1400: Stop the Revenue Rollercoaster: How AI Tools Can Skyrocket Your Fractional Business with AI Marketing Advisor John Lawlor

Thursday, August 14, 2025

Leaving the structure of a corporate job sounds freeing—until you're alone, trying to explain what you do in a sea of people doing the same thing. Suddenly, you're not just the expert—you’re the brand, the marketer, the salesperson, all at once. The work might be solid, but getting noticed and landing clients starts to feel like a full-time hustle of its own. And the unpredictability—of income, of leads, of what comes next—can hit harder than expected when you're used to knowing where your next paycheck is coming from.

John Lawlor, AI Marketing Advisor and founder of Fractional Planet, helps fractional executives grow their businesses using smart, practical tools. With a diverse background from photography to tech, he now coaches professionals through career shifts and business growth. Today, he shares how AI tools like ChatGPT and Notebook LM can simplify workflows, boost visibility, and support client outreach. He introduces his “visibility flywheel” strategy to help independents stay top-of-mind and build consistent traction. His focus: making solo work smoother, smarter, and more scalable. Stay tuned!

Quotes:

“AI is either going to make things worse for you or better for you, and that is really up to you—especially if you don't put the human in the loop.”

“You can't have an AI book in an hour that's of any quality. It still takes time to do things.”

“If you talk about something different every single day, people don't know where to place you. But if you talk essentially about the same thing and find different angles to it, that's important.”