1315: Get Podcast Bookings: Insider Tips for Business Expansion and Podcasting with Jonathan Tuttle

Robert Plank 0:01 Hey, we're here on the podcast with Mr. Jonathan Tuttle, and he is the host of the accredited investor podcast in the ultra high net worth podcast. He's the upcoming author of entrepreneurship is war, and he's also the founder of get podcast bookings, which is a podcast booking agency for entrepreneurs, business owners, funds and those looking to build brand authority, raise capital and trust through podcast tours and if, as if that wasn't enough, Jonathan is also the fund manager at Midwest Park capital. They are a private real estate investment firm providing select and approved accredited investors with exclusive access to a high yield investment in the mobile home park vertical. And there's so much to talk about. Jonathan is all about digital marketing and consulting and e com, and he's he gets around. He has a lot to say. So Jonathan, glad to be speaking with you.

Jonathan Tuttle 0:56 Yeah, pleasures a lot to talk about. Short amount of time. Yeah,

Robert Plank 1:00 and it sounds like you, I mean, like, when is there time to sleep with all the different things you have? And so is that on purpose? Like, it seems like you juggled like, four or five different things, and they all like, they overlap, interrelate a little bit. Did that happen deliberately? Or did it just evolve into that? It kind

Jonathan Tuttle 1:16 of evolved into it. But it really just comes down to niche commercial real estate in this space, for since 2005 mobile parks, and then digital marketing. Everything's digital, so podcasting and digital marketing, and then have some me, comm store. So just kind of those two niches. It sounds like a lot more about the right teams and system process, but yeah, it's basically those two things.

Robert Plank 1:34 Ooh, I like that. So it's not just you. You have a team that way. You can say, hey, I'm the big picture guy. Here's what I want to do. I'll write the ship, and then other people run stuff, and that's it's so important, right? It's so underrated, this idea of like, well, what people are going to assist you on your journey? That way, it's not just you being the bottleneck, and that way you're empowering others. And so out of all these different buckets, like, what excites you the most? What do you feel like talking about,

Jonathan Tuttle 2:01 I think, right now the most exciting is probably digital, because digital allows you, like, the travel freedom, and then the podcasting. I think what kind of combination of both those are kind of like, the most exciting the mobile home park space, obviously, is a marketing podcast, but, like, that's kind of like the boring business, you know, like, people talk about laundry, mats, mobile home parks. It's a boring business. But the exciting stuff is the digital space, because it's always about it's always evolving. It's always in the now and current.

Robert Plank 2:27 Well, great, yeah. And I think it that is a good point, that there are these boring businesses where you can cash flow, you can make money, where it's dependable, but if that's all you did, you'd get so bored, right? You say, give me the exciting, give me the podcasting, digital marketing. And so what is it about digital marketing and podcasting that you're currently focusing on? Like, there's so many possibilities, but like, what's your what's your niche within that?

Jonathan Tuttle 2:50 Yeah, so I have a few ecom stars I've been the space. I started my digital agency back in 2017 kind of ahead of the curve, hyper focused on Basically, Google ads and Google SEO, and then so I do practice what I preach. So I created a print on demand store. So I created specific niches. I rank it at high in Google. I have a partner called Custom cat in Detroit. They do the fulfillment and they send the email. So basically, as long as I do the digital marketing side of it, they do all the fulfillment. And so in the ships from the US, you have to worry about the whole drop shipping, you know, like things with China and all the tariffs. So basically, no matter what economy goes through, T shirts are always popular. I create niche focused T shirts on different like political dogs, city stores, things that nature. So I practice my preaching, my digital marketing side, and then the podcast Avenue is basically just, you know, as you know, as a podcast host is the best medium for getting your exposure out there at scale, getting right the connections get to meet people that doing other things are interesting and just kind of those combination of things are what excite me. And I think that's obviously we know that's kind of the next generation of like, marketing is going that direction with the podcast and then obviously scaling online. Oh

Robert Plank 3:57 yeah, 100% like you're worried about the way that that AI just takes over, like, maybe someday cranking out the T shirts and the E com with the agentic AI. Maybe it'll just do it for us, right? And maybe even better than us, it's a little scary about, like, what will be replaced. And so you look around like, Okay, what won't be replaced, or what maybe won't be replaced, right away you think, like, the one on one, personal connections, podcasting. And so do you think people maybe get the wrong idea about podcasting, or do they maybe sometimes misunderstand it? Because sometimes people, like, you know, they'll they'll just hang out with their friends, or they'll crank out the content, or they won't be consistent. So like, is there anything that, like, drives you crazy about, maybe, what's not done properly with podcasting? Yeah.

Jonathan Tuttle 4:39 So a couple points, because I've been on, this is my 60th podcast. I've done my podcast tour, and then my two shows. And so one thing is like, because I also have my podcast booking interesting, and the people think it's as you as a host, understand this value of this, and the people have been on like, enough podcasts, it's easiest way to scale your message and get in front of the right people at scale. And. And so I think a lot of people think, Oh, just, I'm just doing like, one or two podcasts. Like, no, it's a consistent thing. Like anything of business, like, you have to, you just do one episode a month. You gotta do episodes, and it stacks up. And so same thing as the guest on a podcast, it's getting out your message to different audiences. I think the biggest misconception people think I'm just gonna do one podcast and one big show and everything's gonna blow up, which is like anything in business, it's reputations, sets and reps, like auto, source and assets, sets and reps like body loving everything, sets and reps and being consistent with anything in business, the same premise with podcasting. So I think that's the biggest misconception. People think they just be on one podcast and their life's gonna change. Yeah, it could happen, but it's more about sets and reps, and actually doing the reputation or repetitions, and actually going to shows, actually, or even if you're like a consumer, listen to shows like I always when I'm working out, I have the just instead of music, I'll have, like podcasts playing. And if you listen to one podcast per week, or two podcast weeks, you have this huge education by the end of the year. So so everything's small steps stacked up over and over because a big result over long term. So don't look at the short term picture. Look at all the little steps at the end of the year. You're like, wow, that was the transformation of whatever I was before. Here's where I'm at now, just by doing those little sets and reps each and every day,

Robert Plank 6:15 I like it. Sets and reps discipline and things adding up. And you make up a lot of good points here you say that that the typical podcast listener, right? They're a serious person. They're someone that they're studying. They're not just reading the tweets or reading the tiktoks. They're like, going deep into about ecommerce or about real estate or about digital marketing. They they're much high quality prospects, so to speak, versus someone who just maybe they landed on your web page for a second and clicked off, checked your social media if they're listening to your podcast, like that's huge, and so you're saying that it's if you're just recording your own podcast, you're limited there need to do a podcast too or and you don't do just the one you do many because it's like, business is full of unexpectedness, isn't it? Like the the things that you think will pay off, they don't, and vice versa, the people that you think I'll be on this one show, and they've got this huge audience, maybe that won't even be as good as someone who you haven't heard of or is less known. So why not do everything you can to make it work and do this podcast tour? And so you have this booking agency, and so you say you've been on on 68 shows, I think you said and so. But as far as, like, the, I don't know the the pace of it, right? The sprints, I'm sure if you told someone, Hey, be on 68 shows, they just quit on you, right? So, like, you tell someone, like, start with one, start with five. Like, how do you get someone to ramp up from zero into it becoming a habit in their business?

Jonathan Tuttle 7:42 Yeah, great question. And to your point, yeah, it's that's the biggest bottleneck. So the people have been on tours or been a lot of podcasts. Like most of our clients are really high profile, like high profile celebrity type clients. They've already know the routine, and then they look for us just to be like, you know, we save them time, energy, effort, resources, and it's a great value for them. But somebody's newbie, and they haven't done this before. We have to create the compelling backstory after questions. We have to build them up and then find corresponding, you know, shows that actually fit there, and then fit their, you know, niche at the same time. We have to build the momentum so they can't. We just can't go to, like, the biggest shows. Some of these people have these expectation going to your blue to your point for like, oh, I want to be on, like, diary. CEO, like, yeah, that has, like, that's, they charge 8000 or 10,000 per episode for a 32nd split. They're not going to, you know, 32nd advertisement. They're not going to, like, have anybody they don't know as a first guest. So you have to build up, kind of assess her ups. Goes back to my point is basically just, like, in business, build the framework, and then go forward from there, and then you go back to bigger shows. But like, hey, this person's been a, b, c and d, and they're in demand. They haven't been the big shows yet, but they also have a compelling, unique story, which to your audience. This is a great angle, because you could be one of the first few people to showcase us. And we also have the social proof that they know what they're talking about other shows. You know, they have good response on other shows. And so that's how we kind of do that framework. We're basically saying, Hey, we do this. Here's we take you from here to A to Z, basically to get to the next level. And then with podcasting, the biggest thing too is it just, it's, it's consistency. Same thing with just, like, anything in business that you just have to do, like, you know, you know, your point is, we tell people four to six shows a month, but if your schedule is like your CEO and your traveling lab, we can work with you want to do two this month, four next month, two next month, a lot of the bigger shows, or some of the shows, they could book out two to four months in advance, so you could basically schedule it out with your schedule. And we, you know, we make it streamline, easy and efficient for you, so it's not like you're doing like 100 shows or 50 shows a month. It could be over the course of a year, basically. So how your schedule works out, and it just becomes your marketing for your basically your main marketing channel for the entire year, if you want to drag it out over a year. So that's kind of like how you have to look at it's not like, and if you want to just do one per week, you could just be like, kind of like having a. Conference call, one per week, and so you get 250 shows. 52 shows take two weeks off, 50 shows. That sounds like a lot, but 50 shows over course a year, just one per week, 30 minutes, 40 minutes each week.

Robert Plank 10:11 So yeah, and that's great, and that's a nice mix of like, having your cake and eating it too, right? Because you want, you want the output, right? You want to have those 50 shows. But, man, that sure sounds like a lot. But if you say, Hey, if you can do four to six per month, if you can do one per week, more or less, depending on your schedule, make it a habit. It's important to for all these, all these reasons that you and I know about, right the SEO or finding your message, making the connections, so to figure out a way to get on on 50 shows, ideally with your booking agency, which we want to mention here, which is get podcast bookings. And as far as the, we'll circle back to that, of course, but I'm always thinking about with podcasting, with the follow up, because I feel like almost no one does follow up, and I feel like I'm above average as a host, as far as, like, going back to the guests, but I always feel bad about, like, I'm always like, Oh, I've been on, I was on some show, like, four years ago, I forgot to follow up. And even, like that, the little bit I do, I know is above average, but it's nowhere close to where I think it needs to be. And so, like, what are your thoughts on that? Like, it takes so much work, even to, like, a lot of follow up, just to get on a podcast, and then so many guests and hosts you never hear from them again. So how do we fix that? What do you think should be done?

Jonathan Tuttle 11:27 Follow up? Wise? Yeah, I think, well, the two, two points, because I, you know, as a host, because I see both sides, just like you as a host, some of the people that reach out, they show you themselves. And I, if you have the free time, you're trying to Bucha, I get it. But a lot of times like, they clearly haven't listened the podcast. And that's why you have a dedicated, like, person that knows and say, Hey, there's a good fit. So you reach out, like, oh, and they put a line on, like, I heard your show about this, and I do this, and it's like, Wait, it's not even correlated. It's completely different niche. You clearly haven't listened your spam emailing, and then to your point, to like the messaging, follow up. That's the biggest thing, is like, as like, our team, like, they literally have to follow up. And it's, it's, yes, it's live email, but it's literally like, like, the depth of work is, like, I've reached out to the show, had to follow up in four or five days. This is the right fit. Here's why. How we pitch it. We get to follow back up. Schedule changes. We come back around and always this constant movement of like, it's not easy work. And if you're a busy professional. You're, you know, author, CEO, marketer, you run a business, you're not gonna have time to train somebody even, like, when I'm trying to hire people, because I have two calls after this, 50% of the people don't show up for the call to even give the opportunities. And then you have to train them for like, a month, month and a half. And then after that, like, even that, like, I've had, like, like, the people I have an hour like, the best of us, but like, they only last like, one or two weeks. So like this, how much you have to do, like, you have to send, like, 200 emails day. You have to follow up. You have to show me a demonstrate that you followed up. And then you have these time charts and everything else. And if you're just a small business doing this yourself, you're gonna be spending all your time booking, following up, doing the emails, and like you said, you're gonna fall off and the, you know, the powers in the follow up, and then also, like, you know how you pitch it. And so all that, we take all that off the plate, put your time back and freedom back into your thing. And we, you know, have to worry about trying to hire somebody do the interview process. And this is what we do a really high level. And so it saves a lot of entrepreneurs, a lot of time, effort and resources, and it's great value. So, but yeah, two points. Like, it's a lot of follow ups, a lot of work. It's tedious. I mean, when I have pitches, I'm like, you could do this, but here's, here's kind of like, a couple of people are like, Yeah, I tried it for a little bit. I don't want to do it, right? What's your favorite sign up? Yeah? Like, this is not, I don't want to do this. Not even worth at my time. So, right?

Robert Plank 13:39 Because without your team, you don't have that momentum that you spoke of, where it's like, well, 200 emails a day. How long can you sustain that? And even if you could, that doesn't really leave time open. Sort of those other parts of your business that are important, producing activities. Yeah, yeah, income producing activities and so. But then as far as, like, maybe a month, three months, six months after the podcast. Do you have any process in place there, or any like, best practices about, like, following up after the show?

Jonathan Tuttle 14:06 Sure. I think that what I tell all the clients too, is like, get somebody in Upwork, not fiber, because fiber is low quality, but get somebody like Upwork and try to find somebody said, Hey, and don't just try to get the cheapest one, try to get somebody and I always tell people, find editor and like, hey, test like, two or three. Just like in business when you're hiring different people, type hire two or three, and kind of follow the trends you saw, what's going on with the server to go water and like some of the you know, the trends, trying to find somebody that could cut up videos. Take, like, for example, your if I was on your show, I take this up, cut it up. Create like, two or three different reels, or 30 seconds to a minute long. Put them on YouTube, put them Instagram. Put in on Tiktok. That's your content, and then you put that, you share that with your email list, you share that with your LinkedIn audience. And this is like, really, this is how organic growth works, providing high value content. And the main thing is just kind of test it from three different people, because then you have three different hooks and three different the first three. Seconds, obviously the most important part to get that, you know, they get the initial traction, see if the algorithm picks it up. But now you have content for the year each time you do a podcast, and it's not it's authentic. It's you not sharing somebody else's post or share another link. It's you. And so I think of people, if you cut off the content they're on in the podcast and reuse it, regurgitate it. Use that for your email list, too, and everything else. It just becomes really high value.

Robert Plank 15:24 Oh yeah, I agree. And a lot to sift through. And it seems like the under, like the old school way they used to say to make content, is like, start with keywords and build something up. But I love this kind of reverse sort of strategy, and I heard about it the first time from Gary V he's like, you know, you open up LinkedIn and and he's like, What do you see? You see all these reels that are from podcasts. So it's like, they made the podcast first they made, like, all this ocean of information, and then you pick out what's good from what just came about from the conversation, versus trying to make it work, which is, like, that's just, that's back to getting the bottlenecks getting to it's like, all this work just to make the magic happen. Why not just do your stuff and then pick, find the magic within there? It's like, you know, in a in a circus, they say, like, they're a dog in the circus. They like teach the dog tricks. But then if there's a cat in the circus, they like, see what the cat does. And they're like, hey, you know this cat, like, jumps up on on that. And it's like, you know, the cat already did, they just chose to highlight that. Like, with podcasts, you just see what's already working, and then you say, Yeah, you get the three reels, all the platforms. It's a dream. It's what you want to do. And like, there's so much to do in business, right? There's so many problems and struggles. And as far as your struggles, Mr. Jonathan, like, what have you gone through? Has there been any point in time when you really, like, had a rough go of it, weren't sure about continuing on? Any anything stressful like that?

Jonathan Tuttle 16:48 Always. Business is always challenges thinning. You can't tell, but it's definitely thinning. I mean, it's part of business, like your your page is problem solving, so the problems are always evolving. This you can't study in a textbook. It's real time. Obviously. Now we have different, different challenges. Now with it could be in the tariffs, if you're you know, if you have products in different countries, that could be an issue that you didn't know was going to rise. Or if you you know, some one things where you're scaling a digital business could be like the payment processors, like, hey, like PayPal, for example, or stripe, like, you're getting too much volume all of a sudden, and and then they start holding your reserves and holding your money for three months, and that's your cash flow for buying inventory, buying products. And so there's always evolving issues as a digital marketer in any business, and you know, just gonna be able to problem solve them as you go. And I think the biggest issue is every year there's always new issues. Like last year I had like, e com stores that did really, really really well this year, because they were, like, political stores. Obviously those dropped and so, like, I was trying to sell them, but I can miss the time period. But the biggest challenge is, like, I think always, every business owner has finding quality talent, find people that are reliable, cash flow issues. Basically, if you're scaling like, I'm scaling it, like you mentioned, I'm scaling different businesses. So like, if I could find partners, I gotta bring some cash, or we could reach partnerships. So because certain things are scaling, need cash flow for each thing. And then I also have real estate, real estate, hold your cash. It's like, yeah, you have, like, it's worth the decent amount. But like, you can't pull you could pull the equity up. You want to put it back into a 1031, into another properties you're not putting into your cash flow properties. And so obviously cash flow is an issue. Then you have to, like, demonstrate to the bank so lenders, like, hey, like, what's your risk tolerance? And like, how is your cash flow? And so with any businesses, I think the biggest thing is cash flow available to cash hiring employees. It's all the same things. I like the digital component because you could be very nimble, very flexible. Your risk tolerance is as much like, for example, if you're launching a store, like, I always tell people going to the consulting point for revenue send is you need 15, 20,000 a test. Like, even just like data set like for Facebook, Google ads, you really get a point to see if you have a viable product market fit. And so people think, Oh, I'm just gonna test with, like, a couple 100 bucks. I'm gonna do social media. Like, unless you're, like, have a huge amount of organic traffic, like, you need to get traffic to get, you know, product market real life feedback in real time. And real life feedback is gonna be, are they subscribing the, you know, opening emails, downloading the podcast? Are they willing to do the freemium, pay the, you know, the product, not just say, hey, that's great, but then there's nothing. There's no data on the back end. So, like, actually a real data on a company. When you're launching anything digital, I would say it's like 15, 20,000 so understanding that's another challenge. So if you just launch a business and you're trying to bootstrap, but like, realistically, you might need a cash partner to partner up with if you have a skill set. And so just being nimble. And then think those are the biggest four. And then the other things after that, once you get flowing, like, the biggest, I just saw a real the other day, the guys like you saying, like, after you've gone through the struggles of being an entrepreneur for a long time. And and all of a sudden, like, one of them goes, like, I've had a couple that go really well, but you've had the journey of seeing ups and downs, ups and down and then one, once in a while, they'll just take off. And you're like, Wait, am I doing something wrong? Is something what's going to happen here? Sure. And then, like, you know, just you go through the struggles and the gauntlet, and then once a while, you have one that just goes through the roof. And you're like, Wow, that's crazy. What do I have to do? Then that's part of the entrepreneur journey. Then you just gotta go into the next one, next one, next one, and just part of the cycle. Entrepreneur

Robert Plank 20:29 Yeah, well, I love the awareness like that you've expressed here. Like, there's something to be said about, like, the nitty gritty, sharing the numbers, and saying, hey, you know you need to have 50 podcasts, you need to put 15,000 into ads. You need, like, you need, like, this type of strategic partner. Like, it's, it's one thing to say, oh, like, pursue your dream and set this stuff up, but you're like, hey, there's some essential components. And then also, if you're dealing with the stress, problem, struggles, failure, it seems to be helpful to put a label on it, right, and you and you saying, like, you know, my situation, of course, everyone's unique, but you're like, hey, like this, this isn't so unique. There's the the seasonal thing happening, happening with the E commerce, or this is going away on this platform, right? They're banning the political stuff. Or I could have sold it at this point and I missed the window. And so you put that label on it, it's like, hey, it's, it's not bad. That's just what the situation is, and that seems to help us somewhat moving forward with the the goal, it seems to be, well, there's all these entrepreneurial ups and downs. It's like, what the heck am I doing for doing it? For that those that those rare times when your business really blows up and goes somewhere and does something, you say, Well, cool, all those other failures that led me know, success, that's what was worth it. That's where the the magic and the fun is. And I want to make sure that we can work in somewhat of a case study, success story, if we can. So you've helped people with you know, real estate, e commerce, podcasting is there like someone that you've mentored or or helped out, or a client, or someone who, because they have come across you. Mr. Jonathan Tuttle, their life has completely changed for the better.

Jonathan Tuttle 22:06 Yeah. So I have a client that does both the digital marketing side. I help with the Google ads and the Google SEO, and then additionally do with the podcast. And he was a new lawyer, and so I just got him on a team, got him on a podcast, book, kind of like a show and like lawyers like This is unheard of, because I never get somebody that's like, usually a first year, two or three years in a lawyer you're not even on, like, you're struggling to get your first couple clients. And then here you're on my podcast, and then you talk a story. He's like, Yeah, I've been 12 years, and same process. And then on the side, other side of it, he's got some referral partners, some lawyers, but he's even told me, personally, just dropped those down to pretty much minimum, because I'm getting like, 3540 leads a day on Google ads. Like, I wish my business was getting that Google ads like he does employment law. So obviously it's and he works in nine different cities, but it's crazy, because I'm like, Man, I wish I was getting those numbers. He's getting leads for like crazy, and he's converting on me. He's scaling and astronomical, like, like, he'll be a client for life, I'm assuming. Like, it's like, it's literally going to take him to like, eight figure business. And it's like, I took it from the ground up, from the very startup when most people have a struggle, like he went from day one trust in my the process. Here's how it is, here whether the Google ads, here's the SEO. And I was doing the podcast because he follows, and it's just exploding. But it was like, I wish I was getting the same results. He's got a great niche. He's got a great niche, but we do really well with like, high level Google ads. If you're spending like, 10,000 plus a month, not like, if you're spending one 2000 like, most people kind of like, it's not gonna be much difference. But if you're spending 10,000 plus a month in Google ads, or if you really want dominate your marketing SEO, that's where revenue sign comes in. But, yeah, it's crazy because, like, I see his numbers, I'm like, holy crap. I wish I was getting the same ones. I can't even replicate it for my own business. But like, he's got a hot niche right off her break. Like, everything is just executed a high level and like, but like, from just starting off from zero, from leaving his little firm. And it's funny because, like, we're dominating his old firm. It's a national firm, like the head of him on Google. So it's crazy, though. But like, it's, you know, it comes down to, you know, marketing. Obviously, main thesis of this is, like, right offer, right product, right market, and he's getting everything right at the right level.

Robert Plank 24:20 So very nice, right offer and right product, right market. And it's a probably feels good for your former employer to be to not have as much reach as you, right, to not be as highly ranked as you and and I think you know what comes to mind is there's some saying I forgot about for a bunch of years, till just now. I think it's like one person can't make a pencil, right? If someone like chopped you on a tree to make the wood, someone else would like get the rubber for the eraser, the the graphite for the inside. There's, like, just a regular, I mean, this is a pen, but like, a pencil, like, it's all these different components. And so there's something to be said about, like, don't just be one person that does it all right? This employment lawyer, he. Really good at what he does, but he can't do the ads. And you can do the ads, but you can't do the lawyering. And if both of you had never met, and we're trying to make it work, just you know, on your own, it wouldn't work because you say, Hey, here's my lane. Here's this guy's lane. I want him to get me on podcast. I want him to get my PPC, my SEO, my E com, my real estate, figured out whatever the problem is, then that's where Mr. Jonathan Tuttle and his many companies and as many solutions come in. And how does someone know if they're a right fit? We mentioned all these different businesses, but like, How does someone know if they're that that E commerce brand or that employment lawyer that needs the PPC? Like, how does someone know if they're a good candidate for you, sure.

Jonathan Tuttle 25:40 Great question. So yeah, the biggest thing for revenue sent is basically somebody spends 10,000 a month, because that's where going to make a measurable difference. If you're only spending, you know, 1500 bucks today, it's really hard to, like, give a drastic difference. But if you're spending 10,000 plus a month, and we could say, Hey, here's your bottle next, here's how we could scale it. Same with SEO. It's, but, like, even SEO, we don't like, it's a long term play. It's literally a long process. That's what revenue send us. The get podcast booking is ideally for people that wanted 2040, 60 episodes, entrepreneurs, authors, thought leaders, people raising capital, and marketers, people selling a service. But they they also have to be somebody willing to be able to speak. And also have, like, a little, like, a little background behind them, because sometimes, none of that time people like our clients, are, like, real big, but we start up some smaller people and get them on really huge podcasts. But if you're just, like, never done anything before, and you have like, 100 followers and like, because the shows look at this, if you don't have any, like, any something they could talk about, or something like, looks credible, it's really hard for us to so we have to have something to work with and get podcast bookings, and then the fund is just people that have already made it, and they just want a passive income. That's my West Park capital, and just they want the tax benefits, which, you know, who knows this could be different. They might get rid of capital gains. That was our biggest thing was like, Hey, you can mitigate your taxes, but mobile home parks have been the safest, especially in recessions. And I've been in spaces 2005 and they speak on some of the biggest, actually the biggest stages in the country for that. So those are three niches, basically, then the podcast, just like you credit investor, or I'll try now with credit investors, mostly wide spectrum of thought leaders in different niches, and then credit, are they all trying out with podcasts? Is basically which I only do very few, because it's $100 million minimum exit or raise or something of that late. And then I always get people going, like, we going back to begin the conversation. They reach out like, Oh, I heard your conversation. I have a, you know, you know, this small company, nothing against small company. But like, that's not the show, right? And so, but yeah, the credit investor podcast, I'll try not with podcasts. Those are my, you know, my podcast, so, but yeah, podcast bookings, if you're looking to do tour and revenue sign, if you're looking for digital consulting, it's more for people looking to scale. It's not like you have something that's working. We take it to the next level.

Robert Plank 28:01 Very cool. And so you say, Get podcast bookings.com. Is that right? And then the, the when Midwest Park capital. Com, and then revenue send? Com, Yep, alright, very cool. What that makes nice and simple, right? Nice and uniform. And there's, I'm definitely making a mental note because.io.ai, yeah, so and so I'm making a mental note because there's definitely something valuable that you said in here of this idea of of getting the momentum figured out right. You want to be on podcast. Well, those podcasts hosts, including me, including you, whatever the show is, they'll look at your social profile just to see what your follower size is, not to be shallow, superficial, but to see if, if you're worthwhile, and also to see if you have previously appeared on other shows. And so you look at the successful people, the Gary V's of the world and lesser, they're always on shows. So figure out a way to get yourself on some shows, get some kind of a social following. That way, when you are on other shows, you have an easier time as you go along. And there's all always this stress about like, was the podcasting space too crowded? Is there too many shows? Well, hey, you can use that to your advantage, because you look at what you've done with the accredited investor podcast, you say, Hey, here's a really specific type of person, and I only want to have this person on my show. And these days, with the socials and the LinkedIn, it's out there, we can find them, and we can be picky, just because there's so many people so many shows. And so that's a interesting, fascinating, you know, modern way of going about that. And so we said that there is the get podcast bookings, website, Midwest Park capital, and then revenue send. And as far as this upcoming book, you have entrepreneurship is war. Do you have anything to say about that?

Jonathan Tuttle 29:52 Well, recap, we said that's 100% right. Like the best tip or tidbit from this episode would be hyper focus, the algorithm. Was really hyper focused on just creating content for like you could have like five different Instagram profiles, but if you just did one for like travel, because I love traveling, or if you did one for accredited investors, or if you like, marketers, really hyper focus and finding your niche, the algorithms love it. If you look at the biggest people online, they really focus on one thing. They sell over and over and over and to your point, to the podcast. It's literally just building momentum over and over and over and to the book, the book, the book is kind of like, because I go to a lot of, like, the, you know, private equity I speak on stage at, like, I am in family office club, and I'm just one of the stage speakers some of the different events. And so I share some of the insights I've been going to these conferences. I fly off to these conferences. And so it's not the average information you see that goes viral. If people want to hear the viral stuff on Instagram, like, I heard a quote that's like, if you hear something viral Instagram, or tick tock, do the exact opposite. Sure if 1,000,003 million people heard it. Well, now we know the idea is burned out and be over saturated, and or, you know, just, it just not a good, valid point. And so I think just sharing the what the biggest movers and shakers, they're the little bit on Twitter, you know that ex Twitter, but a lot of the stuff they're not giving out their like strategy is, like, blatantly putting it out there. And so kind of, like, I do stuff I want to hear, like, like, for example, we go to family office events, or talk about nuclear energy like you're not hearing anything buddy talking about, like they're about, like they're investing in nuclear energy, hearing that anywhere else, like, I'm not hearing like You're like nuclear that's kind of risky, but like things like that, where you hear like these inside information, like, we'll follow what the worldly, wealthy people are doing, because they have some better information, a better data source, because they have available access. And so I want to share some insights there. Obviously, I'm not an influencer like to that level, so it's not gonna blow up like crazy, but it's gonna be for the people that you know, they want to get some like, high level strategies want to implement and take action and hear what the some of the people that they don't go these conferences, here's what kind of what they're saying quietly and sharing it with, you know, regular credit investors, basically, yeah,

Robert Plank 32:01 I like that idea of, don't follow the herd and look at what the actual wealthy players are doing. And so we've been speaking with Mr. Jonathan Tuttle, who's a creative problem solver, and he ethically serves others first. He's a renaissance man. He has this accredited investor audience. We mentioned Midwest Park capital.com, revenue ascend.com. And get podcast bookings.com. Before I let you go, Mr. Jonathan, it's time for the scary part of the show where I try to put you on the spot. I asked for a helpful quote or lesson that has served you. You've already given us so many but what do you have, as far as capping off the show, a fun quote or lesson, I

Jonathan Tuttle 32:42 kind of, like, kind of revert back to, I said, Do it follow, unfollow the herd, basically, and do what the opposite of everyone else is doing, I think. And like, I remember the late great, what's his name? I can't think of his name. He passed away. He was a billionaire. His name, but his his thesis was always kind of the riches of niches. And I can't remember his name. I should know this, but he passed away a couple years ago, but his focal point was always going to the niches. We could become an oligopol. And so it goes back to my whole thesis of going to, like, hyper focus on niche. You don't have to have a huge audience. You could just and, like, even Click Funnels guy, Russell Bronson, he says 1000 Raven fans could be all you need to, you know, grow a thriving business, or even 1000 listeners to your podcast. Hyper focus on your niche and your who the audience you want to serve, and aligning with that and become everything. There's a pro tip. Just engulf everything you can. Go to the conferences, listen all the podcasts, read all the books, get in front of, hire the mentors. Go when you find a niche, you want to go into the riches are the niches. Go all in on it and try to see if you can become because niche is a lot easier. It's a lot easier to go to niche like even with my ecom stores, I can't be Amazon. I can't have 100 different t shirt stores, but I could fire little different cities t shirt stores. I got a little dog breed t shirt stores. Go for those little niches, because you get a lot traction, a lot easier, a lot less capital, a lot faster, and that's how you could scale your business at a lot easier way in this competitive world we live in nowadays.

Robert Plank 34:07 Very cool and great advice. The riches are in the niches. And you can find Mr. Jonathan Tuttle at linkedin@linkedin.com, slash, I n slash. Jonathan, total one. And from there you can get to all those amazing websites, get to all those links that we mentioned. And man, it's been a blast speaking with you, Jonathan. My mind's on fire with like, 152 different ideas, but that's a good thing. It's time to hyper focus. And I appreciate you being on here and dispensing some of this wisdom. So thank you.

Jonathan Tuttle 34:32 Pleasure. It was like, great being on the podcast. I was excited. It was my first podcast in a while. So I was like, I was like, I was listening to your podcast for a while. I was like, I'm excited to be on so it was a pleasure.

Robert Plank 34:42 Thank you. Get that momentum back right. Get back on some shows.

Jonathan Tuttle 34:45 Yeah, yeah, exactly, exactly.