Archive for December, 2016
209: The New Brand You: Work with Your Ideal Clients and Discover What You Were Made to Do with Julie Broad
Julie Broad from Have More Influence asks, "If money wasn't a factor, what would you do?"
She wants to help you serve instead of sell and think about how you can help others. As a result, you can become the name people know about a given subject. She also tell us about her adventures in real estate, book publishing, online training, and more.
Resources
- Have More Influence (Blog)
- The New Brand You (Book)
Podcast: Play in new window | Download (Duration: 34:26 — 31.5MB) | Embed
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208: Authority Selling: Win the “Zero Moment of Truth” Game and Use Your Authority Positioning Assets to Get More Business with Mike Saunders
Mike Saunders from MarketingHuddle.com (author of the book Authority Selling) tells us about the Zero Moment of Truth.
Every business has a "Moment of Truth" where a customer discovers if that business delivers on their promises or not. These days, the "Zero" Moment of Truth exists -- where your future customers check the online breadcrumbs of your business before they even interact with you. Mike tells us how to educate those customers and provide a consultation as opposed to an outdated presentation or sales pitch.
Podcast: Play in new window | Download (Duration: 31:04 — 28.5MB) | Embed
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207: Publish a Book and Discover Your Ideal Audience with Jan Bear
Jan Bear from Author Impact Publishing has three simple questions for you:
- Who's your audience
- What do you want to accomplish with your book?
- What does this book have to do with your career over a lifetime?
By having a clear plan for your book, and knowing your goals, you can avoid many of the usual author mistakes such as trying to "writing for everybody" AND you can publish something with consistency that matches the mood of your reader.
Podcast: Play in new window | Download (Duration: 30:10 — 27.6MB) | Embed
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206: Overcome Adversity: Find Centeredness, Calm and Focus with Heather Choate
Heather Choate was diagnosed with breast cancer at age 29 while ten weeks pregnant.
By overcoming this unexpected adversity (as well as other up's and down's) Heather was tested to the max. During this time, she mastered using deep meditation (and visualization) for focus (and strength), anchoring (for confidence), and quiet focused times during the day (for calmness and clarity). Tune in to discover how to listen to your own voice, do what you love, and follow your passion.
Podcast: Play in new window | Download (Duration: 25:11 — 23.1MB) | Embed
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205: Branding: Strategically Focus Your Pricing, Content, Client Acquisition, Company Culture, Business Model, Customer Experience, and Identity with Natasha Davis
Natasha Davis from Impact Branding Consulting says that many business owners confuse marketing (psychological minutiae that let people know your business is present, i.e. t-shirts) with actual branding (pricing, content, client acquisition, culture, business model, expertise you have, identity).
Don't do so many things that you can't differentiate yourself in a unique way! Branding is the difference between being seen as a "Target" business or a "Dollar Store" business. Decide what type of client you want, and then develop a profile of what that ideal client looks like.
Identify that ideal client's commonalities and observable behaviors (business size, industry, where they hang out, social networks, how to get in touch, follow-up) and characteristics (what you can only identify by talking to them -- if they're ready to get started and how accountable and coachable they are).
Resources
- Impact Branding Consulting (Website)
- Be Unleashed (Book)
- The Difference Between Marketing and Branding (Blog Post)
Podcast: Play in new window | Download (Duration: 30:11 — 27.6MB) | Embed
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204: Solve a Problem with Non-Fiction or Entertain with Fiction: Sell More Amazon Books, Attract Reviews and Increase Book Sales with Jim Kukral
Publisher Jim Kukral from Author Marketing Club wants you to create a non-fiction book to solve a problem, or a fiction book to entertain. Jim lays out a scenario where he targeted a big group to solve a problem with a clear title, as in, "Social Media Marketing for Real Estate Agents." In the book, he explained what business owners should do, and provided a free 15-minute phone consultation in the back of the book to close clients.
Podcast: Play in new window | Download (Duration: 25:39 — 23.5MB) | Embed
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203: Write a Book, Become a Bestseller, and Iterate Your Way to Kindle Publishing Success with Tom Corson-Knowles
Tom Corson-Knowles from TCK Publishing and Ebook Publishing School has great news: it's easy to publish lots of content and scale your business by approaching Amazon publishing in a scientific, step-by-step mindset:
- Write down a list of 20-40 book ideas in a tool such as EverNote
- Research: find the marketplace gaps and see how similar books are selling
- Hook: narrow down one unique idea and craft a clear message
- Brainstorm: develop your promise and decide what readers want to know (these are more than just chapters, they include additional videos and checklists)
- Speak out the book (you can even use your smartphone)
- Editing/revision
Resources
- TCK Publishing (Website)
Podcast: Play in new window | Download (Duration: 32:03 — 29.3MB) | Embed
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202: Use Free Social Media to Generate 11 Daily Leads in 15 Minutes with Terry Gremaux
Terry Gremaux, the Hashtag Hunter, only needs to spend about 15 minutes a day to get 10 new leads a day into his business as part of his daily routine. Here's his process:
- regularly check thought leaders' Facebook pages such as Gary Vee or Tony Robbins
- leave a thoughtful comment on their latest post (4-5 minutes)
- like all the comments left by others
- respond to friend requests and get to know them
- keep in touch with those prospects to find their problem/desire
- run Facebook live streams every day
Mindset tweak: Business is promoting a solution to a problem at a profit. Be interested in people and have a conversation.
Podcast: Play in new window | Download (Duration: 32:27 — 29.7MB) | Embed
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201: Podcast Guesting: Grow Your Audience, Get More Traffic, and Increase Your Digital Reach with Heather Havenwood
Heather Havenwood has made a killing guesting on podcasts. She has tons of tips for you today on how to be a great podcast guest and an even better podcast host.
Resources
- The Win: Podcast with Heather Ann Havenwood (Podcast)
- 30 Podcasts in 30 Days Course (Podcast)
Podcast: Play in new window | Download (Duration: 45:07 — 41.3MB) | Embed
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200: Side Hustles: Part-Time Entrepreneurial Ideas, The Sharing Economy, and Just-in-Time Learning with Nick Loper
Nick Loper from the Side Hustle Nation podcast is the king of side hustles: low-risk entrepreurship, for-profit hobbies. Thanks to marketplaces like iTunes, Fiverr, eBay, Craigslist, and other sharing economy sites, the universe has shrunk, and now is the time for you to jump in:
- Find a marketplace that uses the sharing economy (such as Uber, Airbnb, DogVacay, Turo for P2P car rental, Prosper for P2P loans)
- Use your unique skills (freelancing)
- Buy low and sell high
- Create your own products
Side Hustles Mentioned
- Turo (rent out your car)
- CuddleUp (charge money for cuddling -- yes, really)
- Fiverr (provide any service you want)
Resources
- Buy Button (Book)
- Side Hustle Nation (Podcast)
- The Slight Edge by Jeff Olson (Website)
- Steve Scott (Website)
Podcast: Play in new window | Download (Duration: 47:21 — 43.3MB) | Embed
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