216: Interview Connections: Leverage the Power of Interviews (as a Host and Guest) for Increased Traffic to Build Your Business with Jessica Rhodes

Jessica Rhodes is the founder and CEO of Interview Connections, a premier guest booking agency for podcasters and guest experts. She started her career as a virtual assistant while wanting to be a stay-at-home mom, and eventually transformed her podcast booking skills into a successful business. Jessica is the author of "Rock the Podcast from Both Sides of the Mic" and hosts her own weekly podcast. She has built a virtual team that helps entrepreneurs get booked on podcasts and helps podcast hosts find quality guests for their shows.

Jessica Rhodes from Interview Connections provides a service that will book you on podcasts (to promote your sites) and get you guests (to fill your podcast with interview content). Jessica appears on four interviews a month, publishes a weekly blog post, podcast episode, and video. She says that in order to be a great podcast guest, you must do the following:

  1. be an expert in something
  2. be a unique guest about that topic
  3. use your own online presence to create content and get book on your end as much as possible

Quotes:                                                                                                                                   

“Charging for your time just doesn't work. They're paying us for all the connections and relationships we've built, the systems that we've created.” – Jessica Rhodes

“With any marketing you do, there is no quick fix. There is no home run in the first month or two.” – Jessica Rhodes

“Your job is to provide value to listeners, it's not to sell what you have to offer. If you give as much valuable information as you can, that will attract people to me.” – Jessica Rhodes

Takeaways:

08:47 Successful business growth requires shifting from hourly work to value-based pricing and clear service offerings.

13:15 Creating consistent, high-quality content across multiple platforms helps attract and retain audience interest.

18:55 Podcast interviews are a long-term marketing strategy that builds connections and authority over time.

23:09 As a podcast guest, focus on providing value to listeners instead of trying to sell your products directly.

27:32 Podcast hosts should make the guest experience easy and treat guests like welcomed dinner guests.

Resources

Podcast: Play in new window | Download (Duration: 31:14 — 28.6MB) | Embed

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Filed in: Archive 1: 2012-2016 • Interview • Podcast

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