249: Your Uniqueness, Your Authenticity, Your Superpower and Your Messaging with MaryJo Cranmore
MaryJo Cranmore from MaryJoCranmore.com and Message2Media.com says that you have a unique ability (a superpower) and that can be the basis for the branding that you cultivate. Take those raw materials, hobbies, your skillset (what you’ve learned), your accomplishments (your experiences), and that unique piece of you to get noticed and stand out from the crowd.
Quotes:
“We are truly in the age of the authenticity movement. It’s about not being afraid, as a company or entrepreneur, to allow yourself to be part of the offering.” – MaryJo Cranmore
“Your superpower is something you haven’t necessarily cultivated, but you’ve used your whole life. When people talk about you when you’re not in the room, that’s generally what they mention.” – MaryJo Cranmore
“You have to be interesting and break through the fog of what people understand about your business to give them something new and tell them something they don’t know.” – MaryJo Cranmore
Takeaways:
09:02 Finding your unique “superpower” helps you stand out from competitors and attract the right clients.
11:19 Testimonials and word-of-mouth recommendations are more powerful than traditional advertising.
16:09 Media exposure is about offering a fresh perspective on current events, not just creating news.
18:19 When appearing on camera or in interviews, focus on helping the audience and being yourself rather than trying to be clever.
20:08 Authenticity in business means allowing your personal traits and experiences to be part of your professional offering.
Resources:
Podcast: Play in new window | Download (Duration: 23:10 — 21.2MB) | Embed
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Filed in: Archive 1: 2012-2016 • Interview • Podcast
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