when it comes to hustle culture, right? It's like the grind is glorified. And this is something that really helped me. I hope it helps people who are listening to you, and I right now is that you think that you have to just hard work all the damn time. And while that's true to an extent, it's like putting everything you have in, but it's like, I'm I'm the all in, CEO man, my show is all in. That's my mantra. And I rediscovered what all in actually means. All in means, as long as you're bringing everything you have to the table that day, right? So there's days, man, to where you might have had something horrible happen the day before, right? I can imagine, like, taking myself back to 16 years old when my dad died. It's like that day, dude, I don't have 100% of me to bring, yeah, and same. It's like something happens. It's like, if something bad happens to you, and I'm not so keen on Tony Robbins, it's like life is happening for you, not to you, bro. There's shit that happens to you, you know, that is like beyond your control, right? The self sabotage you're talking about absolutely is within your control, but there's stuff. It's like tornadoes wipe out people's homes, right? There's nothing you can do about that, man, like it's outside of your control. My dad dying from leukemia. Nothing I can do about that. Those are, those are things that happen to me, but in those times where you don't feel that motivated, it's like, what do you have to bring today? Dude, if you might have just 40% you might have just 30% but if you're bringing every bit of that to the table that day. You brought everything you have that day, and that means that you're all in because you still are absolutely human. You're not expected to be this, this grinder every single day. Yeah. So what I've discovered it's like, if there's really important things for me to get done, because there are just things that are just really important, time sensitive, urgent, important to all of those wonderful categories, right? That all the daily planners talk to us about over the years. If I come in and I've got three major things I have to do, and I get them done by 11 o'clock in the morning, dude, I won the day, right? That's it. Now. The rest of the day is something that I can just do what I want to do, in essence, meaning I can work on other projects. I go talk to some of the other people in my company and see what they're working on, see what I can improve, see different processes that I could establish. Go down a route that I've never been before, come up with some brand new stuff, like trustless, right, that I'm telling you about. You know, have some creative time. You know this is all still being all in because I'm still working, quote, unquote, absolutely, but then I'm able to guide my energy into places to where I know I can create. And I think that's what people miss out on, is that you work so hard at the stuff you forget to leave that time to still let yourself create and be creative, just like when you were a kid, the time when you take out the crayons and the in the coloring book and just go to town and that was it, or go outside, the equivalent of, you know, just running outside and rolling around in the grass, yeah, that same time, which is still extremely productive. So for me, it's like, cool. Maybe it's a day to where I'll go drop a couple of solo podcasts and batch those, because I'm just feeling inspired after I got the major stuff done for the day. Yeah, doing all that helps you stay motivated, because it's things you're passionate about. I hate this stuff, just like anybody else that I'm not passionate about, dude, you know, that's why I failed English in high school. I didn't do homework, you know, I just hated homework. I failed a couple other classes too, because I just hated doing this. Stuff that I just didn't want to do. I found no point to it. I understood the concepts, and then I moved on. Public School is probably not the best route for me, but now it's like, that's the importance of it is I find what really drives my passion, and then I try to stay in those lanes, and I hire for the stuff that I don't like, because maybe that's somebody else's lane, and they really, really love all those things, like accountants, dude, I could never stare and look at numbers all day long, like my auditors for the public company, not me, man, I'd probably shoot myself. You know, so good for them. They can do that. And I'll stay over here, podcasting, speaking on stage, is coming up with brand new cybersecurity ideas, going to the White House, all of that stuff. Yeah,

Robert Plank 10:39 you stay in your zone, and you don't force it, and you cut yourself a break, but you also show up the best you can, like you said, even if you're the 30 40% that you show up with that, and I used to not really take that idea seriously, right? You mentioned about like kind of failing classes, like the teenage years, especially when someone would say, just do the best you can. When your teenage your brain kind of says like, oh, that means I don't really have to try, right? That just means, like, someone might be fooled into their observation is that I'm doing the best I can. But what you're saying is, once we're adults and we're we can make our own choices, and we have the self awareness then, and we're only, kind of a lot of ways, only accountable to ourselves, then we need to be honest and act with integrity and really just like show up in the way that we say. But it doesn't mean the hustling necessarily, or working ourselves to death. It means like, doing what is moving your passion forward, like what's getting you to your goals. And like you said, it might mean cut yourself a break, or work on the big picture, work on the other stuff. And it's a lot to navigate right, a lot to untangle, especially if we have not been thinking in this way that you are talking about. And so with all the people that you helped, right? You done the speaking, you did the podcasting. Is there a particular problem, you see, that's out there that maybe isn't being taken seriously enough, or maybe, is there something, some kind of, like, topic you're, like, outspoken about? Yeah, dude.

Rick Jordan 12:11 I mean it totally I mean the one that always comes at the top of my mind is the same one that's been in my mind for 20 years. It's like, I'm 45 now, so I'm saying all the way back to my early 20s. I noticed it back then, and it's still the same today, is that that the age group, like 18 to 25 I fucking love that age group. At the same time, it's an age group that, by society as a culture, is all of a sudden, expected to just figure out their entire life in just a very short time span, you know? Because let's look at how our education system is set up. And this isn't a political statement at all. It's like just the transition of events in the timeline you go from high school, like, where my kids are right now, and then all of a sudden, within like, a six month time period, you're supposed to figure out a major right, because you're supposed to, quote, unquote, go to go to college. That idea is thank thank God. It's trickling away a little bit now, right? Because it's not especially today's world, man. I mean, AI cyber security, it's like you can learn so much faster and so much better by other routes, you know. But, dude, lawyers, accountants, doctors, please go to school

Robert Plank 13:17 if you're operating on me.

Rick Jordan 13:18 Yes, exactly. I want you to be board certified. I want you to be barred if you're a lawyer. I want you to know your numbers for the SEC if you're going to help my public company. Okay, so it's all those, yes, go to go to school, but for almost everything else. You know, I don't think it's really the right way, but still, it's a societal thing ever since the boomers, is you're supposed to have your life figured out within these six months. But when I say your life like, figure out what you're going to do for the rest of your life. And by the way, within that same six month period, you turn 18, all of a sudden, guess what? Legally, you're an adult, and you're expected to be fully responsible for yourself too. Yeah, and not that I'm saying that 18 year olds can't be I actually think more like 10 year olds can be fully responsible for themselves. You know, my kids were doing laundry by themselves when they were seven. Year when they were seven years old. My daughter was cooking for everybody when they were 10. So, I mean, it's they're very self sufficient and independent at the same time. There's a lot of new things. You can sign legal contracts now, you can get a lease on an apartment, like my daughter's looking to do, you know, all of these things. Oh, by the way, you're expected to be mature. You know, in most states, you can now own a rifle. You can't own a handgun, yeah, but you can own a rifle. When you're 18. So there's so many things that get thrust upon you during that age group, between 18 to 25 that it's just like, totally pollutes the brain. Whereas for me, it's like, you know, I look at my kids, it's like, let's say that my daughter goes into Broadway, right? And she she loves it, right? She's there for 20 years. Cool. That's awesome. What if she goes into she's like, after five years, she's like, You know what? I don't want to do that anymore. Like, great. What do you want to do now? I'll get excited too. Either way, I'm going to get excited for it, because I think during your 20s, you need to try as much as you possibly can to figure yourself out. Don't pressure yourself with the EXP. Expectation that you have to have it all figured out within a six month period, or even a six year period from that 18 to 25 year mark to just carry that through the rest of your existence on this planet. No have experiences. Man, figure things out when you get in your 30s. You might want to look at locking some shit down a little more, you know, to try to build your empire, whatever that empire means to you, going all in somewhere, absolutely but during your 20s, man, especially early 20s, do everything you possibly can, fall in your face as much as you can, do as many cool things as you possibly can during that time period.

Robert Plank 15:38 I love it. And this all in concept, like it's it takes a little bit of of education understanding to really feel it right, because, like a lot of people, they don't go all in, because they're afraid of these irreversible decisions, so to speak. But you're young, a lot of things are irreversible, or they quit when it gets just a little bit hard and and that's no way to live life. And everything you're describing it, it kind of seems like it's a recipe for stress, right? It's a recipe of, when you're 25 you're harkening back to when it was when you were 15, and when you're 35 you're harking back to when it's 25 and you're never living in the present, right? It's always in the past or the future, and we don't want that, and so to help us really understand you and what you're all about, well, we love the struggle stories. Yeah, uh, Mr. Rick, do you have a struggle story that you love talking about, that you'd like to tell us about?

Rick Jordan 16:28 Yeah, man, I mean, it was, uh, the one I, I'll go back to, was when it was several in the life. And I think there's, I think, in order to be something that's kind of world changing, there's probably several moments of your life that you're going to have struggles. Have struggles with, you know, and they'll all come out with stories, you know, I started reach out when I was laid off from Best Buy, right, when my twins were born, yeah? So that's one that I always talk about, you know. So now all of a sudden, a family of two is instantly a family of four, and I have no job, yeah? So during that time period, it's like home was being foreclosed on. I was running an extension cord out the window of the condo to plug it into a landscape outlet to keep the refrigerator going, because it was breast milk in there for my twins, you know, trying to wonder where the next dollar would come from. You know, then, you know, going into the my mid 30s was a health scare, not just scare, but I mean, like, almost something very catastrophic, with a gangrenous gallbladder, 45 minute surgery turned to three and a half hours because it was dead. It was a zombie organ that was plaguing me for eight months straight. Nobody could figure out what it was going on until I was on an operating table ready to die. You know, just horrendous man. But out of that, it's like you talk about, like, the what we were saying before, with the just working, you know, paying bills and dying. I was making a good income with reach out when I started it, you know, during those first five years. But when this hit, man, you know, so it wasn't just a crisis or a struggle with my health, it was a struggle with my mind at that point too, because I started to get comfortable, dude? I sort of be like, Oh, this is cool. You know, I can, you know, coming from no job next to no money, growing up poor, it's like, I've got some money. Got a great house, I got kids, I'm paying all my bills. I got disposable income. I can travel whenever I want. This is pretty cool, totally different, right? But then when I when you get to the point to where you're like, oh, man, I was just on the operating table for three and a half hours. The previous eight months were a living hell for me, because I had no idea if I was going to live or die or what was even going on. No doctor could figure it out. You come out of that, and it's like, Man, my focus was totally wrong. I was so, like, self centered, you know? And I think there's a difference, because selfish is a big word that's trending these days, right? You know you gotta be selfish. You know you gotta, you gotta think of you, and that's absolutely correct, right? You have to definitely prioritize your own well being most definitely, it's like sacrifices. I think are the only things you should do are for your kids, seriously, because you're responsible for them, of course, up to a certain age, that's it. So, yeah, you'll sacrifice some things for your kids. However, there's a big difference between being selfish, right, and focusing on your own priority and being self centered to where there's not much else that you care about except what's going on with you. And that's the mode that I was in, and it was a bad mode to be in. Man, maybe that's what caused the illness. I don't know. You know, if I were to get all energetic on us today. I'm not going to go that down that road, but it's just a thought process, a hypothetical. So after that, dude, I came out of it. I was like, life is so much more, and I'm meant for so much more. I'm meant to actually help more people than what I currently am. Why have I not been living up to what I know is my own potential? And I started going through all the reasons. So it wasn't just a just a physical crisis, man, it was a mental crisis too. And I had to figure that out over the next two to three years. And at that point, it's like, I my first rule that I gave for myself was just say, Yes, you know. So it's like, if anything came across my plate, like, yep. So it's like. The 20s that I was talking about the early 20s, which I didn't do during that time period. I started doing that in my mid 30s, who and then I was like, man, okay, anything comes across, I'm gonna try it. Let me see what happens. You know, even if it like, crashes the business, kills my income, I don't care. Now, at this time, I got a family of five, but whatever, whatever comes across my plate, I'm saying yes to it. I'm just going to see what happens, because it's going to give me experience. It's going to give me some cool insight into me, not the world necessarily, but into me what really drives me. And that's where I figured out it's, like, I really want to help billions of people, bro, seriously, like, that's the thing, that's what fulfills me, seeing people go from A to B and then throughout the rest of their life, and having some kind of transformation in the midst of all that.

Robert Plank 20:48 Well, that's great. And speaking of transformations, it's always difficult when you're in the middle of it, right? But it's useful to apply this thinking that you're saying of like, okay, well, whatever you're going through now, whatever the crisis is, once you get out of it, then think about how much will have changed, and maybe even leading up to the crisis, maybe you did get a little fat and happy and comfortable, maybe you did take a few things for granted, and then now it's time to apply the gratitude, right? And I appreciate what's there, and to maybe let go of some of that, that baggage and that limiting thinking. It's like when a if an asteroid almost hits the earth, it's like, Well, was it a near hit or a near miss? Right? You almost died from the gallbladder thing. And are you going to be mad that you almost died? Are you going to be glad that you lived through it? And it puts you on a different course, and so we want to be on that different course. And you've given us so much to think about already. Mr. Rick, and we mentioned a few times how you have trust lists, but you also have reach out. So can you tell us about these companies? Like, if someone is listening to you and they want to find out about, what are these companies about? What's the solution? Am I a fit for it? What's reach out all about?

Rick Jordan 21:56 Yeah, reach out is a cyber security company, an IT support company. It started out just as IT support, you know, 15 years ago now, before cyber was really a mainstream thing. And then, of course, we transitioned into that over the years, gain the skill sets. I had a lot going on with security, even before then, in different jobs that I was in. Now, absolutely that was, that was the baby that I started right built up the business, and then now we grow by both acquisition and sales. But I took it public, bro, and it's because, as an MSP, which is a managed service provider, we wanted to really hit, hit the nail on the head for this entire industry, kind of, because it's fragmented, right? There's a lot of quote, unquote IT guys that don't necessarily have all the competencies they need that's like, what's the best way to stay up with the times. I'm like, well, that's to be big, right? In order to have the right resources, you got to be big to obtain all those resources. So if that's the case, and I started looking around, it's like, nobody's ever taken a company like this public before, like, why is that the case? You know? So I started looking into it even more. I'm like, Okay, I see the difficulties and the struggles that come out of taking a company public, but there's also these benefits too. And while it was a tough path, man, I mean, it took like, three years, you know, of hard work, while the business was still growing, just on the going public efforts, to get to the point so where we could be like, Yep, we're good now, you know. And that really just happened probably about two weeks ago, is when we finally closed out on the entire reverse merger process that part took 15 months in and of itself. So if people want to find out more about it, of course, you can go to any of my personal pages, because it's referenced there. You know, Rickjordan.tv, Mr. Rick Jordan, which is Instagram and LinkedIn. But the website for reach out is reach out it.com trust list does not have a public presence yet, because we just announced it about 13 days ago when I was interviewed on a podcast. It was strategically, you know, just like right now when it was strategically released on that day. And it's something that's going to make some waves coming up soon here, because it's a really cool blockchain security project that has a lot of application from the Department of Defense all the way down to estate planning, you know, for elderly people, like those bank accounts, like, you know, the the wife, Betty, didn't know that Ron had that credit union account, and all of a sudden he's passed away, and she can't access the money in there, you know. So real world problems are going to be solved through something like this with a lot of security behind it.

Robert Plank 24:20 Very amazing. Well, you're on that rocket ship to success. And we have the algorithms now. We have the technology. We have people kind of wrapping their heads around the blockchain and these new ways of acting. And it's amazing times we're living in, and many more amazing times to come. So we said that's reach out it.com and Rick jordan.tv to find out more about Rick and his amazing cyber security company, his incredible ideas, his motivation, his speaking, all that cool stuff. Because what are you going to do? Watch reality TV or listen to someone who can get you to those entrepreneurial goals, to pursue the hard things like you just there, mentioned Rick about how. So it's like, well, if there's a big, a lot of work and a lot of reward, then that's that's something to pursue. Don't just go with the easy patches, because there's some hard work involved. Go and do those hard things, solve those big problems, get your team, get big, and make the deals and be social, and get get the achievements happening, all that cool stuff. And so as people are headed to Rick jordan.tv and reach out it.com here, Mr. Rick, it's the scary part of the show. It's a time when we try to put you on the spot and stump you and ask for a fun quote or lesson that has served you in life or business that you want to pass along to us. So what comes to mind for a fun quote or lesson? Yeah, absolutely.

Rick Jordan 25:40 I love quotes. If you follow me on Instagram, you're saying Instagram, you'll see that I write quotes and I post them on there all the time. One that goes back years, and I don't take credit for this. I didn't write it, but one that really honed me in on the need for coaches and mentors was the only reason I'm at where I'm at today is because of the coaches and mentors I've had along the way. It rhymes. Very nice. I know, yeah, the only rocket shoes today, right?

Robert Plank 26:07 Yep, but I mean, rhyming is memorable. Just ask Billy Mays. So that's very powerful and helpful, right? Your mentors and coaches got you to where you are, but you said it way better, and you can find out more about Mr. Rick and at Mr. Rick Jordan on Instagram and LinkedIn. All in our Rick Jordan is all in with Rick Jordan. All in on Rick Jordan. That's a whole other thing. All in Jordan, right? Yeah, that that's the podcast. And if you're a podcast listener, which you probably are, because you're listening to a podcast, tune into Mr. Rick Jordan, and that way you can find out about all the cutting edge stuff that he's got going on, right? There's blockchain this. There's reverse merger that. So get in touch with Rick and stay informed. Rick jordan.tv, reach out it.com, and thank you very much, Mr. Rick. While the real studio is being renovated, for showing up, delivering some amazing value, I was really impressed. And thank you for being here.

Rick Jordan 26:58 Thanks, Robert. Appreciate you.

Robert Plank 27:02 All right, super nice.