210: What Is Your What? Get It Done, Express, Immerse and Revinent Yourself with Steve Olsher

Unknown Speaker 0:01 Robert Plank Show Episode 210

Robert Plank 0:03 What is your What? Get it done, express, immerse and reinvent yourself with Steve all Sure. Hi, everyone and welcome back to the Robert Plank show this the podcast we're talking about making money and building an online business. Our guest today is Steve all share and Steve is known as the world's foremost reinvention expert. He's famous for helping individuals and corporations become exceptionally clear on their what that is the one thing they were created to do, and his practical, no holds barred approach to life and business propels his clients towards achieving massive profitability, while also cultivating a life of purpose, conviction and contribution. Sounds like some awesome stuff. Mr. C, welcome to the program.

Unknown Speaker 0:47 Hey, man, thanks.

Robert Plank 0:48 I'm happy that you're here. And so can you kind of tell us about what it is that you do? Because I mean, I see some things in your bio about how, you know, you have a podcast and you're a speaker. So what is it that you do that makes you stand out compared to everyone else?

Speaker 2 1:05 So my focus is really on helping people discover, share and monetize their what, as I call it, which was the name of the book I put on the new york times which which is called What is your What? And so ultimately, I don't I don't think you can do too much in in business, but certainly in life in general, unless you've got clarity around exactly what you're what is. And so that's that's how some folks know me, I've also been online since 93, own liquor calm. So if you're gonna Mixolydian cocktail culture, and check that out, and came for the nightclub and the real estate and catalog worlds as well. So entrepreneur, writer, author, speaker, and do a lot of online marketing as well.

Robert Plank 1:48 Awesome. So very accomplished. And so, so when you when you made this, or I came up with this, what is your what concept? And it came with the book and stuff? I mean, sort of like, Where did this come from? And this come from? When you you made liquor.com? Or did you kind of get to sort of a point of burnout? Or like where did this what is your What idea come from?

Speaker 2 2:09 You know, I've pretty much subscribe to the notion that an author land you write the book that you most need? And so for me, that's always been the question, at least throughout my adult life of just really, what, what am I here to do in my own unique way? And, you know, what is it that I'm meant and made to do? And so after trying the the Myers Briggs, and what color's your parachutes and Strength Finders of the worlds that, you know, all of those really just left me with? more questions than answers, I figured there's got to be an easier way to get to what that answer is. And so that is the genesis of creating the what is your what framework? Because Yeah, reality is this question that I've had throughout my, my entire adult life.

Robert Plank 2:59 Okay, so everyone needs to figure out their why everyone needs to figure out what they were meant to do. And so how does the person go about doing that? What are the steps to that?

Speaker 2 3:08 So the what is your what framework is comprised of three specific, simple yet incredibly powerful steps. The first is really gaining clarity on what your core gift is. And when I say gift, what I'm talking about is something like healing or entertaining, or communicating or protecting or enrolling, we all have one core gift. Now, you may be very good at a couple of different things. But there is always going to be something that edges out to the other if you're being sufficiently honest about it. So that's going to be the first step is really getting to clarity around what your core gift is. The second piece is understanding the vehicle that you will use to share that gift. And the third piece are the people So who are the people that you're most compelled to serve, and like a tripod, you could have one or two legs, but the only way this thing really stands and survives and is sustainable, is if you have all three pieces in place.

Robert Plank 4:24 So clarity on what that core gift is a vehicle in which to share that gift and then know what people that you're compelled to serve. And so in your own personal story, Steve, I mean, sort of what is your What?

Speaker 2 4:39 Yeah, you know, it's interesting, my, my gift is above and beyond anything else it is communicating. And so kind of borderline with entertaining based on some of the things that I do but really because of the work that I do around writing and speaking and so on the core gift really He is communicating. And the primary vehicle that I use to share that gift is writing. And so putting, you know, the book on the New York Times list and having other books as well writing is the primary gift that that I use. And the people that I'm most compelled to serve are those people who are really looking to reinvent either their life or their business. So I guess I might call them re inventors. Sometimes it's a subtle reinvention. And other times it's a full blown 180 degree reinvention. But those are the people that I'm certainly most compelled to serve.

Robert Plank 5:41 Okay, great. And so, so you mentioned a few times that that you're sort of the the reinvention guy, so what does it mean to reinvent yourself?

Speaker 2 5:51 You know, it's interesting, once Burger King started talking about reinventing the hamburger, I think that the the name, or the word itself, actually where he intention, you know, just kind of get a little bit of a bum rap a little bit of, shall we say, overutilization, but the way that I've been talking about it now for the better part of a decade is, it's not really changing anything about who you are. It's really just shedding the shackles of the personalities and the outfits, if you will, and shaking off the whims and the agendas, the others, you know, the people really throw at you to get back to the core and the essence of who you truly are. And so it's not, it's not an addition, so much as it's a subtraction, if you will.

Robert Plank 6:36 Okay, so so cutting through all the noise and just figuring out like, what, what what the bare essentials are, I

Speaker 2 6:42 guess, yeah, again, just really understanding how you're naturally wired to excel.

Robert Plank 6:46 Cool. And so just to make sure that we're, we're all sort of on the same page, and to make sure that I am understanding it, can you give me maybe another couple of examples of maybe some of your clients or people that you've taught who they themselves have reinvented themselves also?

Speaker 2 6:59 Yeah, a few few examples come to mind, I'll share I'll share two with you one. One is, it was a woman who came to the reinvention workshop, which is a program I've been teaching live since 2009. There's a online course for that as well. But she came to the reinvention workshop A number of years ago. And when she came there, she was pretty clear on two parts of the equation and felt pretty decent about where she was at and her career and had some decent amount of satisfaction with the work that she was doing. And so what she knew about herself was that her core gift was healing. And so she she knew this, and had leveraged that gift as a nurse. And so the primary vehicle that she used and was using to share her gift of healing was nursing. But he something was missing. And she didn't really know exactly what it was. And so as we dug into the third part of the equation, the people, it became very clear that although she enjoyed her work, and she was working in a general hospital and seeing all sorts of different types of people, those weren't really her, quote, unquote, people. It what she was really struggling with was the fact that she is truly compelled to serve the disadvantaged elderly. But she didn't really know how to do that. And once it became clear that those are the people that she really had to figure out what to do, and how to do in order to be able to serve them well. She ended up shifting into a Veterans Administration hospital where she is now the lead charge nurse or whatever you call the nurse in charge there. And she has as really found the combination of her gift of healing and the vehicle of nursing. And the people that she's most compelled to serve the disadvantaged elderly, coming together in a way that she really could only dream about prior to being able to put her finger on that third piece of the puzzle. And it's really made all the difference in her in her world.

Robert Plank 9:08 And are you seeing that where I mean? So there's the gift the vehicle and the people? Are you seeing that, that people are sort of in the same scenario as that nurse or maybe they only know about their gift, but the vehicle and the people is, is either missing or is incorrect.

Speaker 2 9:25 So what I believe wholeheartedly is your gift doesn't change. I mean, it is in your DNA. If you look at the cover of the book, what is your what you'll see that the only graphic element that we have on that cover is the DNA strand. Because really, that's what we're talking about here is that, yeah, it's kind of something that's chosen you right, I mean, it's not something that you can choose like you can choose your y i don't really think you can choose your what but the the fact is that the vehicle that you use to share that gift and the people that you're most compelled to serve Those are more fluid, those are more organic, those can change over time. And so yeah, there are periods of time in people's lives where they won't be using any of those three elements of the framework. And then there's other periods of time where they're using all of them. And then there's periods where they're just using one or two. And it's interesting, because I don't think that your gift ever really changes in terms of what it is that you're truly good at doing and naturally wired to do it. For instance, I have a client who again, came to the workshop, he was a chiropractor, went through school raked up, you know, $100,000, in school loan debt, built out his own practice, and was doing really well paid off all of his dead had a book full of paying clients, and he woke up one day, and he just said, You know, I just can't, I can't do this anymore, this is just not my heart just isn't in this field of being a chiropractor. And he did a lot of soul searching, and came to the conclusion that what he's really naturally wired to do, and what really puts fire in his soul is helping single women find love. And so this is an example of somebody who really made 180 degree shift in terms of the vehicle and the people, but the gift that he was leveraging of healing, it didn't ever change. I mean, he was healing people through his chiropractor practice. And he's healing people now, through helping single women find love. But obviously, the the vehicle he's using in the Wii, and the people that he's serving are very, very different.

Robert Plank 11:39 Interesting. And so, so if, if people are, are sort of taking this inventory, and they're like, the, like the chiropractor or the nurse that you mentioned, and they say, Okay, well, you know, I have the gift printed doesn't change, and then the VA, there's the vehicle that can change and the people that can change, I mean, what what should someone do? I mean, are there like a series of steps? Or like some sort of action someone should take? Or is it just a matter of there these three things? If they're not where they should be, they should be changed? Like, is it that simple? Or is there some sort of actions to be taken?

Speaker 2 12:12 Well, certainly the most powerful action is just getting in and getting it done. Right in terms of if you think that you're just needing to be in the music industry. And that's what you need to do, then by all means, go be in the music industry, in terms of surround yourself with people who are musicians, go to the clubs, go, hear the live music, do whatever you got to do, to immerse yourself in that world. And you'll know soon enough, if you do it on a consistent basis, you'll know soon enough, if that is in fact, a word that you'd like to dance. And now, if you really don't have a clue at all, what I highly recommend people do is create what I call an A BP statement, that's Apple boy Parana. And that would be an attributes, beliefs and perspectives statement. And so in the abp statement, what you'll do is literally write down all of your personal attributes, you're a man, you're a father, you're a cancer survivor, you know, whatever those things might be your beliefs. You know, I believe in God, I believe that everyone should have the ability to express themselves, you know, whatever those beliefs are for you. And then your perspectives on life, whatever those perspectives might be, like, I believe in, you know, the the power of free speech or, or maybe, you know, your perspective on things is that we should from, like, maybe from a political perspective, we shouldn't be worrying about people outside of our own country until we take care of our own right. And whatever those attributes, beliefs and perspectives are, you write them all down, get them out on a piece of paper there, and what you'll find fairly quickly is that there are certain things that jump just jump off the paper at you. And probably, if you think hard enough about it, as you see the things that leap off the paper at you, you'll see that there are themes from your life that continually repeat, you'll find yourself looking at the words on the paper and seeing Geez, you know, these are items or issues or, you know, things in my life, that really keep coming up time and time again, and that might be a clue that you can begin to pursue as you look to really figure out then what your gift is, what the vehicle is you use to share that gift and who the people are that you're most compelled to serve. So that's a great way to start.

Robert Plank 14:45 Okay, and and it seems like a cool way of sort of breaking it down where someone might say, well, there's I don't even know where to begin. There's all the all this noise and so it sounds like this is a really good way to sort of categorize or take that inventory. So if someone if someone does These sorts of things if they figure out like, you know, what their attributes, beliefs and perspectives are they write these down, they figure out, I, you know what their gift really is? And maybe what vehicle and what people need to change, and maybe they're surrounding themselves with those types of people or they're immersing themselves. What are your thoughts on if someone may be for, you know, all these years leading up to now? What if they may be compromised a little too much? And maybe they found themselves? You know, doing something that pays the bills, but they don't love? I mean, what do they do then? Do they just just quit the paycheck and make the transition? or What does someone do if they realize, okay, like, I've taken that inventory, and I'm doing the wrong thing. Now, what

Speaker 2 15:42 are they supposed to do? Yeah. And so basically, the first thing is a big fat welcome letter, you know, welcome to the club, because you pretty much just described most of the people who walked this planet. So reality is no you don't you don't quit the day job, you just you got to think about it in terms of a transitionary period, you don't want to just look at a kind of like a light switch, where you just turn it on, and you turn it off. I mean, if you got that trust fund in your back pocket or something like that, then you could make that kind of leap. But for the real world and the rest of us who weren't born with that silver spoon or the trust fund, then you may need to actually think about it in terms of a transitionary period where first and foremost, you got to you got to become very clear on how you're using your time, right? I mean, there's only two ways you can use your time you can spend it or you can invest it, most of the time, we're spending our time as opposed to investing it into something that will pay meaningful dividends. So you got to start there, which is look at where your hours are going. Because a lot of people don't feel like they could pursue something else, because they just don't have enough hours in the day. But when you add up the amount of time you binge on Netflix, or you're at the gym, which I'm not saying you shouldn't be at the gym, but you know, all of these things that you do, it adds up to an inordinate amount of time that you could be investing in making this transition towards something that puts more fulfillment, you know, more fire under your feet there. So what I like liken this, too, is like a recipe mixture, right? In terms of right now 100% of your income is derived what is that you don't want to be doing, where 0% of your income is derived from what you do. And so as soon as you start down that path of whatever this new venture is, and you start thinking about generating income, and you create products or services, or whatever it might be in that field. As soon as that dollar one comes in the recipe mixture starts to shift. And so you'll get 90% of your income being derived from what you don't want to do in 10%, from what you do, and 8020 and 7030 and 6040, etc, etc. And you'll know when you can officially cut the rope. But yeah, to quit the day job and let someone I mean, just to not let someone else fund your transition, ultimately, I think is a pretty big mistake.

Robert Plank 18:02 Okay, fair enough. And, and I've been, I've been free about for about eight years, and I was kind of in that similar mindset where like, you know, I, my ego really wanted me to quit right away. But then I thought, well, let me be smart about this. And let me sort of, I didn't think of it in exactly those terms. But I was like, sort of sort of gradually, you know, move it from that, move that slider or whatever from you know, 100% from the day job and then move it over to that other mixture. And so, so are you saying that like so when someone is maybe they're, you know, they're finding an extra hour or two in the day of, you know, skipping the gym some times or not watching Netflix or whatever, and they find those extra hours in the day to grow this business? Are you saying that everyone sort of has their own their own percentage, I guess, or they are everyone has a different mixture level of knowing when to quit?

Speaker 2 18:54 Yeah, it's a great point. Because ultimately, it really boils down to how quickly can you can can you transition and the faster you can transition often the happier you'll be. But most people can't make that transition as quickly as they'd like to because they've got bills to pay and mouths to feed and whatever it might be. And so it's a really important part of the process here to give serious consideration to what it is that you that you want, versus what it is that you actually need. And so when you look at your expenses, right, you get your housing expense, you've got your food expense, you've got your transportation expenses, etc, etc. You know, that adds up to $5,000 a month, and you could save 20 $500 a month by moving into a studio apartment instead of a two bedroom apartment by getting rid of your car and Uber and undertaking you know, public trans or not eating out three times a week and eating out once a week, whatever it might be. I mean if you can take that that monthly nut from five grand down to 2500 for a period of time You've now cut that transition by 50%. So if it was going to take you a year, to grow 60 grand, because your monthly net was five grand, now, maybe you get to 30 grand. And because your monthly net is now 2500, you know, it's, it's even less than that, right? So I mean, it's like it that 30 grand, at 2500 a month, you're talking about a full year. But if it's six months, now you're down to 25. So you've gone from 60 to 30 to 20, you know what I'm saying? So it's like, the numbers keep getting smaller and smaller, depending on what it is that you actually need. And truth be told, if you dive headfirst into creating a business that fulfills you generating an extra 2500, or three grand a month, is entirely doable in a fairly short period of time. So you got to be really aware of the numbers.

Robert Plank 20:56 And that makes a lot of sense. And it's sort of like the same mindset with with finding the extra time, right, you find an extra hour or two in the day there. And then you figure out what are what are a couple of expenses that can cut here. And they're not necessarily just for that, for it to be that way forever. But you say, Okay, well, if I can save myself two grand a month, then that sort of shortcuts or maybe that even cuts the time in half, when I'm in that transition phase where I can go from the day job to the being fully self employed thing.

Speaker 2 21:27 Yeah. Dave Ramsey has a great quote, he says that, if you will, you know, if you're willing to live like no one else, and later, you can live like no one else. And and I love that quote, because we're not talking about this being permanent. We're not talking about this being for the rest of your life. We're just talking about it being for right now.

Robert Plank 21:43 Awesome. And so the the what is your what book that helps people to, to handle all that to handle what their what is and to figure out their gift and to, to, you know, quit their day job is to cover all of those subjects?

Speaker 2 21:58 It does. Yeah, it goes through everything that we just that we just talked about. Absolutely.

Robert Plank 22:03 Awesome. So there's the book. And then you've mentioned a couple of times that you have sort of a reinvention workshop as well. So if you can tell us about that.

Speaker 2 22:11 Yeah, I mean, the best place to start is definitely with the book. You can grab a free copy of the book and what is your what calm forward slash free. So what is your what calm slash free, and as you go through the book, you'll then have an opportunity to enroll in the reinvention workshop online course. And if the book in the online course resonate with you, then yeah, occasionally, I'm not doing it as often as I used to, but occasionally, we are still doing the reinvention workshop live.

Robert Plank 22:37 Okay, and just out of curiosity for those times when you do so. Okay. First of all, you said that, that you're only doing the reinvention workshop live some of the time Did I hear you? Right?

Speaker 2 22:49 So in terms of my leading the workshop, that is correct, yeah. I've only been doing it a few times a year. Now, I haven't been doing it very often. So that's, I used to do it every, almost every week, from about 2009 to 2013 or so. And then I've been cutting it back. And now we've been doing a lot more online.

Robert Plank 23:05 Okay, and so, so if someone if someone you know gets the the what is your what book for free, and they work themselves up to that online workshop? What sort of things can they expect? Like, what sort of ground Do you guys cover in that online workshop?

Speaker 2 23:20 Certainly everything that we covered today on this call and a heck of a lot more, because we get into establishing the foundation, basically creating the the person that you need to be in order to support the person that you're going to become. So we get into establishing the foundation, we get into what's known as the seven life altering principles, which are really the things that we should have been taught in school, but we weren't. It's just kind of how to deal with life as it happens, and how to make sure that you're making decisions that support your fulfilling your wallet in his mobile in as much of a powerful way as you possibly can. And then how do you identify what your what is and begin to share and monetize it?

Robert Plank 24:05 Awesome. So I mean, when you're, when you're helping a lot of people discover their what discover what they were meant to do discover, basically how to go from maybe a life of they're not completely satisfied with to what they want. I mean, when you're dealing with these people, are you seeing like a number one mistake that like everyone just kind of always comes across on this path?

Speaker 2 24:27 So I mean, I can't point to one mistake, per se, but what I can point to is, overwhelmingly people look at I mean, I'm not trying to call you out here, brother, but how old are you?

Robert Plank 24:43 I am 31

Speaker 2 24:44 you're 31 Yeah, so I you know, I'm a bunch of years older than you at this point. I work with a lot of 30 somethings a lot of 20 somethings. And, you know, it's that MTV kind of generation of instant gratification, you know, we just were a shorter time. attention span, nation at this point or globally, I guess more than just here locally. But, you know, reality is that, from an attention span standpoint, we just, we don't have the patience that we want us to have as a society. And this is not this is not a short term game. And I think what ends up happening is a lot of people get frustrated, because they aren't where they want to be as quickly as they want to be there. And, and this is something you got to look at as a life's journey and not just simply a little bit of a short term thrill.

Robert Plank 25:36 I can completely relate to that that like, and it's almost like that everyone else around, at least around me in life. Like whenever When else is impatient, it kind of rubs off on me and gets me to be impatient. And then the other thing that kind of springs to mind, as you were saying, that is like, there's that whole Facebook effect, right? Where everyone pretends that their life is so great, or life is so easy, or the successes they've had are so easy, and you don't see all those other years before where they kind of struggle. And I kind of look at that and say, Oh, I want that I just want to like take their shortcut. And I have to tell myself that, that you know, that everyone's basically like outside persona, that they're trying to project that, oh, they just looked into it. It's easy. A lot of that is sort of sort of manufactured, and we all kind of go through those same kind of struggles, we just project that, that nice, sort of sort of outward or Look there. And so So yeah, I think that this is a very important subject for people of all ages to sort of look at but as you said, especially the more younger generation who have kind of been conditioned to be less patient. And so I think this this is really good. This is really good subject and I think that everyone should go to what is your what.com forward slash free to claim that free book and are there any other websites that people should be

Unknown Speaker 26:54 looking at and

Robert Plank 26:54 going to Steve? Or is what is your what.com slash free the place to go?

Speaker 2 26:59 I mean, it's certainly a great place to start the show that you mentioned at the top of the interview here reinvention radio, if you're on iTunes or Stitcher and you're into podcasts, you know, certainly you can check that out. Of course you can grab those shows online. But realistically, if you survive the book and you survive the reimagined radio show, and you want to find out more information then sure you can go to Steve Oh sure. Oh l sh er c vulture calm

Robert Plank 27:29 perfect so for today everyone go right now to what is your what comm slash free get the book if you like what you see then tomorrow go to reinvention radio.com and if you like that too, then on day three go to Steve all shirt calm but the place to go right now is what is your what.com slash free so thanks for stopping by the show Steve and sort of bring to light this kind of scary thing that a lot of as in the back of a lot of people's minds, they might have had a real big dream when they got started and maybe compromised over and over again and got on the wrong track and need to get back on track. So I really appreciate the the ways you made it simple and the way it gave us some real things that we can solve and sort of categorize or drill down and know where our real problem is and what needs to change. So what is your what calm slash free and I appreciate you very much for hopping on the show. So thanks for sharing.

Unknown Speaker 28:21 Yeah, man. Thanks for having me on.

Speaker 3 28:24 Thanks for listening to today's program. Start from the beginning or view past

Robert Plank 28:28 episodes at Robert Plank comm slash episodes.