Archive for December, 2016

214: HootSuite, Facebook, Twitter, and LinkedIn Demystified: Share Content, Engage Others, and Network with Social Media Manager Debbie Peck

Debbie Peck is a seasoned social media manager and online marketing strategist with over 14 years of experience in internet marketing. She founded Crush Marketing Group and created Social Media Kindergarten, a comprehensive course designed to help entrepreneurs navigate social media effectively. As a certified social media manager and Facebook ads specialist, Debbie focuses on helping coaches, speakers, authors, and thought leaders expand their online presence.

Social Media Manager Debbie Peck from Crush Marketing Group has a two-pronged strategy for getting traffic from social media: share content from scheduled posts, and engage other users actively on a daily consistent basis. She logs into HootSuite once a week to schedule posts to drip out weeks in advance. She also comments, shares, likes, retweets, finds new influencers, and checks her insights regularly. We’re talking about 3-5 posts per day on Facebook and 8-10 posts per day on Twitter. You can also contact her directly at debbie@crushmarketinggroup.com.

Quotes:                                                                                                                                   

“Social media is a place where you want to network and create relationships, while at the same time using it as a traffic source for you to distribute and share your content.” – Debbie Peck

“If all you’re doing is sell all the time, people just tune out, they don’t want to listen to you anymore.” – Debbie Peck

“A single article, blog post, or video can have a significant impact on social media. You don’t need to share the entire piece—just small, valuable snippets that capture attention.” – Debbie Peck

Takeaways:

04:44 Social media for business is fundamentally different from social media for personal entertainment, requiring a strategic approach to networking and content sharing.

11:42 One piece of content can be repurposed into multiple social media posts across different platforms, saving time and maximizing existing materials.

18:56 Choose social media platforms based on where your ideal clients actually spend their time, not just where everyone else is trending.

22:10 Engage with industry influencers by sharing their content, commenting thoughtfully, and building genuine connections without being overly aggressive.

27:50 Outsourcing content creation is possible, but personal engagement should remain a priority for authentic relationship building.

Podcast: Play in new window | Download (Duration: 35:37 — 32.6MB) | Embed

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213: Focused Decisions, Learn As You Go, and Help Others with Angel Investor Jason Criddle

Jason Criddle is an entrepreneur, angel investor, and founder of the Smarter App Company. He previously served as CEO of Legacy Status Investments for two years and has built a career helping startups and entrepreneurs refine their business strategies. Jason is an author who self-published his own book and later started a publishing company that allows writers to retain their intellectual property. He has consulted for numerous sales and internet companies, gaining extensive experience in marketing and business development.

Jason Criddle from The Smartr App Company (you can contact him directly at info@thesmartrapp.com) says that you should learn as you go, make mistakes, and have failures — pivot, fail, and snag. Everyone has ideas, but people only succeed through the failures from implementing their ideas.

Instead of being simply self-employed (and recreating the job you were trying to escape), be an entrepreneur. Make focused decisions to reach your goals, have a faith or belief in something, have perseverance, the drive to help others, and role models. Jason can also show you how to become a virtual CEO and get an app in the app store for just $100/month.

Quotes:                                                                                                                                   

“If we’re out there branding ourselves, I believe everybody has their own story. Everybody has their own brand. Everybody has their own customer base.” – Jason Criddle

“If someone wants to call themselves an entrepreneur today—if they aspire to earn an income from home—they must embrace failure. Success is built by learning and growing through those setbacks.” – Jason Criddle

“Money is not manifested through saying affirmations in the mirror. That’s not the way it works.” – Jason Criddle

Takeaways:

04:14 Every person is their own industry, with a unique story and potential customer base.

16:14 Entrepreneurs must build personal value and credibility before expecting others to trust their business ideas.

22:42 Success comes from following through on projects and learning from failures, not just starting multiple ventures.

27:50 Seek advice from experienced professionals who have actual success, not just motivational speakers.

31:34 Making focused decisions towards a goal matters more than working endless hours or creating motivational content.

Podcast: Play in new window | Download (Duration: 36:17 — 33.2MB) | Embed

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212: Cross-Channel Advertising: Combine Google Ads, Facebook, Twitter, Instagram and Remarketing with Rocco Baldassarre

Rocco Baldassare is an accomplished digital marketer and entrepreneur who founded Zebra Advertisement, an award-winning digital marketing agency. He has been featured in prominent publications like the Huffington Post, New York Times, and Search Engine Journal. Recognized as the first agency to have a case study featured by Facebook, Rocco has established himself as a leading expert in online advertising strategies.

Rocco Baldassare from Zebra Advertisement has had massive success by creating a landing page with key sellling points, advertising that landing page, remarketing on a different platform (Facebook, Twitter, etc.) and guest blogging for third parties such as Entprepreneur Magazine, Search Engine Journal and LinkedIn. He provides account reviews and strategy calls if you’re looking to get more from your paid social media traffic.

Quotes:                                                                                                                                   

“Cross-channel advertising is the new frontier in digital marketing—an effective way to advertise online while staying within a limited budget. It doesn’t require a huge financial investment to make an impact.” – Rocco Baldassarre

“The complexity lies in determining what people need to see on your website—the types of ads they encounter, and the sequence in which they are presented during their first, second, and third interactions with your brand.” – Rocco Baldassarre

“If people haven’t bought yet, something is holding them back. We need to identify and resolve that obstacle by providing more information and addressing their concerns.” – Rocco Baldassarre

Takeaways:

02:56 Cross-channel advertising helps businesses appear everywhere, increasing brand recognition and purchase likelihood.

03:50 Customers typically need to see an ad 8-10 times before making a purchase decision.

12:17 Strategic ad placement and continuous optimization are crucial for successful online marketing.

14:01 Remarketing to engaged website visitors (those who stay 60+ seconds) can significantly improve conversion rates.

19:56 Small businesses can start cross-channel advertising with a limited budget and strategic planning.

Podcast: Play in new window | Download (Duration: 24:42 — 22.6MB) | Embed

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211: Conquer Stress, Make Milestones and Get Those Easy Wins with Kathy Gruver

Dr. Kathy Gruver is an international motivational health speaker and an award-winning author of five books, including “Conquer Your Stress”. She hosts her own TV series and appears frequently on radio, TV, and online platforms. As a professional, she works full-time as a massage therapist and hypnotherapist. For stress relief and fun, she enjoys hip hop dancing and flying trapeze. Her professional website is The Alternative Medicine Cabinet, where she offers resources and courses about stress management.

Dr. Kathy Gruver from The Alternative Medicine Cabinet wants you to focus, be healthy, reduce stress, delegate, and make decisions early.

Quotes:                                                                                                                                   

“Sometimes, if we engage all our senses and focus deeply on a task we don’t enjoy, it can become a much more fulfilling experience.” – Kathy Gruver

“When we disperse our energy too widely, we become less productive. In my experience, our personal health is often the first thing to suffer.” – Kathy Gruver

“More hurry, less speed. When I rush from one thing to another, that’s when mistakes happen and important details get overlooked.” – Kathy Gruver

Takeaways:

05:37 Break big tasks into small, manageable steps to avoid feeling overwhelmed.

10:08 Delegating tasks can help business owners focus on their core work and reduce stress.

13:35 Recognize that you don’t have to do everything yourself; it’s okay to ask for help.

16:06 Trust assistants with small tasks and gradually build confidence in their abilities.

18:51 Practice mindfulness and short meditation techniques to manage stress and improve cognitive function.

Podcast: Play in new window | Download (Duration: 24:05 — 22.0MB) | Embed

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210: What Is Your What? Get It Done, Express, Immerse and Revinent Yourself with Steve Olsher

Steve Olsher is a multifaceted entrepreneur, author, speaker, and online marketing expert known as the world’s foremost reinvention expert. He owns Liquor.com and has been active online since 1993, spanning industries like nightclubs, real estate, and digital marketing. Steve wrote the New York Times bestselling book “What is Your What?” and hosts the Reinvention Radio podcast. He helps individuals and corporations discover their core gifts, understand how to share those gifts, and identify the people they are most compelled to serve.

Steve Olsher, author of What Is Your WHAT?, wants you to impact the maximum number of lives possible by discovering, sharing, and monetizing your WHAT: the thing you were made to do. It’s done in these three steps:

1. clarity on your core gift (i.e. healing, entertaining, communicating)
2. create a vehicle to share that gift
3. people compelled to share

Get it done, surround yourself with the right people and immerse yourself in that world. Tune up your Attributes, Beliefs and Perspectives.

Quotes:                                                                                                                                   

“Reinvention isn’t about changing who you are; it’s about shedding the shackles of personas, appearances, and external influences—freeing yourself from the whims and agendas of others to return to the essence of your true self.” – Steve Olsher

“There are only two ways you can use your time: you can spend it, or you can invest it.” – Steve Olsher

“Your gift is something that chooses you. It’s not something you can simply decide to have.” – Steve Olsher

Takeaways:

06:36 Reinvention is about stripping away external expectations to reveal your true self, not adding new layers.

11:39 Your core gift is unchanging and part of your DNA, while the vehicle and people you serve can shift over time.

14:45 Creating an Attributes, Beliefs, and Perspectives (ABP) statement can help you uncover hidden themes and potential career directions.

20:56 Transitioning careers requires patience, strategic planning, and gradually reducing expenses to support your new path.

22:37 Most people spend time instead of investing it, and finding extra hours can accelerate personal and professional growth.

Resources

• Reinvention Radio (Podcast)
• What is Your WHAT (Book)
• Steve Olsher (Official Site)

Podcast: Play in new window | Download (Duration: 28:41 — 26.3MB) | Embed

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